Auditdata

What Auditdata does

Auditdata A/S is a Copenhagen-headquartered, privately held software and medical device company founded in 1992 that provides a connected audiology platform to multi-location hearing care clinics and hospital audiology departments. Its product portfolio spans two core practice management systems, Manage (cloud-based PMS for retail clinic networks scaling from 3 to 1,000+ sites) and Auditbase (hospital audiology clinic management used by 650+ hospitals across the Nordics, UK, and Ireland), complemented by the Measure hardware portfolio (audiometers, fitting units, tympanometers, HIT box), Engage tablet hearing screener, Discover BI analytics, and an AI-Powered Notes Assistant introduced in 2025. The platform is built on Microsoft Azure (Auditdata is a Microsoft Gold Partner) with deep NOAH/HIMSA integration for hearing aid fitting data synchronization and ISO/IEC 27001, ISO 13485, ISO/IEC 42001, FDA, EU MDR, HIPAA, GDPR, and NHS Assured compliance.

The company generates revenue through annual subscription licensing for Manage, Auditbase, and Discover, one-time hardware purchases and module licensing for Measure devices, and ancillary services such as SWAP transducer calibration (EUR 105 per EU transducer, USD 130 per US transducer). Go-to-market combines enterprise field sales targeting multi-location clinic networks with regional inside sales teams in the US, Canada, Australia, UK, Denmark, and the Netherlands, supplemented by a partner portal and channel distribution through WS Audiology. Auditdata reports 6,000+ audiology clinics and 800+ hospitals served across UK, US, and Australia with 30,000+ daily users, 101-250 employees, and a regional office footprint covering London, Toronto, and Kyiv. The company is 46%-owned by private equity firm Gro Capital, which acquired its stake in 2016, and recently secured anchor partnerships with Specsavers (cloud PMS deployment for UK and Australia clinics, 2023) and WS Audiology (Measure co-development and global distribution, 2023).

Name

Auditdata

Legal name

Auditdata A/S

Website

https://auditdata.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

101–250 employees

Short description

Auditdata provides cloud-based practice management software, audiology hardware, and analytics for multi-location hearing care clinics and hospital audiology departments, serving 6,000+ clinics and 800+ hospitals worldwide with 30,000+ daily users.

Ownership category

akta.pro rank

Product category

Audiology Practice Management Software

NAICS

Software Publishers (513210), Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Audiology & Hearing Diagnostic Centers (HLAFAKAH)

akta.pro secondary industries

Model Governance, Approval Workflows & Auditability (HDAAABAJ), Audio & Speech Analytics (call analytics, QA, insights) (HDAAAFAH)

Keywords

• Audiology practice management
• Hearing care software
• Diagnostic audiometers
• Hearing instrument fitting
• Clinic management software

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Practice Management Software (Manage): Cloud-based multi-location audiology practice management software with subscription licensing model. Includes billing, scheduling, patient management, claims processing, and enterprise reporting capabilities.
2. Audiometry Hardware & Software (Measure): Diagnostic audiometers, fitting units, tympanometers, and accessories sold as one-time purchases with modular software licensing. SWAP calibration service available for ongoing transducer maintenance.
3. Hospital Clinic Management (Auditbase): Management system for public audiology clinics and hospital hearing departments with modular structure covering clinical management, scheduling, stock handling, and compliance.
4. Hearing Screener (Engage): Tablet-based hearing screening solution for capturing new prospects in-store or at events, routing them into lead-to-appointment workflows.
5. BI Analytics (Discover): Insights and business intelligence analytics tools providing network-level performance visibility across pre-clinic, in-clinic, and aftercare patient journey stages.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Auditdata sells cloud-based audiology practice management software (Manage for multi-location retail clinics and Auditbase for hospital audiology departments), a portfolio of diagnostic audiological equipment and software (Measure audiometers, fitting units, tympanometers, HIT boxes), a tablet-based hearing screener (Engage), and BI analytics (Discover), all integrated with NOAH hearing aid fitting data. The company's primary revenue driver is enterprise software subscriptions for Manage and Auditbase, supplemented by Measure hardware sales and SWAP calibration services.

