What SodaPup does

SodaPup is a privately held, veteran-owned manufacturer and retailer of USA-made dog enrichment products, operating as SodaPup/True Dogs, LLC out of Longmont, Colorado. The company designs and sells a catalog of rubber and nylon dog toys, slow-feeder bowls, lick mats, treat dispensers, and retrieval balls built around its proprietary material compounds — PuppyPrene natural rubber (offered in Puppy, Average Chewer, and Magnum formulations), PUP-X synthetic rubber, and PETstrong nylon — each FDA-compliant, BPA-free, phthalate-free, Prop 65-compliant, and tested for heavy metals. The catalog is anchored by the company's SPICES enrichment framework, which structures products and education around six pillars of canine wellness (Sensory, Physical, Instinctual, Cognitive, Emotional, Social) and is reinforced by the Enrichment Lab Podcast, an enrichment learning center, recipes, and a 32-card activity deck. A USA-K9 sub-brand targets law enforcement and military K9 handlers, and a Cat Enrichment Collection extends the line into feline products.

SodaPup reaches customers through a layered omnichannel model. Direct-to-consumer sales via sodapup.com (with free shipping over $40 and products priced from roughly $8.99 to $65) form the core, supplemented by direct wholesale accounts, Faire.com (North America and Western Europe), Peeba.com (Asia Pacific), and authorized US and international distributors. A cosmetic B-grade channel sells discounted seconds in 10- and 20-pack formats targeting dog daycares and kennels. Customer segments span individual pet parents, independent pet retailers, commercial dog-care operators, and professional trainers and behaviorists, with a 30-day replacement guarantee on toys and a 4.86/5-star rating across 913 verified reviews providing social proof. Recent activity in early 2026 has been concentrated in product-line expansion (Citrus Enrichment Collection, Softie shallow slow feeder line, Better Basic USA-Made Retrieving Dog Balls, Waffle eStick Lick Stick) and presence at Global Pet Expo.

Name

SodaPup

Legal name

SodaPup/True Dogs, LLC

Website

https://sodapup.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Longmont

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Direct E-commerce Product Sales: SodaPup generates revenue through direct-to-consumer sales via their e-commerce website (sodapup.com), selling individual dog enrichment products including slow feeders, lick mats, treat dispensers, nylon chew toys, and balls. Products are sold at individual unit prices with free shipping on orders over $40.
2. Wholesale and Distribution Sales: Revenue from wholesale channels including US distributors, international distributors, Faire.com (North America/Western Europe), Peeba.com (Asia Pacific), and direct wholesale accounts. Bulk pricing available for retailers and commercial buyers such as dog daycares and kennels.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

SodaPup designs and manufactures Made-in-USA dog enrichment products, including textured lick mats (eMat), slow feeder bowls and trays (eBowl/eTray), stuffable and freezable treat dispensers (eCup/eDispenser), hand-held lick sticks (eStick), nylon snacking coins (eCoin), durable nylon chew toys, and rubber retrieving balls. Products are made from proprietary natural rubber (PuppyPrene), synthetic rubber (PUP-X), and nylon (PETstrong) compounds engineered for FDA-compliant food contact, BPA-free and phthalate-free safety, and tiered durability matched to chewing strength.

Product overview

SodaPup is a Colorado-based pet product company specializing in dog enrichment toys and feeding solutions. The company offers a comprehensive portfolio of USA-made products organized around its proprietary enrichment framework. Core product lines include: eMat lick mats (textured surfaces for calming licking sessions), eBowl and eTray slow feeders (cognitive enrichment bowls that extend mealtimes), eCup and eDispenser treat dispensers (stuffable, freezable food puzzles), eStick hand-held lick sticks for training, and eCoin nylon alternatives. The company also manufactures Nylon Chew Toys from PETstrong material for aggressive chewers, PUP-X rubber balls for fetching and treat dispensing, and the USA-K9 professional line for law enforcement/military K9 handlers. Supporting offerings include Dogtastic Treats (human-grade dog treats), a 32-card enrichment activity deck, the SodaPup Enrichment Lab Podcast, and the SPICES Framework (a six-pillar canine enrichment methodology). Products utilize proprietary materials including PuppyPrene natural rubber (in Puppy, Average, and Magnum formulations), PUP-X synthetic rubber, and PETstrong nylon—all manufactured in the USA with FDA compliance, BPA and phthalate-free formulations.

Differentiator

Problem solved

Functional benefit

Brands

• USA-K9: A sub-brand inspired by military objects and built to withstand demanding use of professional K9 handlers in law enforcement and the military. Made in USA from durable rubber compound.

