Edusmart

What Edusmart does

EduSmart is a privately held K-12 science curriculum company headquartered in Austin, Texas, founded in 2005 and operating with a reported 1-10 employee team. It builds a cloud-based learning management system, hosted on Amazon Web Services, that delivers standards-aligned science instruction from kindergarten through high school biology. The product is sold as a per-student, per-year subscription to U.S. K-12 school districts and individual schools, with primary market concentration in Texas (25% of Texas public schools are reported users) and Florida, and additional reach through five purchasing cooperatives (Texas Buyboard, Choice Partners, TIPS, 1GPA, Allied States). The platform integrates with ClassLink, Clever, Schoology, and Google Classroom for SSO and rostering, and is 1EdTech-certified, FERPA-compliant, and COPPA-compliant.

The core EduSmart Science Platform bundles bite-sized instructional videos, virtual lab simulations, gamified interactivities, hands-on activity guides, a Word Explorer vocabulary tool, 800+ leveled science readers, quizzes, assessments, and Instruction Module Companions — all organized lesson-by-lesson and aligned to TEKS, NGSS, and Florida B.E.S.T. The platform's two principal differentiators are its position as the only K-5 vendor with trans-adapted Spanish-language science resources for ELL and dual-language learners, and its deep alignment to Texas Proclamation 2024 / Science TEKS, validated by 100% scores on seven grade levels in the Texas Resource Review. Add-on offerings include STAAReady (a 202-launched standalone STAAR test-prep program with a three-pathway system), physical science kits for grades K through HS Biology, cohort-based Professional Development programs, and printable teacher guides and blackline masters.

The go-to-market is hybrid: a product-led free 15-day preview and free trial drive bottom-up teacher and district adoption, while direct enterprise sales close district-wide subscriptions supported by purchasing cooperatives that bypass the traditional RFP cycle. AI capabilities — including AI-graded short constructed responses with rubric-aligned feedback, AI-driven Gap playlist recommendations, and an AI cognitive-partner feature for student inquiry — are layered into the platform, though the company does not disclose proprietary model development. The operating model is capital-efficient: an 18-year operating history with no disclosed funding rounds suggests bootstrapped, lean operations outsourcing content production and customer support as needed.

Name

Edusmart

Legal name

EduSmart

Website

https://edusmart.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

EduSmart is a cloud-based K-12 science curriculum platform serving U.S. school districts with standards-aligned instructional videos, simulations, assessments, and 800+ readers. The platform differentiates through dedicated Spanish-language science resources for ELL learners and Texas STAAR test prep capabilities.

Ownership category

akta.pro rank

Product category

K-12 Science Curriculum Platform

NAICS

Educational Services (611), Educational Support Services (611710)

SIC

Services-Prepackaged Software (7372), Services-Educational Services (8200)

akta.pro primary industry

Curriculum, Lesson Planning & Instructional Content Platforms (EDAJAMAD)

akta.pro secondary industries

Subject-Specific Courseware (Math, Science, ELA, Social Studies, etc.) (EDAFACAB), K–12 Digital Curriculum & Interactive Lessons (EDAGAEAA)

Keywords

• K-12 science curriculum
• Digital learning platform
• Standards-aligned instruction
• School district subscriptions
• Virtual lab simulations

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Per-Student Annual Subscription: EduSmart is priced on a per-student per-year subscription basis. Districts and schools subscribe to access the full platform including instructional modules, simulations, interactivities, assessments, readers, and supporting teacher resources. Professional development and science kits are available as add-on offerings.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

EduSmart develops and sells a comprehensive cloud-based K-12 digital science curriculum platform that delivers standards-aligned (TEKS, NGSS, FL B.E.S.T.) bite-sized instructional videos, lab simulations, interactivities, formative and summative assessments, vocabulary tools, nonfiction readers, and teacher-facing LMS tools. The platform is sold via per-student annual subscriptions to U.S. school districts, with add-on offerings including physical science kits, professional development cohorts, dedicated Spanish trans-adapted content, and a standalone Texas STAAR review program called STAAReady.