Product overview

Auditdata offers a comprehensive, platform-plus-modules architecture for the audiology industry. The core platform consists of two main practice management systems: Manage (for multi-location retail clinics and enterprise hearing care networks) and Auditbase (for public hospital audiology departments). These are complemented by the Measure portfolio of diagnostic equipment (audiometers, fitting units, tympanometers, hearing instrument testing) and software, the Engage tablet hearing screener, and Discover BI analytics. A new AI-Powered Notes Assistant (embedded within Manage) provides speech-to-text documentation. All products integrate with NOAH hearing aid fitting software, and Measure hardware connects to both Manage and Auditbase for streamlined clinical workflows across the entire patient journey from screening to aftercare.

Differentiator

Problem solved

Functional benefit

Brands

• Manage: Cloud-based practice management software for multi-location audiology clinics.
• Measure
• Engage
• Discover
• Auditbase

Products and services

• Manage Cloud-based multi-location audiology practice management software that centralizes scheduling, standardized workflows, billing, claims and reimbursement, patient management, inventory, and enterprise reporting for hearing care networks operating 20 to 1,000+ clinics. Used by retail audiology chains and enterprise hearing care providers, with deep NOAH integration and open APIs for custom system connections.
• Auditbase Hospital audiology clinic management system for public audiology departments and NHS trusts, covering appointment booking, advanced audiometry, client information, journal entries, and stock handling. ISO 27001 and ISO 13485 certified, with PAS and NOAH integration, and trusted by 650+ hospitals across the Nordics, UK, and Republic of Ireland.
• Measure Audiometer and Fitting Unit Compact Class I diagnostic audiometer and fitting unit with wireless REM probe capability, stackable design, Pure Tone Audiometry up to 16kHz, Real Ear Measurements, and cloud-connected clinical data collection. Co-developed with WS Audiology and designed for portability at 140 x 140 x 55 mm and 415 g.
• Primus Ice Portable NOAH-integrated clinical audiometer without lid, approximately envelope-sized, designed for diagnostic audiometry on the move. Supports pure-tone, bone conduction, speech audiometry, and speech-in-noise testing at 167 x 110 x 32 mm and 375 g.
• Entomed SA 20x Series Traditional stand-alone audiometer line for in-depth middle ear testing, including the SA 202 screening model, SA 203 diagnostic model with narrow band masking, and SA 204 manual/automatic model with speech noise masking.
• Measure Tympanometers Diagnostic tympanometers available in PC-based and standalone battery-operated versions, supporting 226 Hz and 1000 Hz probe tones, multi-frequency tympanometry, acoustic reflex testing, DPOAE/TEOAE, and FMDPOAE pressurized OAEs, with up to 8-hour battery life on the standalone model.
• HIT Box Hearing instrument testing equipment used to verify and test hearing aids, completing the Measure hardware portfolio for hearing instrument fitting and verification workflows.
• Measure Software Advanced software for Measure audiometry and fitting systems with modular design covering comprehensive hearing assessment and hearing instrument fitting tests, centralized distribution, and integration with Auditdata Cloud for data collection and reporting. Rebranded from Primus Software in 2023 to align with the Measure hardware portfolio.
• Engage Tablet-based hearing screener solution that captures new prospects in-store or at events and routes them into the lead-to-appointment workflow, with customizable screening flows, configurable testing protocols, and company branding options.
• Discover Insights and BI analytics platform providing pre-clinic, in-clinic, and aftercare performance visibility through dashboards, network-level KPIs, trends, gaps, opportunities, and clinical and fleet reporting capabilities for hearing care networks.
• SWAP Calibration Service Transducer calibration service that eliminates equipment downtime by shipping pre-calibrated replacement transducers when existing ones are due for calibration, at EUR 105 per swapped transducer for EU and USD 130 per swapped transducer for US, with old transducers returned within 30 business days.