Products and services

• eMat (Enrichment Lick Mat) Textured silicone-like lick mat with suction cups designed to extend licking sessions, producing measurable calm by engaging the parasympathetic nervous system; intended for individual dog owners seeking mental stimulation and anxiety reduction for their pets.
• eBowl (Enrichment Slow Feeder Bowl) Deep slow feeder dog bowl with ridges and channels that convert routine feeding into cognitive work, extending typical 30-second meals to 10–20 minutes; marketed to dog owners addressing fast eating and digestion issues.
• eTray (Enrichment Slow Feeder Tray) Shallow slow feeder dog bowl with channeled design for easier access while still providing enrichment benefits; targeted at dogs needing a gentler licking and foraging experience.
• eCup (Enrichment Treat Cup) Treat dispenser designed to be stuffed with soft foods and frozen for long-lasting food puzzle engagement; intended for pet parents and trainers using frozen enrichment protocols.
• eDispenser (Enrichment Dispenser) Treat dispensing toy that can be filled with kibble or recipes such as peanut butter, cottage cheese, and frozen foods for extended enrichment sessions; marketed to dog owners and daycare facilities.
• eStick (Hand-Held Lick Stick) Hand-held interactive lick stick designed for dog training and enrichment activities, providing mental stimulation through licking; intended for trainers and pet parents conducting cooperative care or behavior modification.
• eCoin (Enrichment Nylon Snacking Coin) Durable nylon snacking coin serving as a lick mat alternative for enrichment, designed for dogs; targeted at pet owners seeking a washable nylon enrichment option.
• Nylon Chew Toys (eChews) Ultra-durable nylon chew toys designed for power chewers and aggressive chewers, made from PETstrong material in various shapes including bones, fish, horns, and novelty designs; targeted at owners of dogs with destructive chewing behavior.
• Rubber Balls Durable rubber retrieving balls made with PUP-X rubber, floating, with options for glitter, squeak, glow-in-the-dark, and strobe features; serve dual purposes for fetch and as treat dispensers; targeted at dog owners seeking USA-made fetch and interactive play toys.
• USA-K9 Sub-Brand Professional-grade dog toys inspired by military objects, built to withstand demanding use by law enforcement and military K9 handlers, made from durable rubber with a 30-day one-time replacement guarantee; targeted at professional K9 handlers and security/military units.
• Dogtastic Treats Dog treats made in the USA from human-grade ingredients, mostly gluten-free, sugar-free, soy-free, and salt-free, including silicone molds for creating treat shapes; intended for dog owners seeking healthy, allergen-conscious treats.
• Your Dog Is Bored — 32 Enrichment Activity Card Deck A 32-card laminated waterproof activity deck with illustrated step-by-step DIY dog enrichment activities covering all six enrichment pillars (Sniff & Forage, Lick & Chew, Cognitive & Training, Social & Bonding, Physical Exercise, and Sensory Stimulation); sold as a standalone consumer product for dog owners and trainers.
• Cat Enrichment Collection Assortment of enrichment products designed specifically for cats, including small lick mats sized appropriately for feline muzzles and nylon eCoins; targeted at cat owners seeking mental stimulation products for their pets.
• Cosmetic B-Grade Products Products with minor cosmetic blemishes that are fully functional, sold at discounted prices and available in bulk packs; intended primarily for dog daycares, kennels, and other commercial or budget-conscious buyers.

Quantifiable outcome

• 4.86 out of 5 star average rating from 913 verified reviews
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered minor and core.

• CarbonClickminorStrategic or Co-development PartnerCarbonClick is a New Zealand-based company that enables SodaPup to offer carbon offset options at checkout. Customers can add a voluntary contribution that purchases carbon offsets funding forest restoration, tree planting, and renewable energy projects. SodaPup has partnered with CarbonClick as part of their sustainability initiatives.
• Faire.comcoreChannel Partner/ Reseller/ DistributorFaire.com is a wholesale marketplace that enables retailers in North America and Western Europe to purchase SodaPup products. New retailers receive $100 store credit, free shipping for the first year, and 60-day payment terms when signing up through SodaPup's referral.
• Peeba.comcoreChannel Partner/ Reseller/ DistributorPeeba.com is a wholesale marketplace for the Asia Pacific region. Provides distribution channel for SodaPup products in APAC markets with similar benefits as Faire for that region.
• wholesalepet.comminorChannel Partner/ Reseller/ DistributorWholesalePet platform for pet product retailers to purchase SodaPup products wholesale.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Chuckit! (Petmate): Chuckit! specializes in fetch and ball toys, directly overlapping with SodaPup's rubber ball and retrieving dog ball lines. Both brands target active dog owners through pet specialty and mass retail channels.
• West Paw Design: West Paw Design manufactures USA-made durable dog toys including treat-dispensing and chew products, directly competing with SodaPup's PUP-X rubber and PETstrong nylon lines. Both emphasize safety certifications and lifetime guarantees for enrichment products.
• Kong Company: Kong is the dominant brand in durable rubber dog toys and the closest direct competitor to SodaPup's rubber chew and treat-dispensing products. Both companies sell FDA-compliant, BPA-free rubber dog enrichment toys targeting similar pet parent and B2B (kennel/daycare) segments.
• Spot Ethical Pet: Spot designs and wholesales enrichment and interactive dog toys (especially the ethical-themed dog toys) at comparable price points to SodaPup's enrichment line, often appearing in the same independent pet retail and wholesale channels.
• ZippyPaws: ZippyPaws produces plush, rope, and interactive dog toys including treat puzzles and slow-feeders, overlapping with SodaPup's enrichment and treat-dispensing categories. Both target the same pet parent and specialty retail channels.
• JW Pet: JW Pet manufactures a wide range of dog toys including rubber chew and treat-dispensing products that overlap with SodaPup's core offerings. Both brands compete in mass-market and specialty retail with mid-tier price positioning.
• Outward Hound: Outward Hound is a broad pet products brand with significant presence in enrichment puzzles, slow feeders, and treat-dispensing toys—directly competing with SodaPup's eBowl, eMat, and eDispenser SKUs in pet retail and wholesale channels.

Broad incumbents

• PetSafe (Radio Systems Corporation): PetSafe is a large incumbent pet brand offering slow feeders, treat-dispensing toys, and a wide range of pet products. As a much larger company, it competes with SodaPup across multiple enrichment SKUs and has superior retail distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCYb7RYzPY5kuVARHony-CKQ
• Facebookfacebook.com/MySodaPup
• Instagraminstagram.com/sodapupdogtoys
• TikToktiktok.com/@sodapupdogtoys?lang=en
• Pinterestpinterest.com/sodapupdogtoys/_saved
• Xx.com/TrueDogsLLC

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SodaPup