Alter Ego
AlterEgo is a boutique Silver Spring-based creative production studio founded in 2014 that produces cinematic, documentary-style branded video content—trailers, docuseries, brand films, and PSAs—for streaming platforms, Fortune 500 consumer brands, and nonprofits via two founding partners and a contractor crew.
- Company typePrivate
- Founded2014
- HeadquartersSilver Spring, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Alter Ego does
AlterEgo is a boutique creative production company headquartered in Silver Spring, Maryland, founded in 2014 by partners Heather Roymans (Director, Live Action) and Justin Kanner (Cinematographer). The firm produces cinematic, documentary-style branded video content for major streaming platforms, consumer brands, and nonprofit organizations, operating with a core team of two founding partners who lead creative direction directly on every project, supplemented by a contractor and crew network scaled per engagement.
The company's core service offering spans five integrated capabilities: Live Action Production (concept through cinematography), Edit (trailer and campaign cuts), Brand Story (narrative-driven documentary-style brand films), Photography (still imagery and key art), and Animation & Design (motion graphics, title design, and 3D animation). Technical capabilities include on-set workflow tools such as a patented Director Monitor to Teradek link solution developed during the Samsung Galaxy S20 Ultra project, integration with Freefly Systems MoVi Cinema Robot and Moment lenses for specialty filming, and xR/Immersive content production using UNREAL Engine stages. The product portfolio includes the flagship 'Food for Tomorrow' global docuseries (PepsiCo x National Geographic), AlterEgo Originals (proprietary documentary IP such as 'Project Mayhem'), and a 50+ case-study portfolio spanning trailers, docuseries, brand films, and PSAs.
AlterEgo generates revenue on a project-based professional services model with custom pricing negotiated per client; no public pricing exists. The go-to-market motion is sales-led and direct, leveraging relationships with enterprise marketing teams at streaming platforms (Max/Warner Bros. Discovery, AMC+, Discovery+, TLC), automotive brands (Subaru, MotorTrend), hospitality (Marriott Bonvoy), CPG (PepsiCo, Bulleit Frontier Whiskey), technology (Samsung), and nonprofit organizations (Foundation Fighting Blindness), supplemented by agency partnerships (e.g., Buffalo.Agency). The company has no disclosed external investors, no acquisitions, no funding rounds, and operates as an independent, privately-held studio.
Alter Ego firmographics
Firmographics- Name
- Alter Ego
- Legal name
- AlterEgo
- Website
- https://alteregocreates.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- AlterEgo is a boutique Silver Spring-based creative production studio founded in 2014 that produces cinematic, documentary-style branded video content—trailers, docuseries, brand films, and PSAs—for streaming platforms, Fortune 500 consumer brands, and nonprofits via two founding partners and a contractor crew.
- Ownership category
- akta.pro rank
Alter Ego industry classification
Industry- Product category
- Creative Video Production Services
- NAICS
- Motion Picture and Video Production (512110), Motion Picture and Video Industries (5121)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Product & Explainer Videos (Demos, How-To, SaaS/Product Walkthroughs) (MPADAEAD)
- akta.pro secondary industries
- 3D Product/Explainer Animation (MPAHACAD), Content Adaptation & Versioning (Cutdowns, Social/DOOH, Localization for Assets) (MPAAAMAJ)
Keywords
Where Alter Ego is headquartered
LocationHeadquarters
- HQ city
- Silver Spring
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Alter Ego business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Branded Content Production: Producing branded documentaries, docuseries, brand films, and commercial content for major corporate clients including streaming platforms, automotive brands, hospitality, CPG companies, and nonprofits.
- Trailer and Promotional Content: Creating trailers, promos, and marketing campaigns for streaming platforms (Max, AMC, TLC) and networks (MotorTrend, Investigation Discovery).
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Alter Ego product offering
Product offeringCore offering
AlterEgo is a boutique B2B creative production studio that produces cinematic documentary-style branded video content for major brands, streaming platforms, and networks. The company offers end-to-end services including concept development, live action production, cinematography, editing, animation, color grading, and photography for trailers, brand films, docuseries, commercials, and PSAs.
Product overview
AlterEgo is a creative production company offering a unified suite of content creation services built around documentary-style storytelling. The core offering centers on Brand Story and Live Action Production, supplemented by Edit, Photography, and Animation & Design capabilities. The company's flagship proprietary content includes AlterEgo Originals (documentary content like 'Project Mayhem') and the Food for Tomorrow global docuseries. Services span commercial campaigns, branded content, trailers, PSAs, and xR/immersive content production for major streaming platforms, networks, and global brands.
Differentiator
Problem solved
Functional benefit
Brands
- AlterEgo Originals: Original documentary series produced by AlterEgo, featuring projects like Project Mayhem featuring Jody MacDonald.
Products and services
- Live Action Production Full-service live action video production including concept development, direction, cinematography, and post-production for branded content, trailers, docuseries, and commercials targeting major consumer brands and streaming platforms.
- Brand Story Production Cinematic brand films and narrative-driven content that tell brand stories through documentary-style filmmaking for major brands and media networks.
- Edit and Trailer Production Professional video editing services including trailer editing, campaign cuts, and multi-format deliverables for streaming platforms (Max, AMC, TLC) and networks.
- xR/Immersive Content Production Extended reality content creation using UNREAL Engine on xR stages, as demonstrated in the 'Conjuring Kesha' project for Max.
- Photography Services Still photography services including behind-the-scenes imagery, key art, and campaign photography supporting video productions.
