WITI
WITI is a private professional membership association, founded in 1989 and rebranded in 2023 as Workforce Innovation, Trust and Influence, operating a tiered subscription platform and AI-readiness services for individual technology professionals and Fortune 500 enterprise clients across 70+ cities.
- Company typePrivate
- Founded1989
- HeadquartersLos Angeles, United States
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingServices
What WITI does
WITI (Workforce Innovation, Trust and Influence) is a private professional membership association founded in 1989, originally as Women in Technology International and rebranded in 2023 to reflect a broadened workforce empowerment mission. The company operates a tiered membership platform (Explorer, Catalyst, and invitation-only Trailblazer) serving individual technology professionals across 70+ cities, alongside a corporate partnerships business delivering enterprise workforce programs to Fortune 500 companies and AI startups. Its product surface includes the WITI Membership Platform, AI.WITI.com (AI-readiness training platform), the WITI Annual Summit, a job board, an articles/content platform, and a Hall of Fame recognition program. The underlying technology stack combines a member community network, mobile chat application, and AI-readiness content delivery, with AI modalities spanning text generation and structured member data management.
WITI generates revenue through four primary streams: individual membership subscriptions ($49.95-$250/month, or $495-$2,500/year, or $2,495-$12,500 lifetime); corporate programs and partnerships (GTM programs, AI training, employee programs, outplacement, co-branded events, bulk memberships); event revenue from 400+ annual live sessions and the Annual Summit; and AI training services delivered to enterprise clients. Distribution is hybrid, combining self-serve website sales and mobile app access for individuals with a dedicated enterprise field-sales team (with a 48-hour response promise) for corporate accounts. Marketing is multi-channel, relying on LinkedIn, YouTube, member-written articles, webinars, the Annual Summit, Hall of Fame prestige, and member testimonials. The company claims a network of 2 million+ professionals, 196,184+ actively engaged community members, 68+ networks worldwide, and 294+ partners including Microsoft, Google, Amazon, Tesla, IBM, Oracle, Intel, and Salesforce. WITI is incorporated in California as WITI Professional Association, is privately held with no disclosed external funding, and operates with 1001-5000 employees from its headquarters at 558 Camino Mercado, Arroyo Grande, CA.
WITI firmographics
Firmographics- Name
- WITI
- Legal name
- WITI Professional Association
- Website
- https://witi.com
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- WITI is a private professional membership association, founded in 1989 and rebranded in 2023 as Workforce Innovation, Trust and Influence, operating a tiered subscription platform and AI-readiness services for individual technology professionals and Fortune 500 enterprise clients across 70+ cities.
- Ownership category
- akta.pro rank
WITI industry classification
Industry- Product category
- Professional Association and Networking Services
- NAICS
- Professional and Management Development Training (61143), Computer Training (611420)
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- Technical Enablement & Adoption Services (Change Management, Adoption, Champions) (BPAEANAC)
- akta.pro secondary industries
- IT, Systems & Tools Onboarding (Access, Apps, Security Basics) (EDABAOAE), Remote/Hybrid Work Readiness & Digital Collaboration (EDAAAKAL)
Keywords
Where WITI is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
WITI business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Individual Membership Subscriptions: Three-tier membership model (Explorer, Catalyst, Trailblazer) with monthly, annual, and lifetime billing options ranging from $49.95/month to $12,500 lifetime
- Corporate Programs and Partnerships: Enterprise solutions including GTM programs, Annual Summit sponsorship, Co-Branded Events, AI Training, Outplacement, and Employee Programs (bulk membership packages)
- Event Revenue: Revenue from Annual Summit attendance and 400+ live events including member webinars and networking sessions
- AI Training Services: Enterprise AI readiness and upskilling programs for organizations
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | EXPLORER: Entry point into trusted innovation network for ambitious professionals |
| Subscription | Monthly | CATALYST: Growing path for professionals recognized as trusted industry voices |
| Subscription | Monthly | TRAILBLAZER: Executive tier for shaping industry conversation (by invitation only) |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
WITI product offering
Product offeringCore offering
WITI operates a tiered professional membership platform serving both individual technology professionals and corporate organizations. The platform provides networking events, AI training and certification, an annual summit, mentorship programs, a job board, and corporate partnership programs designed to advance workforce innovation, trust, and influence across the technology ecosystem.
Product overview
WITI (Workforce Innovation, Trust and Influence) operates as a professional association platform rather than a traditional software product. The core platform centers on a tiered membership system (EXPLORER, CATALYST, TRAILBLAZER) providing access to live events, AI training, leadership programs, and professional networking across 70+ global city networks. Supporting products include AI.WITI.com (AI-readiness platform), the Annual Summit (flagship annual event), Corporate Programs (enterprise workforce solutions including GTM, outplacement, and bulk memberships), the WITI Job Board (career marketplace), Hall of Fame (recognition program), and Articles (content platform with AI news briefings). The platform serves 2 million members including professionals from Fortune 500 companies and offers enterprise solutions for workforce transformation in the AI era.
Differentiator
Problem solved
Functional benefit
Products and services
- WITI Membership Platform A tiered individual membership subscription platform offering access to the WITI professional community, networking opportunities, articles, member directory, mentorship, and events for technology professionals.
- AI.WITI.com An AI-focused training and certification platform providing members and organizations with structured artificial intelligence learning, skill development resources, and credentials relevant to modern workforce technology needs.
- WITI Annual Summit The flagship annual conference featuring keynote speakers, professional development workshops, networking sessions, and the WITI Hall of Fame induction ceremony for technology professionals.
- Corporate Programs Enterprise partnership offerings that provide companies with sponsorship opportunities, recruitment access to the WITI talent network, customized employee development programs, and brand visibility across the WITI community.
