What Kissmetrics does

Sandstorm Analytics, Inc., doing business as Kissmetrics, is a person-level behavioral analytics platform founded in 2008 and headquartered in San Francisco, California (legal entity incorporated in Delaware). The platform tracks users across web, mobile, server, and third-party tools, stitching events to a single identity across devices and sessions. Its core product surface comprises Person Profiles (event history tied to real users), Revenue Attribution (first-touch, multi-touch, and last-touch models tied to dollar value), Funnels (step-by-step drop-off analysis), Cohorts (group-vs-group behavioral comparison for churn detection), and Populations (behavioral segments pushed to ads, email, and CRM). Supporting infrastructure includes a REST API, server-side SDKs (Ruby, Python, PHP, Node.js), JavaScript and mobile SDKs (iOS, Android), and an automatic S3 data export pipeline that deposits raw events every two hours. The company claims 10,000+ customers with named logos including Microsoft, Airbnb, Salesforce, Stripe, Shopify, HubSpot, Carvana, and Intuit.

Kissmetrics operates a hybrid product-led and assisted-sales model. The entry tier is self-serve at $99 per month with a 7-day free trial and included onboarding call; mid-market and enterprise buyers are routed to a "Book a Demo" funnel and to the 90-Day Accelerator, a done-with-you implementation service that builds custom event schemas, attribution models, dashboards, behavioral segments, and team training for a 20% activation lift target. Distribution is primarily online through kissmetrics.io and app.kissmetrics.io, with revenue from monthly recurring subscriptions priced on events, Messages, and emails, plus professional-services revenue from the Accelerator. The company has historically raised approximately $16.4 million across multiple funding rounds between 2009 and 2015 from investors including True Ventures, Polaris Partners, Azure Capital Partners, Felicis, and Signatures Capital, and positions itself as bootstrapped and profitable with no recent disclosed institutional funding. On April 1, 2025, Kissmetrics acquired Sandstorm Analytics (gaming analytics), named Evan Sforzo as CEO, and created a new gaming-focused analytics division intended to leverage niche data platforms with AI.

Name

Kissmetrics

Legal name

Sandstorm Analytics, Inc.

Website

https://kissmetrics.io

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Sandstorm Analytics, Inc. (dba Kissmetrics) is a person-level behavioral analytics platform founded in 2008 that tracks users across web, mobile, and server events, serving 10,000+ growth, e-commerce, SaaS, and gaming teams with attribution, funnel, cohort, and segmentation tools.

Ownership category

akta.pro rank

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Subscription Plans: Monthly subscription plans with pricing based on user interactions (events), custom messages (Messages), and emails per month. Plans renew automatically unless 30-day cancellation notice is provided.
2. Accelerator Program: Done-with-you 90-day implementation program offering custom event schema, executive dashboards, attribution models, behavioral segments, funnel analysis, email automations, team training, and dedicated Slack support.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Kissmetrics is a person-level behavioral analytics SaaS platform that stitches every web, mobile, server, and third-party event back to a single user identity across devices and sessions. The platform delivers multi-touch revenue attribution, funnel drop-off analysis, cohort retention comparison, and behavioral segmentation (Populations) that can be pushed directly into ad, email, and CRM systems. It is sold on monthly subscriptions with usage-based limits on events, Messages, and emails, and is supported by a 90-Day Accelerator done-with-you implementation service for larger customers.

Product overview

Kissmetrics is a person-level analytics platform providing full-cycle tracking that ties every action back to a real person. The core offering combines Person Profiles, Revenue Attribution, Funnels, Cohorts, and Populations into one unified analytics solution. Supporting capabilities include a REST API for programmatic access, S3 Data Export for warehouse integration, JavaScript Library for web tracking, and Mobile SDKs for iOS/Android apps. The platform also offers a 90-Day Accelerator service for done-with-you implementation. Kissmetrics positions itself as an alternative to pageview-based tools by focusing on individual user identity and behavior across the entire customer lifecycle.

Differentiator

Problem solved

Functional benefit

Products and services

• Kissmetrics Person-Level Analytics Platform Full-cycle customer analytics SaaS platform that ties every action to a real person across devices and sessions, delivering revenue attribution, funnel analysis, cohort retention, and behavioral segmentation for growth and marketing teams at SMB through enterprise customers.
• 90-Day Accelerator

Quantifiable outcome

• 120% increase in monthly revenue
• +5 more outcomes

Named customers18 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration29 records

AI capability3 records

Feature8 records

Partnerships

22 partnerships are on record, tiered core.

