evolvetogether

What evolvetogether does

evolvetogether is a direct-to-consumer personal care brand founded in 2020 by Cynthia Kozue Sakai, a CFDA-inductee Japanese-American designer, and headquartered in West Hollywood, California. The company develops and manufactures clean, science-backed personal care products in its Southern California lab, including aluminum-free natural deodorants using proprietary advanced biofermentation enzyme technology, hand wash and hand cream powered by a proprietary BCE vitamin complex, body cleansers, body creams, restorative lotions, bar soaps, lip balms, a powder-to-foam facial cleanser co-created with skincare authority Joanna Czech, hand sanitizer, KN95 masks, and reusable water bottles. All formulations meet Credo Clean Standards and comply with IFRA, RIFM, GRAS, and EU Cosmetic Regulations; manufacturing occurs in an FDA-registered, GMP-certified facility.

The business operates a primarily DTC e-commerce model through a Shopify-powered storefront shipping to 80+ countries, supplemented by an optional subscription mechanism (monthly, bi-monthly, or quarterly delivery with a 10-15% discount), a Build-Your-Own-Set bundling tool offering 15% off any three full-size products, and select retail placement including a goop partnership for the Havana Mini Exfoliating Bar Soap Trio. Product prices range from $14 (travel deodorant) to $78 (restorative lotion), with free US ground shipping above $75. The brand targets a horizontal mass-market consumer segment seeking clean, sustainable personal care, with positioning centered on five custom fine fragrance families (Havana, Monaco, Taormina, Provence, Tulum) and a sustainability narrative that has produced 103,010+ lbs of plastic saved and a 50,000-tree reforestation partnership with One Tree Planted.

The company remains founder-controlled through We Evolvetogether LLC, and in November 2025 closed its first known institutional funding round of $5 million led by Vanquish Equity. Headcount is in the 11-50 range, and the brand has accumulated multiple Allure, Glamour, Good Housekeeping, Men's Health, Women's Health, and other awards between 2022 and 2026.

Name

evolvetogether

Legal name

We Evolvetogether LLC

Website

https://evolvetogether.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

evolvetogether is a West Hollywood-based direct-to-consumer personal care brand founded in 2020 by Cynthia Kozue Sakai, selling clean, science-backed body, hand, and face products across five custom fragrances through its Shopify storefront to consumers in 80+ countries, with optional subscription and select retail placement.

Ownership category

akta.pro rank

Product category

Clean Personal Care Products

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (4561), Soap and Cleaning Compound Manufacturing (32561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro industry

PRIMARYCRADANAC

Hand & Body Care (Lotions, Creams, Body Oils)

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Consumer Fragrances & Personal Care Manufacturing (Non-cosmetic)

SECONDARYCRABAAAH

Natural/Organic & Clean Skincare

Consumer Products & Retail/Beauty & Personal Care/Skincare

SECONDARYCRADANAA

Deodorants & Antiperspirants

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Consumer Fragrances & Personal Care Manufacturing (Non-cosmetic)

SECONDARYCRABADAG

Natural & Clean Fragrance

Consumer Products & Retail/Beauty & Personal Care/Fragrance & Deodorants

Keywords

• Clean personal care
• Natural deodorant
• Hand and body care
• Sustainable beauty products
• Direct-to-consumer beauty

Headquarters

HQ city

West Hollywood

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Direct E-commerce Sales: Primary revenue stream through direct-to-consumer online sales via their Shopify-powered website. Customers purchase individual products or curated sets at listed price points.
2. Subscription/Recurring Orders: Optional subscription model offering 10% discount on every order with options for monthly, bi-monthly, or quarterly delivery intervals. Allows customers to pause, skip, or cancel anytime.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

evolvetogether designs, manufactures in its Southern California lab, and sells a unified portfolio of clean, science-backed daily personal care essentials — including aluminum-free natural deodorants, restorative hand washes, hydrating hand creams, body cleansers and creams, bar soaps, lip balms, and a powder-to-foam facial cleanser — all infused with five custom fine fragrance families and packaged in sustainable materials such as paper, aluminum, and refillable glass. Products are sold direct-to-consumer via its own Shopify storefront with an optional subscription program and global shipping to 80+ countries.

