Datashapa
Transparity is a UK-based pureplay Microsoft data consultancy that designs, builds, and manages modern data platforms for mid-market and enterprise clients across healthcare, nonprofit, retail, financial services, and public sector verticals, built on Azure, Databricks, Fabric, and Power BI.
- Company typePrivate
- Founded2014
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Datashapa does
Transparity Ltd. is a UK-based private limited company (incorporated 2015; company registration 09420434) operating as a pureplay Microsoft data consultancy. The company designs, builds, and operates modern data platforms for UK and European mid-market and enterprise buyers, working primarily within Microsoft's data ecosystem — Azure, Azure Databricks, Microsoft Fabric, and Power BI. Its service portfolio covers six named lines: Data Strategy Consulting (anchored on a five-pillar framework covering data, technology, people, use-cases, and AI readiness), Data Engineering Consulting, Data Analytics Consulting, AI Consultancy Services, Azure Cloud Consulting, and Managed Services.
The underlying technology stack is Microsoft-centric: Azure Databricks for data engineering and ML, Microsoft Fabric for unified analytics, Power BI for visualisation, and Azure cloud infrastructure for hosting. Differentiators include a five-pillar data strategy methodology, a custom modern data platform design practice, and an interactive dashboard/report capability built on Power BI. The company claims the full set of Microsoft partner credentials — all six Solutions Partner Designations, Azure Expert MSP, 13 Advanced Specialisations, and the UK's first Microsoft Frontier Partner designation — placing it in the top 0.01% of Microsoft partners globally.
The business model is professional services combined with recurring managed services. Pricing is not publicly disclosed; the company funnels prospects through a 'Book a Consultation' CTA. The go-to-market is sales-led, targeting mid-market and enterprise buyers across six verticals — Financial Services & Insurance, Manufacturing/Logistics/Supply Chain, Professional Services, Non-Profit, Public Sector, and Retail — with named clients including Buckinghamshire Healthcare NHS Trust, NHS, Alzheimer's Society, RNIB, WWF, Lush, Charles Taylor, BMT, SHW, Apollo, and Tilt. Distribution leverages Microsoft's co-selling programmes alongside direct sales. Revenue, headcount, and funding data are not disclosed in the source material.
Datashapa firmographics
Firmographics- Name
- Datashapa
- Legal name
- Transparity Ltd.
- Website
- https://datashapa.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Transparity is a UK-based pureplay Microsoft data consultancy that designs, builds, and manages modern data platforms for mid-market and enterprise clients across healthcare, nonprofit, retail, financial services, and public sector verticals, built on Azure, Databricks, Fabric, and Power BI.
- Ownership category
- akta.pro rank
Datashapa industry classification
Industry- Product category
- IT Consulting & Data Platform Services
- NAICS
- Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Data Platforms & Modern Data Stack Services (Lakehouse, DW, MDM) (BPAEAHAC)
- akta.pro secondary industries
- Data Strategy & Governance Services (BPAEAHAA), Data Platform (Unified Data & Analytics) Suites (HDAEABAD)
Keywords
Where Datashapa is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Datashapa business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Professional Data Consultancy Services: Expert consulting engagements covering data strategy, data engineering, and data analytics. Services are tailored to each organisation's needs, delivered by Microsoft-certified specialists.
- Managed Data Services: Ongoing reliability of a data managed service, providing continuous support and management of data platforms post-deployment.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
Datashapa product offering
Product offeringCore offering
Datashapa delivers professional data consultancy and managed services built on the Microsoft data platform, including Azure, Azure Databricks, Microsoft Fabric, and Power BI. Offerings span data strategy consulting (five-pillar framework), data engineering consulting (modern data platform design and implementation), data analytics consulting (interactive dashboards and Power BI), AI consultancy, Azure cloud consulting, and ongoing managed services for platform reliability. Services are delivered by Microsoft-certified specialists to mid-market and enterprise clients, with a sales-led direct engagement model.
Product overview
Transparity is a UK-based pureplay Microsoft partner offering data consultancy services. The portfolio includes Data Strategy Consulting (helping organizations develop data strategies focused on five pillars: data, technology, people, use-cases, and AI readiness), Data Engineering Consulting (designing and implementing modern data platforms with cloud-native architecture), and Data Analytics Consulting (interactive dashboards, Power BI consulting). These services are delivered through the Microsoft ecosystem including Azure, Azure Databricks, and Microsoft Fabric, supported by ongoing Managed Services for continuous platform reliability.
Differentiator
Problem solved
Functional benefit
Products and services
- Data Strategy Consulting Consultancy services that help organizations develop a robust data strategy customised to their needs, focusing on five pillars: data, technology, people, use-cases, and AI readiness. Built for mid-market and enterprise organisations preparing for modern data platform rollouts.
- Data Engineering Consulting Specialist services designing and implementing a customised modern data platform with scalable, cloud-native architecture using Azure Databricks and Microsoft Fabric. Built for organisations seeking to move from legacy systems to modern cloud-native data platforms.
- Data Analytics Consulting Interactive dashboards and reports making complex data accessible and understandable to stakeholders, including Power BI consulting for data-driven decision-making. Built for organisations needing to convert raw data into insights.
- AI Consultancy Services AI consulting services leveraging Microsoft AI technologies to help organisations build AI capabilities and achieve business outcomes. Built for organisations seeking structured AI adoption and readiness.
