What Rocky Mountain Oils does

Rocky Mountain Oils, LLC is a privately held US direct-to-consumer e-commerce company founded in 2004 and headquartered in Orem, Utah, that sells essential oils and related wellness products. Its catalog spans 238+ SKUs organized into singles (85+ varieties), blends (100+ formulations), kits and bundles, roll-ons, carrier oils, diffusers, accessories, massage oils, skincare, haircare, bath products, and cleaning/laundry items, plus sub-brands such as Nature's Glow (skincare) and Nature's Pure (cleaning). The company's underlying technology centers on physical oil extraction via steam distillation and cold-pressing, paired with independent GC/MS (gas chromatography/mass spectrometry) testing on every batch to verify purity under its S.A.A.F.E. Promise (100% pure, natural, authentic, and effective). Kid-safe formulations are pre-diluted to 2% for children ages 2+.

Revenue is generated through unit-priced product sales on the company's own Shopify storefront at price points ranging from approximately $3 to $249.95, a recurring Oil'ty Plus membership ($9.95/month or $99.95/year) that delivers a 20% discount, free shipping over $15, tiered monthly gifts, and early product access, and an affiliate channel (Rocky Mountain Impact Partners) paying 8%+ commission to lifestyle, wellness, and DIY content creators. Customer segments are horizontal and consumer-focused — individual wellness buyers, aromatherapists, DIY enthusiasts, and families — with global shipping reach. Marketing is content-led via The Blend blog, SEO, email, social media on Facebook/Instagram/Pinterest/YouTube, earned media in major publications (Vogue, Women's Health, NYT, Chicago Tribune, Outside, Bustle), and the affiliate program. The company is independently owned with no disclosed funding rounds, parent company, or acquisitions.

Name

Rocky Mountain Oils

Legal name

Rocky Mountain Oils, LLC

Website

https://rockymountainoils.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Rocky Mountain Oils is a US-based direct-to-consumer e-commerce retailer founded in 2004 that sells GC/MS-tested essential oils, blends, diffusers, and adjacent wellness products to individual consumers, aromatherapists, DIY users, and families worldwide, supported by a subscription membership and affiliate program.

Ownership category

akta.pro rank

Product category

Essential Oils & Aromatherapy

NAICS

Health and Personal Care Retailers (4561)

SIC

Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Natural Extracts & Essential Oils (Botanical/Citrus/Herb/Spice Extracts) (AFAJADAB)

akta.pro secondary industry

Flavorings & Extracts (Natural & Artificial) (CRADAOAA)

Keywords

• Essential oils
• Aromatherapy products
• Natural wellness
• Oil blends
• Carrier oils

Headquarters

HQ city

Orem

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Essential Oil Sales: Direct sales of single essential oils, blends, and related products through e-commerce website. Products sold include singles (85+ products), blends (100+ products), kits, roll-ons, carrier oils, diffusers, and accessories. Revenue generated through one-time purchases at various price points from $3 to $249+ per product.
2. Oil'ty Plus Membership Subscription: Monthly subscription program at $9.95/month or annual plan at $99.95/year. Provides 20% discount on all purchases, free shipping on orders over $15, free package insurance, monthly gifts based on tiered spending, and early access to new products.
3. Rocky Mountain Impact Partners (Affiliate): Affiliate/influencer program where partners earn 8%+ commission on sales, receive 20% discount on products, and gain access to free products for Tier 2 and above. Generates revenue through referral sales.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Rocky Mountain Oils manufactures and sells pure, natural essential oils and aromatherapy products directly to consumers through its e-commerce website. The offering spans 238+ products including single essential oils, blends, kits, roll-ons, organic and luxury oils, carrier oils, diffusers, and complementary body-care items, with every oil independently verified through GC/MS testing under the company's S.A.A.F.E. Promise. Revenue is generated through one-time purchases, the Oil'ty Plus subscription membership, and affiliate-driven sales.

