BrandYourself
BrandYourself is a New York-based online reputation management company offering DIY SaaS tools and managed services to help individuals, professionals, and businesses improve their Google search results, clean up social media, remove data from broker sites, and monitor dark web exposure.
- Company typePrivate
- Founded2009
- HeadquartersNew York, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingSoftware
What BrandYourself does
BrandYourself is a New York-headquartered online reputation management (ORM) company founded circa 2008-2009 that operates a hybrid SaaS-plus-managed-services platform. The company provides DIY software tools — including a freemium 60-second reputation risk scan, social media cleanup utilities, data broker opt-out automation, and dark web scanning — alongside expert-managed services for individuals (negative Google result suppression, personal branding) and businesses (review management, Glassdoor management, employee branding). It also licenses its scanning technology to partners through an API for B2B fulfillment.
The company's revenue mechanics rest on four streams: tiered SaaS subscriptions for the DIY platform, high-touch managed services for individuals and SMBs, enterprise/B2B services (review management, Glassdoor, employee branding), and partner API licensing. Its go-to-market combines product-led growth (freemium scan as top-of-funnel) with sales-led conversion for managed services and a partner/reseller channel for B2B distribution. BrandYourself has accumulated nearly 1 million users and built significant brand recognition through Shark Tank, Forbes, WSJ, NPR, CNBC, and other major media placements, plus awards including SXSW Best Bootstrapped Startup (2012) and Inc. 35 under 35 (2014).
The company has raised approximately $5.3M in disclosed funding across multiple rounds between 2008 and 2016 (including a $3.3M Series A led by New Atlantic Ventures in 2014 and a $2M round led by Blossom Street Ventures in 2016), and operates offices in New York and Lancaster, Pennsylvania with 101-250 employees. Revenue is not publicly disclosed.
BrandYourself firmographics
Firmographics- Name
- BrandYourself
- Legal name
- BrandYourself
- Website
- https://brandyourself.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- BrandYourself is a New York-based online reputation management company offering DIY SaaS tools and managed services to help individuals, professionals, and businesses improve their Google search results, clean up social media, remove data from broker sites, and monitor dark web exposure.
- Ownership category
- akta.pro rank
BrandYourself industry classification
Industry- Product category
- Online Reputation Management
- NAICS
- Software Publishers (5132), Advertising Agencies (541810)
- SIC
- Services-Computer Programming Services (7371), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Brand Safety, Monitoring & Social Listening (MPAAAOAA)
- akta.pro secondary industry
- Risk Intelligence, Threat Monitoring & Crisis Response (Harmful trends, coordinated abuse) (BPAAALAN)
Keywords
Where BrandYourself is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
BrandYourself business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- DIY Software Subscriptions: SaaS subscription model offering tiered access to reputation management software. Includes free entry-level scan with premium tiers providing comprehensive tools for ongoing reputation management, social media cleanup, and privacy protection.
- Managed Services (Individual): Full-service reputation management for individuals, including negative Google result suppression services and personal branding services handled by expert reputation specialists.
- Business Services: Reputation management services for businesses including negative Google result services, review management, Glassdoor review management, and employee branding services.
- Partner/Enterprise API Licensing: B2B licensing of reputation scanning technology to partners who fulfill ORM services for their own customers through white-label or API integration.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free entry-level scan providing basic reputation diagnosis |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
BrandYourself product offering
Product offeringCore offering
BrandYourself offers a DIY software platform and managed services that help individuals and businesses control their online reputation and privacy. Core capabilities include scanning for risk factors in Google results, social media, and exposed personal data; suppressing unflattering search results; cleaning up social media profiles; removing personal information from data broker sites; dark web monitoring; and building a positive online presence through personal branding services.
Product overview
BrandYourself is a comprehensive online reputation management platform offering both DIY software tools and managed services. The core product is the Reputation Management Software, which includes scanning capabilities for social media, Google results, and private information exposure. This core platform integrates with dedicated tools for social media cleanup, privacy protection, and data broker removal. The company also provides managed services for individuals (Negative Google Result Services, Personal Branding Services) and businesses (Business Reputation Management, Review Management Services, Glassdoor Review Management, Employee Branding Services). Additionally, an API & Risk Scan Technology offering enables partners to embed reputation scanning capabilities into their own platforms. The portfolio is designed to address the full reputation management lifecycle from scanning and diagnosis through to suppression of negative results and ongoing protection.
Differentiator
Problem solved
Functional benefit
Products and services
- Reputation Management Software DIY cloud-based software that scans for risk factors in a user's online presence, generates a Reputation Score, and provides a customized personal branding action plan to improve Google search results and social media profiles. Targeted at individuals who want a self-serve path to better search presence.
- Social Media Clean Up Software Software that identifies and removes unprofessional posts and images from social media profiles before they impact the user's life and career. Targeted at individuals concerned about what recruiters, employers, and clients see on their social accounts.
- Protect Your Privacy Online Service that removes home address, date of birth, phone number, and other sensitive personal information from websites that expose them online. Targeted at individuals whose personal data is exposed on people-search and data broker sites.
- Remove Info from Data Brokers Automated service that removes personal information from data broker and people search sites to reduce privacy risk. Targeted at individuals seeking automated removal of exposed personal data.
- Dark Web Scan Scanning service that detects if a user's personal information has been exposed on the dark web. Targeted at individuals concerned about identity theft and personal data breaches.
- Negative Google Result Services for Individuals Professional managed service that pushes down unflattering or negative search results in Google for individuals. Targeted at people with persistent or complex negative search results who need hands-on expert help.
