Alterra
Alterra is a Western Australia-based developer of agricultural land and water assets that originates, develops, and manages premium horticultural projects — primarily the 300-hectare Carpenters avocado development in Pemberton — and raises syndicated development capital from institutional investors, family offices, and agribusiness strategic partners.
- Company typePublic
- Founded2016
- HeadquartersPerth, Australia
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Alterra does
Alterra Limited is an Australian agricultural land and water asset developer headquartered in Leederville, Perth, Western Australia. The company was originally listed on the ASX (ticker 1AG) as Carbon Conscious Ltd, was renamed Alterra in March 2016, and pivoted from carbon forestry into agribusiness following the 2018 demerger of its carbon business into Carbon Conscious Investments Ltd. Under Managing Director Oliver Barnes (appointed 2019), Alterra repositioned itself as a developer of premium horticultural assets in Western Australia's South West, with its flagship project being the 300-hectare Carpenters avocado development in Pemberton, executed through wholly-owned SPV Carpenters Beedelup Pty Ltd. Alterra voluntarily delisted from the ASX in July 2024 and now operates as a private company.
The company's core product is the Carpenters Project, supported by a 4.1 gigalitre dam, intelligent precision irrigation and fertigation systems co-developed with Netafim, and an AusIndustry-registered R&D program covering innovative avocado growing methodology. Pre-tax NPV8 for the project is $99M with a 22% IRR over a 30-year lifespan, against $40.6M of capex over the first three years. Supporting infrastructure includes a 30-year land lease with the Casotti Group (plus 10+10 year options) and a guaranteed 500 megalitres of water per annum. The company targets more than 90% premium-grade fruit production and 20-30 tonnes/hectare yields at maturity.
Alterra earns revenue through a project-based fee structure comprising per-hectare asset management fees, annual crop performance fees, and investment performance fees on development projects syndicated via special purpose vehicles to institutional investors, family offices, and agribusiness strategic partners. Distribution channels include direct institutional capital markets (historically via ASX placements), a strategic agreement with CapRise providing access to 114 family offices with combined portfolios exceeding AUD $15 billion, and direct placement to strategic agribusiness investors such as Pendulum Capital (up to 19.9% pre-delisting). The company is led by a small team (1-10 employees) and operates exclusively within Western Australia.
Alterra firmographics
Firmographics- Name
- Alterra
- Legal name
- Alterra Ltd
- Website
- https://alterra.com.au
- Company type
- Public
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Alterra is a Western Australia-based developer of agricultural land and water assets that originates, develops, and manages premium horticultural projects — primarily the 300-hectare Carpenters avocado development in Pemberton — and raises syndicated development capital from institutional investors, family offices, and agribusiness strategic partners.
- Ownership category
- akta.pro rank
Alterra industry classification
Industry- Product category
- Agricultural Asset Development and Management
- NAICS
- Support Activities for Crop Production (11511)
- SIC
- Agricultural Production-Crops (100), Agricultural Services (700)
- akta.pro primary industry
- Capital Projects & Farm Expansion Advisory (Feasibility, Site Planning, ROI) (AFACAJAN)
- akta.pro secondary industries
- Irrigation, Fertigation & Nutrient Delivery Systems (Dosing, Injectors, Sensors) (AFAAAHAE), On-Farm Water Storage & Reservoir/Lagoon Services (Design, Lining, Maintenance) (AFACAFAN), Agricultural Water Rights & Irrigation Properties Brokerage (BPAJADAF)
Keywords
Where Alterra is headquartered
LocationHeadquarters
- HQ city
- Perth
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Alterra business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Infrastructure, Technology or R&D, Personnel, Marketing or Sales, Supply Chain
Revenue model
- Asset Development and Management Fees: Alterra earns per-hectare management fees for overseeing development and day-to-day operations of agricultural projects. The company also receives annual crop performance fees and investment performance fees from project commencement.