Product overview

Rocky Mountain Oils is an e-commerce retailer offering a comprehensive portfolio of 100% pure, natural, and authentic essential oils and related wellness products. The core offerings center on Single Essential Oils (85+ varieties), Essential Oil Blends (100+ formulations), and Essential Oil Kits & Bundles, complemented by specialized lines including Organic Essential Oils (USDA-certified), Luxury Essential Oils (premium rare oils), Kid-Friendly Products (pre-diluted 2% formulations), and Seasonal offerings. The product ecosystem extends to complementary categories: Carrier Oils for dilution, Essential Oil Diffusers (ultrasonic, waterless, and passive types), Accessories (bottles, rollers, spray heads), Massage Oils, Skin Care (facial serums), Hair Care, Bath Care, Wellness Blends, and Cleaning & Laundry Products. The company also operates a subscription service (Oil'ty Plus Membership) providing 20% discounts and free shipping, and an affiliate program (Rocky Mountain Impact Partners). All products undergo independent GC/MS testing to verify purity and quality.

Differentiator

Problem solved

Functional benefit

Brands

• Oil'ty Plus: Monthly membership program offering 20% off every purchase, free shipping on orders over $15, free package insurance, monthly gifts, and early access to new products
• Rocky Mountain Impact Partners
• Club Oil'ty Rewards
• Essential Oil Kits
• Kids Line
• Nature's Glow
• Nature's Pure

Products and services

• Single Essential Oils 100% pure, undiluted essential oils extracted using steam distillation or cold-pressing, including 85+ varieties such as Lavender, Peppermint, Tea Tree, Lemon, Frankincense, and Eucalyptus for aromatherapy, massage, skincare, and cleaning.
• Essential Oil Blends Expertly crafted multi-oil blends combining complementary essential oils for targeted benefits such as Purify, Breathe Easy, Immune Strength, and Migraine Support for diffusion, topical application, and aromatherapy.
• Essential Oil Kits & Bundles Curated collections of essential oils packaged together for specific purposes, including starter kits, wellness bundles, chakra kits, holiday-themed kits, seasonal offerings, and DIY cleaning kits, priced from $3.00 to $139.95.
• Essential Oil Roll-Ons Pre-diluted essential oil blends in roller-ball applicators for on-the-go use, including 29+ formulations such as Lavender, Peppermint, Breathe Ease, and Chakra-specific blends priced from $11.22 to $83.06.
• Organic Essential Oils USDA-certified organic essential oils sourced from farms adhering to strict standards that limit pesticide use, including 12 products such as Organic Lavender, Lemon, Orange, Peppermint, Tea Tree, Frankincense, Oregano, Eucalyptus, Grapefruit, and Turmeric.
• Luxury Essential Oils Premium, rare essential oils including Helichrysum, Sandalwood, Rose, Blue Tansy, Melissa, Neroli, Jasmine, and Vitex Berry, sourced from specialty global suppliers and priced from $14.95 to $199.95.
• Carrier Oils High-quality base oils for diluting essential oils for safe topical use, including Fractionated Coconut Oil, Jojoba, Sweet Almond, Sunflower, and Argan oils, also suitable for massage and skincare.
• Essential Oil Diffusers Aromatherapy devices for dispersing essential oils into the air, including Handheld Personal Diffuser, Ceramic Flower Diffusers, Aviva Waterless Diffuser, Hanging Car Diffuser, Aromafuse Waterless Diffuser, Lava Rock Passive Diffuser, and Escalante Ceramic Stone Diffuser, priced from $14.61 to $54.95.
• Massage Oils Pre-formulated massage oils with a fractionated coconut oil base and distinct scent profiles, including Lavender, Orange, Spearmint, and True Blue Massage Oils in 4oz sizes priced from $11.04 to $14.79.
• Wellness Products Products for emotional support and physical wellness, including Aura Awakening, DNA Harmony, Feminine Aid, Fortify, Heart Health, Holy Basil, and Juniper Berry essential oils, with 61 products focused on immunity, hormonal balance, and holistic health.
• Skin Care Products Facial serums and oils for skin health, including Alpine Glow Facial Serum, Blue Horizon Facial Oil, Summit Serenity Facial Serum, Mountain Rain Facial Cleanser, Baby Skin Blend, and Skin Tone Blend, priced from $11.55 to $69.95.
• Hair Care Products Essential oil products for hair health and grooming, including Kingmaker Natural Beard Oil and specialty blends for hair growth, scalp health, and frizz control using Tea Tree, Rosemary, and Peppermint oils, with 10 products.
• Bath Care Products Bath and shower products including Eucalyptus Citriodora, Balance, Calming, Serenity, and Jasmine blends for spa-like bathing experiences, usable with Epsom salts or bath bombs, with 17 products.
• Kid-Friendly Products Pre-diluted, kid-safe essential oil products including Kids Daily Kit, Kids Line Complete Kit, and specialized roll-ons (Counting Sheep, Breathe, Clear Head, Concentrate, Muscle Soothe, Ouchie, Tummy Time), all pre-diluted to 2% concentration for children ages 2+.
• Seasonal Products Limited-time seasonal essential oil blends and products, including fall scents (Pumpkin Spice Latte, Gingersnap), holiday blends (Christmas Cabin, Candy Cane, Warm & Cozy), and summer offerings (Orange Cream, Meadow Breeze), with 35 seasonal products.
• Cleaning & Laundry Products Natural cleaning products including Wool Dryer Balls, Minty Clean blend, Nature's Pure Laundry Detergent Sheets, Tohi Foaming Hand Soap, Lavandin blend, Poo Fume Toilet Spray, and Deep Clean Kit, as chemical-free alternatives for household cleaning.
• Oil'ty Plus Membership Monthly or annual membership program offering 20% off all purchases, free shipping on orders over $15, free package insurance, monthly gifts (tiered based on spend), and early access to new product launches, priced at $9.95/month or $99.95/year (with a free diffuser on yearly plan).
• Rocky Mountain Impact Partners Influencer and affiliate marketing program offering 8%+ starting commission, 20% discount on RMO products, monthly newsletters, free products per quarter (Tier 2+), and tiered perks, targeting lifestyle, wellness, fitness, cooking, DIY, skincare, and essential oil content creators.

