Oxygen Media
Oxygen Media (Oxygen True Crime) is a U.S. cable and streaming television network that produces and distributes true crime programming, including the Snapped franchise and Dateline spinoffs, for American viewers across linear TV, Peacock, and podcast platforms.
- Company typePrivate
- Founded1998
- HeadquartersNew York, United States
- Headcount251–500
- GTM typeB2C
- OfferingDigital Commerce or Content
What Oxygen Media does
Oxygen Media, LLC (doing business as Oxygen True Crime) is an American digital cable and satellite television channel founded in 1998 and headquartered in New York. The company produces and distributes true crime programming, including original documentary series, crime news coverage, and podcast content targeted at U.S. viewers interested in criminal case investigations and murder mysteries. Its product portfolio centers on the Oxygen cable network and streaming properties and includes long-running franchises such as Snapped (now in its 36th season), Snapped: Killer Couples, Cold Justice, the Dateline spinoff series Dateline: Secrets Uncovered and Dateline: Unforgettable, Killer Relationship with Faith Jenkins, Sins of the South, Accident Suicide or Murder, Kill or Be Killed, 911 Crisis Center, Philly Homicide, and Homicide for the Holidays, alongside the Snapped: Women Who Murder podcast distributed across major audio platforms.
The underlying technology comprises a linear television broadcast operation, an Oxygen-branded app and website for on-demand viewing, and integration with NBCUniversal's Peacock streaming service, supported by a content library of more than 100 shows. Oxygen is privately held under NBCUniversal, with operational support now routed through Versant Media; its parent linkage gives it access to shared corporate infrastructure, unified NBCU advertising sales, and cross-promotion with sister network USA Network.
The business model combines three revenue streams: advertising sold across linear television and digital properties (operated through NBCUniversal's advertising sales), recurring subscription and carriage fees paid by cable and satellite distributors that carry the Oxygen channel in their lineups, and subscription revenue from streaming distribution through Peacock. End customers are a horizontal mass audience of true crime enthusiasts in the United States; there is no named enterprise customer base. The most recent funding activity disclosed is a $100 million round from Vulcan in December 2000, predating Oxygen's true crime programming pivot and its acquisition by NBCUniversal.
Oxygen Media firmographics
Firmographics- Name
- Oxygen Media
- Legal name
- Oxygen Media, LLC
- Website
- https://oxygen.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Oxygen Media (Oxygen True Crime) is a U.S. cable and streaming television network that produces and distributes true crime programming, including the Snapped franchise and Dateline spinoffs, for American viewers across linear TV, Peacock, and podcast platforms.
- Ownership category
- akta.pro rank
Oxygen Media industry classification
Industry- Product category
- Cable Television Network
- NAICS
- Television Broadcasting Stations (51612), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
- SIC
- Television Broadcasting Stations (4833)
- akta.pro primary industry
- News Magazine & Investigative Journalism Channels (MPABAIAG)
- akta.pro secondary industries
- News & Business Information Cable Networks (MPABAFAE), Investigative & Journalism Documentaries (MPADADAD), News Streaming Platforms (MPACAAAF)
Keywords
Where Oxygen Media is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Oxygen Media business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Advertising Revenue: Oxygen generates revenue through advertising sold across its linear television network and digital streaming platforms. The network utilizes NBCUniversal's unified advertising sales operation.
- Subscription/Carriage Fees: The linear television channel earns carriage fees from cable and satellite distributors who include Oxygen in their channel lineups.
- Streaming Distribution: Content is distributed through Peacock streaming platform, part of NBCUniversal's direct-to-consumer business.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels3 records
Oxygen Media product offering
Product offeringCore offering
Oxygen Media operates a true crime-focused cable and satellite television network producing original documentary series, crime news coverage, and podcast content. The network distributes its programming through linear television, streaming on Peacock, the Oxygen app/website, and major podcast platforms, leveraging NBCUniversal's advertising and distribution infrastructure under Versant Media ownership.
Product overview
Oxygen Media operates as a true crime television network and streaming platform offering a portfolio of interconnected products. The core offering includes the Oxygen cable network and website featuring original documentary series and crime news coverage. Key branded products include the Snapped franchise (the flagship Snapped series now in its 36th season, the Snapped: Killer Couples spinoff in season 18, and the Snapped: Women Who Murder podcast), Dateline programs (Secrets Uncovered and Unforgettable), Cold Justice, The Killer Among Us, Killer Relationship With Faith Jenkins, and numerous other true crime documentary series covering cases involving couples, holidays, 911 dispatchers, and more. Content is available via linear television, the Oxygen website/app, and streaming on Peacock.
Differentiator
Problem solved
Functional benefit
Products and services
- Oxygen True Crime (Oxygen Network) Cable television network and streaming platform specializing in true crime programming, including original documentary series, crime news coverage, and podcast content focused on criminal cases and investigations. Targeted at true crime enthusiasts.
- Snapped Long-running true crime documentary series focusing on cases involving women who killed. Now in its 36th season, serving true crime enthusiasts.
- Snapped: Killer Couples Spinoff series examining cases where couples committed murder together. Currently in its 18th season, targeted at true crime audiences.
- Snapped: Women Who Murder Podcast Official podcast companion to the Snapped television series, offering audio versions of full Snapped episodes featuring true crime stories. Distributed across Spotify, Apple Podcasts, Amazon Music, iHeartRadio, Stitcher, and Google Play.
- Cold Justice True crime series featuring active cold case investigations, with the team working alongside local law enforcement to solve unsolved crimes. Now in its 8th season.
- Dateline: Secrets Uncovered True crime documentary series featuring in-depth investigations into unsolved and notable criminal cases. Currently in its 16th season.
