What Clean Eatz Kitchen does

Clean Eatz Kitchen, operating as CE Kitchen Inc (North Carolina), is a direct-to-consumer prepared meal delivery service founded in 2011 and headquartered in Wilmington, NC. The company produces chef-cooked, dietitian-designed, flash-frozen meals with 12-month freezer shelf life and ships nationwide to the continental United States from three USDA- and FDA-inspected production kitchens in North Carolina, Missouri, and Utah. Its core technology combines flash-freezing for nutrient and flavor preservation with macro-balanced portion control (7-12 oz single-serve meals with labeled macronutrients), delivered through a Shopify-powered e-commerce storefront that supports one-time purchases without subscription commitments at price points starting at $8.99 per meal and declining to ~$7.19 on 30-meal bundles.

The product portfolio comprises a build-your-own meal plan plus nine curated plans (Everyday Maintenance, Basics, Breakfast, GLP-1, Gluten-Free, Hall of Fame, High Protein, Value, Weight Loss, and High Fiber), alongside a Marketplace of grab-and-go items including cauliflower crust pizzas, breakfast burritos, breakfast sandwiches, overnight oats, empanadas, and snacks. The company targets seven horizontal consumer segments including weight-loss seekers, fitness-focused customers, busy professionals, parents, GLP-1 medication users, gluten-free consumers, and seniors/caregivers. Revenue is generated through DTC e-commerce sales, wholesale channels to retailers, QVC televised retail appearances, and an adjacent operating subsidiary running 120+ Clean Eatz Café franchise locations across 23 states. Marketing leverages social media, Klaviyo email/SMS automation, ReferralCandy, earned media, and content marketing; partnerships include UPS for shipping, Shopify for commerce, and Klaviyo for marketing automation. The company remains private and founder-owned, with co-founder Evonne Varady serving as a public-facing spokesperson.

Name

Clean Eatz Kitchen

Legal name

CE Kitchen Inc

Website

https://cleaneatzkitchen.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

101–250 employees

Short description

Clean Eatz Kitchen is a U.S. direct-to-consumer healthy meal delivery service selling chef-cooked, dietitian-designed, flash-frozen portion-controlled meals and protein-rich snacks nationwide without subscription, targeting weight-loss, fitness, busy professionals, GLP-1 users, and senior caregivers.

Ownership category

akta.pro rank

Product category

Healthy Meal Delivery Services

NAICS

Frozen Specialty Food Manufacturing (311412), Full-Service Restaurants (722511)

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Miscellaneous Food Preparations & Kindred Products (2090), Retail-Eating Places (5812)

akta.pro primary industry

Shelf-Stable Prepared Meals & Heat-and-Eat Retail (CRAHAJAF)

akta.pro secondary industries

Premium Gourmet & Chef-Curated Meal Kits/Prepared Meals (CRAHAJAK), Retail Meal Kit (In-Store/Online, Non-Subscription) (CRAHAJAB)

Keywords

• Healthy meal delivery
• Frozen prepared meals
• Macro-balanced meals
• Portion-controlled food
• High-protein meal plans

Headquarters

HQ city

Wilmington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Direct Meal Sales: Clean Eatz Kitchen generates revenue through one-time sales of frozen prepared meals. Customers purchase meal plans (10, 20, or 30 meals) or individual items (pizzas, breakfast burritos, snacks) at tiered pricing with volume discounts. No subscription or recurring revenue model is used.
2. Wholesale and Retail: The company sells products through wholesale channels to retail partners and operates 120+ Clean Eatz Cafe franchise locations across 23 states that purchase or license the brand and products.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Clean Eatz Kitchen cooks, flash-freezes, and ships nationwide a rotating menu of 30+ chef-prepared, dietitian-designed, portion-controlled, macro-balanced ready-to-eat meals sold without subscription. Customers buy meal plans of 10, 20, or 30 meals at $8.99-$10.50 per meal, supplemented by a la carte marketplace items including cauliflower crust protein pizzas, breakfast burritos, overnight oats, and protein snacks. The company also operates 120+ Clean Eatz Cafe physical locations across 23 states serving freshly prepared made-to-order meals.