Quantifiable outcome

• Sustainability impact: Saved 110,000 gallons of water through sustainable packaging
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Rocky Mountain Impact PartnerscoreGTM or Marketing PartnerInfluencer and affiliate marketing program targeting lifestyle, wellness, fitness, cooking, DIY, skincare, and essential oil content creators. Partners earn 8%+ starting commission, receive 20% discount on products, monthly newsletters, and free newly-launched products for Tier 2 and above. Three-tier structure with MASSIVE perks at Tier 3.

Scale indicators4 records

Expansion highlights5 records

Direct peers

• doTERRA: Largest essential oils brand globally, distributing through MLM. Directly competes with RMO on essential oils, blends, and wellness positioning, with a fundamentally different (MLM) go-to-market but identical product category.
• Young Living Essential Oils: Major essential oils competitor using MLM distribution. Overlaps with RMO on single oils, blends, and wellness/wellness lifestyle positioning; one of the category's two largest players.
• Edens Garden: Family-owned DTC essential oils brand with similar product breadth (singles, blends, kids, roll-ons) and direct e-commerce model. Among the closest pure-play comparables to RMO without an MLM structure.
• Plant Therapy: DTC essential oils brand competing on third-party tested pure oils with kid-safe lines. Directly comparable on product assortment, testing claims, and subscription/loyalty mechanics.
• Aura Cacia: Well-established essential oils brand owned by Frontier that sells singles, blends, and aromatherapy products through both DTC and natural retail channels. Comparable on product range and wellness positioning.
• Revive Essential Oils: Smaller DTC essential oils brand offering pure oils, blends, and diffusers with similar content-led marketing. Closely comparable in scale, channel strategy, and target buyer.
• Mountain Rose Herbs: Organic-focused herbs and essential oils DTC retailer with strong sustainability positioning. Comparable on organic certification, ethical sourcing, and natural-product enthusiast buyer.
• Saje Natural Wellness: Canadian essential oils and wellness brand with strong DTC retail and natural-product positioning. Comparable product breadth across oils, diffusers, body care, and cleaning.

Broad incumbents

• NOW Foods / NOW Solutions: Large natural products manufacturer offering essential oils (NOW Solutions) alongside supplements, sports nutrition, and personal care. Overlaps on essential oils but as part of a much broader natural-products portfolio.

Others

• iHerb: Global online retailer of natural products including essential oils. Not a brand competitor but a major marketplace where RMO-adjacent essential oils are sold, shaping pricing and customer acquisition dynamics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UChhqiDDsyWcABEbZ0_Pk3og
• Facebookfacebook.com/RockyMountainOils
• Instagraminstagram.com/rockymountainoils
• Pinterestpinterest.com/rmoessentialoil

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rocky Mountain Oils