- Dateline: Unforgettable True crime series featuring memorable and dramatic case investigations. Currently in its 6th season.
- The Killer Among Us True crime documentary series featuring investigations into murder cases, hosted by Alan Cumming.
- Killer Relationship With Faith Jenkins True crime series examining murder cases involving romantic relationships, hosted by Faith Jenkins. Currently in its 4th season.
- Sins of the South True crime documentary series focusing on criminal cases originating in southern United States states.
- Accident, Suicide, or Murder True crime series investigating cases where the nature of a death (accident, suicide, or homicide) is unclear or disputed.
- Kill or Be Killed True crime series examining cases where individuals either killed or nearly became victims of murder.
- 911 Crisis Center True crime documentary series following emergency dispatchers and the critical calls they handle. Currently in its 2nd season.
- Philly Homicide True crime series set in Philadelphia following homicide detectives investigating murder cases.
- Homicide for the Holidays True crime series examining murders that occurred during holiday seasons.
Companies that use Oxygen Media
Customer profileSegments1 record
Ideal customer profiles1 record
Oxygen Media technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Oxygen Media partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- NBCUniversal/ComcastcoreOxygen is owned by Versant Media, which operates under the NBCUniversal umbrella. The network leverages NBCUniversal's advertising sales infrastructure, streaming platform (Peacock), and cross-promotional channels for distribution and audience reach.
- PeacockcoreOxygen content is available for streaming on Peacock, NBCUniversal's direct-to-consumer streaming platform, providing digital distribution and on-demand access for viewers.
- Podcast Platforms (Spotify, Apple, Amazon, iHeart, Stitcher, Google)minorThe Snapped: Women Who Murder podcast is distributed through major podcast platforms including Spotify, Apple Podcasts, Amazon Music, IHeartRadio, Stitcher, and Google Play, expanding audience reach beyond television.
- USA NetworkminorOxygen cross-promotes content and shares distribution infrastructure with USA Network, both part of NBCUniversal's cable portfolio.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Oxygen Media competitors and assessment
Company assessmentEmerging players
- TLC: Warner Bros. Discovery-owned cable network featuring reality/crime adjacent content. Targets a similar female-skewing audience and competes for cable carriage slots and advertising share.
Direct peers
- Investigation Discovery (ID): Discovery-owned cable channel exclusively dedicated to true crime documentaries and investigations. Directly competes with Oxygen for the same true crime enthusiast audience and advertiser base across linear and streaming platforms.
- HLN (Headline News): CNN-owned cable network with a strong true crime programming block alongside news. Competes directly with Oxygen in true crime documentary scheduling and advertising sales.
- Lifetime: A+E Networks-owned channel with a sizable true crime movie and series slate targeted at female demographics, an audience profile similar to Oxygen's Snapped core viewership.
Broad incumbents
- Discovery+: Warner Bros. Discovery's streaming platform featuring a deep true crime catalog including Investigation Discovery content. Competes with Peacock/Oxygen for streaming-based true crime viewership.
- Paramount+: Paramount Global's streaming service hosting true crime content (including CBS Reality programming). Overlaps with Oxygen in true crime genre targeting for streaming subscribers.
- CBS Reality / Dabl: CBS-owned networks airing true crime and reality programming that competes for similar audience segments and ad budgets in the U.S. cable ecosystem.
- Hulu (True Crime Programming): Disney/Comcast-owned streaming service with a strong true crime documentary library. Competes for on-demand viewership and ad-supported streaming dollars alongside Oxygen via Peacock.
- A&E Networks: Established cable network featuring true crime franchises (e.g., Biography, Cold Case Files) within a broader unscripted entertainment portfolio. Overlaps with Oxygen in true crime but offers wider genre breadth.
- Netflix (Documentary Division): Streaming leader producing blockbuster true crime content (Dahmer, Making a Murderer spinoffs, etc.). Competes for true crime audience attention and ad-tier revenue against Oxygen/Peacock.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Oxygen Media social profiles
Digital presenceOxygen Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
Oxygen Media leadership team
Management profileNumber of profiles
Oxygen Media funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Oxygen Media M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Oxygen Media
What does Oxygen Media do?
Oxygen Media operates a true crime-focused cable and satellite television network producing original documentary series, crime news coverage, and podcast content. The network distributes its programming through linear television, streaming on Peacock, the Oxygen app/website, and major podcast platforms, leveraging NBCUniversal's advertising and distribution infrastructure under Versant Media ownership.
Is Oxygen Media a public or private company?
Oxygen Media is a private company. It is classified as corporate owned and is currently operating.
When was Oxygen Media founded?
Oxygen Media was founded in 1998. It employs 251 to 500 people.
Where is Oxygen Media based?
Oxygen Media is headquartered in New York, United States, in the North America region.
How does Oxygen Media make money?
Three revenue lines are on record. Advertising Revenue is the primary driver. The others are subscription/Carriage Fees and streaming Distribution.
Who are Oxygen Media's main competitors?
TLC is listed as an emerging player. Direct peers are Investigation Discovery (ID), HLN (Headline News) and Lifetime. Broad incumbents are Discovery+, Paramount+, CBS Reality / Dabl, Hulu (True Crime Programming), A&E Networks and Netflix (Documentary Division).
Does Oxygen Media have an API?
No public API is recorded for Oxygen Media.
What industry is Oxygen Media in?
Oxygen Media's product category is Cable Television Network. Its primary akta.pro industry code is MPABAIAG, News Magazine & Investigative Journalism Channels, with a secondary code of MPABAFAE, News & Business Information Cable Networks. Its NAICS code is 51612 and its SIC code is 4833.