What InterAction does

InterAction (marketed as InterAction+ and InterAction+ AI) is a cloud-based customer relationship management platform developed by LexisNexis, a division of the publicly traded RELX Group, and offered as a product within LexisNexis's legal technology portfolio. The platform is purpose-built for law firms and serves attorneys, partners, business development and marketing teams, practice group leaders, client relationship managers, and IT personnel by centralizing relationship intelligence, client activity tracking, and business development workflows. Its core architecture combines traditional CRM capabilities with relationship scoring, the Key Client Radar module, and AI-driven insights powered by LexisNexis Protégé, along with a mobile app and a Partner Network for third-party integrations; the product has been in market since at least 2015 and was repositioned around AI under the InterAction+ AI brand in 2025.

The technology stack is cloud-based and emphasizes secure access compliant with global data privacy standards, exclusive integration with LexisNexis legal content, and an API/integration surface for software, data, and technology service providers. Functional capabilities include at-a-glance client dashboards, relationship scoring, enhanced reporting for business development initiatives, and predictive recommendations to surface cross-selling opportunities — capabilities that the company cites as helping elite law firms achieve 5.2x outperformance versus peers when combined with broader AI and CRM investment.

Commercially, InterAction operates a SaaS subscription model with tiered plans for different law firm sizes, sold through a direct enterprise field sales motion anchored by a "Request a demo" conversion path, with professional services for implementation and data quality. Pricing is not publicly disclosed. The product is marketed globally with the United States as a named market, and is supported through a content-led demand generation strategy that includes a blog, events hub, resource center, the annual Hinge Research Institute High Growth Study sponsorship (10th edition in 2025), and co-marketing with LexisNexis legal content assets. As a product line rather than an independent company, InterAction has no separate funding history, standalone investors, or separately disclosed financials.

Name

InterAction

Legal name

InterAction (LexisNexis®)

Website

https://interaction.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

InterAction is LexisNexis's cloud-based CRM platform designed exclusively for law firms, providing relationship intelligence, business development tools, and AI-powered insights via LexisNexis Protégé.

Ownership category

akta.pro rank

Product category

Legal CRM Software

NAICS

Computer Systems Design and Related Services (54151)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Customer Success & Account Management CRM (HDAEAFAD)

akta.pro secondary industry

Marketing Automation, CRM & Lifecycle Messaging (BPAMALAE)

Keywords

• Legal CRM software
• Law firm CRM
• Relationship intelligence
• Client relationship management
• Legal practice management

Headquarters

HQ city

Raleigh

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription (InterAction+ CRM): Cloud-based CRM subscription model for law firms providing relationship intelligence capabilities. Delivered as a subscription service with tiered plans for different firm sizes.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

InterAction+ is a cloud-based CRM platform built specifically for law firms to manage client relationships, business development, and practice operations. The product combines traditional legal CRM capabilities with AI-powered relationship intelligence through LexisNexis Protégé, surfacing client signals, relationship scoring, and next-step recommendations through Key Client Radar and at-a-glance dashboards. It is sold as a tiered subscription SaaS with professional services for implementation and a Partner Network for third-party integrations.

Product overview

InterAction+ is a cloud-based CRM platform specifically designed for law firms, offered by LexisNexis. The product portfolio consists of the core InterAction+ platform and its AI-enhanced variant InterAction+ AI (which incorporates LexisNexis Protégé). Key Client Radar and mobile app access are integrated features. The Partner Network program facilitates third-party integrations. InterAction+ AI represents the next generation, adding AI-powered relationship intelligence, predictive analytics, and recommendation capabilities on top of the base CRM functionality.

Differentiator

Problem solved

Functional benefit

Brands

• InterAction+: Cloud-based CRM platform for law firms providing relationship intelligence, client management, and business development tools.
• InterAction+ AI

Products and services

• InterAction+ AI Cloud-based AI-powered CRM and relationship intelligence platform for law firms that combines InterAction's CRM capabilities with LexisNexis Protégé AI to surface signals, insights, and next-step recommendations for finding, keeping, and winning new business.
• InterAction+ Cloud-based CRM platform designed specifically for law firms to manage client relationships, business development activities, and firm-wide operations, used by attorneys, partners, BD/marketing, practice group leaders, and IT.
• InterAction Professional Services

Quantifiable outcome

• Elite law firms achieving at least 20% compound annual growth outperformed industry peers by 5.2 times when leveraging AI adoption, technology investment, and CRM strategies

Segments6 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature5 records

Partnerships

One partnership is on record.

• Hinge Research InstitutecoreStrategic or Co-development PartnerHinge Research Institute partnered with LexisNexis InterAction as the sponsor for its 10th annual High Growth Study in 2025, identifying six strategies for high-growth law firms including AI adoption, technology investment, and CRM technology. The study shows elite firms using these strategies outperform peers by 5.2 times.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Aderant: Legal practice management and CRM-adjacent platform serving law firms with business development, matter management, and client intelligence tools. Closely comparable as a vertical software provider targeting the same law firm buyer with overlapping relationship-management functionality.
• Elite 3E (Thomson Reuters): Thomson Reuters' law firm platform combining practice management, financial management, and client relationship tools for large firms. Directly comparable as an enterprise legal CRM/practice suite competitor with overlapping BD and client intelligence use cases.
• Clio: Leading cloud-based legal practice management platform with built-in CRM, client intake, and business development tools for law firms. Comparable as a vertical SaaS CRM targeting the same law firm segment, though skewed toward small/mid-market rather than enterprise.

Broad incumbents

• Litera: Broad legal technology suite spanning drafting, DMS, eSign, and practice management. Comparable as a legal-tech incumbent offering overlapping relationship and matter workflows, though InterAction's CRM specialization is more focused than Litera's portfolio breadth.
• iManage: Enterprise document and knowledge management platform widely deployed in law firms, increasingly layering relationship intelligence and AI capabilities. Comparable as a deep law firm incumbent with adjacent client/relationship intelligence and similar enterprise buyer.
• Salesforce: Horizontal CRM leader with Salesforce Industries vertical editions (including legal) and a vast AppExchange ecosystem. Comparable as the primary horizontal CRM alternative large law firms may evaluate against InterAction+.
• HubSpot: Horizontal CRM with growing professional services and agency vertical features. Comparable as a lower-friction CRM alternative for small/mid-market law firms and as a competitive threat to InterAction's lower tier of the market.

Emerging players

• LawVu: Legal operations platform combining matter management, contract management, and vendor/outside counsel workflows with emerging relationship intelligence features. Comparable as a newer entrant targeting in-house legal teams and firms with CRM-adjacent functionality.
• Pipedrive: Sales-focused CRM with growing professional services adoption. Comparable as a lighter-weight CRM alternative that small law firms and solo practitioners may adopt in place of a purpose-built legal CRM.

Regional players

• NetDocuments: Cloud-based document management system for legal with growing matter and collaboration workflows. Comparable as a deep legal enterprise software incumbent, particularly strong in the US/UK, where InterAction also operates.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about InterAction