Sunroad Enterprises

What Sunroad Enterprises does

Sunroad Enterprises is a privately held diversified holding company founded in 1977 by Aaron Feldman in San Diego, California, and currently employing nearly 2,000 people across three principal operating divisions: Automotive, Real Estate, and Golf/Hospitality. The Automotive Division operates 20-plus franchised dealerships representing 14 brands (including BMW, Chevrolet, Honda, Toyota, Ford, Hyundai, Kia, Subaru, VinFast, and MG) across California and Mexico, generating over $1 billion in annual sales, more than 30,000 vehicle sales per year, and over 250,000 service visits annually. The Real Estate Division has developed and operates more than 3 million square feet of Class A office space in San Diego (including the LEED-certified Sunroad Centrum I and the 100%-leased Sunroad Corporate Centre), a multifamily portfolio exceeding 2,250 units spanning California, Arizona, Nevada, Colorado, Tennessee, and Georgia, and additional assets including a 600-slip marina at Harbor Island and entitled land in Otay Mesa.

The company's business model blends recurring rental income from owned real estate, transactional revenue from property acquisitions and dispositions (e.g., the $162 million Elliston 23 purchase in Nashville in 2022, the $125 million Parcland Crossing acquisition in 2021), transaction-fee revenue from automotive retail, and service/parts revenue across dealership service departments. Customers span retail automotive consumers, commercial office tenants (Cooley Godward Kronish, Marsh, Shell Trading, Banner Bank), multifamily residents, golf and event guests at Maderas Golf Club (ranked the #1 course in San Diego County and a Golf Digest Top 100 public course), and diners at the Harbor Island restaurants operated with Cohn Restaurant Group. Capital is sourced through a deep institutional lender network including Mesa West Capital, Clarion Partners, LoanCore Capital, PCCP, and Prime Financial, with the Feldman family retaining ownership and operating control across the holding structure that includes Sunroad Holding Corporation and Sunroad Asset Management.

Name

Sunroad Enterprises

Legal name

Sunroad Enterprises

Website

https://sunroadenterprises.com

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Sunroad Enterprises is a privately held San Diego diversified holding company operating an automotive dealership group (14 brands, 20+ US/Mexico locations, $1B+ annual sales), a Class A office and multifamily real estate portfolio exceeding 2,250 units across six US states, and Maderas Golf Club plus Harbor Island hospitality assets.

Ownership category

akta.pro rank

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices43 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Automotive Sales and Service: Revenue from new and used vehicle sales, maintenance, repairs, and parts across 14 automotive brands in California and Mexico. The automotive division generates over $1 billion in annual sales, sells 30,000+ cars annually, and handles 250,000+ service visits per year. This represents the largest part of the Sunroad family.
2. Real Estate Rental and Leasing Income: Revenue from leasing Class A office space (e.g., Sunroad Corporate Centre at 303,771 sq ft, Sunroad Centrum I at 275,000 sq ft, Sunroad Plaza East at 226,000 sq ft, Floral Trade Center at 67,000 sq ft, Sunroad Financial Plaza at 71,255 sq ft), multifamily residential units (Ariva with 800+ units, Vive on the Park with 302 units, Sonoma Ridge with 240 units, Bristol Bay with 264 units), and resort/hospitality properties. Direct rental income from tenants.
3. Golf Club Operations and Hospitality: Revenue from golf club memberships, green fees, tournaments, events (weddings, corporate outings), food and beverage (Del Lago Ballroom events, restaurant operations), and golf retail merchandise. Maderas Golf Club hosts 49+ weddings annually and serves over 1,000 burgers during weekly Burger Nights.
4. Property Sales and Dispositions: Revenue from buying, improving, and selling real estate properties. Examples: Elliston 23 in Nashville sold for $162M; Bristol Bay acquired for $35.5M; Avery Park acquired for $36.4M; Parcland Crossing (The Laurel) acquired for $125M; The Mezz at Fiddler's Green acquired for $47.78M; Adara Godley Station acquired in Savannah.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels9 records

Core offering

Sunroad Enterprises is a diversified holding company operating an automotive dealership group (representing 13–14 brands across California and Mexico) and a real estate division that develops, owns, and manages Class A commercial office space, luxury multifamily residential apartments, and hospitality assets including Maderas Golf Club. The automotive business sells more than 30,000 vehicles annually and handles 250,000+ service visits, while the real estate portfolio spans over 3 million square feet of office space and 2,000+ multifamily units across multiple US states.