Product overview

EduSmart is a comprehensive K-12 digital science education platform providing a unified curriculum ecosystem composed of a core LMS platform plus multiple integrated content components. The core EduSmart Science Platform delivers instruction across all major lesson components — Instruction Modules, Student Reviews, Simulations, Interactivities, Hands-On Activities, Word Explorer vocabulary tools, Readers (800+ books), Quizzes, Assessments, Instruction Module Companions, and Journal Prompts — organized lesson-by-lesson and aligned to TEKS, NGSS, and FL B.E.S.T. standards. The platform serves grades K through HS Biology in both English and Spanish (K-5 trans-adapted). Add-on offerings include STAAReady (a dedicated Texas STAAR test-prep program), Physical Science Kits (grades K-HS Biology), Professional Development Cohorts (train-the-trainer, middle school, all-teacher), and print Teacher Guides and Blackline Masters. The platform integrates with Clever, ClassLink, ReadSpeaker, and Learnosity for identity/rostering and content delivery. The LMS supports AI-graded short constructed responses, text-to-speech accommodations, and adaptive scaffolding.

Differentiator

Problem solved

Functional benefit

Products and services

• EduSmart Science Platform A comprehensive K-12 digital science curriculum platform providing bite-sized instructional videos, lab simulations, interactives, formative and summative assessments, readers, vocabulary tools, hands-on activities, and a teacher-facing LMS — all aligned to state standards (TEKS, NGSS, FL B.E.S.T.) and organized lesson-by-lesson for grades K through HS Biology. Sold to U.S. school districts on a per-student annual subscription basis.
• STAAReady A standalone Texas STAAR science review program with a three-pathway system (Direct Instruction/Hands-on, Collaborative Digital Support, Independent Study/Advanced Practice). Covers Science and Engineering Practices, Recurring Themes and Concepts, data analysis, short constructed response, and STAAR 2.0 item types. Designed to build test-taking confidence and close learning gaps from Approaches to Meets to Masters performance levels.
• EduSmart Science Kits Physical science kits (grades K through HS Biology) complementing the digital platform with hands-on lab materials. Each kit includes reusable and consumable items for one experiment per unit, with over 200 labs available. Sold separately from the digital subscription.
• Professional Development Cohorts Cohort-based and train-the-trainer professional development programs for 2024 Science TEKS implementation. Offerings include Train-the-Trainer Cohort, Middle School Teacher Cohort, and All Teacher Cohort covering new standards unpacking, anchoring phenomenon, 3D instruction strategies, recurring themes and concepts, and science and engineering practices. Customized cohorts available per district.
• Spanish / Dual Language Science Resources The only K-5 Spanish trans-adapted science curriculum offering in the market, enabling dual language immersion for ELL and Spanish-speaking learners. Content builds science literacy in Spanish and is aligned to ELPS strategies, available for grades K-5 in Spanish alongside English grades K through HS Biology.

Quantifiable outcome

• Pilot classrooms showed an 18.4-point average gain on pre-test scores compared to 10.0 points for students using district-provided resources only
• +4 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability7 records

Feature10 records

Partnerships

16 partnerships are on record, tiered core, major and supporting.

