Roland
Roland DGA Corporation is the Americas subsidiary of Japan-based Roland DG Corporation, manufacturing and distributing precision digital printing, cutting, milling, engraving, and dental fabrication equipment — under brands including TrueVIS, VersaOBJECT, DGSHAPE, DIMENSE, and VersaSTUDIO — to signage, apparel, dental, and industrial customers across North and South America.
- Company typePrivate
- Founded1981
- HeadquartersIrvine, United States
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Roland does
Roland DGA Corporation, established in 1990 and headquartered in Irvine, California, is the North and South America sales, marketing, and distribution arm of Japan-based Roland DG Corporation. The company provides precision digital printing, cutting, milling, engraving, and dental fabrication equipment under multiple brands — TrueVIS, VersaOBJECT, VersaSTUDIO, DGSHAPE, DIMENSE, VersaUV, and Texart — spanning eco-solvent, UV LED, resin/latex, dye-sublimation, and direct-to-film print technologies combined with integrated cutting and milling solutions. The core technology stack pairs proprietary ink formulations (TR3, ECO-UV, V-BOND, Texart SBL3) with bundled RIP software (VersaWorks 7) and the cloud-based Roland DG Connect operations platform.
Roland DGA serves six primary customer segments — signmaking and visual graphics, apparel and textile decoration, dental CAD/CAM, personalization/product customization, industrial printing/packaging, and interior design — through a hybrid go-to-market combining an authorized dealer network, direct enterprise sales, regional offices (Atlanta, Barrie, Bogotá), and the DGA Store e-commerce channel for consumables and service contracts. Revenue is generated across five streams: hardware sales (desktop units under $5,000 to industrial flatbeds above $100,000), recurring ink and consumables, software licenses, financial services/leasing ($1 buyout, 10% PUT, fair market value), and service contracts. The installed base includes SMB print shops, dental labs (e.g., Protec Dental Lab operating nine DGSHAPE mills), dental practices (e.g., Dr. John Flucke performing chairside restorations), apparel decorators (e.g., Campus Ink), and global enterprise customers served through 140+ country distribution. Strategically, Roland DGA has executed a multi-year cadence of product refreshes, a 2026 global distribution partnership with LSINC for industrial cylindrical printers, geographic expansion of the DGSHAPE dental franchise into Latin America, and a transition toward connected, software-defined print operations via DG Connect.
Roland firmographics
Firmographics- Name
- Roland
- Legal name
- Roland DGA Corporation
- Website
- https://rolanddga.com
- Company type
- Private
- Founded year
- 1981
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Roland DGA Corporation is the Americas subsidiary of Japan-based Roland DG Corporation, manufacturing and distributing precision digital printing, cutting, milling, engraving, and dental fabrication equipment — under brands including TrueVIS, VersaOBJECT, DGSHAPE, DIMENSE, and VersaSTUDIO — to signage, apparel, dental, and industrial customers across North and South America.
- Ownership category
- akta.pro rank
Roland industry classification
Industry- Product category
- Wide-Format Digital Printing Equipment
- NAICS
- Printing Ink Manufacturing (32591), Dental Equipment and Supplies Manufacturing (339114), Printing and Related Support Activities (3231)
- SIC
- Coating, Engraving & Allied Services (3470), Converted Paper & Paperboard Prods (No Contaners/Boxes) (2670)
- akta.pro primary industry
- Inkjet Printers (HDACAEAA)
- akta.pro secondary industries
- Digital & Specialty Inks (Inkjet, UV, Conductive) (IMAEAHAI), Medical & Dental 3D Printing Services (patient-specific devices, dental labs) (IMAAADAG)
Keywords
Where Roland is headquartered
LocationHeadquarters
- HQ city
- Irvine
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Roland business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Hardware Sales: Sale of inkjet printers, printer/cutters, vinyl cutters, engraving machines, dental mills, and 3D milling machines. Products range from desktop units under $5,000 to industrial flatbed printers priced over $100,000.
- Ink and Consumables: Recurring revenue from proprietary ink cartridges (eco-solvent, UV, resin, dye-sublimation), cutting blades, and other consumables. Cartridge recycling program available.
- Software Licenses: Sales of VersaWorks RIP software, Roland DG Connect platform, and other specialized software. Software updates and add-ons available for purchase.
- Financial Services: Equipment leasing and financing services with options including $1 buyout leases, 10% purchase upon termination, and fair market value leases. Up to 100% financing with flexible payment terms.