Product overview

Sunroad Enterprises is a diversified holding company consisting of two primary divisions: Automotive and Real Estate. The Automotive Division operates approximately 14 brands of car dealerships in California and Mexico, while the Real Estate Division encompasses Sunroad Multifamily, Class A office properties including Sunroad Centrum I and Sunroad Corporate Centre, resort properties such as Maderas Golf Club and Harbor Island Hotel projects, and various commercial and mixed-use assets. The company was founded in 1977 and employs nearly 2,000 team members.

Differentiator

Problem solved

Functional benefit

Brands

• Sunroad Automotive: Automotive dealership division representing 14+ brands with dealerships in California and Mexico
• Sunroad Real Estate
• Maderas Golf Club
• Sunroad Multifamily
• Sunroad Automotive Group

Products and services

• Sunroad Automotive Dealership Network Retail automotive sales, service, parts, and collision repair across 13-14 manufacturer brands in California (San Diego County) and Mexico, serving individual vehicle buyers and service customers. Generates over $1 billion in annual sales, 30,000+ vehicles sold per year, and 250,000+ service visits.
• Sunroad Real Estate (Class A Commercial Properties) Acquisition, development, ownership, and property management of Class A commercial office buildings and master-planned mixed-use developments in San Diego and select US markets, leased to enterprise tenants on long-term agreements.
• Sunroad Multifamily Ownership, development, renovation, and management of luxury multifamily apartment communities, including new construction within the Sunroad Spectrum/Centrum master plan and value-add acquisitions across Las Vegas, Phoenix, Denver, Nashville, and Savannah. Over 2,250 units across the portfolio.
• Maderas Golf Club Championship golf course with clubhouse, golf shop, dining, and full-service event venue in Poway, CA serving individual golfers, corporate outing groups, tournament organizers, and wedding/event clients. Includes Del Lago Ballroom and restaurant operations.
• Harbor Island Restaurants (Island Prime, C Level Lounge, Coasterra) Waterfront restaurants at Harbor Island in San Diego Bay, operated by Cohn Restaurant Group on Sunroad property, offering dine-in service, private event hosting, and catering.

Quantifiable outcome

• Over $1 billion in annual automotive sales
• +7 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Nine partnerships are on record, tiered core and minor.

