What Don’t Memorise does

Don't Memorise is an India-based concept-based video learning platform founded in 2014 by Ganesh Pai, targeting K-12 students following the CBSE curriculum (Classes 6-11) with Math and Science content. The platform delivers bite-sized video lessons designed to break down complex concepts into understandable parts rather than relying on rote memorization, supplemented by quizzes, a gamified Diems reward system, and adjacent verticals covering Vedic mental math (Warp Math), test prep for GMAT/GRE/SAT/SSC, vocabulary, riddles, curiosity content (Kyu Box), short-form science explainers (One Minute Bites), and Abacus training. The company operates a freemium model in which approximately 20% of its 6,000+ video library is freely available on YouTube (2M+ subscribers, 200M+ total views) to drive acquisition, with full access gated behind Master Learner subscription plans priced at $12 (1 month), $24 (6 months), and $36 (1 year) — all offering access to 300+ courses and 4,000+ videos.

The underlying technology stack consists of video-based e-learning delivered through a self-serve website with Razorpay payment integration and Vimeo-hosted full content for licensing partners. Beyond the direct-to-consumer subscription funnel, Don't Memorise monetizes through three additional channels: B2B content licensing to educational organizations including Vedantu, Oswaal Books, Teno App, and Hindustan Times Learning Centres; free YouTube content embedding across 1,000+ third-party websites that drives referral traffic; and DM Studios, a wholly-owned B2B services vertical offering 2D animated video creation, editing, and explainer video production to external clients. The Co-creation Labs initiative extends the catalog through revenue-sharing partnerships with external Knowledge Partners who co-produce educational content for the K-10 segment.

The company is privately held, bootstrapped (with only a nominal $4,226 round from Edupreneur Village Fund in 2019), and operates with a small team of 11-50 employees across Mumbai and Hyderabad. The operating entity is Rankguru Technology Solutions Private Limited, with copyright held by Zouka Solutions Private Limited. Despite claiming reach across 190+ countries and 30M+ students globally, no revenue, ARR, or headcount growth figures are disclosed, and the company has not raised institutional venture capital — characteristics consistent with a sustainable lifestyle or founder-led edtech operation rather than a venture-scale business.

Name

Don’t Memorise

Legal name

Rankguru Technology Solutions Private Limited

Website

https://dontmemorise.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Don't Memorise is an India-based concept-based video learning platform founded in 2014 by Ganesh Pai, offering bite-sized CBSE Math and Science lessons for Classes 6-11 students globally through a freemium YouTube-driven model with paid subscriptions, B2B content licensing, and DM Studios video production services.

Ownership category

akta.pro rank

Product category

Online Education and E-Learning

NAICS

Educational Support Services (61171), Educational Services (61), Exam Preparation and Tutoring (611691)

SIC

Services-Educational Services (8200), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Core Digital Curriculum & Courseware (Full Programs & Units) (EDAFACAA)

akta.pro secondary industries

Online Learning Content & Course Publishing Platforms (BPAMAJAL), Virtual Test Prep & Online Supplemental Instruction (K–12) (EDAJADAI), Higher Education Admissions & Placement Exam Prep (GRE/GMAT/LSAT/MCAT) (EDAGADAC)

Keywords

• Video e-learning platform
• K-12 math science
• Concept-based learning
• Test prep courses
• Educational content licensing

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Subscription Plans: Monthly, 6-month, and annual subscription plans providing access to full video course library with quizzes and assessments
2. Content Licensing: Licensing full video content to educational organizations and e-learning platforms (Vedantu, Oswaal Books, Teno App, Hindustan Times Learning Centres)
3. DM Studios Services: Custom video creation services including 2D animated videos, editing, explainer videos, and educational videos for individuals and companies
4. Freemium Model: Free YouTube content drives awareness and acquisition; approximately 20% of content freely available, full access requires paid subscription

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Don't Memorise operates an online education platform that delivers concept-based, bite-sized video lessons covering K-12 mathematics, science (Physics, Chemistry, Biology) for CBSE curriculum, plus test preparation content for GMAT/GRE/SAT/SSC. The platform runs on a freemium model with subscription-based access to the full course library, supplemented by B2B content licensing to educational organizations and DM Studios for custom educational video creation services.

Product overview

Don't Memorise is an online education platform offering concept-based video learning content primarily for K-12 students (Classes 6-11). The core product consists of syllabus-aligned video courses for CBSE board covering Math and Science (Physics, Chemistry, Biology). The platform operates on a freemium model with Master Learner subscription plans (1-month, 6-months, 1-year) providing access to 300+ courses and 4000+ videos. Key supplementary verticals include Warp Math (Vedic mental math), Quant (test prep for GMAT/GRE/SAT), Vocabulary, Riddles (analytical thinking), One Minute Bites (short science explanations), Kyu Box (curiosity content), and Abacus training. The platform also offers Hindi-language content for CBSE Hindi medium students. Beyond direct-to-consumer learning, Don't Memorise provides content licensing services for organisations (via Vimeo), free YouTube embedding (20% of content), DM Studios (B2B video creation services), and Co-creation Labs (revenue-sharing partnerships with Knowledge Partners for content co-production). A gamification element called Diems rewards users for quiz completion. The platform is operated by Rankguru Technology Solutions Private Limited and has reached 2M+ subscribers, 200M+ views, and 500M+ minutes watched.

