Derotic Emergency Equipment

What Derotic Emergency Equipment does

Derotic Emergency Equipment (Derotic LLC) is a California-based emergency vehicle sales, service, and upfitting company founded in 2015 by Jim Demattei (Fire Captain with ~30 years in the fire service) and Casey Demattei (20 years in the motorcycle industry, B.S. in Advertising). The company sells new and used emergency vehicles — including fire apparatus, ambulances, police vehicles, and UTVs — through authorized dealer relationships with Seagrave Fire Apparatus (California exclusive), Excellance Ambulance, Alexis Fire Equipment, and Polaris Government and Defense, with offerings accessible through the H-GAC Cooperative Purchasing Program. It also operates two repair shops (Rancho Cordova opened 2019, San Bernardino opened 2018) with 10 fully-equipped service bays and 10 mechanics, plus a statewide mobile repair unit.

The company's service portfolio spans electrical diagnostics, communications installation and repair, HVAC preventive maintenance, LED lighting upgrades, custom fabrication, vehicle upfitting and retrofits, and mobile on-site repairs. Underlying capabilities include custom cabinetry, power management systems, equipment integration, and specialty builds such as the Derotic KC-6 wildland vehicle and Excellance Mobile Stroke Unit (with onboard CT scanner, lab, and telemedicine). A separate e-commerce parts storefront (derotic-shop.com) and flexible rental terms round out the commercial offering.

Derotic generates revenue through one-time vehicle and parts sales, project-based repair and maintenance services, and a nascent rental stream. Its customer base consists almost entirely of California government agencies — municipal and county fire departments, law enforcement (sheriff, police), EMS providers, and a small number of commercial fleet operators — purchased via sales-led, direct field engagement. The company remains privately held and founder-owned with no disclosed external institutional investment, and its revenue and headcount growth have not been publicly disclosed.

Name

Derotic Emergency Equipment

Legal name

Derotic LLC

Website

https://deroticllc.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Derotic Emergency Equipment is a California-based authorized dealer and service provider for fire apparatus, ambulances, police vehicles, and UTVs, serving municipal fire, law enforcement, and EMS agencies from two shops with mobile repair coverage statewide.

Ownership category

akta.pro rank

Product category

Emergency Vehicle Services and Sales

NAICS

Security Systems Services (except Locksmiths) (561621)

SIC

Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Specialty Utility & Maintenance Vehicle Manufacturing (Street Sweepers/Vacuum Trucks) (IMACAFAI)

Keywords

• Emergency vehicle repair
• Emergency vehicle upfitting
• Fire apparatus sales
• Ambulance dealer services
• Fleet maintenance services

Headquarters

HQ city

Rancho Cordova

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Emergency Vehicle Sales: Sales of new and used emergency vehicles including ambulances, fire trucks, police cruisers, and Polaris UTVs through authorized dealer partnerships with Seagrave, Alexis Fire Equipment, Excellance Ambulance, and Polaris
2. Emergency Vehicle Parts and Equipment Sales: Sales of emergency vehicle parts, tools, and equipment including lighting, sirens, communication systems, and specialized components
3. Repair and Maintenance Services: Shop-based and mobile repair services including electrical diagnostics, HVAC maintenance, preventive maintenance, and emergency vehicle repairs for commercial and government fleets
4. Rental Vehicles: Rental options for emergency vehicles with flexible terms to meet short-term fleet needs
5. HVAC Preventive Maintenance and Repair: Preventive maintenance and repair services for emergency vehicle HVAC systems ensuring optimal temperature control and equipment preservation
6. Seagrave Fire Apparatus: Authorized California dealer for Seagrave fire apparatus including pumpers, aerials, tankers, and rescue vehicles with customization options

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels5 records

Core offering

Derotic Emergency Equipment is a California-based emergency vehicle sales, service, and upfitting company operating from shops in Rancho Cordova and San Bernardino with statewide mobile repair coverage. The company sells new and used emergency vehicles (fire apparatus, ambulances, police vehicles, UTVs) as an authorized dealer for Seagrave, Alexis Fire Equipment, Excellance Ambulance, and Polaris Government and Defense, while also providing repair, maintenance, and custom upfitting services to municipal fire departments, law enforcement agencies, EMS providers, and commercial fleets.

