Retail Management Hero

What Retail Management Hero does

Retail Management Hero (RMH) is a privately held point-of-sale (POS) software company founded in 2014 and headquartered in Leavenworth, Washington, with legal domicile in California. The company was established as a standalone replacement for Microsoft Dynamics RMS following that product's end-of-life, targeting small to mid-sized retailers requiring comprehensive POS and back-office management. RMH serves over 20 retail verticals including apparel, grocery, comic books, liquor, pet, hardware, sporting goods, and convenience stores, with notable customers such as Goodwill (enterprise), CIFA S.A. (Costa Rica hardware chain), East Side Mags, and Amols' gift shop.

The company's core product is RMH Store, a Microsoft SQL-based POS platform with cloud-connected and offline capabilities, supplemented by add-on modules including RMH Central for multi-store/headquarters management, RMH Loyalty for customer reward programs, RMS Migration for legacy system transitions, RMH iPOS for mobile POS on iOS devices, and Placefull for platform extensions. The technology architecture is built on an open SDK model that enables ISV partners to develop custom integrations, resulting in an ecosystem spanning 60+ payment providers (via Retail Realm Payment Bridge), e-commerce platforms (WebSell, 24Seven Commerce, Shopify), loyalty systems (bLoyal, Astro Loyalty), analytics (Zoined), accounting (QuickBooks via Blue Chip and x2x), and hardware (HP, Epson, Star, Touch Dynamic, SocketMobile).

RMH distributes exclusively through a global channel partner model comprising regional exclusive distributors (Latin America, Caribbean, Ireland, Nordic, UK, Australia, Philippines), certified resellers/VARs, and ISV partners. Revenue is generated through one-time software licenses (product key activation per computer), recurring subscription services (self-service licensing portal), partner distribution margins, and ISV integration royalties. Notable distribution partners include Diamond Comic Distributors (serving 3,200+ comic stores in the US), Dynamic Global Enterprise Systems (500+ stores in Philippines), Positive System Solutions (Ireland), and Extenda Express (Nordic region). The company employs 11-50 people, has no disclosed funding rounds or institutional investors, and maintains leadership under founder/CEO Jeff Riley.

Name

Retail Management Hero

Legal name

Retail Management Hero, Inc.

Website

https://rmhpos.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Retail Management Hero is a privately held POS software company founded in 2014, offering a Microsoft SQL-based platform built as a standalone replacement for Microsoft Dynamics RMS, targeting small to mid-sized retailers across 20+ verticals globally through an exclusive distributor and VAR channel network.

Ownership category

akta.pro rank

Product category

Retail POS Software

NAICS

Software Publishers (5132), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Retail-Computer & Computer Software Stores (5734)

akta.pro primary industry

POS Payment Software & Middleware (Terminal OS, Apps, Device Management) (FSAMADAC)

Keywords

• Retail POS software
• Point-of-sale systems
• Multi-store management
• RMS migration tools
• Retail back-office software

Headquarters

HQ city

Napa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software Licenses: Product key-based licensing for RMH software with per-computer/per-PAC activation. License grants limited rights to install and operate software on Product Activated Computers.
2. Subscription Services: Self-service licensing portal with direct customer subscription billing for ongoing software access and updates.
3. Partner Distribution: Resellers and distributors sell and distribute RMH software to end customers with VARs providing deployment and support.
4. Third-Party Integrations: Revenue from ISV integrations and add-ons developed by partner community extending RMH functionality.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Retail Management Hero (RMH) develops and sells a modular retail point-of-sale (POS) software platform, with RMH Store as the core product managing back-office and POS activities across retail verticals. The platform was built as a standalone replacement for Microsoft Dynamics RMS and is extended through modules including RMH Central for multi-store headquarters, RMH Loyalty for rewards programs, RMH iPOS for mobile POS, and an open SDK for third-party add-ons. Distribution is primarily through a global network of regional distributors, certified resellers, and ISV partners serving small to mid-sized retailers.

Product overview

Retail Management Hero (RMH) offers a modular POS platform built as a standalone replacement for Microsoft Dynamics RMS. The core product is RMH Store, a complete retail point-of-sale solution. Additional modules include RMH Central for multi-store management, RMH Loyalty for customer reward programs, RMS Migration for transitions from Microsoft RMS, and Placefull for platform extensions. The ecosystem extends through ISV-developed add-ons including mobile POS (RMH iPOS), analytics (Zoined), loyalty platforms (bLoyal, Astro Loyalty), accounting integrations (Blue Chip, x2x), e-commerce solutions (WebSell, 24Seven Commerce, CMS Max), payment processing bridges (Retail Realm Payment Bridge), and industry-specific tools. RMH operates as an open platform with an SDK available for custom integrations.

Differentiator

Problem solved

Functional benefit

Brands

• RMH Store: Complete retail point-of-sale solution for managing back office and POS activities.
• RMH Central
• RMH Loyalty
• RMH iPOS
• Placefull
• RMS Migration

Products and services

• RMH Store
• RMH Central
• RMH Loyalty
• RMS Migration
• Placefull
• RMH iPOS

Quantifiable outcome

• Amols' reduced overselling by 82% and saved 17 hours per week with RMH-BigCommerce integration
• +2 more outcomes

Named customers9 records

Segments8 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration33 records

Feature8 records

Partnerships

16 partnerships are on record, tiered core and minor.