Differentiator

Problem solved

Functional benefit

Brands

• Co-creation Labs: Co-creation initiative to partner with Knowledge Partners for educational video content creation, where partners share knowledge and production costs while gaining brand visibility, revenue share, and outreach through DM platform.
• DM Studios

Products and services

• Don't Memorise Learning Platform A subscription-based online learning platform offering 6,000+ bite-sized, concept-based video lessons covering K-12 CBSE math and science (Classes 6-11), plus test prep (GMAT, GRE, SAT, SSC), Vedic mental math (Warp Math), riddles, vocabulary, abacus, and curiosity content. Available in English and Hindi with quizzes and Diems gamification rewards.
• DM Studios A B2B service vertical providing custom educational video creation including 2D animated videos, explainer videos, and video editing services for individuals and companies. Leverages Don't Memorise's expertise in educational content production.
• Content Licensing for Organizations A B2B offering that licenses Don't Memorise's full video content (hosted on Vimeo) to educational organizations and e-learning platforms for integration into their own learning systems. Includes co-branding options, customization, and technical support.

Quantifiable outcome

• 96% Like to Dislike Ratio on YouTube content
• +2 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered unclear, minor and core.

• WisdmLabsunclearStrategic or Co-development PartnerMentioned as a partner in the website's partner section, indicating collaborative relationship in the education technology space.
• GoogleminorOthersListed in partners section, Google is a platform partner providing infrastructure and potentially YouTube/Google Classroom integration.
• YouTubecoreOthersPrimary content distribution platform with 2M+ subscribers; approximately 20% of content hosted; key acquisition channel for the business.
• VedantucoreOEM/ Whitelabel/ Licensing PartnerEducational technology company licensing full video content from Don't Memorise for their e-learning platform, reaching thousands of students.
• Oswaal BookscoreOEM/ Whitelabel/ Licensing PartnerEducational publishing company licensing Don't Memorise video content to enhance their educational offerings and reach more students.
• Teno AppcoreOEM/ Whitelabel/ Licensing PartnerEducation technology app licensing video content from Don't Memorise for their learning platform.
• Hindustan Times Learning CentrescoreOEM/ Whitelabel/ Licensing PartnerLearning center chain licensing Don't Memorise content to provide video-based education at their physical locations.
• Knowledge Partners (Co-creation Labs)coreStrategic or Co-development PartnerIndividuals or companies with knowledge content (books/blogs) who co-create educational videos with Don't Memorise, sharing production costs, content marketing, and revenue. Currently focusing on K-10 segment with topics including Teacher Training, Abacus, Life Skills, and Entrepreneurship.

Scale indicators12 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Toppr: Toppr is an Indian K-12 adaptive learning platform offering video lessons, practice tests, and concept explanations for CBSE, ICSE, and state boards. It directly competes with Don't Memorise in concept-based video learning for the same target audience.
• PhysicsWallah (PW): PhysicsWallah is a fast-growing Indian EdTech platform offering affordable video courses for K-12 and competitive exams (JEE, NEET). It targets cost-conscious students with concept-based video content directly overlapping Don't Memorise's value proposition in math and science.
• Unacademy: Unacademy is a major Indian EdTech platform providing video courses, test prep, and live classes for K-12 and competitive exams. It targets the same student base as Don't Memorise with overlapping content in math, science, and test preparation, while operating at significantly larger scale with substantial funding.
• Doubtnut: Doubtnut provides video-based math and science solutions for Indian K-12 students using short-form explainer videos. Its bite-sized, concept-focused approach closely mirrors Don't Memorise's content format and addresses the same CBSE curriculum learner needs.
• Vedantu: Vedantu is a leading Indian K-12 EdTech platform offering live online classes and concept-based learning. Despite being a Don't Memorise content licensing customer, Vedantu also creates its own video content for similar CBSE/ICSE audiences, making it a direct competitor and customer simultaneously.
• Meritnation: Meritnation is an Indian K-12 online learning platform offering video lessons, practice tests, and study materials for CBSE, ICSE, and state boards. It directly competes with Don't Memorise for the same school curriculum video learning use case among Indian students.
• Extramarks: Extramarks provides K-12 digital learning solutions in India including video lessons, animations, and concept explanations for CBSE and other boards. It serves the same school curriculum segments as Don't Memorise with comparable digital content delivery.
• Khan Academy: Khan Academy is a global non-profit offering free concept-based educational videos across math, science, and test prep. It pioneered the bite-sized video learning format that Don't Memorise replicates and competes in the same global online learning space with overlapping audiences.

Broad incumbents

• Byju's: Byju's is the dominant Indian K-12 EdTech incumbent offering video lessons, live classes, and test prep across math, science, and competitive exams. As a much larger, well-funded player with broader offerings (including tuition and offline centers), Byju's competes with Don't Memorise for the same learner segments but with vastly greater resources.

Others

• Oswaal Books: Oswaal Books is a leading Indian educational publisher that licenses Don't Memorise's video content. As both a customer and partner, Oswaal represents an adjacent publisher moving into digital video learning, with overlap in the same CBSE student audience but distribution through print-plus-video products.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/dontmemorise
• YouTubeyoutube.com/channel/UCiTjCIT_9EXV1Wp1cY0zaUA
• Facebookfacebook.com/DontMemorise
• Instagraminstagram.com/idontmemorise

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Don’t Memorise