Product overview

Clean Eatz Kitchen is a prepared meal delivery service offering a portfolio of chef-cooked, flash-frozen meals and protein-rich snacks. The core offering is the Build Your Own Meal Plan allowing customization of 10-30 meals, supplemented by nine curated meal plans targeting specific goals: Everyday Maintenance, Basics, Breakfast, GLP-1, Gluten-Free, Hall of Fame, High Protein (30g+ per meal), Value, Weight Loss, and High Fiber. The Marketplace extends the offering with high-protein grab-and-go items including Cauliflower Crust Protein Pizza (20-25g protein), Breakfast Burritos, Breakfast Sandwiches, Peanut Butter & Jelly snacks, Cleanwich cookies, Overnight Oats, and Protein Empanadas. All meals are dietitian-designed, portion-controlled, shipped nationwide with no subscription required, starting at $8.99 per meal.

Differentiator

Problem solved

Functional benefit

Products and services

• Build Your Own Meal Plan Customizable meal selection allowing customers to choose any 10, 20, or 30 chef-cooked, portion-controlled meals from a rotating menu of 30+ ready-to-eat options, with no subscription required and bundle discounts up to 20% off. Targeted at individual consumers across the continental U.S. seeking flexible, commitment-free meal delivery.
• Everyday Maintenance Meal Plan Balanced meal plan designed for general health maintenance, featuring dietitian-approved chef-cooked frozen meals shipped nationwide for individual consumers seeking steady everyday nutrition.
• Basics Meal Plan Simple, affordable macro-balanced meal plan featuring pulled chicken, roasted sweet potato, and broccoli, designed for individual consumers seeking straightforward, portion-controlled meals.
• Breakfast Meal Plan Delivery Morning-focused meal plan including Chicken & Waffle meals and plated eggs, biscuits, and morning sides, designed for individual consumers who want convenient, portion-controlled breakfast options delivered frozen nationwide.
• GLP-1 Meal Plan Delivery High-protein, portion-controlled frozen meal plan designed for adults using Ozempic, Wegovy, Mounjaro, or Zepbound, delivering approximately 30g protein and 300-500 calories per meal to preserve lean muscle during GLP-1-assisted weight loss. Options include Brisket Mac & Cheese, Chicken Sausage Lasagna, and Cowboy Shepherds Pie.
• Gluten-Free Meal Plan Delivery Chef-prepared frozen entrees designed for celiac or gluten-sensitive individuals with verified ingredient sourcing and no subscription requirement, delivered nationwide to consumers with medically necessary gluten-free diets.
• Hall of Fame Meal Plan Curated collection of the company's best-selling chef-prepared frozen entrees and plated meals, targeted at individual consumers who want the brand's most popular dishes delivered nationwide.
• High Protein Meal Plan Delivery Protein-focused meal plan delivering 30-40g+ protein per meal, designed for fitness-focused individual consumers supporting performance, recovery, and muscle gain without time spent cooking.
• Value Meal Plan Delivery Budget-friendly meal plan with affordable chef-prepared frozen entrees at discounted bundle pricing, targeted at price-sensitive individual consumers seeking healthy meal delivery under $9 per meal.
• Weight Loss Meal Plan Delivery Calorie-controlled meal plan designed for weight management with balanced portions, clear macros, and meals under 500 calories, targeted at individual consumers pursuing sustainable fat loss.
• High Fiber Meal Plan Fiber-focused meal plan selected around bean, whole grain, and vegetable-forward meals for digestive health, targeted at individual consumers seeking to address the 95% of Americans who fall short of recommended daily fiber intake.
• Cauliflower Crust Protein Pizza High-protein personal pizzas with 20-25g protein on a crispy naturally gluten-free cauliflower crust, available in Bacon Cheeseburger, BBQ Chicken, Cheese, Meatlovers, Pepperoni, and Sausage flavors for individual consumers seeking a high-protein, gluten-free frozen meal option.
• High Protein Breakfast Burritos Frozen high-protein breakfast burritos with 19-22g protein, 290-380 calories, and 19-21g carbs per burrito, available in three flavors (Sausage Egg & Cheese, Chicken Egg & Cheese, Chipotle Beef) at $4.99 each for individual consumers seeking a high-protein grab-and-go breakfast.
• High Protein Breakfast Sandwiches Protein-rich grab-and-go breakfast sandwiches priced at $4.99 each, targeted at individual consumers seeking a convenient high-protein morning option from the marketplace collection.
• Protein Peanut Butter & Jelly Protein-packed Peanut Butter & Jelly snack pouches available through the Clean Eatz Kitchen marketplace for individual consumers seeking a high-protein on-the-go snack.
• Cleanwich Protein Cookie Sandwich Protein cookie sandwich with creamy filling priced at $3.99, sold through the Clean Eatz Kitchen marketplace as a high-protein snack for individual consumers.
• High Protein Overnight Oats Protein-rich overnight oats in Peaches & Cream, Apple Cinnamon, Peanut Butter Cup, and Cinnamon Roll varieties, providing approximately 270-300 calories and 20g protein per serving for individual consumers seeking a convenient high-protein breakfast.
• Protein Empanadas Savory protein empanadas sold through the Clean Eatz Kitchen marketplace snack collection for individual consumers seeking a high-protein savory grab-and-go option.
• Clean Eatz Cafe In-Person Dining Made-to-order fresh meals served at 120+ Clean Eatz Cafe physical locations across 23 states, providing an in-person, freshly prepared alternative to the frozen delivery meal service. Distinct from the frozen delivery business.

