Amour Vert
Amour Vert is a San Francisco-based sustainable women's fashion brand founded in 2010, selling ready-to-wear apparel made from viscose, silk, and cashmere via its own DTC e-commerce site and supporting it with an editorial content platform.
- Company typePrivate
- Founded2010
- HeadquartersSan Francisco, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Amour Vert does
Amour Vert is a San Francisco-based sustainable women's fashion brand founded in 2010, operating as a direct-to-consumer e-commerce platform at amourvert.com. The company designs and sells a curated ready-to-wear apparel collection including dresses, blouses, sweaters, and knitwear made from sustainable materials such as viscose crepe sourced from responsibly managed forests, washable silk, and cashmere. Product pricing sits in the premium accessible range (e.g., $198 for the Danielle Viscose Crepe Dress), and the brand targets eco-conscious consumers seeking environmentally responsible fashion without sacrificing style. Production is characterized by eco-certified manufacturing facilities, low-impact dyes, and small-batch runs intended to reduce waste.
The company runs a dual business model: a core DTC apparel line plus a sizable editorial content platform publishing fashion, beauty, travel, lifestyle, and celebrity articles. The content engine functions as a top-of-funnel acquisition channel and has generated earned media placements in Forbes, The New York Times, Fox News, InStyle, and Vogue. Distribution is exclusively through the owned e-commerce site; no wholesale, marketplace, or physical retail presence is disclosed.
Amour Vert is a private company with 51-100 employees, headquartered in San Francisco, USA. Leadership includes CEO Laurie Etheridge and Director Philip Schlein. The company has one recorded funding round (2012, Beehive Holdings) and self-positions as "The Original Sustainable Fashion Brand in USA." No revenue figures, customer counts, or sales channels beyond DTC are disclosed in the available data.
Amour Vert firmographics
Firmographics- Name
- Amour Vert
- Legal name
- Amour Vert
- Website
- https://amourvert.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Amour Vert is a San Francisco-based sustainable women's fashion brand founded in 2010, selling ready-to-wear apparel made from viscose, silk, and cashmere via its own DTC e-commerce site and supporting it with an editorial content platform.
- Ownership category
- akta.pro rank
Amour Vert industry classification
Industry- Product category
- Sustainable Women's Apparel
- NAICS
- Apparel Manufacturing (315)
- SIC
- Retail-Women's Clothing Stores (5621)
- akta.pro primary industry
- Sustainable / Ethical Apparel & Accessories Wholesale (CRAOADAJ)
- akta.pro secondary industry
- Sustainable/Ethical Shopping & Capsule Wardrobe Building (HSACAJAL)
Keywords
Where Amour Vert is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Markets served
Amour Vert business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Ready-to-wear sustainable apparel |
Distribution channels1 record
Marketing channels3 records
Amour Vert product offering
Product offeringCore offering
Amour Vert designs, produces, and sells sustainable women's ready-to-wear apparel direct-to-consumer through its own e-commerce website. The product line includes dresses, cashmere sweaters, washable silk blouses, and knitwear made from sustainable materials such as viscose crepe sourced from responsibly managed forests, low-impact dyes, and eco-certified manufacturing. The brand also publishes editorial content on sustainable fashion, beauty, and lifestyle topics.
Product overview
Amour Vert is a sustainable fashion brand offering a curated collection of women's clothing including dresses, blouses, sweaters, and knitwear. The product portfolio features garments made from sustainable materials such as viscose crepe from responsibly managed forests, cashmere, and washable silk. Key products include the Danielle Viscose Crepe Dress ($198), Nadia Cashmere Sweater, Milla Washable Silk Bow Blouse, Lou Washable Silk Shirt Dress, and Sylvia Puff Sleeve Dress. The brand emphasizes eco-certified manufacturing facilities, low-impact dyes, and small-batch production to reduce waste. The company also operates as a fashion media platform, publishing articles on sustainable fashion trends, styling tips, and beauty content.
Differentiator
Problem solved
Functional benefit
Products and services
- Danielle Viscose Crepe Dress A midi-length summer dress made from 100% viscose crepe fabric sourced from sustainably managed forests, featuring a V-neckline, flutter sleeves, waist tie, and side slit. Designed for warm-weather versatility with breathable and wrinkle-resistant properties, priced at $198.
- Nadia Cashmere Sweater A cashmere sweater offered in navy blue, part of Amour Vert's sustainable knitwear collection.
- Milla Washable Silk Bow Blouse A washable silk blouse featuring a bow detail, offered in sky blue as part of Amour Vert's sustainable silk collection.