- Personal Branding Services Managed service that helps individuals build an online presence reflecting their accomplishments and boosting their career through professional branding. Targeted at executives, professionals, and public-facing individuals seeking a polished online identity.
- Business Reputation Management Managed service for businesses to manage and improve how the company appears in Google search results. Targeted at small and mid-sized businesses needing expert help with branded search presence.
- Review Management Services Service that helps businesses manage and respond to online reviews across platforms. Targeted at businesses seeking to improve their ratings, volume, and response posture on review sites.
- Glassdoor Review Management Specialized service for managing and improving company reviews on Glassdoor. Targeted at employers — particularly mid-sized and enterprise companies — that need to improve hiring perception and candidate experience.
- Employee Branding Services Service that helps businesses and their employees build professional online identities and personal brands. Targeted at enterprises seeking to elevate the online presence of executives or large employee populations.
- API & Risk Scan Technology for Partners Partner-facing technology that allows organizations to offer reputation scanning capabilities to their members, scanning social media, Google results, and private info for risk factors. Targeted at partners and integrators seeking to embed ORM scanning into their own offerings.
Quantifiable outcome
- 300% increase in business for photographer
- +3 more outcomes
Companies that use BrandYourself
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles3 records
BrandYourself technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
BrandYourself partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- Getting Out and Staying Out (GOSO)minorNonprofit partnership launched in the second half of 2018. GOSO helps individuals reentering society after incarceration. BrandYourself provides reputation management support to help GOSO participants build positive online identities for employment.
- Pennsylvania College of Art & Design (PCA&D)minorBrandYourself partnered with PCA&D to create a professional development program for staff. The partnership likely involves helping art and design students and graduates manage their professional online presence.
Scale indicators6 records
Recent moves8 records
Expansion highlights6 records
BrandYourself competitors and assessment
Company assessmentDirect peers
- ReputationDefender: ReputationDefender is one of the original consumer ORM providers, offering both DIY tools and managed suppression services to individuals and executives — directly overlapping BrandYourself's DIY-plus-managed-services model and target customer (privacy-conscious individuals and professionals).
- Reputation.com: Reputation.com provides a SaaS platform and managed services for online reputation management, review management, and listings, directly addressing the same B2B and B2C buyers as BrandYourself across multiple enterprise verticals.
- NetReputation: NetReputation is an ORM agency focused on individuals, executives, and SMBs, offering content removal, suppression, and review management — a comparable services-led competitor to BrandYourself's managed-services line.
- Birdeye: Birdeye is a customer-experience and reputation platform for multi-location businesses, with strong overlap to BrandYourself's review management, listings, and business-reputation offerings on the B2B side.
- ReviewTrackers: ReviewTrackers is a review-monitoring and management SaaS for multi-location brands, comparable to BrandYourself's business review management and Glassdoor service lines for SMB and mid-market customers.
- DeleteMe (Abine): DeleteMe is a subscription service that removes consumer personal information from data broker and people-search sites — directly comparable to BrandYourself's 'Remove Info from Data Brokers' and privacy-protection offerings.
- OneRep: OneRep is a data-broker removal and privacy-protection subscription product aimed at consumers and high-profile individuals, closely matching BrandYourself's privacy and data-broker module.
Broad incumbents
- Yext: Yext is a public digital-presence platform that manages listings, reviews, and knowledge graphs across the open web — broader and more enterprise-focused than BrandYourself, but overlapping on business reputation and listings management.
- Podium: Podium is a leading local-customer-messaging and reviews platform for SMBs, addressing similar reputation and review-management use cases as BrandYourself's business services from a broader messaging-and-payments angle.
- Trustpilot: Trustpilot is a global consumer-review platform with B2B tools for review collection, management, and insights — adjacent to BrandYourself's review management and business-reputation services, though it operates primarily as a marketplace rather than a suppression/privacy provider.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
BrandYourself social profiles
Digital presenceBrandYourself financial estimates
Financial estimateRevenue estimate
Valuation estimate
BrandYourself leadership team
Management profileNumber of profiles
Profiles14 records
BrandYourself funding detail
Funding detailFunding overview
Funding rounds6 records
Investors9 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BrandYourself M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BrandYourself
What does BrandYourself do?
BrandYourself offers a DIY software platform and managed services that help individuals and businesses control their online reputation and privacy. Core capabilities include scanning for risk factors in Google results, social media, and exposed personal data; suppressing unflattering search results; cleaning up social media profiles; removing personal information from data broker sites; dark web monitoring; and building a positive online presence through personal branding services.
Is BrandYourself a public or private company?
BrandYourself is a private company. It is classified as venture growth investor backed and is currently operating.
When was BrandYourself founded?
BrandYourself was founded in 2009. It employs 101 to 250 people.
Where is BrandYourself based?
BrandYourself is headquartered in New York, United States, in the North America region.
How does BrandYourself make money?
Four revenue lines are on record. DIY Software Subscriptions are the primary driver. The others are managed Services (Individual), business Services and partner/Enterprise API Licensing.
Who are BrandYourself's main competitors?
Direct peers on record are ReputationDefender, Reputation.com, NetReputation, Birdeye, ReviewTrackers, DeleteMe (Abine) and OneRep. Broad incumbents are Yext, Podium and Trustpilot.
Does BrandYourself have an API?
No public API is recorded for BrandYourself.
What industry is BrandYourself in?
BrandYourself's product category is Online Reputation Management. Its primary akta.pro industry code is MPAAAOAA, Brand Safety, Monitoring & Social Listening, with a secondary code of BPAAALAN, Risk Intelligence, Threat Monitoring & Crisis Response (Harmful trends, coordinated abuse). Its NAICS code is 5132 and its SIC code is 7371.