Rimac Automobili

What Rimac Automobili does

Rimac Automobili is a Croatian automotive and electric vehicle technology company founded in 2009 by Mate Rimac, headquartered in Sveta Nedelja near Zagreb, with approximately 1,300 employees distributed across engineering sites in Croatia (Zagreb, Split, Osijek) and the United Kingdom (Warwick). The company operates a dual business model: it manufactures limited-production electric hypercars (the Nevera capped at 150 units and the Nevera R capped at 40 units), and it serves as a Tier-1 supplier of EV technology to major automotive OEMs including BMW Group and Porsche AG, having delivered approximately 30,000 battery and powertrain units. Its core technology stack is vertically integrated and proprietary, encompassing a four-motor oil-cooled architecture, the R-AWTV torque vectoring system (over 100 calculations per second), a carbon fiber monocoque with integrated structural battery pack, a 1 MW-per-35 kg BFI inverter, brake-by-wire technology, and an AI-powered Driver Coach system running on NVIDIA Drive Pegasus that processes 6TB of sensor data per hour.

The company monetizes through three primary streams: (1) one-time sales of high-priced hypercars through a global dealer network of 20+ locations across 15 countries targeting ultra-high-net-worth individuals, (2) B2B hardware supply of EV components to OEMs, which drove 2025 revenue to €860 million (up 177% from €310 million in 2024), and (3) ancillary revenue from factory tours at the Rimac Campus and direct-to-consumer merchandise sales via an e-commerce store. In 2021, Rimac merged with Bugatti to form Bugatti Rimac d.o.o., in which Porsche AG holds an approximately 45% stake; Mate Rimac is pursuing a buyout of Porsche's stake for over €1 billion with backing from international investors. The company also operates Rimac Verne, an autonomous robotaxi project supported by €179.4 million in EU and national public funding, with approximately 60 prototypes built and planned expansion from Zagreb to 11 additional cities.

Rimac serves two distinct customer segments: ultra-high-net-worth individuals purchasing hypercars, and automotive OEMs purchasing battery, powertrain, and drivetrain components. Its performance credentials (24 world records set by Nevera R in 2025, top speed of 412 km/h, 0-100 km/h in 1.81 seconds, 0-400-0 km/h in 25.79 seconds) and OEM partnerships with BMW, Porsche, Bugatti, Aston Martin, Renault, Cupra, Automobili Pininfarina, and Koenigsegg anchor its position at the performance end of the EV technology stack.

Name

Rimac Automobili

Legal name

Rimac Group Ltd.

Website

https://rimac-automobili.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Rimac Automobili is a Croatian EV technology company that designs limited-production electric hypercars (Nevera, Nevera R) and supplies high-performance battery and powertrain components to major automotive OEMs including BMW and Porsche, with 2025 revenue of €860 million.

Ownership category

akta.pro rank

Product category

Electric Hypercars

NAICS

Motor Vehicle Parts Manufacturing (3363), Motor Vehicle Transmission and Power Train Parts Manufacturing (33635), Motor Vehicle Electrical and Electronic Equipment Manufacturing (336320)

SIC

Motor Vehicles & Passenger Car Bodies (3711)

akta.pro primary industry

EV Platform/Skateboard & Chassis Integration Manufacturing (IMACACAI)

akta.pro secondary industries

Chassis Mechatronics & Active Dynamics (Active Suspension/Steer-by-Wire/Brake-by-Wire Hardware) (IMACAIAN), Brake Control & Modulation Systems (ABS/ESC/EBD Modules & Hydraulics) (IMACAIAF)

Keywords

• Electric hypercars
• EV powertrain systems
• High-performance batteries
• Automotive OEM supply
• Torque vectoring technology