Quantifiable outcome

• Saves clinicians approximately one hour per day through AI-powered notes assistance
• +3 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability3 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core.

• WS AudiologycoreChannel Partner/ Reseller/ Distributor · 4 October 2023WS Audiology partnered with Auditdata to co-develop the Measure audiometer and fitting unit. WS Audiology participated in the entire product development process to ensure the solution met their needs and their audiology customers' requirements. WS Audiology distributes Measure products to hearing clinics as part of their broader hearing healthcare offering, with Auditdata handling equipment while WS Audiology focuses on hearing aids.
• SpecsaverscoreChannel Partner/ Reseller/ Distributor · 1 January 2023Specsavers selected Auditdata as their partner for audiology practice management software. The partnership launched in 2023 with deployment of cloud-based Practice Management System (Manage) for Specsavers hearing clinics in the UK and Australia. This partnership highlights Auditdata's position as industry innovator and enhances their market presence in retail audiology.
• MicrosoftcoreTechnology or IntegrationAuditdata is a Microsoft Gold Partner with Application Development competency. The company operates on Microsoft Azure cloud infrastructure and leverages Azure for secure data storage aligned with ISO/IEC 27001:2022 standards. Regional Azure hosting supports HIPAA, ISO 42001, and GDPR compliance requirements.
• HIMSA (HIMSA II A/S)coreTechnology or IntegrationAuditdata maintains annual HIMSA certification for audiology software products including Office Management Systems and Audiology Fitting Systems. Staff engage in the 'Certified HIMSA Support' program ensuring necessary knowledge to support HIMSA products including NOAH integration.

Scale indicators7 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• Demant: Demant is a major hearing healthcare company (Oticon, Bernafon, Sonic, Philips Hearing Solutions) and owner of CounselEAR. It competes with Auditdata on multiple fronts: hearing aids, retail audiology operations, and practice management software through its subsidiary.
• GN Hearing: GN Hearing (ReSound, Beltone, Jabra Enhance) is a leading hearing aid manufacturer with vertically integrated audiology retail operations. It shapes the broader hearing care ecosystem that Auditdata sells software into.
• Sonova: Sonova is a global hearing care conglomerate (Phonak, Unitron, Hansaton) that sells hearing instruments and operates retail audiology networks. While primarily a hearing-aid manufacturer, Sonova competes with Auditdata through vertically integrated clinic software and channel influence.
• Starkey Hearing Technologies: Starkey is a US-headquartered hearing aid manufacturer and major player in audiology retail. While primarily a device company, its vertical reach and clinic relationships place it in the same broader ecosystem as Auditdata.
• Epic Systems: Epic is the dominant US hospital EHR/IT vendor. While not specialized in audiology, it is a competitor for hospital audiology department software budgets (the Auditbase market) and could expand downward into specialty PMS over time.
• WS Audiology: WS Audiology (Widex, Signia, Sivantos) is one of the world's largest hearing aid manufacturers and a strategic partner of Auditdata for the Measure audiometer. It also owns Sycle, making it both a partner and a competitive force in audiology practice management.

Direct peers

• CounselEAR: CounselEAR is an audiology office management software platform owned by Demant, one of the world's largest hearing aid manufacturers. It directly competes with Auditdata Manage and Auditbase in clinical audiology workflow management.
• Sycle: Sycle is a direct audiology practice management software competitor serving hearing care clinics with patient management, scheduling, and reporting. It is widely considered the leading audiology-only PMS in North America, making it the closest product-line peer to Auditdata Manage.
• Hearing Health Information Technology (HHIT): HHIT provides audiology practice management software (TIMMS) and Noah-compatible solutions used by audiologists and hearing instrument specialists. It overlaps directly with Auditdata's clinical management and NOAH integration offerings.

Others

• HIMSA: HIMSA is the non-profit standards body behind NOAH, the hearing aid fitting data platform that Auditdata integrates with. It is an ecosystem enabler rather than a competitor, but its certification program defines the integration surface area for all audiology PMS vendors.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/auditdata
• Xx.com/AuditdataCom

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Auditdata