• Sandstorm AnalyticscoreStrategic or Co-development Partner · 1 April 2025Kissmetrics acquired Sandstorm Analytics on April 1, 2025, creating a new gaming-focused analytics division. Steve McGarry stepped down as Sandstorm CEO; Evan Sforzo appointed as new CEO of the combined entity.
• SalesforcecoreTechnology or IntegrationNative integration allowing sync of user activity, scores, and segments to Salesforce. Sales teams get full behavioral picture of leads and customers directly in Salesforce.
• HubSpotcoreTechnology or IntegrationPush KISSmetrics data to HubSpot contacts. Track website behavior and form submissions. Populations become HubSpot Contact Properties for triggering workflows.
• MailchimpcoreTechnology or IntegrationSync Populations to Mailchimp audiences and trigger campaigns based on behavior. Import email campaign events (received, opened, clicked).
• ShopifycoreTechnology or IntegrationAutomatic tracking of products viewed, added to cart, and purchased with no code required for Shopify stores.
• StripecoreTechnology or IntegrationConnect Stripe transactions to user journeys for revenue attribution and LTV tracking.
• SegmentcoreTechnology or IntegrationUse Segment as data layer to send events to KISSmetrics alongside other destinations. Supports single integration point with automatic data routing and schema enforcement.
• Google Tag ManagercoreTechnology or IntegrationDeploy KISSmetrics through GTM for centralized tag management with advanced click tracking and easy version control.
• OptimizelycoreTechnology or IntegrationTrack experiment variants as properties and see long-term impact on revenue and retention through A/B test integration.
• VWO (Visual Website Optimizer)coreTechnology or IntegrationConnect VWO experiments to KISSmetrics for deeper funnel and cohort analysis by variant.
• MarketocoreTechnology or IntegrationConnect behavioral data to B2B marketing automation workflows via Marketo Webhooks integration.
• RecurlycoreTechnology or IntegrationTrack recurring billing events and subscription lifecycle including Billed and Refunded events with billing amounts.
• CallRailcoreTechnology or IntegrationTrack inbound calls as events and attribute phone conversions to marketing sources and campaigns.
• Help ScoutcoreTechnology or IntegrationSee customer activity history right in support conversations. Track submitted tickets, responses, and closures.
• AppcuescoreTechnology or IntegrationTrack onboarding flows and in-app guidance interactions to measure product adoption impact.
• Live ChatcoreTechnology or IntegrationTrack chat interactions as events including automated greetings, chat started, pre/post-chat surveys, and ticket forms.
• WooCommercecoreTechnology or IntegrationFull e-commerce tracking for WordPress stores with products, carts, orders, and revenue attribution.
• PayPalcoreTechnology or IntegrationConnect PayPal transactions to user journeys for purchase tracking and revenue attribution.
• WordPresscoreTechnology or IntegrationNative WordPress plugin for easy site tracking deployment on WordPress-powered websites.
• iOS SDKcoreTechnology or IntegrationNative iOS tracking with identity management and offline event queuing for mobile apps.
• Android SDKcoreTechnology or IntegrationNative Android tracking with automatic lifecycle events for mobile app analytics.
• MagentocoreTechnology or IntegrationEnterprise e-commerce tracking with full product and order attribution for Magento stores.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Heap: Direct competitor providing autocaptured, user-level behavioral analytics. Heap's retroactive event tracking and segmentation capabilities overlap substantially with Kissmetrics' person-level Profiles and Populations features.
• Mixpanel: Closest direct competitor in product and behavioral analytics. Mixpanel offers event-based analytics with funnels, retention cohorts, and user-level tracking aimed at product growth teams, serving many of the same SMB and mid-market customers as Kissmetrics.
• Amplitude: Direct competitor in product analytics with event-level tracking, funnel analysis, cohort retention, and revenue attribution. Amplitude targets the same growth and product teams and competes head-to-head for mid-market and enterprise SaaS and e-commerce accounts.
• Woopra: Smaller direct competitor offering person-level customer journey analytics with real-time tracking, cohort analysis, and attribution. Woopra serves a similar SMB/mid-market base and competes most directly on Kissmetrics' core identity-resolution proposition.

Broad incumbents

• Google Analytics 4: Free incumbent web and app analytics suite from Google. While GA4 lacks Kissmetrics' person-level identity depth, its zero price point and tight Google ecosystem integration put structural pressure on Kissmetrics' SMB-tier pricing and feature set.
• Adobe Analytics: Enterprise analytics incumbent bundled into the Adobe Experience Cloud. Adobe competes for the same Fortune 500 attribution and customer-journey use cases but as part of a much larger martech portfolio rather than a focused SMB/mid-market product.
• Segment (Twilio): Customer Data Platform that also powers event collection feeding Kissmetrics and competitors. Segment is both an integration partner and an indirect competitor, since customers can route events to Segment's downstream analytics suite as an alternative to Kissmetrics.

Emerging players

• Pendo: Product analytics and user onboarding platform that overlaps with Kissmetrics on in-app behavior tracking and cohort analysis. Pendo is more focused on product adoption/feedback than pure attribution, making it a partial competitor.
• FullStory: Digital experience analytics with session replay and behavioral insights. FullStory overlaps with Kissmetrics on funnel and user-journey analytics but emphasizes qualitative session data alongside quantitative events.
• PostHog: Open-source product analytics platform with event tracking, funnels, feature flags, and session replay. PostHog's freemium open-source model and developer-first positioning make it an emerging alternative for the same growth and product teams Kissmetrics targets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/kissmetrics
• LinkedInlinkedin.com/company/kissmetrics

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds7 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kissmetrics