Headquarters

HQ city

Sveta Nedelja

HQ country

Croatia

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Technology or R&D, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Hypercar Sales: Sale of limited-production electric hypercars including Nevera (capped at 150 units) and Nevera R (capped at 40 units globally). Revenue from vehicle sales supplemented by personalization and customization services.
2. B2B Technology Supply: Technology supply agreements with major OEMs including BMW Group and Porsche AG. Supply of battery systems, powertrains, and EV components. Delivered approximately 30,000 battery and powertrain units. Primary growth driver with 177% YoY revenue increase.
3. E-commerce Merchandise: Direct-to-consumer e-commerce store selling Rimac branded merchandise including apparel (polo shirts, t-shirts, hoodies, sweaters, jackets), accessories (bags, pins, caps, bottles), model cars, and magazines.
4. Factory Tours: Guided factory tours of Rimac Campus near Zagreb offering behind-the-scenes access to showroom, upholstery, battery production, composite components production, paintshop, vehicle assembly, and quality control. Standard Tour at €30/person, Student Tour at €10/person.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Rimac Automobili designs, engineers, and manufactures limited-production all-electric hypercars (Nevera and Nevera R) and supplies high-performance EV technology components—including battery systems, electric powertrains, inverters, and complete drivetrains—to major automotive OEMs such as BMW Group and Porsche AG. The company also develops the Rimac Verne autonomous robotaxi platform, operates a merchandise e-commerce store, and offers guided factory tours at its Croatian campus.

Product overview

Rimac Automobili operates as a dual-product company offering both consumer hypercars and B2B technology solutions. The consumer portfolio centers on the Nevera and Nevera R electric hypercars—limited-production vehicles featuring quad-motor architectures with proprietary torque vectoring technology, advanced battery systems, and carbon fiber construction. The company also operates a significant B2B technology division supplying EV components (batteries, powertrains, inverters) to major automotive OEMs including BMW Group and Porsche AG, generating €860 million in 2025 revenue. Additional offerings include factory tours at the Rimac Campus and an e-commerce merchandise store. The company also operates the Rimac Verne autonomous robotaxi project and participates in the Bugatti Rimac joint venture.

Differentiator

Problem solved

Functional benefit

Brands

• Nevera: All-electric two-seat hypercar, the company's flagship production vehicle. Limited to 150 units. Features 1,914 hp, 2,340 Nm torque, 412 km/h top speed.
• Nevera R
• Rimac Verne

Products and services

• Nevera The flagship all-electric two-seat hypercar capable of 412 km/h top speed, 1,914 hp, 0-100 km/h in 1.81 seconds. Limited to 150 units globally, featuring a quad-motor architecture with individual wheel torque vectoring, 120 kWh battery, carbon fiber monocoque construction, and 489 km WLTP range. Targeted at ultra-high-net-worth collectors.
• Nevera R The enhanced evolution of the Nevera featuring 2,107 hp, a next-generation 108 kWh performance-oriented battery, fixed rear wing with 15% more downforce, larger carbon ceramic brakes, and improved aerodynamic efficiency. Limited production of 40 units globally. Set 24 world records in 2025.
• Rimac Technology EV Components High-performance EV components and systems supplied to major automotive OEMs including BMW Group and Porsche AG. Products include power-dense drivetrains, battery packs, inverters (including the BFI), and complete electric powertrain solutions. Approximately 30,000 units delivered, generating the primary share of €860 million in 2025 revenue with 177% YoY growth.
• Factory Tours Guided tours of the Rimac Campus near Zagreb, Croatia, showcasing hypercar manufacturing including showroom, upholstery, battery production, composite components, paintshop, vehicle assembly, and quality control. Standard tours priced at €30 per person; student tours at €10 per person. Approximately 90 minutes duration.
• Rimac e-Store Merchandise Official merchandise web store selling Rimac-branded apparel including t-shirts (€16-€39), polo shirts (€42-€48), hoodies (€103), sweaters (€63), jackets (€100-€193), accessories such as beanies, bottles, caps, and bags (€16-€60), scale model cars (€23-€199), and Rimac Magazine publications. Ships to EU with VAT included and non-EU countries without VAT; free shipping on orders over €90.

Quantifiable outcome

• 0-400-0 km/h time of 25.79 seconds
• +6 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability5 records

Feature7 records

Partnerships

Seven partnerships are on record, tiered minor, core and flagship.

