WholesalePet.com
WholesalePet.com is a B2B wholesale e-commerce marketplace, operating since 2001, that connects 500+ vetted pet brands with 10,000+ independent pet retailers across 15+ product categories in the United States.
- Company typePrivate
- Founded2001
- HeadquartersRichmond, United States
- Headcount11–50
- GTM typeB2B
- OfferingDigital Commerce or Content
What WholesalePet.com does
WholesalePet.com, operated by Retail Store Networks, Inc., is a B2B wholesale e-commerce marketplace that has connected independent pet retailers with vetted pet brands since 2001. The platform lists 500+ brands across 15+ product categories (Toys, Treats, Food, Collars/Leads/ID, Apparel, Grooming, Beds & Furniture, Bowls & Feeding, Health & Safety, Home & People, Training, Travel & Outdoors, Clean-up, Cats, and Retail Supplies) and serves more than 10,000 independent retailers, primarily in the United States with limited international capability on a preauthorization basis. Its core technology is a self-serve B2B marketplace with vendor listing, retailer registration and approval, account-based pricing, and order management; product fulfillment is handled primarily by the brands themselves, with some dropship partners enabling vendor-fulfilled shipping.
The business model is marketplace-commission driven: the company facilitates transactions between pet brands (vendors) and independent pet retailers, earning revenue on transaction facilitation. Pricing is account-based and not publicly disclosed (retailers must register and log in to view wholesale prices), with select vendors offering free shipping on qualifying orders above $250. Customer segments are split between independent pet retailers seeking consolidated multi-vendor sourcing, and pet brands seeking distribution into the fragmented indie pet retail channel. Distribution is purely digital via the WholesalePet.com storefront, with no physical retail presence. The company is privately held, has not raised disclosed outside capital, and operates with a headcount of 11-50 from Richmond, Virginia under CEO Chris Avery and President/Founder Bo Nelson.
Notable vendor relationships include category leaders such as KONG, Outward Hound, Westpaw, Fera Pets, and Bosco Roxy, alongside a long tail of artisan and specialty brands (e.g., Paws Gourmet Bakery, Bubba Rose Biscuit Co., One Fur All / Pet House, Wondercide). The platform supports marketing and discovery through a brand showcase section, educational content (e.g., Wholesale Pet 101, local SEO tips for pet stores), and customer testimonials that emphasize long-tenured relationships. There is no disclosed AI/ML capability, no public API or SDK, and no third-party platform integrations in the source data, leaving the technology profile as a conventional B2B e-commerce marketplace rather than a tech-forward platform.
WholesalePet.com firmographics
Firmographics- Name
- WholesalePet.com
- Legal name
- Retail Store Networks, Inc.
- Website
- https://wholesalepet.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- WholesalePet.com is a B2B wholesale e-commerce marketplace, operating since 2001, that connects 500+ vetted pet brands with 10,000+ independent pet retailers across 15+ product categories in the United States.
- Ownership category
- akta.pro rank
WholesalePet.com industry classification
Industry- Product category
- Pet Wholesale Marketplace
- NAICS
- Merchant Wholesalers, Nondurable Goods (424)
- SIC
- Wholesale-Paper & Paper Products (5110)
- akta.pro primary industry
- Pet Food & Treats Distribution (CRAOAKAA)
- akta.pro secondary industry
- Pet & Animal Supplies Marketplaces (CRAFABAH)
Keywords
Where WholesalePet.com is headquartered
LocationHeadquarters
- HQ city
- Richmond
- HQ country
- United States
- HQ region
- North America
Markets served
WholesalePet.com business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Marketplace/Platform Revenue: WholesalePet operates as a B2B wholesale marketplace where retailers purchase products from vendors. The platform facilitates transactions between pet brands and independent retailers, earning revenue through transaction facilitation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Account-based wholesale pricing for verified retailers |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
WholesalePet.com product offering
Product offeringCore offering
WholesalePet.com operates a B2B online wholesale marketplace that connects independent pet retailers with a curated catalog of 500+ vetted pet brands across categories including toys, treats, food, grooming, apparel, beds, health, training, and retail supplies. Verified retailers register for an account to access gated wholesale pricing and place consolidated orders from multiple vendors through a single self-serve digital platform.
