Sky News Australia
Sky News Australia is a Sydney-based 24/7 multiplatform news broadcaster, wholly owned by News Corp Australia, delivering four dedicated news channels plus radio, podcasts, and documentaries to Australian consumers via streaming subscriptions, Foxtel carriage, and an international Australia Channel service.
- Company typePrivate
- Founded1996
- HeadquartersSydney, Australia
- Headcount251–500
- GTM typeB2C
- OfferingDigital Commerce or Content
What Sky News Australia does
Sky News Australia, operating through Australian News Channel Pty Ltd, is a 24/7 multiplatform news broadcaster founded in 1996 and headquartered in Sydney. It produces over 1,500 hours of content per week across four dedicated channels — Sky News, Sky News Extra (Parliament and press conferences), Sky News Weather (Australia's only 24/7 weather channel), and FOX SPORTS News (Australia's only 24/7 sports news channel) — distributed via Foxtel, its own direct streaming service, an international Australia Channel service for overseas audiences, Sky News Radio on Nova Player and iHeartRadio, and a broad podcast library spanning opinion, news, and documentary programming.
The company sells direct-to-consumer streaming subscriptions at A$5/month or A$50/year with no lock-in contracts, accessible across web, mobile, and Smart TV apps (Samsung, LG, Apple TV, Android TV). It additionally generates digital advertising revenue through SkyNews.com.au, leveraging behaviourally targeted advertising across the wider News Corp Australia network. Distribution relies on cross-promotion and content integration with News Corp Australia properties including The Australian, Daily Telegraph, Herald Sun, Courier Mail, and Adelaide Now, supplemented by the Foxtel subscription television partnership. Content centres on Australian politics, world news, business, sport, and weather, with a differentiated slate of conservative opinion programming anchored by named hosts such as Andrew Bolt, Peta Credlin, Paul Murray, Chris Kenny, Sharri Markson, and Rita Panahi.
Acquired by News Corp Australia in 2016, Sky News Australia is a wholly-owned subsidiary operating within the parent's diversified media portfolio. In July 2026 the network rebranded to News24 as part of a digital-first, multiplatform strategic shift coinciding with the opening of News Corp Australia's new eight-studio broadcast centre in Sydney and a separate digital transformation involving senior position changes. The company has also joined the SPUR Coalition on AI content licensing standards and licensed technology from Noosphere for journalist-audience communication. Internationally, content remains restricted from Australian subscription access outside Australia and is distributed overseas through the Australia Channel service.
Sky News Australia firmographics
Firmographics- Name
- Sky News Australia
- Legal name
- Australian News Channel Pty Ltd
- Website
- http://www.skynews.com.au/
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Sky News Australia is a Sydney-based 24/7 multiplatform news broadcaster, wholly owned by News Corp Australia, delivering four dedicated news channels plus radio, podcasts, and documentaries to Australian consumers via streaming subscriptions, Foxtel carriage, and an international Australia Channel service.
- Ownership category
- akta.pro rank
Sky News Australia industry classification
Industry- Product category
- News Broadcasting & Streaming
- NAICS
- Television Broadcasting Stations (516120), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
- SIC
- Television Broadcasting Stations (4833), Cable & Other Pay Television Services (4841)
- akta.pro primary industry
- 24/7 National & International News Channels (MPABAIAA)
- akta.pro secondary industry
- News OTT & Live News Streaming Channels (MPABAHAK)
Keywords
Where Sky News Australia is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Sky News Australia business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Streaming Subscription Revenue: Monthly and annual subscription fees providing unlimited access to streaming content including four news channels, live broadcasts, on-demand shows, documentaries, and exclusive opinion programming. No lock-in contracts with automatic renewal.
- Digital Advertising: Advertising revenue generated through the SkyNews.com.au website and digital platforms, including targeted advertising based on user browsing behavior across the News Corp network.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Monthly streaming subscription at $5 per month |
| Subscription | Annual | Annual streaming subscription at $50 upfront (save 16.5%) |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Sky News Australia product offering
Product offeringCore offering
Sky News Australia operates a multi-platform news broadcasting business delivering four dedicated 24/7 streaming channels (Sky News, Sky News Extra, Sky News Weather, FOX SPORTS News) through a direct-to-consumer streaming subscription at $5/month or $50/year, with no lock-in contracts. The company also distributes content via Foxtel subscription television, the international Australia Channel, Sky News Radio (Nova Player and iHeartRadio), and an extensive podcast catalogue, complemented by digital advertising on SkyNews.com.au and News Corp Australia's integrated news network.
