Shottenkirk Automotive Group

What Shottenkirk Automotive Group does

Shottenkirk Automotive Group is a privately held, family-owned automotive dealership group headquartered in West Burlington, Iowa, operating 28 retail showroom locations across 7 US states (Texas, Georgia, Alabama, California, Iowa, Florida, and Illinois). Founded in 1964 in Abingdon, Illinois as Dean and Bob's Chevrolet and continuously led by the Shottenkirk family since Greg Shottenkirk assumed leadership in 1989, the group sells new vehicles from 17 OEM franchises — including Acura, Buick, Chevrolet, Chrysler, Dodge, Ford, GMC, Honda, Hyundai, Jaguar, Jeep, Kia, Land Rover, Lexus, Nissan, Ram, and Toyota — alongside a pre-owned inventory of approximately 4,402 units and 3,611 new vehicles in stock.

The group's product offering is built on a standard automotive dealership platform comprising inventory management, online vehicle listings, service scheduling, finance application systems, an online payment calculator, a value-trade/sell module, and a customer credit application. There is no proprietary technology, in-house AI/ML, or third-party model dependency disclosed; the technology layer functions as a conventional dealer website and back-office stack. Revenue is generated through four primary streams: new vehicle sales, pre-owned/certified pre-owned vehicle sales, service and parts operations, and finance and insurance products sourced through on-site F&I departments. Pricing is publicly disclosed with MSRP, dealer discounts, manufacturer incentives, and a $895 Care Package bundled into pre-owned vehicle transactions, with finance terms extending to 72 months at 5.99% interest for qualified buyers.

The group serves individual retail vehicle buyers and a secondary luxury buyer segment (Acura, Jaguar, Land Rover, Lexus) through a horizontal segmentation approach across its multi-state footprint. Distribution is anchored to physical dealership rooftops supplemented by an omnichannel layer (online browsing, scheduling, financing). Recent strategic activity — the September 2025 acquisition of Subaru of Jacksonville and the November 2025 divestiture of Land Rover Boerne to Sewell Automotive Companies — indicates active portfolio rebalancing around higher-priority growth markets, with engagement of The Presidio Group LLC as financial advisor on the divestiture. The group has no disclosed parent company, no private equity sponsorship, and no public-market listing.

Name

Shottenkirk Automotive Group

Legal name

Shottenkirk Automotive Group

Website

https://shottenkirk.com

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

51–100 employees

Short description

Shottenkirk Automotive Group is a privately held, family-owned multi-brand automotive dealership group operating 28 retail rooftops across 7 US states, selling new and pre-owned vehicles from 17 OEM franchises alongside service, parts, and F&I to individual retail consumers.

Ownership category

akta.pro rank

Headquarters

HQ city

West Burlington

HQ country

United States

HQ region

North America

Offices15 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Vehicle Sales: Sales of new vehicles from multiple manufacturer brands including Acura, Buick, Chevrolet, Chrysler, Dodge, Ford, GMC, Honda, Hyundai, Jaguar, Jeep, Kia, Land Rover, Lexus, Nissan, Ram, and Toyota. Revenue generated from vehicle transactions at MSRP or negotiated pricing.
2. Used Vehicle Sales: Sales of pre-owned and certified pre-owned vehicles. The group had approximately 4,402 pre-owned vehicles in stock. Revenue from vehicle transactions.
3. Service and Parts: Service center operations providing maintenance and repairs, along with parts sales. Full-service dealerships offering ongoing service to existing customers.
4. Finance and Insurance Products: Auto financing assistance through finance departments at each location. Provides loan solutions, financing packages, and works with lenders to help customers secure vehicle purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Shottenkirk Automotive Group sells new and pre-owned vehicles across 17 manufacturer brands through 28 dealership locations in 7 U.S. states. It also operates Service Centers and Parts Centers for vehicle maintenance and repair, a Finance Center offering auto loans and F&I products, and provides online tools for payment calculation and vehicle trade-in appraisal. Revenue is generated primarily through vehicle transactions, financed sales, and ongoing service and parts work.

Product overview

Shottenkirk Automotive Group operates a multi-location automotive dealership network offering new and pre-owned vehicle sales, service and parts centers, and financing solutions. The core offerings include New Vehicle Sales (3,611 in stock) and Pre-Owned Vehicle Sales (4,402 in stock) across 17 major automotive brands. Supporting services include Service Center and Parts Center for vehicle maintenance, a Finance Center with Payment Calculator for financing assistance, and a Sell or Trade module for vehicle appraisals. The company operates 28 locations across 7 states (Texas, Georgia, Alabama, California, Iowa, Florida, and Illinois).