- Property Sale and Equity Participation: The company develops agricultural assets and sells developed properties or exits via trade sale to institutional investors, while retaining minority equity interests and performance fees on sales to third parties.
- Development Capital Syndication: Alterra structures projects in special purpose vehicles and raises development capital from syndicate partners, family offices, and institutional investors, maintaining direct equity interests.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Alterra product offering
Product offeringCore offering
Alterra originates, develops, and manages agricultural land and water assets in Western Australia's premium horticultural regions. The company repositions undervalued farmland into investment-grade agricultural assets, with the flagship Carpenters Project being a large-scale avocado development near Pemberton. It also develops water infrastructure, manages project operations on behalf of capital partners, and earns fees from development, performance, and equity participation.
Product overview
Alterra is a responsible developer of agricultural land and water assets based in Western Australia. The company repositions undervalued farmland into investment-grade agricultural assets, primarily focused on premium horticulture such as avocado production. The core product is the Carpenters Project, a 200-hectare avocado development near Pemberton. Supporting infrastructure includes the 4.1GL dam for water security. The company also offers an R&D program for avocado growing optimization and provides water asset development and management services for institutional investors seeking exposure to Australian agricultural land and water assets.
Differentiator
Problem solved
Functional benefit
Products and services
- Carpenters Project A 200-300 hectare avocado development located near Pemberton, Western Australia, representing one of the largest standalone avocado projects in Australia. The project involves building, owning, and operating a large-scale avocado orchard with associated water infrastructure.
- Carpenters 4.1GL Dam A 4,100 megalitre dam providing long-term security of water supply to the Carpenters Project for irrigation purposes. Includes 3.0 gigalitre and 1.8 gigalitre dam sites with three-phase power installation.
- Avocado R&D Program Research and development program focused on innovative avocado growing methodology combining proprietary research, learnings from citrus and stone fruit industries, and hydroponic methodologies to improve production efficiency and target more than 90% premium-grade fruit production.
- Water Asset Development Services Asset development and management services for agricultural land and water assets, including identifying undervalued farmland, securing water allocations, and transforming properties into investment-grade agricultural assets for institutional investors.
Quantifiable outcome
- Returns per hectare increased up to tenfold through conversion to high-value avocado production
- +3 more outcomes
Companies that use Alterra
Customer profileSegments3 records
Ideal customer profiles3 records
Alterra technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Alterra partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered major and core.
- Tyson Bennett / Chemicals DirectmajorExclusive technical partner agreement with horticultural expert specialising in high-value tree crop performance through plant physiology enhancement and growth regulators. Developed canopy management techniques for avocados, mangos, stone fruit, citrus and table grapes serving producers in Australia and 21 other countries.
- NetafimcoreGlobal irrigation leader engaged to implement intelligent precision irrigation and fertigation systems. Conducted irrigation trials on Carpenters soils to optimise water delivery and nutrient efficiency, achieving results indicating up to 20% reduction in water and power requirements.
- French's GroupcoreLocal execution partner and technical advisor with multi-generational avocado farming experience in Pemberton. Provides access to production data and horticultural expertise, including exclusive rights to local avocado genetics. Has 32,000 trees producing more than 5.8 million fruit per year. Also brings downstream avocado packing and exporting capabilities.
- Casotti Group / Mario CasotticoreWA's largest privately-owned fruit grower, packer and wholesaler providing land and water resources through Red Moon Property Holdings. Landowner for Carpenters Project with 30-year lease plus 10+10 year options. Guarantees 500 megalitres of water per annum from adjoining Casuarina property and responsible for land clearance and dam construction.
- Richard EckersleymajorLocal avocado producer in Harvey region providing execution partnership and access to generational horticultural expertise. Partnered with Alterra for data access agreements and involved in all planning, development and execution decisions.
Scale indicators6 records
Recent moves11 records
Expansion highlights6 records
Alterra competitors and assessment
Company assessmentDirect peers
- Costa Group: Australia's largest horticultural producer with significant avocado operations (including a project with Macquarie Bank). Directly comparable as a vertically integrated avocado and produce grower competing in the same category.
