WebSell
WebSell (Cork, Ireland) is an ERP/POS-integrated ecommerce platform serving 400+ B2B and B2C retailers and wholesalers on Dynamics 365 Business Central, Windward System Five, Retail Management Hero, and Lightspeed Retail.
- Company typePrivate
- Founded1999
- HeadquartersCork, Ireland
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What WebSell does
WebSell (legal entity NitroSell Ltd.) is an ERP/POS-native ecommerce platform headquartered in Cork, Ireland. Founded in 1999 as NitroSell and rebranded to WebSell in October 2021, the company builds software that connects directly to customers' back-office systems — Microsoft Dynamics 365 Business Central, Windward System Five, Retail Management Hero, and Lightspeed Retail — using the ERP/POS as the single source of truth for the online store. Products, pricing, inventory, customers, and orders sync in real time without middleware, and web orders are written back to the ERP as native sales orders. The platform supports both B2B (customer-specific pricing, account management, bulk ordering, purchase orders, net terms) and B2C (mobile-first storefronts, fast checkout, integrated shipping and tax) from a single installation, with industry-tailored configurations for wholesale, automotive, hardware & garden, fashion, sports, health, pets, grocery, and wine & liquor.
WebSell firmographics
Firmographics- Name
- WebSell
- Legal name
- NitroSell Ltd.
- Website
- https://websell.io
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- WebSell (Cork, Ireland) is an ERP/POS-integrated ecommerce platform serving 400+ B2B and B2C retailers and wholesalers on Dynamics 365 Business Central, Windward System Five, Retail Management Hero, and Lightspeed Retail.
- Ownership category
- akta.pro rank
WebSell industry classification
Industry- Product category
- Ecommerce Platform Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)
Keywords
Where WebSell is headquartered
LocationHeadquarters
- HQ city
- Cork
- HQ country
- Ireland
- HQ region
- Europe
Offices1 record
Markets served
WebSell business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Ecommerce Platform Subscription: WebSell operates as a SaaS ecommerce platform with a subscription model. Customers pay for access to the platform, ERP/POS integration, webstore hosting, support, and platform updates. Pricing is quote-based and tailored to the customer's ERP system, business complexity, and required features. Most stores launch within 6–12 weeks of starting the onboarding process.
- Professional Services (Design, Development, Marketing): WebSell offers in-house professional services including webstore design (custom or theme-based), custom webstore development, paid search and SEO management, email marketing, social media, marketplace integrations, and ongoing support and optimization. These are add-on services bundled with the platform subscription.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Quote-based / custom pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels11 records
WebSell product offering
Product offeringCore offering
WebSell is a SaaS ecommerce platform that plugs directly into a retailer's or wholesaler's ERP or POS system — primarily Microsoft Dynamics 365 Business Central, Windward System Five, Retail Management Hero, and Lightspeed Retail — and runs the online store as a real-time reflection of that back office. Products, pricing, inventory, customers, and orders sync in both directions without middleware or manual duplication, enabling B2B (customer-specific pricing, account balances, purchase orders, bulk ordering) and B2C (fast storefront, modern checkout, express payments, SEO) operations from a single installation, with industry-tuned verticals and an in-house marketing/design/support service layer wrapped around the platform.
Product overview
WebSell is a unified ecommerce platform with ERP and POS integration designed for B2B and B2C businesses. The core product is the WebSell Ecommerce Platform, which connects directly to back-office systems including Microsoft Dynamics 365 Business Central, Windward System Five, Retail Management Hero, and Lightspeed Retail. The platform includes built-in B2B Ecommerce capabilities (customer-specific pricing, bulk ordering, invoice workflows) and supports small business B2C operations. Additional services include Marketing & Growth (paid search, SEO, email marketing), Design Services (template or custom webstores), WebStore Development (custom integrations), and Support Services. The Next Gen Ecommerce upgrade delivers hyper-fast loading and enhanced checkout. An Add-ons Store extends functionality, and industry-specific solutions serve wholesale, automotive, fashion, sports, health, pets, grocery, and wine & liquor verticals.
