Bergfreunde

What Bergfreunde does

Bergfreunde is a German direct-to-consumer e-commerce retailer specializing in outdoor, mountaineering, climbing, trekking, biking, and winter sports equipment and apparel. Founded in 2006 and headquartered in Kirchentellinsfurt, Germany, the company operates exclusively through its bergfreunde.de storefront, selling a broad catalog across six activity verticals — clothing, footwear, equipment, climbing, bike, and winter sports — sourced from over 100 brand partners including Mammut, Patagonia, Arc'teryx, Salomon, Fjällräven, The North Face, Deuter, and Osprey. The platform targets individual outdoor enthusiasts in the DACH region and supports its retail operation with an editorial blog (Basislager), a podcast, and a partner/affiliate program for customer acquisition.

The business runs on a transactional unit-pricing model with no subscription component, offering flexible payment options (including invoice purchase), free shipping above €69 within Germany, and a 100-day return policy. Fulfillment is supported by AutoStore automated warehouse technology with five daily parcel pickups, an investment the company reports achieving ROI within two years. Customer engagement is reinforced through a customer account program with a 5€ welcome discount, wishlist and product comparison features, and a Trusted Shops certification carrying 68,820+ verified reviews at 4.86/5 stars. The company is privately held and founder-managed, with leadership including co-managing directors Ronny and Matthias and founder Martin Theben; no external funding, ownership, or revenue figures are publicly disclosed.

Name

Bergfreunde

Legal name

Bergfreunde

Website

https://bergfreunde.de

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

51–100 employees

Short description

Bergfreunde is a German online outdoor sports retailer founded in 2006, headquartered in Kirchentellinsfurt. It sells mountaineering, climbing, trekking, and winter sports gear from 100+ premium brands directly to consumers across the DACH region via its bergfreunde.de storefront.

Ownership category

akta.pro rank

Product category

Outdoor Sporting Goods Retail

NAICS

Sporting Goods Retailers (45911)

akta.pro primary industry

Camping, Hiking & Climbing Specialty Retail (CRAMABAM)

akta.pro secondary industries

Climbing & Mountaineering Gear Retail (CRAMAMAB), Outdoor Clothing & Footwear Retail (Camping/Hiking/Climbing) (CRAMAMAK), Ski Touring / Backcountry & Avalanche Safety Retail (AT Gear, Skins, Beacons, Probes, Shovels, Airbags) (CRAMAJAD), Ski & Snowboard Equipment Retail (Skis, Boards, Boots, Bindings, Poles) (CRAMAJAA)

Keywords

• Outdoor retail
• Climbing equipment
• Hiking apparel
• Mountaineering gear
• Outdoor e-commerce

Headquarters

HQ city

Kirchentellinsfurt

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales (E-commerce Retail): Bergfreunde generates revenue through direct-to-consumer online retail of outdoor gear, apparel, and equipment. The business model is transactional (one-time purchases) with no subscription component. Products span categories including clothing, footwear, climbing gear, camping equipment, bike gear, and winter sports equipment. Revenue is generated from product margins on sales across multiple price points from various brands.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Bergfreunde is an online retailer (bergfreunde.de) that sells mountaineering, climbing, trekking, hiking, biking, camping, and winter sports equipment and apparel to individual consumers. The catalog spans clothing, footwear, climbing gear, camping equipment, bike gear, and winter sports equipment, sourced from 100+ outdoor brands and shipped primarily across the DACH region with free shipping above €69 in Germany and a 100-day return policy.

Product overview

Bergfreunde operates as a unified e-commerce platform serving as a comprehensive German online retailer for outdoor sports and adventure equipment. The product portfolio centers on the main e-commerce platform offering multiple interconnected product categories: Bekleidung (outdoor clothing for men, women, and children), Schuhe (outdoor footwear), Ausrüstung (camping and outdoor equipment), Klettern (climbing gear), Bike (cycling equipment), and Winter (winter sports gear). Supporting features include a customer account system with loyalty benefits, an editorial blog (Basislager), and an Outlet section for discounted items. The platform sells products from over 100 brand partners including Mammut, Patagonia, Arc'teryx, Salomon, Fjällräven, and Gore-Tex, targeting outdoor enthusiasts engaged in activities such as hiking, climbing, trekking, trail running, cycling, skiing, and camping.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 68,820+ verified customer reviews with 4.86/5 star rating on Trusted Shops

Named customers1 record

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• AutoStorecoreTechnology or IntegrationBergfreunde utilizes AutoStore automated warehouse systems for order fulfillment. AutoStore is a cube-based automated storage and retrieval system that improves warehouse efficiency, capacity, and productivity. The company achieved ROI within two years through this automation investment.
• Trusted ShopscoreTechnology or IntegrationTrusted Shops provides e-commerce trust and review certification services. Bergfreunde displays Trusted Shops seal and ratings, with 68,820+ verified customer reviews and 4.86/5 star rating.
• Brand Partners (100+ outdoor brands)coreChannel Partner/ Reseller/ DistributorBergfreunde resells products from 100+ outdoor brands including Ortovox, Fjällräven, Mammut, Patagonia, Salomon, Arc'teryx, The North Face, Deuter, Osprey, Gore-Tex, and many others. These are inventory-based retail partnerships where Bergfreunde purchases and resells brand products.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bergzeit: German D2C outdoor e-commerce retailer specializing in mountain sports, climbing, hiking and ski touring gear. Most directly comparable peer: same geography, same niche (climbing/mountaineering), same brand portfolio, same online-only model.
• Globetrotter: German outdoor specialist retailer with both stores and a large e-commerce presence covering climbing, hiking, camping, and winter sports. Directly comparable assortment, brand partnerships, and target customer (DACH outdoor enthusiasts).
• Addnature: German D2C outdoor e-commerce retailer focused on hiking, climbing, trail running, and ski touring. Similar niche specialization and brand portfolio; competes head-to-head for high-intent DACH search traffic.
• Campz: German D2C outdoor and camping retailer owned by Internetstores (BENOIT). Comparable breadth across outdoor categories, similar price-positioned assortment, and same e-commerce-only DACH GTM motion.
• SportScheck: Multi-category German sporting goods retailer with strong online presence and brick-and-mortar stores. Overlaps on outdoor apparel, footwear, and equipment categories targeting the same German consumer.

Broad incumbents

• Decathlon: Global sporting goods retailer with growing DACH footprint, vertical brand portfolio, and aggressive pricing. Broad incumbent that competes on price and assortment breadth across many of Bergfreunde's categories.
• Intersport: Global sporting goods cooperative with very strong DACH presence via owned stores and online. Carries outdoor categories overlapping with Bergfreunde's climbing, hiking, and winter assortment at multiple price points.
• Sport2000: European sporting goods retail cooperative with significant DACH footprint and active online channel. Frequently co-cited with Bergfreunde in industry reports on DACH outdoor retail order trends.
• Amazon: Pan-European online marketplace that lists many of the same outdoor brands and benefits from Prime logistics. Sets the price benchmark and convenience baseline Bergfreunde must clear on delivery speed and trust.

Others

• Zalando: Largest German online fashion and footwear platform, increasingly expanding into outdoor-adjacent apparel and sports categories. Adjacent competitor on outdoor clothing and footwear basket share rather than technical gear.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/bergfreunde_de
• Facebookfacebook.com/bergfreunde

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bergfreunde