Health Plus

What Health Plus does

Health Plus Inc is a privately held, family-owned nutritional supplement company founded in 1981 by Pat and Rita Mediratta and headquartered in Chino, California. The company specializes in digestive health and cleansing products, with a portfolio that spans fiber-based cleanses, digestive enzymes, and the more recent Revitalize+ line built around CoreBiome, a branded postbiotic ingredient extending the franchise into the pre/pro/postbiotic category. Product formats include traditional tablets and capsules as well as newer gummies and "Night" capsule formats addressing staged regimen use cases.

The company operates an FDA-compliant, cGMP-certified manufacturing facility in Chino, CA, giving it direct control over formulation, production, and quality systems—an unusual degree of vertical integration for a brand of its scale. Health Plus distributes its products through a hybrid go-to-market model: a national omnichannel retail footprint spanning 1,000+ stores across Walmart, CVS, GNC, and Amazon, combined with a direct-to-consumer channel. Pricing follows standard supplement-category conventions (single-bottle and multi-bottle packs) rather than disclosed subscription or SaaS-style mechanics.

Current ownership and operating leadership sit with second generation family members Rita, Sunil, and Shelly Mediratta. The company is positioning itself for growth in adjacent consumer cohorts—most notably GLP-1 weight-loss medication users seeking digestive support—and is exploring international/export opportunities. Health Plus has not disclosed external funding, headcount, or financial metrics.

Name

Health Plus

Legal name

Health Plus Inc

Website

https://healthplusinc.com

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

11–50 employees

Short description

Health Plus Inc is a family-owned nutritional supplement company founded in 1981, manufacturing and selling digestive health, cleansing, and postbiotic products to U.S. consumers through 1,000+ retail locations and direct-to-consumer channels.

Ownership category

akta.pro rank

Product category

Nutritional Supplements (Digestive Health & Cleansing)

NAICS

Food (Health) Supplement Retailers (456191)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Probiotics & Digestive Health Supplements (CRADAGAF)

akta.pro secondary industries

Digestive Health OTC (Antacids, Laxatives, Anti-diarrheals, Probiotics OTC) (CRADAMAE), Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI), Prebiotics & Dietary Fibers (Inulin, FOS/GOS, Resistant Starch, Beta-Glucan, Psyllium) (AFAJAKAF)

Keywords

• Digestive health supplements
• Colon cleansing products
• Fiber supplements
• Herbal detox formulas
• Gut health supplements

Headquarters

HQ city

Chino

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct E-commerce Sales: Health Plus generates revenue through direct-to-consumer sales via their website healthplusinc.com, offering products at listed retail prices with free shipping for orders over $50.
2. Retail Distribution: Products sold through national retail chains including GNC, Vitamin Shoppe, CVS, Whole Foods, Sprouts, HEB, Kroger, Walmart, and regional health food stores. Also available through online marketplaces like Amazon, iHerb, and VitaCost.
3. Subscription/ Rewards Program: Customer loyalty program offering points for purchases, reviews, referrals, and social media engagement, redeemable for discounts.

Pricing tiers

Go-to-market motion1 record

Distribution channels12 records

Marketing channels10 records

Core offering

Health Plus manufactures and sells nutritional supplements focused on digestive health, colon cleansing, fiber supplementation, and organ detoxification. Its flagship products include Super Colon Cleanse® and Original Colon Cleanse® (Psyllium Husk-based formulas), complemented by targeted cleanses (Kidney Cleanse™, Liver Detox™, Blood Cleanse™) and gut health supplements (Prebiotic Formula™, Revitalize+™ with CoreBiome® postbiotic). Products are sold in capsule, powder, and gummy formats directly to consumers via e-commerce and through national retail chains and online marketplaces.

Product overview

Health Plus is a family-owned nutritional supplement company founded in 1981, specializing in digestive health and cleansing products. The product portfolio centers around colon cleansing (Super Colon Cleanse®, Original Colon Cleanse®), organ detoxification (Liver Detox™, Kidney Cleanse™, Blood Cleanse™), and gut health support (Prebiotic Formula™, Revitalize+™ with patented CoreBiome® postbiotic). The company offers its supplements in multiple delivery formats including capsules, powders, and gummies, along with bundled kits combining cleansing products with daily maintenance formulas. Products feature natural ingredients like Psyllium Husk, Senna Leaf, Turmeric, and various herbal extracts, with formulations designed for both occasional use (detox) and daily use (fiber maintenance).