- Service Contracts: Extended warranty and service contract offerings for equipment protection and maintenance support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Equipment Leasing - $1 Buyout |
| Other | Monthly | Equipment Leasing - 10% PUT |
| Other | Monthly | Equipment Leasing - Fair Market Value |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels9 records
Roland product offering
Product offeringCore offering
Roland DGA Corporation manufactures and sells wide-format inkjet printers, printer/cutters, UV flatbed printers, direct-to-film printers, dental milling machines, vinyl cutters, engravers, and supporting software and consumables. The company's solutions serve signage, apparel decoration, dental CAD/CAM, industrial printing, interior design, and product personalization markets across the Americas. Roland DG delivers integrated print ecosystems combining hardware, proprietary inks, and intelligent software.
Product overview
Roland DG is a comprehensive digital printing and fabrication technology company offering a platform-plus-modules architecture. The core product portfolio spans multiple categories including: large-format eco-solvent printer/cutters (TrueVis VG4, XP-640, XG-640, BN2 Series), UV flatbed and direct-to-object printers (VersaOBJECT LO/CO-i Series, MO-180, MO-240), dimensional surface printers (DIMENSE DA-640, Dimensor S), direct-to-film printers (TY-300i, TY-300, BY2-20, BY-20), UV direct-to-object printers (BD-8, BD-12), industrial cylindrical printers (LSINC Peri Series via global distribution partnership), dental milling solutions (DGSHAPE DWX-53DC, DWX-53D, DWX-43W), dental 3D printing (3DXPRINT), desktop mills/engravers (MDX-50, SRM-20, DE-3), vinyl cutters (GS2-24), metal impact printers (MPX-90S), and supporting software ecosystem (VersaWorks 7, Roland DG Connect, Roland DG Connect Designer, Roland CutStudio, ErgoSoft Roland DG Edition, VCarve). The company also offers comprehensive consumables including eco-solvent inks (Eco-Sol MAX, TR2, TR3), UV inks (ECO-UV, V-BOND), dye-sublimation inks (Texart SBL3), resin/latex inks, and specialty inks. Roland DG serves diverse markets including signage, apparel decoration, dental CAD/CAM, industrial printing, interior design, and personalization across the Americas, Europe, Asia, and other regions through its global subsidiary network.
Differentiator
Problem solved
Functional benefit
Brands
- DGSHAPE: Dental brand offering digital restoration solutions including dental mills, 3D printers, and laser decorators
- TrueVIS
- VersaSTUDIO
- VersaObject
- VersaUV
- DIMENSE
- Texart
- VersaWorks
- DG Connect
Products and services
- TrueVis VG4 Series
- TrueVIS XP-640
- TrueVis XG-640
- VersaOBJECT LO/CO-i Series
- VersaOBJECT MO-240
- VersaOBJECT MO-180
- LSINC PeriQ360
- DIMENSE DA-640
- TY-300i Direct-to-Film Printer
- TY-300 Direct-to-Film Printer
- DGSHAPE DWX-53DC Dental Mill
- DGSHAPE DWX-53D Dental Mill
- DGSHAPE DWX-43W Wet Milling Solution
- DGSHAPE DWX-42W Plus Chairside Milling Solution
- VersaWorks 7 RIP Software
- Roland DG Connect
- VersaSTUDIO BN2 Series
- VersaSTUDIO BY-20 Desktop DTF Printer
- VersaSTUDIO BD-8 Desktop UV Printer
- VersaSTUDIO MPX-90S Metal Impact Printer
- MDX-50 Benchtop CNC Mill
- 3DXPRINT Dental 3D Printer
Quantifiable outcome
- Up to 30% lower ink consumption compared to competitor devices (TrueVis VG4 with TR3 inks)
- +4 more outcomes
Companies that use Roland
Customer profileNamed customers5 records
Segments6 records
Ideal customer profiles4 records
Roland technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
Roland partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- LSINC CorporationcoreRoland DG entered worldwide distribution partnership with LSINC Corporation to become official global distributor of LSINC's Peri-series industrial direct-to-object printers (PeriQ360, Perivallo360m, PeriOne). Partnership enables 360-degree printing on cylindrical, tapered, and contoured substrates for packaging, beverage, cosmetics, and industrial decoration markets. Products manufactured in Huntsville, Alabama, with demonstrations available at Roland DG Demo Centers in California, Mexico City, Barcelona, and Hamamatsu, Japan.
- Richard Childress Racing (RCR)minorRoland partnered with Richard Childress Racing to bring award-winning wide-format inkjet printing technology to NASCAR racing, demonstrating vehicle wrap capabilities and brand presence in motorsports.
- CensuswideminorRoland DGA partnered with research consultancy Censuswide to survey interior designers and compile the 2025 Interior Design Style Forecast report.
- 3McoreTrueVIS XP-640 printer is certified compliant with the 3M MCS Warranty Program when used with new TH inks in CMYKLkOrGr, assuring users that print quality will be maintained for the life of the graphics.