• SolacoreTechnology or Integration · 25 February 2026Strategic partnership to enhance retail payments capabilities for RMH's VAR ecosystem. Supports VARs in operating effectively in complex retail environments with scalable, flexible payments infrastructure.
• Retail RealmcoreTechnology or IntegrationDevelops bridge solutions including Archive Bridge, Mobile Bridge, Payment Bridge (60+ payment providers), and Tax Bridge (Avalara integration). Provides end-to-end ERP and POS management solutions.
• bLoyalcoreTechnology or IntegrationCustomer loyalty platform with omnichannel capabilities including frequent buyer programs, points systems, subscriptions, and cross-channel customer engagement.
• WebSellcoreTechnology or IntegrationLeading e-commerce solution for RMH with deepest integration, enabling product uploads, inventory sync, web order flow to POS, and connection to Amazon, eBay, Google Shopping, Facebook, Instagram.
• Astro LoyaltycoreTechnology or IntegrationPet-industry-exclusive loyalty platform with frequent buyer tracking, manufacturer-funded rewards, and customer communication tools integrated with RMH POS.
• New West TechnologiescoreTechnology or IntegrationSuite of RMH extensions including Modern Suite (inventory control, purchase orders, transfers), Age Verification (driver's license scanning), and SpotLight (promotion management).
• Retail Smart GuysminorImplementation/ SI/ Consulting PartnerMerchandise planning, forecasting, and open to buy services for independent retailers with 96% forecasting accuracy and 5X ROI claims.
• HPcoreTechnology or IntegrationPOS hardware including all-in-one terminals, receipt printers, and barcode scanners. HP Engage One Pro and other solutions for retail operations.
• EpsoncoreTechnology or IntegrationPOS hardware including receipt printers (TM series), touchscreens, and mobile POS solutions with fast printing speeds and reliability.
• RMH iPOS (Advantage Solutions)coreTechnology or IntegrationMobile POS for iPhone, iPad, iPod Touch enabling queue busting, mobile sales, pop-up stores with real-time or offline sync. Developed by Advantage Solutions Australia.
• Shift4 PaymentscoreTechnology or IntegrationPayment processing integration for secure credit card transactions including RMH iPOS mobile solution.
• Diamond Comic DistributorscoreChannel Partner/ Reseller/ DistributorExclusive distributor for comic and pop culture industry, serving 3,200+ stores in US with RMH and ComicSuite add-on. Developed subsidy program with vendor partners for retailer adoption.
• Positive System Solutions (PSS)coreChannel Partner/ Reseller/ DistributorExclusive distributor for Ireland territory with 10+ years Microsoft Ireland Certified Partner experience. Building reseller ecosystem throughout Ireland.
• Extenda Express ABcoreChannel Partner/ Reseller/ DistributorExclusive distributor for Nordic region (Sweden, Denmark, Finland, Iceland, Norway) with 10 years experience as store data systems supplier.
• Dynamic Global Enterprise Systems (DGES)coreChannel Partner/ Reseller/ DistributorExclusive distributor for Philippines territory with 10+ years retail experience. Oversees 500+ stores nationwide.
• Advantage Solutions (Australia)coreTechnology or IntegrationAustralian development partner for RMH iPOS mobile solution. Also handles RMH distribution and support in Australia and New Zealand region.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Retail Pro: Retail Pro is a long-standing mid-market and specialty retail POS platform explicitly cited as a competitor by RMH. Both target specialty retail verticals with multi-store management, loyalty, and back-office features, making it the most direct apples-to-apples comparison for RMH.
• Cegid: Cegid (formerly Cegid Retail) provides retail POS and unified commerce software for SMB and mid-market specialty retailers, also named by RMH as a competitive benchmark. Both compete for vertical-specialty retail accounts needing centralized multi-store operations.
• Vend (Lightspeed): Vend (now part of Lightspeed) was a cloud POS built specifically for independent retail with multi-store, e-commerce sync, and loyalty features. It targets the same SMB specialty retail customer profile as RMH.
• POS Nation: POS Nation provides POS systems tailored for small and mid-sized specialty retailers (gift, boutique, liquor, tobacco). It is a directly comparable SMB-focused retail POS vendor competing in similar vertical niches to RMH.
• ACCEO Smart Vendor: ACCEO's Smart Vendor offering is a retail POS and back-office solution for SMB and mid-market retailers across North America. It is comparable to RMH in serving multi-store specialty retailers with integrated back-office functionality.
• iVend Retail: iVend Retail by CitiXsys is a multi-channel retail management platform covering POS, loyalty, e-commerce, and inventory for specialty and mid-market retailers. It addresses the same SMB-to-mid-market specialty retail segment RMH targets.

Broad incumbents

• Lightspeed Retail: Lightspeed offers cloud-based POS for retail and restaurant SMBs with built-in e-commerce, payments, and loyalty. It targets the same independent specialty retail segment RMH serves, but at much larger scale and with a broader feature footprint.
• Shopify POS: Shopify's POS extends its commerce platform into brick-and-mortar retail, bundling payments, hardware, and a vast app ecosystem. It is a default cloud option for SMB retailers that RMH competes against for new logos and migration accounts.
• Square (Block): Square provides an integrated POS, payments, and software suite aimed at small businesses including retail. Its low-friction onboarding and bundled payments make it a frequent alternative for the SMB retail accounts RMH pursues.
• Toast: Toast is a cloud POS and payments platform originally focused on restaurants but expanding into adjacent retail and specialty verticals. Its cloud-native architecture and embedded payments model is the trajectory SMB POS competitors (and RMH) are benchmarked against.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/retail-management-hero
• Xx.com/RMHPos
• Facebookfacebook.com/retailmanagementhero

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Retail Management Hero