Vibrant Emotional Health

Name

Vibrant Emotional Health

Legal name

Vibrant Emotional Health

Website

https://vibrant.org

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Mental Health Crisis Services

NAICS

Emergency and Other Relief Services (624230), Other Individual and Family Services (624190), Individual and Family Services (6241)

SIC

Services-Social Services (8300), Services-Health Services (8000)

akta.pro primary industry

Crisis Support, Suicide Prevention & Acute Behavioral Triage Platforms (HLALAEAI)

akta.pro secondary industries

Disaster Behavioral Health & Psychosocial Support (HLAJAGAM), Behavioral Health Crisis Services Management (988/Hotlines/Mobile Crisis Coordination) (HLAEAHAK), Mental Health & Crisis Support Services (BPAGAEAH)

Keywords

• Mental health services
• Crisis intervention
• Suicide prevention
• Community mental health
• Behavioral health support

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Government Grants and Contracts: Primary funding source from federal agencies including SAMHSA cooperative agreements ($225 million five-year agreement starting May 2026 for 988 Lifeline administration), federal disaster response funding, and state-level grants
2. Individual and Corporate Donations: Charitable contributions from individuals, foundations, and corporations supporting mental health mission. Notable $5 million gift from Mackenzie Scott in 2022
3. Business Solutions and Consulting: Fee-for-service consultation for employers, healthcare organizations, and social media companies including wellness services, crisis preparedness planning, and training programs

Pricing tiers

Go-to-market motion1 record

Distribution channels8 records

Marketing channels8 records

Core offering

Vibrant Emotional Health is a nonprofit mental health organization that operates multiple national crisis hotlines — including the 988 Suicide & Crisis Lifeline, Disaster Distress Helpline, Veterans Crisis Line, and NFL Life Line — via its Here2Help Connect multi-channel contact center. The organization also runs community-based peer support and adolescent skills programs in New York City, deploys disaster behavioral health response teams, and offers business consultation and digital mental health tools to employers and organizations.

Product overview

Vibrant Emotional Health operates a portfolio of crisis intervention and mental health support services unified under its administration. The core offering consists of the 988 Suicide & Crisis Lifeline (national hotline administered under SAMHSA agreement), alongside specialized crisis lines including the Disaster Distress Helpline, Veterans Crisis Line, NFL Life Line, NYC 988, B-LINE (music industry support), HOPEline, and BRAVEline (anti-bullying), all routed through the Here2Help Connect multi-channel crisis contact center. Community programs include Family and Youth Peer Support Services (FYPS), Adolescent Skills Centers, and the Crisis Emotional Care Team (CECT) for disaster response. Business Solutions offers organizations customizable contact center services, Digital CBT, and Smart Screener tools. The portfolio also includes the Coordinated Children's Services Initiative (CCSI) for systemic advocacy. Recently acquired Stars of HOPE (art-based healing program) and launched B-LINE in partnership with Backline for music industry mental health support.

Differentiator

Problem solved

Functional benefit

Brands

• 988 Suicide & Crisis Lifeline: National 24/7 crisis hotline providing free, confidential support for people in distress
• Disaster Distress Helpline
• NYC 988
• NFL Life Line
• Veterans Crisis Line
• Here2Help Connect
• B-LINE
• Family and Youth Peer Support Services (FYPS)
• Adolescent Skills Centers
• Crisis Emotional Care Team (CECT)