Product overview
Sky News Australia is a multiplatform news broadcasting company offering a unified subscription streaming service with four dedicated channels (Sky News, Sky News Extra, Sky News Weather, and FOX SPORTS News). The product portfolio includes core streaming subscription, live TV channels, radio broadcasts, podcasts, opinion programs, news shows, and original documentaries. Content spans Australian and world news, politics, business, sport, weather, and lifestyle coverage. The company operates under News Corp Australia following its 2016 acquisition of Australian News Channel, with plans to rebrand as News24 in July 2026.
Differentiator
Problem solved
Functional benefit
Brands
- Sky News Extra: Dedicated 24/7 channel featuring live press conferences and Parliament broadcasts
- Sky News Weather
- FOX SPORTS News
Products and services
- Sky News Streaming Subscription Premium streaming service providing access to four dedicated news channels, exclusive opinion shows, award-winning political coverage, documentaries, and live breaking news content for Australian viewers at $5/month or $50/year.
- Sky News Channel Australia's flagship news channel featuring award-winning journalists, opinion commentators, special investigations, live breaking news, sport and weather coverage available live and on-demand.
- Sky News Extra Dedicated 24/7 channel featuring live press conferences and Parliament broadcasts providing unfiltered access to Australian democracy in action, available live only.
- Sky News Weather Australia's only 24/7 weather channel delivering latest forecasts from the country's largest team of meteorologists, available live.
- FOX SPORTS News Australia's only 24/7 sports news channel providing first and live breaking sports news coverage, available live.
- Sky News Radio Radio broadcasting service delivered through Nova Player app and iHeartRadio platform, providing breaking news, analysis, and access to Sky News shows live or as podcasts.
- Sky News Podcasts On-demand podcast library of Sky News shows including The Bolt Report, The Bond Report, Business Now, Business Weekend, Credlin, The Kenny Report, Paul Murray Live, and The Rita Panahi Show, available across podcast apps.
- Sky News Documentaries Original documentary content including special investigations and extended interviews such as Hope Starts Here: Murdoch Children's Research Institute, John Howard: A Life in Politics, The Rise of One Nation, Bondi: A Timeline of Terror, and The Dismissal: 50 Years On.
- Sky News Daily Shows Daily news programming including AM Agenda, Afternoon Agenda, NewsDay, Politics Now, and Business Now delivering comprehensive political and business news coverage.
- Opinion Programming Collection of opinion shows hosted by prominent Australian commentators including Andrew Bolt (The Bolt Report), Peta Credlin (Credlin), Chris Kenny (The Kenny Report), Paul Murray (Paul Murray Live), Rita Panahi (The Rita Panahi Show), and Sharri Markson (Sharri).
- Australia Channel (International) International 24/7 news streaming service providing Sky News Australia content access for overseas subscribers, not available within Australia or New Zealand.
Quantifiable outcome
- Over 1,500 hours of content produced weekly
- +1 more outcomes
Companies that use Sky News Australia
Customer profileSegments2 records
Ideal customer profiles3 records
Sky News Australia technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature2 records
Sky News Australia partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- SPUR Coalition (Standards for Publisher Usage Rights)coreSky News (UK) is a founding member of the SPUR Coalition, an international alliance launched by the Guardian, BBC, Financial Times, Sky News, and Telegraph Media Group in February 2026. The coalition aims to help publishers control and monetize their content usage by generative AI applications and establish standards for transparency, accountability, and fair value exchange between AI developers and content creators. Sky News Australia, as part of the News Corp Australia network, benefits from this coalition's efforts to shape AI licensing terms.
- FoxtelcoreFoxtel is a key distribution partner for Sky News Australia, offering the full suite of Sky News branded channels through its subscription television platform. Foxtel provides access to Sky News, Sky News UK, and FOX SPORTS News as part of its channel lineup.