Product overview

Derotic Emergency Equipment is an emergency vehicle sales, service, and upfitting company offering a comprehensive portfolio of products and services for municipal fire departments, law enforcement agencies, medical service providers, and private entities. Their core offerings include emergency vehicle sales (new and used), repair and maintenance services, and custom upfitting. The product portfolio encompasses multiple brands including Alexis Fire Equipment (custom fire apparatus), Seagrave Fire Apparatus (authorized California dealer), Polaris UTVs (public safety partner for Government and Defense), and Excellance Ambulances (Type I, III, IIIL modular bodies). Service offerings are centered around vehicle repair and maintenance including communications installation and repair, electrical diagnostics, fabrication and customization, HVAC systems, lighting upgrades, mobile repairs, and upfitting and retrofits. The company operates from three California locations in Rancho Cordova, San Bernardino, and Sacramento, providing statewide mobile repair coverage.

Differentiator

Problem solved

Functional benefit

Products and services

• Emergency Vehicle Sales Sales of new and used emergency vehicles including ambulances, fire trucks, police vehicles, and specialty vehicles like wildland trucks and water rescue units, targeted at municipal fire departments, law enforcement, and EMS providers.
• Emergency Vehicle Repair & Maintenance Comprehensive repair and maintenance services for commercial fleets and government emergency vehicles, including preventive maintenance, diagnostics, and mobile repairs, performed at two California shop locations or on-site.
• Emergency Vehicle Communications Install & Repair Installation and repair of communication systems for emergency vehicles, including radio systems and GPS tracking solutions, ensuring optimal condition when fleets need them most.
• Emergency Vehicle Electrical Diagnostics Electrical system diagnostics, installation, and repair services for emergency vehicles covering lighting, sirens, batteries, and wiring systems to ensure fleets operate seamlessly during critical moments.
• Emergency Vehicle Fabrication & Customization Custom fabrication and modification services including equipment integration, custom cabinetry, and power management systems, designed to elevate the performance and capabilities of emergency vehicle fleets.
• Emergency Vehicle HVAC Preventive Maintenance & Repair HVAC system preventive maintenance and repairs for emergency vehicles to ensure climate control and equipment preservation so vehicles are always ready to perform.
• Emergency Vehicle Lighting Upgrades Lighting upgrades and installations including emergency warning lights, scene lighting, and LED conversions from multiple vendors, enhancing the performance of emergency vehicle fleets.
• Emergency Vehicle Mobile Repairs On-site mobile repair services bringing diagnostics, electrical repairs, and equipment maintenance directly to fleet locations statewide in California to minimize downtime.
• Emergency Vehicle Upfitting & Retrofits Vehicle upfitting and retrofitting services including emergency lighting, sirens, communication systems, storage solutions, and compliance upgrades to elevate emergency vehicles to higher levels of efficiency and functionality.
• Alexis Fire Equipment Custom-built fire apparatus including pumpers, aerials, tankers, and brush trucks from Alexis Fire Equipment, with customization options for body style, chassis, pump and tank configurations, and equipment storage solutions.
• Seagrave Fire Apparatus Seagrave fire apparatus including pumpers, aerials, tankers, and rescue vehicles, sold by Derotic as an authorized California dealer. All models are available through the H-GAC Cooperative Purchasing Program and include 10-year structural and 5-year paint and corrosion warranties.
• Polaris UTVs Polaris Government and Defense UTVs including Ranger, RZR, General, and Sportsman models, outfitted for fire, law enforcement, and EMS applications, sold by Derotic as a public safety partner.
• Excellance Ambulance Excellance ambulances including Type I, Type III, Type IIIL modular bodies, and remount services on Ford, Chevrolet, and GMC chassis, with a 25-year warranty on body frame, sub-floor structure, exterior skin, compartments, and module.
• Used & Rental Emergency Vehicles Pre-owned and rental emergency vehicles including ambulances, fire trucks, and police cars, available for sale or on flexible rental terms to meet short-term fleet needs.
• Emergency Vehicle Parts & Equipment Replacement parts and equipment for emergency vehicles, tools, and supplies for fleet maintenance, also sold through the online store at derotic-shop.com.
• Derotic KC-6 Wildland Emergency Vehicle Wildland-ready emergency vehicle featuring 350-gallon water and 10-gallon foam skid unit with high-pressure hose reels, custom modular body with tow hitch and headache rack. Delivered to Stockton Fire Department.
• Mobile Stroke Unit Specialty ambulance equipped with onboard mobile CT scanner, lab, and telemedicine unit for rapid stroke diagnosis and treatment in the field, built on the Excellance Ambulance platform.