- Webster Limited: Australian horticultural company developing premium permanent tree crop assets (walnuts, other tree crops) with water backing. Comparable as a smaller-scale developer-manager of investment-grade horticultural land.
- Rural Funds Group: ASX-listed agricultural REIT that owns, leases, and develops farmland and water entitlements (almonds, macadamias, vineyards, cotton). Highly comparable business model of bundling water-backed agricultural assets for institutional investors.
Emerging players
- Duxton Asset Management: Boutique agricultural investment manager with Australian and emerging-markets exposure. Comparable as a smaller, specialist manager raising institutional capital for agricultural land and operating assets.
- Sundrop Farms: Australian-controlled environment agriculture operator using advanced greenhouse and water-efficient systems to grow premium produce. Comparable in deploying technology-enabled horticulture at scale with institutional backing.
Broad incumbents
- Select Harvests: Larger ASX-listed almond and horticultural producer with integrated orchard development, water assets, and value-added processing. Comparable in horticultural asset development but operates at much greater scale and across multiple categories.
- Macquarie Agricultural Funds Management: Institutional agricultural asset manager within Macquarie that originates and manages large-scale farmland and water portfolios globally. Comparable as a competing capital partner for institutional investors targeting agricultural land and water exposure.
- GrainCorp: Large ASX-listed agribusiness with grain handling, storage, and processing infrastructure across eastern Australia. Comparable as a major Australian agribusiness with land and water exposure, though operating in a different commodity vertical.
- Australian Agricultural Company: Large ASX-listed owner and operator of Australian agricultural land (cattle, cropping). Comparable as a developer-operator of agricultural real estate, though focused on pastoral rather than horticultural assets.
Others
- Netafim: Global precision irrigation leader and Alterra's core technology partner. Comparable not as a competitor but as an enabler/ecosystem participant whose drip and fertigation systems underpin Alterra's water-efficiency claims.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Alterra social profiles
Digital presenceAlterra financial estimates
Financial estimateRevenue estimate
Valuation estimate
Alterra leadership team
Management profileNumber of profiles
Profiles12 records
Alterra subsidiaries and ownership
Company hierarchySubsidiaries1 record
Alterra funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Alterra M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Alterra
What does Alterra do?
Alterra originates, develops, and manages agricultural land and water assets in Western Australia's premium horticultural regions. The company repositions undervalued farmland into investment-grade agricultural assets, with the flagship Carpenters Project being a large-scale avocado development near Pemberton. It also develops water infrastructure, manages project operations on behalf of capital partners, and earns fees from development, performance, and equity participation.
Is Alterra a public or private company?
Alterra is a public company. It is classified as public and is currently operating.
When was Alterra founded?
Alterra was founded in 2016. It employs 1 to 10 people.
Where is Alterra based?
Alterra is headquartered in Perth, Australia, in the Oceania region.
How does Alterra make money?
Three revenue lines are on record. Asset Development and Management Fees are the primary driver. The others are property Sale and Equity Participation and development Capital Syndication.
Who are Alterra's main competitors?
Direct peers on record are Costa Group, Webster Limited and Rural Funds Group. Emerging players are Duxton Asset Management and Sundrop Farms. Broad incumbents are Select Harvests, Macquarie Agricultural Funds Management, GrainCorp and Australian Agricultural Company. Netafim is listed as an others.
Does Alterra have an API?
No public API is recorded for Alterra.
What industry is Alterra in?
Alterra's product category is Agricultural Asset Development and Management. Its primary akta.pro industry code is AFACAJAN, Capital Projects & Farm Expansion Advisory (Feasibility, Site Planning, ROI), with a secondary code of AFAAAHAE, Irrigation, Fertigation & Nutrient Delivery Systems (Dosing, Injectors, Sensors). Its NAICS code is 11511 and its SIC code is 100.