• ClevercoreTechnology or IntegrationEduSmart integrates with Clever for SSO (Single Sign-On) and rostering, enabling districts using Clever to easily provision and authenticate EduSmart accounts for teachers and students.
• ClassLinkcoreTechnology or IntegrationEduSmart integrates with ClassLink for roster sync and SSO, allowing districts using ClassLink to seamlessly integrate EduSmart into their digital learning environments.
• SchoologycoreTechnology or IntegrationEduSmart integrates with Schoology, allowing districts using this LMS to embed EduSmart content within their existing course management workflows.
• Google ClassroomcoreTechnology or IntegrationEduSmart integrates with Google Classroom, enabling teachers to assign EduSmart content directly within the Google ecosystem.
• 1EdTech (IMS Global)coreTechnology or IntegrationEduSmart holds 1EdTech certification from IMS Global, demonstrating compliance with educational technology interoperability and data privacy standards.
• Texas Buyboard Purchasing CooperativecoreChannel Partner/ Reseller/ DistributorEduSmart is available through Texas Buyboard Purchasing Cooperative, a purchasing cooperative that allows Texas school districts to procure EduSmart without individual RFP processes.
• Choice Partners CooperativemajorChannel Partner/ Reseller/ DistributorEduSmart is available through Choice Partners Cooperative, a purchasing cooperative serving school districts and other educational entities.
• TIPS (TIPS USA)majorChannel Partner/ Reseller/ DistributorEduSmart is available through TIPS USA purchasing cooperative, facilitating procurement for member districts.
• 1 Government Procurement Alliance (1GPA)majorChannel Partner/ Reseller/ DistributorEduSmart is available through 1GPA, a government procurement alliance serving educational institutions.
• Allied States CooperativemajorChannel Partner/ Reseller/ DistributorEduSmart is available through Allied States Cooperative, a purchasing cooperative serving member districts.
• Amazon Web Services (AWS)coreTechnology or IntegrationEduSmart is hosted on AWS infrastructure. AWS data centers adhere to ISO 27001, ISO 9001, SOC 3 and other certifications for physical and infrastructure security.
• ReadSpeakersupportingTechnology or IntegrationEduSmart uses ReadSpeaker for text-to-speech functionality across its platform, supporting accessibility for students with reading difficulties.
• LearnositysupportingTechnology or IntegrationEduSmart uses Learnosity for assessment and item delivery, powering quiz and assessment functionality within the platform.
• Zoho (CRM & Desk)supportingTechnology or IntegrationEduSmart uses Zoho for customer relationship management and support ticketing to manage customer communications and support requests.
• Google AnalyticssupportingTechnology or IntegrationEduSmart uses Google Analytics for usage tracking and performance analysis of its platform.
• KissmetricssupportingTechnology or IntegrationEduSmart uses Kissmetrics for usage analytics and user behavior tracking to understand how users engage with the platform.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Mystery Science: Mystery Science offers K-5 video-driven science lessons with hands-on activities and NGSS alignment, targeting elementary schools and individual teachers with a similar lesson-component approach to EduSmart.
• Discovery Education: Discovery Education provides a comprehensive K-12 digital content platform with deep science curriculum coverage, video libraries, and LMS integrations — directly competing with EduSmart for district science adoption budgets.
• BrainPOP: BrainPOP and BrainPOP Jr. deliver K-12 animated educational content including a substantial science catalog, with similar standards alignment, classroom-assignment workflows, and district sales motion as EduSmart.
• Science A-Z: Science A-Z delivers K-6 science resources including readers at differentiated Lexile levels, experiments, and lesson materials — overlapping EduSmart's readers library and K-5 science focus.
• Generation Genius: Generation Genius provides K-8 science and math videos paired with lesson plans, teacher guides, and assessments, overlapping with EduSmart's bite-sized video and standards-aligned instruction.
• Amplify Science: Amplify Science is a K-8 NGSS-aligned curriculum that competes head-to-head with EduSmart in standards-driven district adoptions, with comparable lesson-level architecture and similar target buyers.

Broad incumbents

• McGraw-Hill Education: McGraw-Hill is a major educational publisher offering full K-12 curriculum across subjects including science, often bundled at the district level and competing with EduSmart during multi-subject adoptions.
• Houghton Mifflin Harcourt: HMH provides K-12 instructional materials across multiple subjects with science as part of larger district deals, posing a bundling threat to subject-specialist offerings like EduSmart.

Emerging players

• Study.com: Study.com provides supplemental K-12 and higher-education content including science, with a subscription model and partial overlap with EduSmart's teacher and student use cases.

Others

• Carolina Biological Supply Company: Carolina Biological supplies K-12 science kits and hands-on materials, adjacent to EduSmart's physical science kits offering and a potential complementary partner rather than a digital-content competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ES_STEM
• LinkedInlinkedin.com/company/edusmartscienceandmath

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Edusmart