Differentiator
Problem solved
Functional benefit
Products and services
- WebSell Ecommerce Platform SaaS ecommerce platform that connects a retailer's or wholesaler's ERP/POS system to a fully integrated online storefront, with real-time two-way synchronization of products, pricing, inventory, customers, and orders. Supports B2B and B2C operations from a single installation with industry-tuned verticals.
- Next Gen Ecommerce Major generation upgrade to the WebSell storefront experience, delivering faster page loads, an upgraded checkout with express payment options, address autocomplete, and improved mobile navigation for end-shoppers and B2B buyers.
- Marketing & Growth Services Done-with-you growth services run by WebSell's in-house digital marketing team, covering paid search (Google Ads, Bing/Microsoft Advertising), SEO, email marketing, social commerce, and marketplace (Amazon, Google Shopping, Meta) listings, targeting ecommerce revenue growth for WebSell customers.
- Design Services Webstore design services from WebSell's in-house design team, offering responsive, hyper-fast templates or fully custom designs matched to the customer's brand and industry.
- WebStore Development Custom development services for building integrations to third-party products and bespoke front-end or back-end capabilities for retailers and wholesalers with specialized ecommerce workflows.
- Paid Search Services Managed PPC campaigns on Google Ads and Microsoft Advertising (Bing) run by WebSell's certified Google Partner team, with monthly performance reporting and optimization.
- Support Services Ongoing customer support for WebSell customers including a customer portal, ticketing, a community-driven product roadmap, and an emergency ticketing channel for urgent issues.
- Add-ons Store WebSell-operated storefront for additional tools and integrations that extend the base ecommerce platform, ranging from payment and shipping integrations to marketing and merchandising extensions.
Quantifiable outcome
- 70% reduction in everyday store maintenance (Forbidden Planet NYC)
- +5 more outcomes
Companies that use WebSell
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles2 records
WebSell technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration25 records
AI capability7 records
Feature8 records
WebSell partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- ODBC (Open Dynamics Business Club)coreODBC is the Open Dynamics Business Club, a European community of Microsoft Dynamics partners and customers. WebSell announced a formal partnership with ODBC in February 2026 to expand Dynamics 365 Business Central ecommerce across Europe. ODBC members gain access to WebSell as a recommended ecommerce solution for Business Central customers, while WebSell gains distribution reach into ODBC's partner and customer network.
- Microsoft Dynamics 365 Business CentralcoreMicrosoft Dynamics 365 Business Central is WebSell's primary and most complete integration. WebSell is described as 'designed to work natively' with Business Central, with a purpose-built plugin that handles two-way sync of products, pricing, inventory, customers, and orders. Web orders are created directly in Business Central as native sales orders. The partnership supports regional configurations for US, UK, Ireland, and Canada.
- Windward System FivecoreWebSell is described as 'the recommended ecommerce solution for Windward users, built by the same group' — suggesting an affiliated or closely aligned developer relationship. WebSell built a purpose-built integration with Windward System Five, connecting the POS to a fully integrated online store.
- Retail Management Hero (RMH)coreWebSell built an integration with Retail Management Hero (RMH) that connects the POS system to a fully integrated online store. The integration reduces daily maintenance tasks significantly — Forbidden Planet NYC reported a 70% reduction in everyday store maintenance due to the RMH-WebSell connection.
- Lightspeed RetailcoreWebSell offers a native integration connecting Lightspeed Retail POS to a fully integrated online store. The integration syncs sales and stock data between the POS and webstore, enabling unified commerce for Lightspeed users.
Scale indicators14 records
Recent moves7 records
Expansion highlights6 records
WebSell competitors and assessment
Company assessmentDirect peers
- Sana Commerce: Sana Commerce is an ERP-integrated ecommerce platform purpose-built for B2B, with deep native integrations to Microsoft Dynamics 365 Business Central, SAP, and Oracle NetSuite. It is the most direct functional competitor to WebSell, targeting the same mid-market B2B and wholesale customer base with a similar ERP-as-source-of-truth architecture.
- BigCommerce: BigCommerce is a mid-market SaaS ecommerce platform with headless architecture, B2B features, and ERP integration partner programs. It competes with WebSell for mid-market B2B and B2C customers seeking SaaS ecommerce, with a substantially larger sales and engineering footprint.