Differentiator

Problem solved

Functional benefit

Products and services

• Super Colon Cleanse® A time-tested colon cleansing supplement available in capsule counts of 60, 120, 240, and 480 plus a 12 oz powder, designed for occasional use to support waste and toxin elimination, reduce bloating, and promote digestive regularity. Targeted at adults seeking gentle, natural OTC digestive support.
• Original Colon Cleanse® The company's foundational daily fiber supplement, made from 100% natural Psyllium Husk with no fillers or binders, available in 200-count capsules and 12 oz or 48 oz powders. Supports regularity, heart health through soluble fiber, and mealtime fullness for daily digestive maintenance.
• Kidney Cleanse™ A 60-capsule cleansing supplement blending herbs and vitamins including Cranberry Extract, Coenzyme Q10, and Turmeric Root to support kidney function, urinary tract wellness, and antioxidant protection. Gluten-Free, Soy-Free, Dairy-Free.
• Liver Detox™ A liver support supplement formulated with Milk Thistle, Turmeric Root, N-Acetyl-L-Cysteine, and Alpha Lipoic Acid to support the liver's natural detoxification processes and bile secretion.
• 10-Day Herbal Detox™ An occasional-use 10-day cleansing program combining Senna, Psyllium Husk, Papaya Leaf, and digestive enzymes for a quick, gentle internal detox program.
• Super Colon Cleanse Night® A 60-capsule nighttime detox supplement containing Senna Leaf, Valerian Root, and Psyllium Husk designed to assist with occasional constipation during sleep for overnight digestive support.
• Prebiotic Formula™ A prebiotic supplement containing Inulin, FOS, Arabinogalactan Bark, and Digestive Enzymes to feed good gut bacteria and support healthy gut flora.
• Revitalize+™ Advanced Gut Health Supplement An advanced gut health supplement featuring CoreBiome® (a patented postbiotic butyrate compound) that supports the colon lining, immune health, and antioxidant protection.
• Super Colon Cleanse Gummies Berry Burst flavored gummies containing natural Senna Leaf Extract for gentle overnight constipation relief, gluten-free, soy-free, and dairy-free, sold in 60-count (15 servings) bottles.
• Colon Cleanse® Flavors (Orange, Strawberry, Pineapple) Flavored 9 oz powder versions of the Original Colon Cleanse formula in sugar-free, naturally sweetened Orange, Strawberry, and Pineapple varieties for daily fiber intake with added taste options.
• Pure Psyllium Husk Bag All-natural Psyllium Husk in a convenient zip-lock pouch (12 oz or 24 oz) for on-the-go daily fiber use, also suitable for Keto and Gluten-Free baking.
• Blood Cleanse™ A targeted support supplement formulated to help maintain healthy blood and circulatory functions.
• Detox + Maintain with Colon Cleanse Bundle A bundled kit combining 10-Day Herbal Detox+ and Colon Cleanse for a complete cleanse-and-maintain program, offered at savings versus individual purchase.
• Super Colon Cleanse & Colon Cleanse Bundle (Powder) A bundle combining Super Colon Cleanse (12 oz / 45 servings) with Colon Cleanse (12 oz / 48 servings) for a complete cleansing and daily maintenance solution, priced at $35.98–$45.72 with savings up to $15.26.
• Super Colon Cleanse & Colon Cleanse Bundle (Capsules) A bundle combining Super Colon Cleanse (240 capsules) with Colon Cleanse (12 oz / 48 servings) for comprehensive colon health support.

Quantifiable outcome

• Products contain 4g of soluble fiber per serving, meeting 4 of 7 grams daily recommended for heart health benefit
• +3 more outcomes

Named customers17 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

13 partnerships are on record, tiered core, minor and regional.