• CBREcoreChannel Partner/ Reseller/ Distributor · 1 July 2021CBRE represented the seller PrivatePortfolio Group in Sunroad's $125M acquisition of Parcland Crossing in Chandler, AZ. CBRE's Dan Woodward, David Potarf, and Matt Barnett arranged the sale. Rocco Mandala secured financing from LoanCore Capital.
• CollierscoreChannel Partner/ Reseller/ Distributor · 1 July 2021Colliers arranged the sale of Adara Godley Station (256-unit Class A property in Savannah, GA) from GFI Capital Resources Group to Sunroad Holding Corp.
• Audubon InternationalminorOthers · 1 April 2016Maderas Golf Club achieved Certified Audubon Cooperative Sanctuary status from Audubon International after four years of environmental management practices including wildlife habitat management, water conservation, and chemical use reduction. One of 902 courses worldwide and 69 in California to earn this recognition.
• GenslercoreImplementation/ SI/ Consulting Partner · 1 March 2016Gensler, a global leader in workplace design, was retained as the architect for Centrumplace — two new Class A office high-rises (Centrum II and Centrum III) totaling 583,000 sq ft in central San Diego. Centrum II was designed for both traditional and creative workspace with LEED Certification expected. Darrel Fullbright of Gensler described the shared campus amenities.
• Cushman & Wakefield (Leasing Team)coreChannel Partner/ Reseller/ Distributor · 1 March 2016Cushman & Wakefield's team of Dave Odmark, Eric Vann, and Brian Starck was retained as the leasing team to represent Sunroad for Centrumplace office campus (583,000 sq ft of new Class A office space in two high-rises).
• Madrona Ridge ResidentialminorImplementation/ SI/ Consulting Partner · 1 February 2016Madrona Ridge Residential, an affiliate of Security Properties, managed the renovation of common areas and unit interiors at Sonoma Ridge and Bristol Bay apartments over two years following Sunroad's acquisition.
• KTGY ArchitectsminorImplementation/ SI/ Consulting Partner · 1 June 2015KTGY Architects served as the design architect for Ariva luxury apartments (phase 4, 302 units). Part of the Centrum Master Plan in central San Diego.
• Wermers ConstructionminorImplementation/ SI/ Consulting Partner · 1 June 2015Wermers Construction served as the general contractor for Ariva phase 4 (302 new apartments).
• Cohn Restaurant GroupcoreStrategic or Co-development Partner · 1 January 2005Sunroad brought in Cohn Restaurant Group to redevelop the Harbor Island restaurant site. Cohn Restaurant Group operates Island Prime and C Level Lounge (opened 2005, highest per-sq-ft-sales on Port Tidelands) and Coasterra (opened 2015, 24,000 sq ft, 300 seats, Regional Mexican cuisine, largest event platform in San Diego). The restaurant project is described as one of the most successful restaurant projects in San Diego.

Scale indicators25 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Irvine Company: Large privately-held California real estate owner-operator with Class A office, multifamily, and hospitality. Comparable to Sunroad's vertically integrated approach to Class A commercial and residential real estate in California, though at materially greater scale.
• AutoNation: Largest US automotive retailer with 250+ dealerships across 19 brands and ~$26B in revenue. Direct comparable for Sunroad's automotive division in terms of multi-brand franchise strategy, scale economics on parts/service, and F&I monetization.
• Berkshire Hathaway Automotive: Berkshire Hathaway's automotive dealership subsidiary, formerly Van Tuyl Group. Comparable to Sunroad as a large-scale, multi-brand, privately-held dealership platform; both emphasize long-duration ownership and operating discipline.
• Lithia Motors (Driveway): Public US auto retailer with 300+ stores, aggressive M&A roll-up strategy, and growing online/digital sales platform. Comparable to Sunroad in growth ambition across multi-brand dealerships, but Lithia is more public-markets driven and tech-forward.
• The Related Companies: Large private real estate firm with affordable and luxury multifamily, office, and mixed-use developments. Comparable to Sunroad's multifamily and Class A office development activities, particularly around master-planned mixed-use projects.

Direct peers

• Group 1 Automotive: US/UK automotive retailer with ~200 dealerships representing 30+ brands and $19B+ in revenue. Closest direct peer in business model to Sunroad Automotive - multi-brand franchise group with material used vehicle, service, and parts exposure.
• Hendrick Automotive Group: Largest privately-held US automotive dealership group with $15B+ in revenue across 140+ dealerships. Comparable to Sunroad's privately-held, family-controlled, multi-brand dealer model with strong OEM award performance.
• Douglas Emmett: Public REIT focused on Class A office and multifamily in coastal California and Honolulu. Comparable to Sunroad's Westside/San Diego Class A office and multifamily strategy, with overlap in tenant profiles (legal, financial, tech) and geographic premium positioning.

Regional players

• Holualoa Companies: Private family-owned real estate investment firm based in Arizona, with multifamily, office, retail, and industrial holdings. Comparable to Sunroad's diversified private holding-company approach and Sun Belt multifamily expansion focus.
• Donahue Schriber: Private California-based retail real estate owner-operator with shopping center and mixed-use portfolio. Comparable to Sunroad's vertically integrated real estate ownership and asset management approach, especially in California markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/sunroad-enterprises

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sunroad Enterprises