NAKEDCASHMERE

What NAKEDCASHMERE does

Naked Cashmere is a direct-to-consumer luxury cashmere fashion brand that designs, sources, and sells 100% pure Grade A cashmere apparel and accessories. The company was founded in 2009 and is headquartered in Hollywood, California, with retail boutiques in Santa Monica, New York (Bleecker Street), and Aspen, alongside a global e-commerce storefront at nakedcashmere.com. The brand's primary customer is women seeking premium cashmere sweaters, cardigans, tops, bottoms, dresses, outerwear, and intimates, with secondary lines for men, kids, pets, and home goods. Collections span pure cashmere plus blended fabrics including cotton-cashmere, silk, silk-linen, silk organza, and linen, with signature lines such as the Boudoir Collection, Featherweight Cashmere, and Brushed Cashmere.

The core production differentiator is a fully fashioned knitting technique that knits each garment to its final shape before panels are linked, eliminating fabric waste common in cut-and-sew manufacturing. Cashmere fiber is hand-combed from free-roaming Inner Mongolian goats during seasonal molting under cruelty-free sourcing practices. Naked Cashmere operates a factory-direct production model through certified factory partners, which removes traditional wholesale and retail markup while supporting fair trade standards and end-to-end quality control. Pricing spans approximately $75 for entry tops to $495 for silk robes, with archive sales offering up to 70% off past-season inventory and free shipping on orders above $150.

The go-to-market model is omnichannel and owned end-to-end: e-commerce plus three retail locations, supported by five social media channels (Instagram, Facebook, TikTok, YouTube, X), an email newsletter featuring Cashmere 101 educational content, and a tiered rewards program (Silver/Gold/Platinum) with a $50/$50 refer-a-friend incentive. The company appears to be founder-led and privately held, with no disclosed institutional funding, parent entity, or M&A activity in the source data. Leadership comprises co-founders Leslie Gifford (President) and Bruce Gifford, with Andrew Gifford as Chief Marketing Officer and Tiana Madera as Social Media Director. Editorial coverage in Vanity Fair, Vogue, Forbes, WWD, Elle, and Harper's Bazaar functions as the primary brand-credibility signal.

Name

NAKEDCASHMERE

Legal name

NakedCashmere

Website

https://nakedcashmere.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Naked Cashmere is a direct-to-consumer luxury fashion brand offering pure Grade A cashmere clothing and accessories for women, men, and kids. Founded in 2009, it sells factory-direct via e-commerce and three retail stores in Santa Monica, New York, and Aspen.

Ownership category

akta.pro rank

Product category

Luxury Cashmere Apparel

NAICS

Apparel Manufacturing (315)

SIC

Knit Outerwear Mills (2253)

akta.pro primary industry

Scarves/Shawls/Winter Neckwear Manufacturing (IMAOAFAD)

Keywords

• Luxury cashmere apparel
• Cashmere clothing
• Direct-to-consumer fashion
• Women's knitwear
• Ethical cashmere sourcing

Headquarters

HQ city

Santa Monica

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. Direct Product Sales: One-time transaction sales of cashmere clothing and accessories through e-commerce and retail stores. Products include sweaters, cardigans, tops, bottoms, dresses, outerwear, intimates, and accessories.
2. Rewards Program: Points-based loyalty program where members earn 1 point per $1 spent, with tiered benefits (Silver, Gold, Platinum) based on spending levels. Points redeemable for discounts.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

NAKEDCASHMERE designs, sources, and sells luxury cashmere clothing and accessories through a direct-to-consumer model. Products are made from 100% pure Grade A cashmere hand-combed from Inner Mongolian goats and produced via fully fashioned knitting at certified factory partners. The brand sells its own branded apparel across women's, men's, kids, accessories, and home categories through its e-commerce site and three U.S. retail stores.

Product overview

Naked Cashmere is a direct-to-consumer luxury cashmere fashion brand offering 100% pure, traceable Grade A cashmere clothing and accessories. The product portfolio centers on core cashmere collections (sweaters, cardigans, tops, bottoms, dresses, outerwear) available in pure cashmere and blended fabrics (cotton-cashmere, silk, silk-linen, silk-organza, linen). Distinct collections include the Boudoir Collection for women, Featherweight and Brushed Cashmere lines, Kids and Pets collections, and a Home collection of blankets and throws. The brand sells through its e-commerce platform and three retail locations (Santa Monica, New York, Aspen), positioning on sustainable, cruelty-free sourcing with factory-direct pricing.