- Animation and Design Motion graphics, title design, animation, and visual effects work including 3D animation and CGI integration for trailers and campaigns.
- AlterEgo Originals Original documentary and docuseries content produced by AlterEgo featuring original storytelling projects like 'Project Mayhem' with Jody MacDonald.
Quantifiable outcome
- Produced award-winning content for major brands including streaming platforms with billion+ subscriber bases
Companies that use Alter Ego
Customer profileNamed customers14 records
Segments4 records
Ideal customer profiles4 records
Alter Ego technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Alter Ego partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, major and minor.
- National Geographic (Disney)coreLong-standing creative partnership producing branded content series including Food for Tomorrow docuseries, Samsung Photographer Series, and various branded vignettes for Samsung, Subaru, Mattel, and Tumi. National Geographic's internal creative agencies work directly with AlterEgo on co-branded content.
- PepsiCocoreAlterEgo partnered with PepsiCo and National Geographic to develop the 3-part global docuseries 'Food for Tomorrow' exploring regenerative agriculture, produced with local partners in Iowa (Practical Farmers of Iowa), Thailand (GIZ), and Brazil (Milhão).
- Max (Warner Bros. Discovery)coreOngoing partnership producing trailers and promotional content for Max original series including Shaun White: The Last Run, Conjuring Kesha, January 6th documentary, Gunslingers, Ghostober, and others.
- Marriott Content StudiocoreProduced the '60 Seconds' docuseries celebrating the power of travel, featuring travel content creators in Brooklyn, New Orleans, and Washington DC, distributed via YouTube.
- SamsungmajorCreated Samsung Galaxy S20 Ultra 'Beyond the Frame' Photographer Series featuring Jimmy Chin, Savannah Cummins, Katie Orlinsky, and Kirsten Luce in four iconic locations, published in National Geographic magazine December 2020 issue.
- Foundation Fighting BlindnessmajorMultiple PSA and documentary partnerships including 'Mike's Story' short film for Blindness Awareness Month and 'Being Blind' 2023 PSA campaign.
- Buffalo.AgencyminorAgency partner connecting AlterEgo with Lamkin golf campaign and Global Golf UTry commercial.
- Discovery+coreProduced trailers and promotional content for Discovery+ paranormal content including Ghostober campaign and Onision IRL series.
- Flat Shade 3DminorAnimation partner for 'Not My Job' animated short documentary, providing 3D animation services with smooth transitions, controlled lighting, and sweeping camera moves.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Alter Ego competitors and assessment
Company assessmentDirect peers
- Smuggler: Globally recognized production company producing commercials, branded content, and original short films — competes for similar high-end brand storytelling engagements.
- Radical Media: Premium creative production studio producing brand films, commercials, documentaries, and immersive content for major global brands and platforms — closely comparable in service offering and client caliber to AlterEgo's branded-content work.
- Pulse Films: Award-winning production company producing commercials, branded content, music videos, and documentaries for global brands and platforms — operates at similar scale and client mix to AlterEgo.
- Tool of North America: Boutique production company producing commercials, branded content, and digital campaigns for major brands — comparable boutique size and branded-content focus.
- Bullion Productions: Independent production studio producing branded content, commercials, and digital video for major brands — comparable boutique scale and B2B branded-content positioning.
- Partizan: International production company producing commercials, branded content, music videos, and feature documentaries — comparable full-service production offering for global brand clients.
- Interrogate: Boutique creative production studio producing commercials and branded content for major consumer brands — comparable boutique scale and client mix in commercial production.
- Arts & Science: Boutique commercial production company producing high-end commercials and branded content for global brands — directly comparable boutique structure and premium positioning.
Emerging players
- Hecho Studios: Creative production company producing branded content, commercials, and social campaigns for major brands — overlapping service offering with boutique-scale operations.
- Hey Wonderful: Boutique production studio producing commercials and branded content — comparable boutique scale and similar branded-content positioning to AlterEgo.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Alter Ego social profiles
Digital presenceAlter Ego financial estimates
Financial estimateRevenue estimate
Valuation estimate
Alter Ego leadership team
Management profileNumber of profiles
Profiles2 records
Alter Ego funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Alter Ego M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Alter Ego
What does Alter Ego do?
AlterEgo is a boutique B2B creative production studio that produces cinematic documentary-style branded video content for major brands, streaming platforms, and networks. The company offers end-to-end services including concept development, live action production, cinematography, editing, animation, color grading, and photography for trailers, brand films, docuseries, commercials, and PSAs.
Is Alter Ego a public or private company?
Alter Ego is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Alter Ego founded?
Alter Ego was founded in 2014. It employs 11 to 50 people.
Where is Alter Ego based?
Alter Ego is headquartered in Silver Spring, United States, in the North America region.
How does Alter Ego make money?
Two revenue lines are on record. Branded Content Production is the primary driver. The others are trailer and Promotional Content.
Who are Alter Ego's main competitors?
Direct peers on record are Smuggler, Radical Media, Pulse Films, Tool of North America, Bullion Productions, Partizan, Interrogate and Arts & Science. Emerging players are Hecho Studios and Hey Wonderful.
Does Alter Ego have an API?
No public API is recorded for Alter Ego.
What industry is Alter Ego in?
Alter Ego's product category is Creative Video Production Services. Its primary akta.pro industry code is MPADAEAD, Product & Explainer Videos (Demos, How-To, SaaS/Product Walkthroughs), with a secondary code of MPAHACAD, 3D Product/Explainer Animation. Its NAICS code is 512110 and its SIC code is 7812.