• Red Bull RacingminorStrategic or Co-development Partner · 15 February 2026Provided Nevera R and Nevera hypercars as high-speed training platforms for Red Bull athlete Dario Costa's world record aviation attempt. Rimac engineers designed a customized aircraft seat and provided CFD aerodynamic expertise.
• NEOM Investment FundminorStrategic or Co-development Partner · 17 November 2025CEO of Rimac Group confirmed as speaker at CoMotion Global summit in Riyadh alongside NEOM Investment Fund, discussing future of urban mobility transformation.
• BMW GroupcoreTechnology or Integration · 24 April 2025B2B technology supply agreements with BMW Group for EV components and battery systems. BMW sources Rimac's advanced electric powertrain and battery technology for integration into BMW's electric vehicle lineup.
• Porsche AGcoreTechnology or Integration · 24 April 2025Strategic B2B technology supply agreements with Porsche AG for EV components and powertrain systems. Porsche holds a 45% stake in Rimac and sources advanced electric vehicle technology.
• KoenigseggminorStrategic or Co-development Partner · 24 April 2024Joint hypercar project announced targeting 2025 release. Collaboration between Rimac and Koenigsegg to develop a next-generation hypercar combining both companies' expertise.
• BugattiflagshipStrategic or Co-development Partner · 1 November 2021Rimac Automobili and Bugatti merged into Bugatti Rimac joint venture in 2021, combining Bugatti's hypercar heritage with Rimac's electric technology expertise to create the ultimate hypercar company.
• PirellicoreTechnology or Integration · 1 January 2018Custom tire development partnership with Pirelli for the Nevera. Bespoke tire development started in early concept feasibility phase with close collaboration on achieving target vehicle balance and performance.

Scale indicators9 records

Recent moves7 records

Expansion highlights7 records

Broad incumbents

• Rivian: US vertically integrated EV manufacturer developing its own motors, battery packs, and software. Comparable in its in-house EV technology development strategy, though operating at higher volume and in different segments (trucks/SUVs).
• Tesla: Largest scaled EV manufacturer and vertically integrated powertrain developer. Comparable as a broad incumbent in EV motors, batteries, inverters, and software, with the Model S Plaid/X Plaid directly competing in the high-performance EV segment.
• Porsche AG: German luxury performance OEM and 45% Rimac shareholder. Comparable as both a customer of Rimac's B2B technology and as a broader incumbent in high-performance electrified vehicles (Taycan, Macan EV) that ultimately could insource similar capabilities.
• Williams Advanced Engineering: UK-based engineering services firm and Tier-1 supplier of EV powertrains and batteries, drawing on motorsport heritage. Comparable to Rimac Technology as a high-performance EV component supplier to OEMs, with overlapping customers in motorsport and premium automotive.

Emerging players

• Polestar: Premium performance EV brand (Polestar 2, 3, 4, 5) leveraging Volvo/Geely scale. Comparable as an emerging premium-EV player with overlapping performance positioning and shared supplier relationships in the high-performance EV powertrain space.

Direct peers

• Lucid Motors: US-based manufacturer of ultra-premium electric vehicles (Lucid Air Sapphire, Gravity) using in-house developed motors, inverters, and battery packs. Directly comparable to Rimac in the EV hypercar/ultra-luxury segment and in the strategy of monetizing proprietary EV technology.
• Bugatti Rimac: The Rimac-Bugatti joint venture itself, combining Bugatti's ultra-luxury ICE hypercar brand with Rimac's electric technology. Comparable as the parent operating entity for both legacy luxury and electric hypercar development.
• Automobili Pininfarina: Italian ultra-luxury EV hypercar maker (Battista) using Rimac-sourced components. Comparable as a low-volume, ultra-high-net-worth EV brand in the same hypercar category that also relies on Rimac technology supply.
• Koenigsegg: Swedish limited-production hypercar manufacturer with announced joint hypercar project with Rimac. Directly comparable in the sub-100-unit hypercar segment, with similar pricing and exclusivity positioning.
• Lotus Technology: Produces high-performance electric vehicles including the Eletre SUV and Emeya GT, competing in the premium-EV performance category. Comparable to Rimac as a performance-oriented EV brand with limited-production halo cars and broader EV ambitions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/automobilirimac
• YouTubeyoutube.com/user/RimacAutomobili
• Facebookfacebook.com/RimacAutomobili
• LinkedInlinkedin.com/company/rimacautomobili
• Instagraminstagram.com/rimac_automobili
• TikToktiktok.com/@rimac_automobili

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rimac Automobili