- Azure Cloud Consulting Services Azure cloud consulting including infrastructure, database migration, and Azure Virtual Desktop services. Built for organisations adopting or expanding their Microsoft Azure cloud footprint.
- Managed Services Ongoing managed services providing reliability and support for data platforms and Microsoft cloud environments, including continuous support and management of data platforms post-deployment. Built for organisations needing ongoing platform reliability after initial transformation.
Quantifiable outcome
- 30,000+ datapoints per day processed for Buckinghamshire Healthcare NHS Trust on Azure Databricks platform
- +1 more outcomes
Companies that use Datashapa
Customer profileNamed customers11 records
Segments6 records
Ideal customer profiles3 records
Datashapa technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Datashapa partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and flagship.
- Azure DatabrickscoreTransparity became an official Azure Databricks partner in August 2025, enabling the delivery of deep-data analytics and machine learning workloads on the Azure Databricks platform. Case study client Buckinghamshire Healthcare NHS Trust uses the Azure Databricks platform for processing 30,000+ datapoints daily.
- MicrosoftflagshipTransparity holds all six Microsoft Solutions Partner Designations and Azure Expert MSP status, making it the UK's most accredited pureplay Microsoft partner. It was the UK's first Microsoft Frontier Partner — a designation Microsoft reserves for select AI trailblazers. The company also won the 2025 Microsoft Partner of the Year Nonprofit Award. All of Transparity's data consultancy services are built around Microsoft platforms including Azure, Databricks, Power BI, and Microsoft Fabric.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Datashapa competitors and assessment
Company assessmentDirect peers
- Avanade: Joint venture between Accenture and Microsoft focused on Microsoft technology consulting, including Azure data platforms, analytics, and AI. Direct competitor in the same Microsoft data platform services space as Transparity, with similar Microsoft-aligned go-to-market.
- Kocho: UK-based Microsoft-focused managed security and data services provider. Comparable as a UK pureplay Microsoft partner delivering managed services alongside data and identity capabilities.
- Adatis: UK-based Microsoft data and AI consultancy specializing in Azure data engineering, analytics, and Power BI. Closely comparable to Transparity in size, geography, and pureplay Microsoft data focus.
- ANS Group: UK-based digital transformation and managed services company with deep Microsoft partnership across Azure, data, and modern workplace. Comparable as a UK-headquartered Microsoft-aligned partner serving mid-market and enterprise.
Broad incumbents
- Capgemini: Global IT services and consulting leader with a significant Microsoft Azure data and AI practice. Comparable in delivering Microsoft data platform services, but as one practice within a very broad portfolio of services.
- Slalom: Global consulting firm with strong Microsoft practice covering Azure data, AI, and analytics. Comparable at the capability layer but operates as a multi-disciplinary consultancy rather than a Microsoft pureplay.
- Persistent Systems: Global digital engineering firm with a Microsoft-focused data and cloud practice covering Azure, Databricks, and Power BI. Comparable capability layer with Microsoft partnership depth, but broader technology portfolio.
- HCLTech: Global IT services firm with deep Microsoft partnership delivering Azure data engineering, analytics, and AI engagements. Comparable at the capability layer but operating at much larger scale across multiple technology stacks.
- Insight Enterprises: Global IT solutions and services provider with Microsoft Gold-level partnership covering Azure data, AI, and managed services. Comparable capability set but broader IT distribution and services orientation.
Regional players
- InSpark: Dutch Microsoft-focused cloud and data consultancy operating across modern workplace, Azure, and data platform services. Comparable in Microsoft pureplay positioning but operates primarily in the Benelux region rather than the UK.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Datashapa social profiles
Digital presenceDatashapa compliance and trust
Trust signalCompliance4 records
Datashapa financial estimates
Financial estimateRevenue estimate
Valuation estimate
Datashapa leadership team
Management profileNumber of profiles
Datashapa funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Datashapa M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Datashapa
What does Datashapa do?
Datashapa delivers professional data consultancy and managed services built on the Microsoft data platform, including Azure, Azure Databricks, Microsoft Fabric, and Power BI. Offerings span data strategy consulting (five-pillar framework), data engineering consulting (modern data platform design and implementation), data analytics consulting (interactive dashboards and Power BI), AI consultancy, Azure cloud consulting, and ongoing managed services for platform reliability. Services are delivered by Microsoft-certified specialists to mid-market and enterprise clients, with a sales-led direct engagement model.
Is Datashapa a public or private company?
Datashapa is a private company. It is classified as unknown and is currently operating.
When was Datashapa founded?
Datashapa was founded in 2014. It employs 11 to 50 people.
Where is Datashapa based?
Datashapa is headquartered in London, United Kingdom, in the Europe region.
How does Datashapa make money?
Two revenue lines are on record. Professional Data Consultancy Services are the primary driver. The others are managed Data Services.
Who are Datashapa's main competitors?
Direct peers on record are Avanade, Kocho, Adatis and ANS Group. Broad incumbents are Capgemini, Slalom, Persistent Systems, HCLTech and Insight Enterprises. InSpark is listed as a regional player.
Does Datashapa have an API?
No public API is recorded for Datashapa.
What industry is Datashapa in?
Datashapa's product category is IT Consulting & Data Platform Services. Its primary akta.pro industry code is BPAEAHAC, Data Platforms & Modern Data Stack Services (Lakehouse, DW, MDM), with a secondary code of BPAEAHAA, Data Strategy & Governance Services. Its NAICS code is 54151 and its SIC code is 7370.