Quantifiable outcome

• Minimized vehicle downtime through mobile repair services
• +1 more outcomes

Named customers17 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Seagrave Fire ApparatuscoreChannel Partner/ Reseller/ DistributorAuthorized California dealer for Seagrave fire apparatus including pumpers, aerials, tankers, and rescue vehicles. All models available through the H-GAC Cooperative Purchasing Program. Provides sales and service support for Seagrave products in California.
• Alexis Fire EquipmentcoreChannel Partner/ Reseller/ DistributorDealer for Alexis Fire Equipment, a custom-built fire apparatus manufacturer specializing in pumpers, aerials, tankers, and brush trucks. Provides customization options including body style, chassis, pump and tank configurations, and equipment storage solutions.
• Excellance AmbulancecoreChannel Partner/ Reseller/ DistributorDealer for Excellance Ambulance, a manufacturer of Type I, Type III, Type IIIL, and EHD ambulances. Also offers remount services to extend ambulance lifespan. Provides 25-year warranty on body frame, sub-floor structure, exterior skin, compartments, and module.
• Polaris Government and DefensecoreChannel Partner/ Reseller/ DistributorPublic safety partner for Polaris Government and Defense. Provides emergency task UTVs designed to meet agency-specific needs from fire to law enforcement to EMS. Specializes in Polaris Ranger, RZR, General, and Sportsman models.
• H-GAC Cooperative Purchasing ProgramminorGTM or Marketing PartnerSeagrave fire apparatus models available through the H-GAC Cooperative Purchasing Program, allowing government agencies to purchase using cooperative buying agreements.

Scale indicators4 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• Marion Body Works:
• KME (Kovatch Mobile Equipment): KME manufactures custom fire apparatus including pumpers, aerials, and tankers. Comparable as a fire apparatus manufacturer whose products Derotic services and competes against in California fleet bids.
• Pierce Manufacturing: Pierce (subsidiary of Oshkosh Corporation) is the largest North American manufacturer of custom fire apparatus, including pumpers, aerials, and custom chassis. A broad incumbent whose products Derotic services and competes alongside.
• Ferrara Fire Apparatus: Ferrara is a custom fire apparatus manufacturer producing pumpers, aerials, and industrial vehicles. Comparable as a competing OEM for fire departments in markets where Derotic operates.
• HME (Hutchens Manufacturing / HME Ahrens-Fox): HME Ahrens-Fox manufactures custom and commercial fire apparatus, including the Type 1 Pumper that Derotic has delivered to Tehama County FD. Comparable as a competing OEM whose equipment Derotic services.
• REV Group: REV Group is a publicly-traded diversified manufacturer of specialty vehicles including fire apparatus (E-ONE, KME, Ferrara), ambulances (AEV, Horton), and Type I/III modules. A broad incumbent across nearly all product lines Derotic distributes or services.

Direct peers

• SVI Trucks: SVI Trucks is a custom emergency vehicle upfitter and fabricator specializing in ambulances, rescue vehicles, and specialty units. Directly comparable to Derotic's upfitting and customization business serving fire/EMS agencies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights6 records

Customer concentration

• Xx.com/deroticllc
• Facebookfacebook.com/deroticllc
• LinkedInlinkedin.com/company/derotic-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Derotic Emergency Equipment