Products and services

• 988 Suicide & Crisis Lifeline National 24/7 crisis hotline providing free, confidential support for people in emotional distress, available via call (988), text (988), and chat. Connects callers to a network of 200+ crisis contact centers nationwide.
• Disaster Distress Helpline Nation's 24/7, free, hotline providing immediate crisis counseling for people experiencing emotional distress related to any natural or human-caused disaster. Accessible via 1-800-985-5990.
• NFL Life Line Free, confidential resource connecting NFL players, staff, and families with trained counselors who can help individuals work through any personal or emotional crisis.
• Veterans Crisis Line 24/7, free, confidential support line for veterans in crisis and their friends and family members, with responders specially trained in veteran care.
• B-LINE Music Industry Support Line 24/7 mental health and crisis support line for music industry professionals and their families. Available via phone (1-855-BLINE99) or text (254-639), staffed by counselors trained in the unique realities of working in music.
• BRAVEline New York City's free, confidential anti-bullying service that helps kids manage the emotional challenges arising from bullying and cyberbullying.
• HOPEline New York's state-wide, toll-free telephone hotline offering help for alcoholism, drug abuse, and problem gambling.
• Here2Help Connect State-of-the-art, multi-channel crisis contact center operating multiple unique crisis hotlines that are publicly or privately funded. Connects individuals to counselors by phone, text, and chat across the network.
• NYC 988 New York City-specific 988 service providing local crisis support and connection to care within the NYC metropolitan area.
• Family and Youth Peer Support Services (FYPS) Free community-embedded support program for NYC families and young people (up to age 24) offering peer advocacy, navigation of school systems, special education services, and support for families involved with social service systems. Locations in Bronx, Queens, and Staten Island.
• Adolescent Skills Centers Programs for adolescents to help them cope with mental health challenges, pursue education goals, and find their places in the world of work.
• Crisis Emotional Care Team (CECT) Cadre of volunteer behavioral health providers who respond to disasters, emergencies, mass violence incidents, and other crises. Provides just-in-time support and care for acute and longer-term recovery phases.
• Business Solutions Customizable behavioral health and consultation services including contact center services, digital cognitive behavior therapy, Smart Screener, crisis preparation, wellness programs, and digital/social media policies for employers, healthcare organizations, and other organizations.
• Safe Space Digital resource for people seeking emotional support, providing a confidential online space for emotional well-being assistance.
• Coordinated Children's Services Initiative (CCSI) NYC initiative working with families, youth, government agencies, and community providers to improve services, identify solutions for families served by social service systems, and increase family and youth involvement in policy development.
• Stars of HOPE Art-based healing program acquired from the New York Says Thank You Foundation, providing community engagement and volunteerism support, including services for first responders and crisis centers. Demonstrated positive mental health impacts including increased hope and connection among communities affected by tragedy.

Quantifiable outcome

• Nearly 25 million help-seekers connected to crisis counselors since 988 launch in July 2022
• +4 more outcomes

Named customers10 records

Segments8 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

18 partnerships are on record, tiered minor and core.

• Brooklyn Public LibraryminorStrategic or Co-development Partner · 10 June 2026Vibrant's Coordinated Children's Services Initiative partnered with Brooklyn Public Library to host Community Cares wellness event connecting 200+ residents to behavioral health services and community resources.
• SAMHSA (Substance Abuse and Mental Health Services Administration)coreStrategic or Co-development Partner · 19 May 2026SAMHSA selected Vibrant to continue as national administrator of the 988 Suicide & Crisis Lifeline under a new five-year cooperative agreement starting May 15, 2026. SAMHSA provides federal funding and oversight for the lifeline program.
• BacklinecoreStrategic or Co-development Partner · 3 February 2026Vibrant partnered with Backline to launch B-LINE, a 24/7 mental health and crisis support line for the music industry. B-LINE offers phone and text-based support with direct pathways to care for artists, crew members, staff, executives, and families.
• United Suicide Survivors InternationalminorStrategic or Co-development Partner · 3 September 2025Partnership to launch Workplace Suicide Prevention Month Toolkit for employers and organizations.
• New York Says Thank You Foundation (Stars of HOPE)minorStrategic or Co-development Partner · 22 August 2024Acquisition of Stars of HOPE program to expand mental health and emotional support services through art-based healing activities, increasing volunteerism and community engagement.
• United Federation of TeachersminorStrategic or Co-development Partner · 12 March 2024Partnership to launch groundbreaking mental health helpline for nearly 200,000 educators in New York City, providing specialized support for teachers and school staff.
• Shopping Center PartnersminorStrategic or Co-development Partner · 9 October 2023Partnership with leading open-air shopping center owners to increase awareness of 988 Lifeline through Signs of HOPE campaign.
• New York Jets (Solomon Thomas) and Dallas Cowboys (Dak Prescott)minorStrategic or Co-development Partner · 5 September 2023NFL players and their foundations partnering with Vibrant to expand crisis support during Suicide Awareness Month and promote mental health resources.
• MTV EntertainmentminorStrategic or Co-development Partner · 12 October 2021Partnership for Mental Health Youth Action Forum to engage young people in mental health awareness and suicide prevention.
• Disaster Psychiatry Outreach (DPO)coreStrategic or Co-development Partner · 1 January 2019Joint venture to create the Crisis Emotional Care Team (CECT), combining Vibrant's 50+ years of mental health service provision with DPO's disaster service model.
• NFL (National Football League)coreStrategic or Co-development PartnerVibrant administers the NFL Life Line, a free confidential resource connecting NFL players, staff, and families with trained counselors for personal or emotional crisis support.
• U.S. Department of Veterans AffairscoreStrategic or Co-development PartnerPartnership to administer the Veterans Crisis Line providing 24/7 confidential support specifically for veterans in crisis and their friends and family members.
• SAMHSAcoreStrategic or Co-development PartnerFederal partner for Disaster Distress Helpline administration and 988 Lifeline, providing national crisis support infrastructure.
• The Trevor ProjectminorStrategic or Co-development PartnerLGBTQ+ youth mental health organization and collaborator on the 988 Lifeline network for specialized LGBTQ+ crisis services.
• Center for Disaster PhilanthropyminorStrategic or Co-development PartnerPartner in disaster-related mental health and emotional support services.
• NYC Department of Youth & Community DevelopmentminorStrategic or Co-development PartnerCity government partner for youth and community mental health programs in New York City.
• AmeriCorpsminorStrategic or Co-development PartnerFederal agency partner for volunteer and service programs supporting mental health initiatives.
• Meta (Facebook)minorStrategic or Co-development PartnerTechnology partner providing support for social media-based mental health resources and suicide prevention efforts. Antigone Davis of Meta praised Vibrant's social media leadership.