Product overview

evolvetogether is a personal care brand offering a unified portfolio of daily essentials across body, hand, and face care categories, all infused with custom fine fragrances. The core product line includes natural deodorants (available in five signature scents: Havana, Monaco, Taormina, Provence, and Tulum), restorative hand washes, hydrating hand creams, restorative lotions, nutrient-rich body cleansers and creams, bar soaps, lip balms, and the award-winning rosemary enzyme face cleanser co-created with Joanna Czech. The brand extends into personal protective equipment (KN95 masks) and reusable goods (water bottles), with customization options through Build Your Own Set bundles. All products feature the company's five fragrance families—spicy wood, dry floral, white floral, soft herbal, and green herbal—that unify the portfolio through consistent scent profiles across multiple product categories.

Differentiator

Problem solved

Functional benefit

Products and services

• Natural Deodorant Aluminum-free, baking-soda-free, talc-free natural deodorant using plant-powered biofermentation enzymes that neutralize odor and absorb moisture, available in five signature scents for daily use.
• Deodorant Discovery Set Set of four travel-size aluminum-free natural deodorants across four scents, designed for on-the-go trial of the brand's biofermentation deodorant technology.
• Restorative Hand Wash Science-backed, gentle hand wash that hydrates, soothes, and protects skin without drying, available in three long-lasting fragrances and housed in a refillable glass bottle.
• Hydrating Hand Cream Quick-absorbing hand cream powered by a proprietary BCE vitamin complex (B5, C, E) with glycerin, delivering non-greasy hydration in four signature scents.
• Restorative Lotion Hand-and-body lotion that restores the skin barrier, softens, and soothes with vitamin-rich hydration from vitamin B5, shea butter, argan oil, and avocado oil.
• Nutrient-Rich Body Cleanser Non-stripping body cleanser formulated with 17% nutrient-rich oils and butters that dissolve impurities while deeply hydrating, leaving a clean residue-free finish.
• Nutrient-Rich Body Cream Cream-to-oil full-body moisturizer with over 11% oils and butters (vitamin E, shea butter, argan oil, squalane) that firms and conditions skin without oily residue.
• Bar Soaps Plant-based, non-stripping hydrating and exfoliating bar soaps that leave skin feeling restored, revitalized, and delicately scented across five fragrance families.
• Hydrating Lip Balm Multi-use hydrating lip balm with coconut oil, jojoba seed oil, and shea butter that soothes and softens dry lips with zero stickiness; usable on lips, cuticles, flyaways, and cheeks.
• Fiji Rosemary Enzyme Cleanser Powder-to-foam enzymatic facial cleanser co-created with esthetician Joanna Czech, using rosemary leaf oil, papain, kaolin, and lactobacillus ferment to gently cleanse without stripping natural oils.
• Hand Sanitizer (Refillable Starter Set) Refillable hand sanitizer using 70% ethyl alcohol, glycerin, aloe vera, and essential oils, eliminating 99.9% of germs in a sustainable glass bottle with refills.
• KN95 Face Masks Breathable KN95 protective masks with multi-layer meltblown filtration (98%+ BFE/VFE, 95%+ PFE), stamped with global coordinates and available in adult and kids sizes.
• Reusable Water Bottle Reusable branded water bottle featuring the global coordinates design motif, sold as part of the goods collection.
• Build Your Own Set Custom bundle offering where customers select any three full-size essentials across body, hand, deodorant, and lip care categories for 15% off the combined price.
• Five Fine Fragrance Collections (Havana, Monaco, Taormina, Provence, Tulum) Five signature fine fragrance families (Havana spicy wood, Monaco dry floral, Taormina white floral, Provence soft herbal, Tulum green herbal) that unify the product portfolio across categories.