- WITI Networking Events Recurring professional networking events held in-person and virtually, designed to connect technology professionals, facilitate mentorship pairings, and support career development within the WITI community.
- WITI Job Board An online job board integrated into the WITI platform that connects member technology professionals with employers seeking to hire within the WITI network.
Quantifiable outcome
- 2 million+ professionals connected through the network
- +3 more outcomes
Companies that use WITI
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles2 records
WITI technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature3 records
WITI partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- AnitaB.orgcoreMediaplanet's Women in Computing campaign partnered with AnitaB.org as one of the key organizations to highlight women's contributions to technology and bridge the gender gap. This partnership is part of the broader initiative to empower women in computing and technology careers.
- 1EdTechcore1EdTech partnered with Mediaplanet's Women in Computing campaign alongside WITI and AnitaB.org to support educational pathways and inclusive workplace culture initiatives for women in technology.
- MicrosoftminorFortune 500 member company with key personnel participating in WITI's professional community and network events.
- GoogleminorFortune 500 member company with key personnel participating in WITI's professional community and network events.
- AmazonminorFortune 500 member company with key personnel participating in WITI's professional community and network events.
- TeslaminorFortune 500 member company with key personnel participating in WITI's professional community and network events.
- IBMminorFortune 500 member company with key personnel participating in WITI's professional community and network events.
- OracleminorFortune 500 member company with key personnel participating in WITI's professional community and network events.
- IntelminorFortune 500 member company with key personnel participating in WITI's professional community and network events.
- SalesforceminorFortune 500 member company with key personnel participating in WITI's professional community and network events.
Scale indicators10 records
Recent moves7 records
Expansion highlights6 records
WITI competitors and assessment
Company assessmentDirect peers
- AnitaB.org: AnitaB.org is the most direct peer: a nonprofit dedicated to advancing women in technology, explicitly listed as a strategic partner of WITI. Both organizations serve overlapping audiences with professional development, networking, and career resources for women technologists.
- Women Who Code: Women Who Code is a global nonprofit community for women in tech offering networking, events, and career resources. It directly overlaps with WITI's mission of supporting women technologists through community, learning programs, and corporate partnerships.
- Society of Women Engineers (SWE): SWE is a long-established professional society advancing women in engineering and technology, with membership tiers, conferences, awards, and corporate partnerships structurally analogous to WITI's professional association model.
- National Center for Women & Information Technology (NCWIT): NCWIT is a nonprofit coalition that increases women's participation in computing through workforce programs, awards, and corporate alliances. It overlaps directly with WITI's workforce transformation and corporate partnership offerings.
- National Society of Black Engineers (NSBE): NSBE is a long-standing professional association serving underrepresented engineers with membership tiers, conferences, corporate sponsorships, and career programs. Its organizational and business model closely parallels WITI's professional association structure.
Broad incumbents
- Coursera for Business: Coursera for Business is a large-scale enterprise learning platform offering AI, tech, and management training to Fortune 500s. It competes for the corporate AI-training and upskilling budgets that WITI Corporate Programs and AI.WITI.com target.
- Pluralsight (Skillsoft): Pluralsight is a large enterprise technology skills platform offering cloud, security, and AI training subscriptions to enterprises. It is comparable to WITI's AI Training and employee programs at the corporate L&D buyer level.
Emerging players
- Guild Education: Guild is an education and career mobility platform for working adults, partnering with employers to fund learning. It overlaps with WITI's employee programs and outplacement offerings at the intersection of employer-funded learning and career advancement.
- Lesbians Who Tech: Lesbians Who Tech is a community organization that runs a major annual tech summit and corporate sponsorships for LGBTQ+ women and non-binary technologists. It is comparable to WITI's event-driven, community-led membership and corporate partnership model.
- Degreed: Degreed is an enterprise learning and skill-development platform used by large employers for workforce upskilling. It is comparable to WITI's enterprise AI Training and employee programs from a workforce-transformation buyer perspective.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
WITI social profiles
Digital presenceWITI financial estimates
Financial estimateRevenue estimate
Valuation estimate
WITI leadership team
Management profileNumber of profiles
Profiles2 records
WITI funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WITI M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WITI
What does WITI do?
WITI operates a tiered professional membership platform serving both individual technology professionals and corporate organizations. The platform provides networking events, AI training and certification, an annual summit, mentorship programs, a job board, and corporate partnership programs designed to advance workforce innovation, trust, and influence across the technology ecosystem.
Is WITI a public or private company?
WITI is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was WITI founded?
WITI was founded in 1989. It employs 1,001 to 5,000 people.
Where is WITI based?
WITI is headquartered in Los Angeles, United States, in the North America region.
How does WITI make money?
Four revenue lines are on record. Individual Membership Subscriptions are the primary driver. The others are corporate Programs and Partnerships, event Revenue and AI Training Services.
Who are WITI's main competitors?
Direct peers on record are AnitaB.org, Women Who Code, Society of Women Engineers (SWE), National Center for Women & Information Technology (NCWIT) and National Society of Black Engineers (NSBE). Broad incumbents are Coursera for Business and Pluralsight (Skillsoft). Emerging players are Guild Education, Lesbians Who Tech and Degreed.
Does WITI have an API?
No public API is recorded for WITI.
What industry is WITI in?
WITI's product category is Professional Association and Networking Services. Its primary akta.pro industry code is BPAEANAC, Technical Enablement & Adoption Services (Change Management, Adoption, Champions), with a secondary code of EDABAOAE, IT, Systems & Tools Onboarding (Access, Apps, Security Basics). Its NAICS code is 61143 and its SIC code is 8600.