Differentiator

Problem solved

Functional benefit

Products and services

• Naked Cashmere Core Collection The primary luxury cashmere clothing line featuring 100% pure, traceable Grade A cashmere sourced from Inner Mongolia, including sweaters, cardigans, tops, bottoms, dresses, outerwear, and accessories for women and men.
• Boudoir Collection A signature women's collection featuring intimate-inspired luxury cashmere styles designed for everyday sophistication and comfort.
• Featherweight Cashmere Lightweight cashmere collection offering breathable, fine-gauge knits ideal for transitional seasons and layering, maintaining luxury quality in lighter weights.
• Brushed Cashmere Premium cashmere with a signature fuzzy knit texture created through a gentle finishing process that lifts fibers for a cloud-like softness and subtle halo effect.
• Cotton Cashmere Blended fabric collection combining cashmere with cotton for enhanced durability and structure, suitable for warmer weather while retaining softness.
• Silk Collection Luxurious silk pieces including dresses, tops, pants, robes, and accessories offering fluid drape and refined elegance for various occasions.
• Silk Linen Lightweight summer blend collection combining silk and linen for breathable, elegant warm-weather garments.
• Silk Organza Refined silk organza pieces featuring crisp texture and sheer quality for sophisticated evening and special occasion wear.
• Linen Collection Summer-weight linen garments offering breathable, natural comfort with timeless silhouettes for warm weather.
• Kids Collection Luxury cashmere clothing for children featuring the same quality materials as adult collections in sizes and styles designed for kids.
• Pets Collection Cashmere pet accessories and garments including dog sweaters and comfort items for pets.
• Home Collection Cashmere home goods including blankets, throws, and comfort items for the home.
• NKD-T Collection Women's linen and organic cotton t-shirts and tanks designed for effortless everyday wear with a focus on fit and feel.
• Archive Sale Final-sale past-season cashmere and silk styles offered at reduced prices, including sweaters, cardigans, dresses, and accessories, with markdowns up to 70% off.
• Accessories Cashmere accessories including socks, slippers, beanies, hats, scarves, wraps, gloves, and bags.
• Intimates & Sleepwear Women's cashmere and silk sleepwear, pajamas, and intimate apparel designed for comfort and luxury.

Quantifiable outcome

• Zero fabric waste through fully fashioned knitting technique
• +1 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Naadam: DTC cashmere apparel brand with a near-identical factory-direct / sustainability / Mongolia-sourcing playbook, comparable product breadth (sweaters, knitwear, accessories), and overlapping millennial female customer. The closest head-to-head competitor.
• Quince: Direct-to-consumer 'affordable luxury' brand selling cashmere knitwear at similar price points with a factory-direct sourcing model. Competes directly on price-value and material quality rather than on premium brand narrative.
• Italic: DTC brand selling luxury-grade apparel and accessories at factory-direct pricing with a similar 'no retail markup' value proposition. Overlaps with NAKEDCASHMERE on women's apparel and accessory categories.
• Cuyana: Direct-to-consumer women's premium essentials brand emphasizing sustainable materials and ethical production. Comparable DTC buying experience and target customer, though less cashmere-specific.

Broad incumbents

• Loro Piana: Incumbent ultra-luxury Italian cashmere house anchoring the high end of the cashmere market. Sets the ceiling on quality expectations and pricing across the entire category in which NAKEDCASHMERE competes.
• Brunello Cucinelli: Italian luxury house built largely on cashmere knitwear and quiet-luxury positioning. Comparable craft narrative and adjacent price architecture several tiers above NAKEDCASHMERE.
• Vince: Contemporary luxury apparel brand with a strong cashmere sweater core and premium DTC plus wholesale distribution. Competes in the same US department-store and boutique channels.
• Theory: Premium contemporary apparel brand carrying cashmere knitwear and essential luxury at comparable price points, distributed through both DTC and wholesale channels that overlap with NAKEDCASHMERE's aspirational customer.
• Everlane: Pioneer of the 'radical transparency' DTC fashion model that NAKEDCASHMERE's factory-direct positioning echoes. Overlaps in knitwear and basics, though at a lower price point and significantly larger scale.

Emerging players

• AYR (All Year Round): DTC women's premium essentials brand with an emphasis on timeless cashmere and knitwear. Smaller assortment and broader fabric mix but directly comparable customer profile and DTC merchandising approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/nakedcashmere
• YouTubeyoutube.com/@NAKEDCASHMERE/featured
• Facebookfacebook.com/nakedcashmere
• Instagraminstagram.com/nakedcashmere
• TikToktiktok.com/@nakedcashmere

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NAKEDCASHMERE