Quantifiable outcome

• At 10 meals per week, monthly costs approximately $333 at Clean Eatz Kitchen vs $580 at premium end of market - representing 74% cost gap
• +4 more outcomes

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• UPScoreOthersPrimary shipping carrier for meal delivery nationwide. Ships orders Monday through Thursday using dry ice in recyclable insulated cooler boxes. UPS tracking provided for all shipments. Saturday delivery depends on location and UPS availability.
• Shopify Inc.coreTechnology or IntegrationE-commerce platform provider powering cleaneatzkitchen.com online store. Processes transactions, stores order data, and hosts the website. Payment processing handled securely through Shopify's payment infrastructure.
• ReferralCandyminorGTM or Marketing PartnerCustomer referral marketing platform facilitating the company's referral program. Processes referral link activity, reward status, and related data for customer referrals.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• BistroMD: Doctor-designed, portion-controlled prepared meal delivery service focused on weight loss and specialty diets (e.g., gluten-free). Directly comparable dietitian-driven meal programs and DTC frozen delivery format.
• Sunbasket: Healthy prepared meal and meal-kit delivery service with organic/clean-eating positioning. Comparable target customer, portion-controlled meals, and direct-to-consumer nationwide shipping model.
• Territory Foods: Chef-prepared, macro-balanced prepared meal delivery service with regional production kitchens. Closely comparable business model, target consumer (fitness/weight-loss focused), and flash-prepared/fresh-frozen delivery approach.
• Factor (formerly Factor 75): Direct competitor offering chef-prepared, frozen, portion-controlled meals delivered nationwide with a subscription model. Closest functional peer given overlapping macro-balanced, ready-to-heat positioning and DTC frozen-meal delivery model.
• Daily Harvest: Direct-to-consumer frozen food brand delivering healthy, single-serve items (smoothies, bowls, snacks) nationwide. Comparable DTC frozen-meal/snack model with similar ingredient-quality positioning and target health-conscious consumer.
• Nutrisystem: Long-standing portion-controlled, weight-loss-focused meal delivery brand. Highly comparable target customer (weight-loss seekers) and meal-plan/portion-controlled approach, though historically multi-channel catalog model.
• Freshly: Chef-prepared, ready-to-heat meal delivery brand (now part of Nestlé). Direct overlap in macro-balanced, single-serve frozen/flash-prepared meals delivered to health-conscious consumers nationwide.
• CookUnity: Chef-prepared fresh (not frozen) prepared meal delivery service with subscription model targeting fitness and wellness consumers. Comparable macro-friendly meal positioning and target personas, though operates a chef-marketplace model.
• Trifecta Nutrition: Organic, chef-prepared frozen meal delivery service targeting fitness, weight loss, and clean-eating consumers. Comparable customer base, macro-balanced approach, and frozen nationwide distribution model.

Broad incumbents

• HelloFresh: Largest meal-kit subscription company in the US with broad healthy-eating lines. Overlaps in healthy DTC meal delivery but uses cook-at-home meal-kit format rather than ready-to-heat prepared meals.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/wechangelivez
• YouTubeyoutube.com/channel/UC45fyDkmMoBw87BzFPZLD0Q
• Facebookfacebook.com/cleaneatzkitchen
• LinkedInlinkedin.com/company/clean-eatz-kitchen
• Instagraminstagram.com/cleaneatzkitchen
• Pinterestpinterest.com/cleaneatzkitchen
• TikToktiktok.com/@cleaneatzkitchen

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Clean Eatz Kitchen