- International Distribution PartnerscoreGlobal distribution network including Roland DG Benelux (Belgium, Holland, Luxembourg, Germany, Switzerland, Austria, Czech Republic, Slovakia, etc.), Roland DG Mid Europe (Italy, Balkans, Greece, Turkey), Roland DG North Europe (Nordic countries, Poland, Russia), Roland DG UK, Roland DG Iberia (Spain, Portugal, North Africa), Roland DG China, Roland DG Korea, Roland DG Australia, and regional distributors in Middle East, Africa, and Pan Pacific regions.
Scale indicators6 records
Recent moves10 records
Expansion highlights6 records
Roland competitors and assessment
Company assessmentDirect peers
- Mimaki Engineering: Japanese manufacturer of wide-format inkjet printers, UV flatbed printers, and cutting plotters — the closest direct competitor to Roland in eco-solvent, UV, and signage printing with overlapping product lines (JV33, UCJV, UJF series) and similar customer base.
- Mutoh Holdings: Japanese manufacturer of wide-format eco-solvent and UV printers targeting the same sign, graphics, and apparel decoration markets as Roland, with comparable price points and similar SMB dealer-channel go-to-market motion.
- Durst Group: Italian manufacturer of UV inkjet and digital printing systems for industrial, signage, and packaging applications, competing with Roland across multiple segments with comparable product breadth and quality positioning.
- Agfa-Gevaert: Agfa's Jeti and Anapurna UV flatbed printers compete with Roland's VersaOBJECT LO/CO-i series in industrial UV printing applications, targeting sign shops and industrial customers with similar high-end UV systems.
- Fujifilm (Acuity / Onset): Fujifilm's Acuity and Onset UV flatbed and roll-to-roll printer lines compete directly with Roland's VersaOBJECT and TrueVIS UV printer/cutter portfolio, particularly in the industrial and signage segments.
Broad incumbents
- HP Inc. (Large Format): HP's Latex and DesignJet printer lines compete with Roland's eco-solvent and UV printers across signage, graphics, and industrial printing markets. HP is a much larger incumbent with broader portfolio reach and greater pricing flexibility.
- Ricoh (Industrial Printing): Ricoh's industrial inkjet printing systems compete with Roland's UV flatbed and direct-to-object printers in industrial decoration and packaging applications, with broader print technology portfolio.
- Canon (Production Printing): Canon's Colorado series UVgel printers and imagePRESS production printers compete with Roland in commercial and wide-format printing, particularly for higher-volume enterprise customers with broader solution offerings.
- Epson (SureColor): Epson's SureColor series dye-sublimation, eco-solvent, and direct-to-garment printers overlap with Roland's Texart, TrueVIS, and VersaSTUDIO product lines, particularly in apparel decoration and signage.
Emerging players
- vhf camfacture: German manufacturer of dental and industrial milling machines that competes with Roland's DGSHAPE dental milling product line (DWX series), particularly in the European dental CAD/CAM market with comparable precision and automation features.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Roland social profiles
Digital presenceRoland financial estimates
Financial estimateRevenue estimate
Valuation estimate
Roland leadership team
Management profileNumber of profiles
Profiles1 record
Roland subsidiaries and ownership
Company hierarchySubsidiaries1 record
Roland funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Roland M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Roland
What does Roland do?
Roland DGA Corporation manufactures and sells wide-format inkjet printers, printer/cutters, UV flatbed printers, direct-to-film printers, dental milling machines, vinyl cutters, engravers, and supporting software and consumables. The company's solutions serve signage, apparel decoration, dental CAD/CAM, industrial printing, interior design, and product personalization markets across the Americas. Roland DG delivers integrated print ecosystems combining hardware, proprietary inks, and intelligent software.
Is Roland a public or private company?
Roland is a private company. It is classified as corporate owned and is currently operating.
When was Roland founded?
Roland was founded in 1981. It employs 51 to 100 people.
Where is Roland based?
Roland is headquartered in Irvine, United States, in the North America region.
How does Roland make money?
Five revenue lines are on record. Hardware Sales are the primary driver. The others are ink and Consumables, software Licenses, financial Services and service Contracts.
Who are Roland's main competitors?
Direct peers on record are Mimaki Engineering, Mutoh Holdings, Durst Group, Agfa-Gevaert and Fujifilm (Acuity / Onset). Broad incumbents are HP Inc. (Large Format), Ricoh (Industrial Printing), Canon (Production Printing) and Epson (SureColor). vhf camfacture is listed as an emerging player.
Does Roland have an API?
No public API is recorded for Roland.
What industry is Roland in?
Roland's product category is Wide-Format Digital Printing Equipment. Its primary akta.pro industry code is HDACAEAA, Inkjet Printers, with a secondary code of IMAEAHAI, Digital & Specialty Inks (Inkjet, UV, Conductive). Its NAICS code is 32591 and its SIC code is 3470.