Silvergreen

What Silvergreen does

Silvergreen is the operating entity behind TonyBet, an online gambling platform targeting Finnish players, despite a firmographic descriptor that references antimicrobial products (which is inconsistent with all other source material and appears to be incorrect/stale data). According to the company's first-party website at silvergreen.fi and supporting product, technology, and licensing records, Silvergreen operates a unified casino and sports betting platform that has been live since 2003 under an Estonian EMTA gambling license — a structural choice that enables tax-free winnings for Finnish users under EU regulation. The product surface spans slots, table games, and live dealer casino, pre-match and live sports betting across football, ice hockey, basketball, tennis, esports, and niche markets, plus a native iOS/Android mobile app, all delivered through a self-service product-led registration flow.

The platform is monetized primarily through gross gaming revenue (house edge on casino games) and the margin built into sportsbook odds, with welcome bonuses and ongoing promotions functioning as a customer-acquisition cost layered on top of the core transactional revenue model. Distribution is concentrated in Finland: the website is fully localized, 24/7 customer support is delivered in Finnish (live chat response under 2 minutes on average), and the payment stack is tailored to Finnish preferences including Trustly, Visa Quick, Verkkopankki, Neteller, and Skrill, with withdrawal SLAs ranging from 0-12 hours (e-wallets) to 1-3 business days (cards). Marketing is executed through SEO-optimized Finnish content and affiliate partnerships with Finnish gambling review sites.

The company is privately held with no disclosed parent company or institutional venture/PE backing. The only disclosed capital event is a small 2016 EISMEA funding round of approximately $55,810. Headcount is stated at 1-10, which suggests a lean, likely outsourced operating model. Leadership is anchored by CEO Tommy Salomaa. No revenue, ARR, or active-player figures are disclosed, and the company is registered/domiciled in Finland while operating under Estonian regulatory oversight.

Name

Silvergreen

Legal name

Silvergreen

Website

https://silvergreen.fi

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Silvergreen operates TonyBet, an Estonian-licensed online casino and sports betting platform targeting Finnish players since 2003, offering slots, live casino, and sports wagering with tax-free winnings, Finnish-language 24/7 support, and fast local payment integrations.

Ownership category

akta.pro rank

Product category

Online Gambling

NAICS

Gambling Industries (7132)

akta.pro primary industry

iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms) (MPAEAKAA)

Keywords

• Online casino gaming
• Sports betting platform
• Live dealer casino
• Mobile gambling app
• Online gambling platform

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel, Others

Revenue model

1. Casino Gaming Revenue: Revenue generated from casino games including slots, table games, and live casino. The house edge built into game mathematics generates the primary revenue stream. Players wager on games and the platform retains a percentage of wagers as gross gaming revenue.
2. Sports Betting Margin: Revenue from sports betting through the margin (juice/vig) built into odds. The platform offers competitive odds across football, ice hockey, basketball, tennis, esports and other sports with pre-match and live betting options.
3. Bonus Redemption: Revenue partially offset by bonuses offered to players. Welcome bonuses for new players and ongoing promotions for existing customers. Bonuses typically have wagering requirements that must be met before withdrawal.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Silvergreen operates TonyBet, an online gambling platform licensed by the Estonian Tax and Customs Board (EMTA) that targets Finnish players with casino gaming (slots, table games, live casino) and sports betting (pre-match and live wagering) across football, ice hockey, basketball, tennis, and esports. The service is delivered via a Finnish-language web platform and native iOS/Android mobile applications, with tax-free winnings for Finnish residents under EU/Estonian regulation.

Product overview

Silvergreen provides a comprehensive online gambling platform through TonyBet, combining casino gaming and sports betting in a unified service. The core offerings include TonyBet Casino (slots, table games, live casino) and TonyBet Sports Betting (pre-match and live wagering on major sports), accessible via desktop and TonyBet Mobile Application. New players are welcomed with TonyBet Welcome Bonus packages that include both casino and sports betting incentives. All services operate under Estonian EMTA license, providing tax-free gambling for Finnish players.

Differentiator

Problem solved

Functional benefit

Products and services

• TonyBet Casino

Quantifiable outcome

• Withdrawal processing time: 0-24 hours via Trustly, 0-12 hours via e-wallets
• +2 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature3 records

Partnerships

One partnership is on record.

• Estonian EMTA (Estonian Tax and Customs Board)coreOthersTonyBet operates under an Estonian gambling license issued by the Estonian Tax and Customs Board (EMTA). This regulatory partnership is fundamental to the business model as it enables tax-free gambling for Finnish players under EU/Estonian law. The EMTA license ensures compliance with EU gambling regulations and provides player protection through regulatory oversight.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Betsson: Swedish-listed online gambling operator with a broad Nordic portfolio (sportsbook, casino, poker). Comparable to TonyBet as a multi-product online operator targeting the same Nordic customer base, but materially larger and multi-jurisdictional.
• Unibet (Kindred Group): Major pan-European online gambling operator with strong Nordic presence. Comparable offering (sportsbook + casino) and regulatory footprint, though at much larger scale and broader geographic scope.
• Mr Green (Kindred Group): European online casino and sportsbook operator with Nordic marketing presence. Comparable product mix and regulatory positioning to TonyBet, though operated as part of a larger group portfolio.
• Bet365: Global online sportsbook and casino giant. Comparable in product offering (sportsbook + casino) and licensing model, though orders of magnitude larger and not Finland-focused.

Direct peers

• NordicBet: Nordic-focused online sportsbook and casino brand owned by Betsson Group. Directly comparable to TonyBet in serving Finnish/Nordic players with sportsbook + casino products under EU licensing.
• LeoVegas: Swedish-origin mobile-first online casino and sportsbook. Highly comparable to TonyBet in mobile-first product positioning and Nordic targeting, with overlapping EU-licensed value proposition.
• Casumo: Malta-licensed online casino and sportsbook with active Nordic marketing. Comparable in EU licensing model, product mix, and Nordic customer targeting, though broader geographic focus.
• Ninja Casino: Finland-targeted online casino brand with rapid registration and withdrawal focus. Closely comparable to TonyBet's Finnish market positioning and emphasis on fast withdrawals and tax-free winnings.
• Vera & John: Online casino and sportsbook operator with Nordic marketing focus. Comparable in EU-licensed online casino positioning and Finnish/Nordic customer targeting.

Regional players

• Paf: Nordic (Åland Islands-based) gambling operator with a charitable/social-purpose heritage. Comparable as a Nordic online gambling brand, though operating under a different licensing framework and ownership structure.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/SilvergreenOy
• Facebookfacebook.com/silvergreen.fi

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Silvergreen