- Kibo Commerce: Kibo Commerce is a composable, headless ecommerce and order-management platform aimed at mid-market B2B and B2C merchants, with OMS, personalization, and B2B capabilities. It competes with WebSell in the same mid-market segment and overlaps heavily on the ERP/OMS-integrated commerce use case.
Broad incumbents
- Shopify: Shopify is the dominant global ecommerce SaaS, with Shopify Plus serving mid-market and enterprise and an expanding B2B feature set (Shopify B2B). It is the benchmark alternative buyers compare WebSell against, especially for B2C retailers, and it has materially greater resources to invest in AI, ERP connectors, and international GTM.
- Magento (Adobe Commerce): Adobe Commerce (formerly Magento) is an enterprise ecommerce platform with deep customization, multi-store, and B2B capabilities. It is a frequent alternative for mid-market and enterprise merchants evaluating ERP-integrated ecommerce, with a much larger feature surface and a more complex implementation profile than WebSell.
- Salesforce Commerce Cloud: Salesforce Commerce Cloud (formerly Demandware) is an enterprise-grade ecommerce platform within the Salesforce ecosystem, with strong CRM-native personalization and B2B capabilities. It competes for the upper end of WebSell's mid-market segment and integrates with major ERPs via its broader Salesforce platform.
- WooCommerce: WooCommerce is the leading open-source WordPress-based ecommerce plugin, used widely by SMBs and increasingly by mid-market merchants. It is a frequent alternative for the SMB end of WebSell's customer base, with extensive plugin-based ERP connectors and a very large global ecosystem.
- Wix: Wix is a broad website builder with ecommerce functionality targeted at very small businesses. It overlaps with the SMB end of WebSell's customer base, particularly for brick-and-mortar retailers moving online without complex ERP integration needs.
Emerging players
- nopCommerce: nopCommerce is an open-source ASP.NET ecommerce platform with strong ERP integration capabilities and a global SMB/mid-market user base. It is an emerging alternative for buyers who want a customizable, self-hosted commerce platform with ERP connectors, overlapping with WebSell's small-business and integration-led positioning.
- Centra: Centra is a headless commerce platform purpose-built for fashion, apparel, and lifestyle brands with B2B and DTC capabilities. It is a niche, emerging alternative for the fashion/apparel vertical of WebSell's industry solutions portfolio.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
WebSell social profiles
Digital presenceWebSell financial estimates
Financial estimateRevenue estimate
Valuation estimate
WebSell leadership team
Management profileNumber of profiles
WebSell funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WebSell M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WebSell
What does WebSell do?
WebSell is a SaaS ecommerce platform that plugs directly into a retailer's or wholesaler's ERP or POS system — primarily Microsoft Dynamics 365 Business Central, Windward System Five, Retail Management Hero, and Lightspeed Retail — and runs the online store as a real-time reflection of that back office. Products, pricing, inventory, customers, and orders sync in both directions without middleware or manual duplication, enabling B2B (customer-specific pricing, account balances, purchase orders, bulk ordering) and B2C (fast storefront, modern checkout, express payments, SEO) operations from a single installation, with industry-tuned verticals and an in-house marketing/design/support service layer wrapped around the platform.
Is WebSell a public or private company?
WebSell is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was WebSell founded?
WebSell was founded in 1999. It employs 11 to 50 people.
Where is WebSell based?
WebSell is headquartered in Cork, Ireland, in the Europe region.
How does WebSell make money?
Two revenue lines are on record. Ecommerce Platform Subscription is the primary driver. The others are professional Services (Design, Development, Marketing).
Who are WebSell's main competitors?
Direct peers on record are Sana Commerce, BigCommerce and Kibo Commerce. Broad incumbents are Shopify, Magento (Adobe Commerce), Salesforce Commerce Cloud, WooCommerce and Wix. Emerging players are nopCommerce and Centra.
Does WebSell have an API?
No public API is recorded for WebSell.
What industry is WebSell in?
WebSell's product category is Ecommerce Platform Software. Its primary akta.pro industry code is CRAFAIAB, Software/SaaS Subscriptions (Consumer & Prosumer). Its NAICS code is 5132 and its SIC code is 7372.