• GNCcoreChannel Partner/ Reseller/ DistributorNational specialty health and wellness retail chain distributing Health Plus products in stores and online at gnc.com/health-plus.
• Vitamin ShoppecoreChannel Partner/ Reseller/ DistributorNational vitamin and supplement retailer carrying Health Plus Colon Cleanse and Super Colon Cleanse products in stores and online.
• CVS PharmacycoreChannel Partner/ Reseller/ DistributorNational pharmacy chain retailing Health Plus products in stores and via CVS.com.
• Whole Foods MarketcoreChannel Partner/ Reseller/ DistributorNatural and organic grocery chain distributing Health Plus products in the supplements section.
• Sprouts Farmers MarketcoreChannel Partner/ Reseller/ DistributorHealth-focused grocery chain carrying Health Plus digestive health and cleansing supplements.
• KrogercoreChannel Partner/ Reseller/ DistributorMajor national grocery chain distributing Health Plus products through store locations and kroger.com.
• WalmartcoreChannel Partner/ Reseller/ DistributorMass merchandise retailer and online marketplace carrying Health Plus products in stores and at walmart.com.
• AmazoncoreChannel Partner/ Reseller/ DistributorGlobal online marketplace where Health Plus products are sold through Amazon's health supplements category.
• iHerbminorChannel Partner/ Reseller/ DistributorOnline retailer specializing in natural products, carrying Health Plus supplements for international distribution.
• HEBregionalChannel Partner/ Reseller/ DistributorRegional Texas grocery chain distributing Health Plus products in stores and online at heb.com.
• Fresh ThymeregionalChannel Partner/ Reseller/ DistributorRegional health-focused grocery chain in the Midwest carrying Health Plus products.
• RaleysregionalChannel Partner/ Reseller/ DistributorRegional grocery chain in Northern California and Nevada distributing Health Plus supplements.
• Mother's MarketregionalChannel Partner/ Reseller/ DistributorRegional health-focused grocery chain in Southern California carrying Health Plus products.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Citrucel: Haleon methylcellulose fiber supplement brand. Direct fiber supplement competitor for daily regularity use cases, competing for the same retail shelf space at Walmart, CVS, and Kroger.
• Garden of Life: Nestlé Health Science-owned organic digestive health and probiotic supplement brand. Comparable as a premium-positioned digestive health supplement brand with similar retail presence at Whole Foods, Sprouts, and natural food channels.
• Culturelle: i-Health (Chr. Hansen) branded probiotic line with Lactobacillus rhamnosus GG. Comparable as a digestive health supplement brand in the same OTC probiotic/prebiotic category where Health Plus's Prebiotic Formula and Revitalize+ compete.
• Phillips': Bayer's laxative/stool softener brand portfolio including Phillips' Milk of Magnesia. Comparable as a digestive OTC brand addressing constipation, the same primary use case as Super Colon Cleanse.
• NOW Foods: Family-owned supplement manufacturer with extensive digestive health portfolio including psyllium, probiotics, and cleanse products. Highly comparable as an independently-owned, broad-line supplement company with similar manufacturing, distribution, and category breadth.
• Benefiber: Haleon (formerly GSK Consumer Healthcare) brand of wheat dextrin fiber supplement. Comparable as a daily fiber maintenance product competing for the same retail shelf space and consumer occasion.
• Renew Life: Clorox-owned digestive health brand specializing in fiber cleanses, probiotics, and gut health products. Closely comparable as a branded digestive health supplement company with similar product positioning and retail distribution.
• Metamucil: Procter & Gamble's flagship psyllium husk fiber supplement brand and the dominant category leader. Most directly comparable product positioning to Health Plus's Original Colon Cleanse and Psyllium Husk lines, though P&G brings mass marketing and broader distribution.

Broad incumbents

• Dulcolax: Sanofi-Aventis stimulant laxative brand (bisacodyl). Comparable as a mass-market OTC laxative brand addressing occasional constipation, though Dulcolax uses a different active ingredient than Health Plus's Senna-Psyllium formula.

Emerging players

• Seed Health: Premium DTC synbiotic/postbiotic brand with patented strain combinations. Comparable as a science-forward gut health brand pushing into the postbiotic category where Health Plus's patented CoreBiome® competes, though Seed operates primarily DTC vs. Health Plus's mass retail footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/healthplus_inc
• YouTubeyoutube.com/channel/UCsetutA5HV1HCgm4YUjYy9Q?view_as=subscriber
• Facebookfacebook.com/HealthPlusInc
• Instagraminstagram.com/healthplusinc
• Pinterestpinterest.com/healthplusinc
• LinkedInlinkedin.com/company/health-plus-inc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Health Plus