- Lou Washable Silk Shirt Dress A washable silk shirt dress in a riviera dot espresso pattern, combining sustainability with versatile day-to-evening styling.
- Sylvia Puff Sleeve Dress A dress featuring puff sleeves, part of Amour Vert's sustainable dress collection.
Companies that use Amour Vert
Customer profileSegments2 records
Ideal customer profiles1 record
Amour Vert technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Amour Vert partnerships and signals
Strategic signalRecent moves6 records
Expansion highlights4 records
Amour Vert competitors and assessment
Company assessmentDirect peers
- Everlane: Everlane is a DTC apparel brand built on transparency in sourcing and ethical production. It directly competes with Amour Vert in the sustainable women's apparel e-commerce category, sharing the same customer persona and unit-pricing model.
- Reformation: Reformation is a women's fashion brand centered on sustainable materials and low-impact manufacturing. It is the most direct premium-positioned peer to Amour Vert, targeting the same eco-conscious consumer with dresses, blouses, and knitwear at similar price points.
- Cuyana: Cuyana sells sustainably produced women's apparel and accessories through DTC e-commerce, with an emphasis on capsule wardrobes and timeless design. Its positioning on ethical production and lean closet philosophy is closely aligned with Amour Vert's sustainable everyday-wear pitch.
- Eileen Fisher: Eileen Fisher is an established sustainable women's apparel brand with a long-standing commitment to organic materials, ethical manufacturing, and circular take-back programs. It competes for the same conscious-consumer customer as Amour Vert with comparable dress and knitwear assortments.
- ABLE: ABLE is a women's apparel and accessories brand that emphasizes ethical manufacturing and transparent supply chains. It targets a similar eco-conscious female shopper with dresses, tops, and everyday essentials sold DTC at comparable price points.
- Pact: Pact is a DTC apparel brand built around organic cotton and fair-trade-certified factories. While more basics-focused, it competes with Amour Vert for the same sustainable-fashion-conscious customer through its own e-commerce channel.
Emerging players
- Christy Dawn: Christy Dawn is a smaller DTC brand producing sustainable women's dresses using deadstock fabrics. It overlaps with Amour Vert's dress-forward assortment and eco-conscious positioning, but at a smaller scale and more limited category range.
- Outerknown: Outerknown is a sustainable apparel brand founded by surf legend Kelly Slater, focused on organic and recycled materials. It overlaps with Amour Vert in DTC sustainable apparel but skews toward casual/outerwear versus Amour Vert's dress-and-blouse assortment.
Broad incumbents
- Patagonia: Patagonia is the most established sustainable apparel brand, operating across outdoor and casual categories. While not a direct competitor in women's occasion/versatile apparel, it competes for the same eco-conscious consumer wallet share and sets the sustainability benchmark Amour Vert must meet.
- Stella McCartney: Stella McCartney is a global luxury fashion brand built around cruelty-free and sustainable materials. It competes for high-end sustainable-fashion-conscious shoppers but at a far higher price point and broader category mix than Amour Vert.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Amour Vert social profiles
Digital presenceAmour Vert financial estimates
Financial estimateRevenue estimate
Valuation estimate
Amour Vert leadership team
Management profileNumber of profiles
Profiles2 records
Amour Vert funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Amour Vert M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Amour Vert
What does Amour Vert do?
Amour Vert designs, produces, and sells sustainable women's ready-to-wear apparel direct-to-consumer through its own e-commerce website. The product line includes dresses, cashmere sweaters, washable silk blouses, and knitwear made from sustainable materials such as viscose crepe sourced from responsibly managed forests, low-impact dyes, and eco-certified manufacturing. The brand also publishes editorial content on sustainable fashion, beauty, and lifestyle topics.
When was Amour Vert founded?
Amour Vert was founded in 2010. It employs 51 to 100 people.
Where is Amour Vert based?
Amour Vert is headquartered in San Francisco, United States, in the North America region.
Who are Amour Vert's main competitors?
Direct peers on record are Everlane, Reformation, Cuyana, Eileen Fisher, ABLE and Pact. Emerging players are Christy Dawn and Outerknown. Broad incumbents are Patagonia and Stella McCartney.
Does Amour Vert have an API?
No public API is recorded for Amour Vert.
What industry is Amour Vert in?
Amour Vert's product category is Sustainable Women's Apparel. Its primary akta.pro industry code is CRAOADAJ, Sustainable / Ethical Apparel & Accessories Wholesale, with a secondary code of HSACAJAL, Sustainable/Ethical Shopping & Capsule Wardrobe Building. Its NAICS code is 315 and its SIC code is 5621.