Differentiator

Problem solved

Functional benefit

Products and services

• New Vehicle Sales Sale of new vehicles across 17 manufacturer brands (Acura, Buick, Chevrolet, Chrysler, Dodge, Ford, GMC, Honda, Hyundai, Jaguar, Jeep, Kia, Land Rover, Lexus, Nissan, Ram, Toyota), with 3,611 new vehicles in stock across the group's dealerships, offered to individual retail consumers at negotiated prices with manufacturer incentives.
• Pre-Owned Vehicle Sales Sale of used and certified pre-owned vehicles across the group's dealerships, including a Certified Used Vehicles program, with approximately 4,402 pre-owned vehicles in stock. Each pre-owned unit comes with a $895 Care Package (dent/ding repair, tire/wheel protection, windshield repair, key replacement, paint enhancement) and complimentary 6 month/6,000 mile powertrain and A/C warranty coverage.
• Service Center Automotive service and maintenance offered through franchised Service Centers at each dealership, supporting vehicle owners with scheduled maintenance and repairs; customers can schedule service appointments online.
• Parts Center Automotive parts sales and distribution for vehicle maintenance and repairs, supporting both in-house service work and retail parts customers at each dealership.
• Finance Center Auto financing assistance provided through finance departments at each dealership, working with lenders to offer loan solutions and financing packages for new and used vehicle purchasers, including payment terms up to 72 months at 5.99% interest for qualified buyers.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor.

• Neighbors Nourishing NeighborsminorOthersFood pantry partnership at Shottenkirk CDJR Prosper for community events. Example of local community outreach initiatives.
• C.A.S.T. for Kids FoundationminorOthersPartnership with C.A.S.T. for Kids Foundation (Catch A Special Thrill) at Shottenkirk Toyota of Grandbury. The foundation enriches lives of children with special needs through fishing activities. Also supports military personnel through Take A Warrior Fishing program.
• Local Chambers of CommerceminorOthersLocal Chamber of Commerce partnerships across multiple dealership locations supporting local business communities.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sonic Automotive: Public US franchised dealer group with ~140 rooftops including EchoPark used-vehicle stores. Closely comparable multi-brand franchised model with both new and used vehicle exposure.
• Asbury Automotive Group: Public US franchised dealer group with ~150 rooftops concentrated in the Sunbelt. Highly comparable in footprint shape, brand mix, and Clicklane digital-retailing initiative.
• Hendrick Automotive Group: Largest privately held US dealer group with ~140 rooftops primarily in the Southeast. Direct peer as a privately held, family-influenced multi-brand dealer group of comparable scale.
• Holman Automotive: Large privately held, family-influenced US dealer group with franchised retail plus fleet services. Comparable as a privately held multi-brand dealer group with similar scale and ownership profile.
• Ken Garff Automotive Group: Large privately held US dealer group with ~60 rooftops concentrated in the Mountain West and Texas. Comparable as a privately held, family-led multi-brand franchised group with overlapping Texas exposure.

Broad incumbents

• Penske Automotive Group: Diversified global automotive retailer with heavy premium/luxury concentration (BMW, Mercedes-Benz, Audi, Porsche, Bentley, Lamborghini). Comparable on the luxury-brand franchised side of Shottenkirk's portfolio.
• Lithia Motors: One of the largest US franchised dealer groups with 300+ stores and aggressive M&A-driven growth. Comparable multi-brand franchised dealer operating model with similar geographic diversification strategy.
• Group 1 Automotive: Public US/UK franchised dealer group with ~200 rooftops and a similar mix of import and luxury brands (Toyota, Honda, BMW, Audi). Highly comparable franchised dealership business model.
• Berkshire Hathaway Automotive: Berkshire Hathaway-owned franchised dealer group with ~80 rooftops. Comparable multi-brand franchised model with long-term ownership orientation similar to Shottenkirk's family structure.
• AutoNation: Largest US franchised auto dealer group by revenue, operating ~250+ rooftops across 20+ brands nationally. Comparable as a multi-brand franchised dealer group; broader scale and public-company status.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ShottenkirkAutomotive
• LinkedInlinkedin.com/company/shottenkirk-automotive-group-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries30 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shottenkirk Automotive Group