Product overview
WholesalePet.com is a B2B wholesale marketplace connecting independent pet retailers with 500+ vetted pet brands since 2001. The platform offers a curated marketplace across 15+ product categories including Toys, Treats, Food, Collars/Leads/ID, Apparel, Grooming, Beds & Furniture, Bowls & Feeding, Health & Safety, Home & People, Training, Travel & Outdoors, Clean-up, and Retail Supplies. Key vendor sub-brands featured include Paws Gourmet Bakery (hand-crafted decorated treats and custom shapes with yogurt coating), Bubba Rose Biscuit Co. (artisanal all-natural biscuits and cakes), One Fur All / Pet House (pet-safe candles, wax melts, room sprays, and air fresheners with odor neutralizers), and Wondercide (plant-based cedarwood oil pest control). Individual products range from hand-crafted bakery items and shelf-stable dog cakes to grooming tools, retail displays, and cleaning supplies.
Differentiator
Problem solved
Functional benefit
Products and services
- WholesalePet.com Online B2B Wholesale Marketplace Account-based B2B e-commerce platform that gives verified independent pet retailers access to 500+ vetted pet brands across 15+ categories (Toys, Treats, Food, Collars/Leads/ID, Apparel, Grooming, Beds & Furniture, Bowls & Feeding, Health & Safety, Home & People, Training, Travel & Outdoors, Cats, Clean-up, Retail Supplies) for wholesale purchasing with login-gated pricing and consolidated ordering.
Companies that use WholesalePet.com
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
WholesalePet.com technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
WholesalePet.com partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- Bosco RoxycorePet brand partner featured on WholesalePet's platform, representing one of the 500+ vetted brands available to independent retailers through the marketplace.
- Fera PetscorePet wellness brand partner on WholesalePet's platform, one of the curated brands available to the 10,000+ independent retailers on the marketplace.
- Outward HoundcoreFeatured brand partner on WholesalePet offering toys, beds, and feeders to independent pet retailers through the platform.
- WestpawcoreAward-winning pet toy brand partner available through WholesalePet's curated marketplace of 500+ vetted brands.
- K&H Pet ProductsminorPet product brand whose Original Pet Cot is featured on the WholesalePet platform in the Beds & Furniture category.
- 2 Hounds DesignminorTraining products brand whose Freedom No-Pull Harness is featured on WholesalePet in the Training category.
- Paws Gourmet BakeryminorSmall family-owned pet bakery company offering hand-crafted treats with simple, healthy ingredients. Located in Silverdale, WA. Ships FOB via FedEx Ground. Products cannot be sold on Amazon, eBay or third-party websites.
- Bubba Rose Biscuit Co.minorWoman-owned pet bakery company based in Miami, FL with fully owned factory and warehouse. Makes hand-crafted, all-natural treats. A portion of sales goes to the Bubba Rose Foundation, a 501(c)(3) charity helping stray dogs.
- One Fur AllminorPet House Candles brand offering pet-friendly candles and air fresheners specially formulated to freshen pet-loving homes. Uses 100% natural, dye-free plant-based wax. Ships to contiguous US only.
- PetDropShipperminorDropship vendor on WholesalePet platform offering various pet products. Ships from NJ warehouse. Requires $100 minimum for international orders.
- KONGcoreMajor pet toy brand whose Squeezz and Holiday Shakers products are featured on WholesalePet's homepage as featured products.
- Pet WantsminorPet food brand whose Cheese Wheels (Grain Free) product by Paws Gourmet Bakery is Pet Wants approved, indicating quality certification.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
WholesalePet.com competitors and assessment
Company assessmentBroad incumbents
- Faire: Faire is a large B2B wholesale marketplace connecting independent retailers with brands across many categories including pet. Comparable to WholesalePet in core marketplace/transaction-facilitation model but operates at much larger scale and broader category scope, making it both a competitor for pet retailers' attention and a potential risk to WholesalePet's specialization advantage.