Quantifiable outcome

• 4,100 lbs plastic saved from deodorant discovery set alone
• +4 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature5 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• ShopifycoreTechnology or IntegrationE-commerce platform powering the evolvetogether online store. Provides the technical infrastructure for product listings, checkout, and order management.
• KlaviyocoreTechnology or IntegrationEmail marketing automation platform used for customer communication and marketing messages.
• GorgiascoreTechnology or IntegrationCustomer support platform integrated with SMS marketing service for concierge customer service.
• TwiliocoreTechnology or IntegrationCommunications platform powering SMS/MMS mobile messaging service for customer marketing.
• AttentivecoreTechnology or IntegrationMobile messaging platform for SMS marketing communications with customers.
• Joanna CzechcoreStrategic or Co-development PartnerSkincare expert and esthetician who co-created the Fiji Rosemary Enzyme Cleanser. The product was developed in partnership for twice-daily use suitable for all skin types including sensitive skin.
• goopminorChannel Partner/ Reseller/ DistributorRetail partnership where goop sells the Havana Mini Exfoliating Bar Soap Trio on their platform.
• One Tree PlantedminorStrategic or Co-development PartnerEnvironmental nonprofit partnership for tree planting. Customers can add a tree to their cart for $1 at checkout, and evolvetogether plants a tree with One Tree Planted to offset carbon footprint.
• Credo CleancoreOthersIndustry standard organization for clean beauty. evolvetogether products meet Credo Clean Standards, described by founder as 'THE standard in the industry.'

Scale indicators6 records

Recent moves4 records

Expansion highlights6 records

Emerging players

• Vacation Inc. Premium sunscreen and personal care brand with playful design language and DTC-plus-retail distribution. Comparable as a founder-led, design-forward clean personal care brand building a multi-category portfolio around a distinct brand world.
• Codex Beauty: Science-backed, clinically validated clean skincare brand with a similar Credo Clean-adjacent positioning. Comparable as a smaller, science-driven DTC brand entering body and face care with credibility-led marketing.
• Tower 28 Beauty: Clean, dermatologist-developed beauty brand focused on sensitive skin, sold through Sephora and DTC. Comparable as an emerging clean-beauty brand using clinical credibility and a similarly unified brand aesthetic to command premium pricing.

Broad incumbents

• Glossier: Iconic DTC clean-leaning beauty brand with broad skincare, body, and fragrance portfolio. Comparable on DTC model, design-led branding, and millennial/Gen-Z consumer base, though significantly larger and more diversified.
• Drunk Elephant: Clean skincare brand acquired by Shiseido for $845M in 2019. Comparable on biocompatible, ingredient-exclusionary philosophy (their 'Suspicious 6' mirrors evolvetogether's clean standard) and on premium DTC-plus-Sephora retail model.

Others

• One Tree Planted: Nonprofit reforestation partner of evolvetogether for the $1 tree-at-checkout program. Not a competitor but a strategic ecosystem partner enabling the brand's quantified sustainability claims (50,000 saplings planted in Rio Grande National Forest).

Direct peers

• Necessaire: Premium clean body care brand offering body wash, body lotion, body serum, and deodorant. Closely comparable to evolvetogether across hand/body/body cleanser SKUs with a similar DTC-plus-Sephora distribution model and sustainability narrative.
• Salt of Earth: Natural deodorant brand using mineral salts and plant-based ingredients. Direct competitor in the aluminum-free deodorant category with overlapping clean-beauty positioning and similar price points.
• Schmidt's Naturals: Portland-based natural deodorant and personal care brand acquired by Unilever in 2018. Direct competitor in aluminum-free deodorant with similar clean-ingredient positioning and significantly broader retail and international distribution.
• Native: Aluminum-free natural deodorant brand launched in 2017, acquired by P&G in 2017. Closest direct competitor to evolvetogether's core deodorant franchise, with similar aluminum-free positioning and broader mass-retail distribution (Target, Walmart, Amazon).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/weevolvetogeth1
• Facebookfacebook.com/we.evolvetogether
• LinkedInlinkedin.com/company/evolvetogether

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about evolvetogether