Scale indicators13 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• NAMI (National Alliance on Mental Illness): Nation's largest grassroots mental health organization, providing support groups, public education, and policy advocacy. Comparable in scale, national reach, and nonprofit funding model, and a frequent collaborator in the federal mental health policy ecosystem alongside Vibrant.
• Mental Health America (MHA): National nonprofit community mental health organization founded in 1909, focused on mental health screening, advocacy, and education. Closest comparable in scope and history to Vibrant's broader mental health mission, including the B4Stage4 philosophy and public-awareness campaigns.
• Crisis Text Line: National nonprofit providing 24/7 crisis support via text message, sharing Vibrant's volunteer-counselor model and federal-style positioning. Directly competes for the same crisis-texting use case and shares an overlapping donor and grant funding pool.
• The Trevor Project: National nonprofit operating 24/7 crisis intervention services (TrevorLifeline, TrevorChat, TrevorText) for LGBTQ+ youth. Directly comparable in operating model to Vibrant's crisis lines; Vibrant's Chief 988 Officer Dr. Tia Dole previously ran crisis services at The Trevor Project, and the two organizations collaborate on 988 LGBTQ+ Option 3.

Broad incumbents

• BetterHelp: Largest direct-to-consumer online therapy platform. Not a crisis-line peer but a competing destination for the same end-users seeking emotional support; competes with Vibrant's Business Solutions/Digital CBT for employer mental health budgets.
• Talkspace: Publicly traded virtual behavioral health company serving payers, employers, and consumers. Comparable to Vibrant's Business Solutions offering as an enterprise mental health partner, and a competitor for the same donor/sponsorship mindshare among healthcare foundations and corporate CSR budgets.
• American Foundation for Suicide Prevention (AFSP): Leading national nonprofit focused on suicide prevention research, education, and loss survivors, with an active policy footprint in Washington. Comparable in mission overlap with Vibrant's 988 Lifeline work and competes for similar donor and corporate-partner dollars.

Others

• SAMHSA (Substance Abuse and Mental Health Services Administration): Federal agency within HHS that funds and oversees the 988 Lifeline, Disaster Distress Helpline, and other programs Vibrant administers. Not a competitor but the primary contracting partner, making SAMHSA policy and budget decisions the single largest external driver of Vibrant's business.

Emerging players

• The Jed Foundation (JED): National nonprofit protecting teen and young adult emotional health and preventing suicide, with strong focus on college and school-based programming. Comparable in youth mental health mission and overlapping service population with Vibrant's FYPS and Adolescent Skills Centers.
• Backline: Music industry mental health nonprofit and Vibrant's partner on the B-LINE hotline. Operates a related but narrower scope (music industry wellness programs) and is a peer in the sense of running a specialized crisis/wellness line for a defined professional community.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/vibrantforall
• YouTubeyoutube.com/VibrantForAll
• Facebookfacebook.com/vibrantforall
• LinkedInlinkedin.com/company/vibrantforall
• Instagraminstagram.com/vibrantforall
• TikToktiktok.com/@vibrantforall

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vibrant Emotional Health