- Patterson Companies: Patterson is a large value-added distributor serving veterinary and animal health markets with related pet products. Comparable to WholesalePet in animal/pet wholesale distribution but at much larger scale and primarily serving vet channels rather than indie retail.
Direct peers
- PetEdge: PetEdge is a long-established wholesale distributor of pet products serving independent retailers, groomers, and animal hospitals. Most directly comparable to WholesalePet in serving indie pet retail with a broad catalog, though PetEdge operates a traditional buy-and-resell distribution model rather than a marketplace.
- Phillips Pet Food & Supplies: Phillips Pet Food & Supplies is a wholesale distributor supplying pet specialty stores with food, treats, and supplies across the US. Comparable to WholesalePet as a B2B supplier to indie pet retail, though it uses traditional distribution rather than a marketplace platform.
- Pet Food Experts: Pet Food Experts is a regional pet food and supplies distributor serving independent pet retailers across the Northeast and Mid-Atlantic. Comparable to WholesalePet in serving the indie pet retail channel, primarily in food and consumables categories.
- UPCO (United Pharmacal Company of Missouri): UPCO is a wholesale distributor of pet products including toys, treats, and supplies serving independent retailers and pet professionals. Comparable to WholesalePet in B2B pet product distribution to indie channels.
- Tundra: Tundra is a B2B wholesale marketplace connecting brands with business buyers across categories. Comparable to WholesalePet in marketplace-led B2B distribution model, though Tundra operates as a no-fee platform and serves broader categories rather than exclusively pet.
- Ankorstore: Ankorstore is a B2B wholesale marketplace connecting independent retailers with brands across lifestyle and specialty categories including pet. Comparable to WholesalePet in serving indie retailers through curated marketplace infrastructure.
- Central Pet Supply: Central Pet Supply is a wholesale distributor of pet products serving independent retailers in the Midwest and surrounding regions. Comparable to WholesalePet as a regional B2B pet product supplier to the indie retail channel.
Others
- Chewy: Chewy is the dominant online pet retailer that increasingly connects pet brands directly with consumers. Not a direct competitor but a structural force shaping the indie pet retail channel that WholesalePet serves, with growing B2B distribution ambitions through Chewy Business.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
WholesalePet.com social profiles
Digital presenceWholesalePet.com financial estimates
Financial estimateRevenue estimate
Valuation estimate
WholesalePet.com leadership team
Management profileNumber of profiles
Profiles2 records
WholesalePet.com funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WholesalePet.com M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WholesalePet.com
What does WholesalePet.com do?
WholesalePet.com operates a B2B online wholesale marketplace that connects independent pet retailers with a curated catalog of 500+ vetted pet brands across categories including toys, treats, food, grooming, apparel, beds, health, training, and retail supplies. Verified retailers register for an account to access gated wholesale pricing and place consolidated orders from multiple vendors through a single self-serve digital platform.
Is WholesalePet.com a public or private company?
WholesalePet.com is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was WholesalePet.com founded?
WholesalePet.com was founded in 2001. It employs 11 to 50 people.
Where is WholesalePet.com based?
WholesalePet.com is headquartered in Richmond, United States, in the North America region.
How does WholesalePet.com make money?
One revenue line is on record: marketplace/Platform Revenue.
Who are WholesalePet.com's main competitors?
Broad incumbents on record are Faire and Patterson Companies. Direct peers are PetEdge, Phillips Pet Food & Supplies, Pet Food Experts, UPCO (United Pharmacal Company of Missouri), Tundra, Ankorstore and Central Pet Supply. Chewy is listed as an others.
Does WholesalePet.com have an API?
No public API is recorded for WholesalePet.com.
What industry is WholesalePet.com in?
WholesalePet.com's product category is Pet Wholesale Marketplace. Its primary akta.pro industry code is CRAOAKAA, Pet Food & Treats Distribution, with a secondary code of CRAFABAH, Pet & Animal Supplies Marketplaces. Its NAICS code is 424 and its SIC code is 5110.