- News Corp AustraliacoreSky News Australia is part of News Corp Australia's integrated news network, which includes major Australian publications such as The Australian, Daily Telegraph, Herald Sun, Courier Mail, and Adelaide Now. The rebrand to News24 completes the network's integration within News Corp Australia following its acquisition of Australian News Channel in 2016.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Sky News Australia competitors and assessment
Company assessmentBroad incumbents
- BBC News: BBC News is both a direct distribution competitor in Australia via Foxtel and a co-founding SPUR Coalition member alongside Sky News, giving it structural overlap in news content and AI-licensing strategy.
- CNN International: Global 24/7 news network with Australian carriage; competes for the international English-speaking news audience that Sky News Australia targets via the Australia Channel.
- Fox News Channel: US-based conservative 24/7 cable news network and model for Sky News Australia's opinion-led positioning; shares Fox Sports News brand naming and comparable primetime opinion hosts.
Direct peers
- ABC News (Australia): Australia's primary public broadcaster running ABC News 24 and iview; the dominant domestic competitor for round-the-clock news consumption and political coverage with overlapping opinion and current-affairs programming.
- Nine News (9News): Nine's free-to-air news brand and 9Now streaming service compete head-to-head with Sky News for Australian breaking news, politics, and live event coverage, with overlapping D2C digital distribution.
- SBS News: Australia's multicultural public broadcaster offers multilingual news via SBS World News and SBS On Demand, directly overlapping Sky News Australia's news streaming and international coverage proposition.
- Seven News (7News): Seven's national news operation and 7plus streaming platform target the same Australian mass-market news audience as Sky News, including live event coverage and on-demand news catch-up.
- Sky News UK: UK-based sister channel sharing the Sky News brand and distribution via Foxtel in Australia; identical 24/7 news + opinion programming model, same content categories, and co-founding role in the SPUR Coalition.
Emerging players
- GB News: UK challenger opinion-led news channel that, like Sky News Australia, monetises conservative opinion hosts through streaming and linear distribution; useful comparator for digital-first opinion monetisation.
- Newsmax: US conservative news network with a streaming subscription tier directly paralleling Sky News Australia's D2C opinion-led model; competitor for right-leaning news audiences globally.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Sky News Australia social profiles
Digital presenceSky News Australia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sky News Australia leadership team
Management profileNumber of profiles
Sky News Australia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sky News Australia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sky News Australia
What does Sky News Australia do?
Sky News Australia operates a multi-platform news broadcasting business delivering four dedicated 24/7 streaming channels (Sky News, Sky News Extra, Sky News Weather, FOX SPORTS News) through a direct-to-consumer streaming subscription at $5/month or $50/year, with no lock-in contracts. The company also distributes content via Foxtel subscription television, the international Australia Channel, Sky News Radio (Nova Player and iHeartRadio), and an extensive podcast catalogue, complemented by digital advertising on SkyNews.com.au and News Corp Australia's integrated news network.
Is Sky News Australia a public or private company?
Sky News Australia is a private company. It is classified as corporate owned and is currently operating.
When was Sky News Australia founded?
Sky News Australia was founded in 1996. It employs 251 to 500 people.
Where is Sky News Australia based?
Sky News Australia is headquartered in Sydney, Australia, in the Oceania region.
How does Sky News Australia make money?
Two revenue lines are on record. Streaming Subscription Revenue is the primary driver. The others are digital Advertising.
Who are Sky News Australia's main competitors?
Broad incumbents on record are BBC News, CNN International and Fox News Channel. Direct peers are ABC News (Australia), Nine News (9News), SBS News, Seven News (7News) and Sky News UK. Emerging players are GB News and Newsmax.
Does Sky News Australia have an API?
No public API is recorded for Sky News Australia.
What industry is Sky News Australia in?
Sky News Australia's product category is News Broadcasting & Streaming. Its primary akta.pro industry code is MPABAIAA, 24/7 National & International News Channels, with a secondary code of MPABAHAK, News OTT & Live News Streaming Channels. Its NAICS code is 516120 and its SIC code is 4833.