REACH

What REACH does

Reach Financial LLC is a U.S.-based, direct-to-consumer fintech lender founded in 2015 and headquartered at 180 Maiden Lane, New York. The company originates, markets, and services unsecured personal loans — under the core use cases of debt consolidation and credit card refinance — issued through its banking partner FinWise Bank (a Utah-chartered commercial bank, FDIC-member, NMLS ID #1438357). Loans range from $3,500 to $40,000 at fixed APRs of 5.99%–35.99% over 24–60 month terms, with origination fees of 0%–8%. To date, Reach's customers have consolidated over $3 billion in debt, with an average reported interest savings of $14,484 per customer.

The company operates a horizontal, single-segment business model focused on U.S. debt-burdened consumers, distributed through three acquisition channels: a self-serve digital application on reach.com (with soft-pull rate checking), pre-qualified direct mail with offer codes, and an inside-sales team reachable at 800-606-8200. The technology stack integrates Plaid Technologies for bank-data aggregation used in underwriting and account verification, and Mitek Systems for biometric identity verification during the application flow. Reach holds consumer lender, broker, and/or collection licenses in 30+ U.S. jurisdictions (Arizona, California, Florida, Michigan, New York, Texas, etc.), operates forced trade names in Arizona, Michigan, and New York, and is registered NMLS Consumer Access ID #1438357.

The unit economics are driven by two revenue streams: upfront origination fees (transaction-based) deducted from loan proceeds, and ongoing interest income (recurring) on the serviced loan book. Reach Financial is privately held with no disclosed institutional funding, no M&A activity, no publicly reported revenue, and no public leadership bios beyond Chief Digital Officer Igor Ulis. Operating exposure is concentrated on a single banking partner (FinWise Bank) for loan issuance and on consumer credit cycle risk for portfolio performance.

Name

REACH

Legal name

Reach Financial LLC

Website

https://reach.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

251–500 employees

Short description

Reach Financial LLC is a U.S. direct-to-consumer fintech lender that originates and services $3,500–$40,000 unsecured personal loans for debt consolidation and credit card refinance through banking partner FinWise Bank, serving debt-burdened American consumers via reach.com, direct mail, and phone channels.

Ownership category

akta.pro rank

Product category

Consumer Lending

NAICS

Credit Intermediation and Related Activities (522), Activities Related to Credit Intermediation (5223)

SIC

Personal Credit Institutions (6141), Loan Brokers (6163)

akta.pro primary industry

Debt Consolidation Personal Loans (Unsecured Installment) (FSAKAAAD)

akta.pro secondary industries

Balance Transfer & Credit Card Refinance Loans (FSAKAIAA), Personal Loan Refinance (Rate/Term) (FSAKAIAB)

Keywords

• Personal loans
• Debt consolidation
• Credit card refinance
• Consumer lending
• Online lending

Headquarters

HQ city

Yau Tsim Mong

HQ country

Hong Kong SAR China

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Technology or R&D, Personnel, Others

Revenue model

1. Loan Origination Fees: Reach Financial charges origination fees ranging from 0% to 8% of the approved loan amount. This fee is deducted from the loan proceeds and represents upfront revenue from each loan originated.
2. Interest Income: The company earns interest income on the unsecured personal loans it originates. Fixed APR ranges from 5.99% to 35.99% depending on creditworthiness. Loans are issued by FinWise Bank (Utah chartered commercial bank, member FDIC) with Reach Financial as the servicer and brand.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Reach Financial offers unsecured personal loans ranging from $3,500 to $40,000 with fixed APRs of 5.99%-35.99% and flexible terms of 24-60 months, designed to help consumers consolidate debt and refinance credit card balances. Loans are issued by partner bank FinWise Bank (a Utah-chartered commercial bank, member FDIC) while Reach Financial originates, services, and brands the loans. The product emphasizes simple-interest pricing, customizable monthly payments, free monthly credit scores, and no prepayment penalties.

Product overview

Reach Financial is a fintech company offering a single unified personal loan product designed to help people consolidate debt and take control of their finances. The core offering is their customizable personal loan with fixed rates, flexible terms between 24-60 months, and loan amounts from $3,500 to $40,000. The product suite includes Debt Consolidation Loans and Credit Card Refinance options, all issued through partner FinWise Bank. Key differentiators include the ability to customize monthly payment amounts, free monthly credit score access, and early repayment without penalty.

Differentiator

Problem solved

Functional benefit

Products and services

• Reach Financial Personal Loans (Debt Consolidation and Credit Card Refinance) Unified unsecured personal loan product offered to US-resident individual consumers for debt consolidation and credit card refinancing. Loan amounts range from $3,500 to $40,000 with fixed APRs of 5.99%-35.99%, origination fees of 0%-8%, and flexible terms of 24 to 60 months. Loans are issued by FinWise Bank (a Utah-chartered commercial bank, member FDIC) and serviced under the Reach Financial brand. Differentiated by simple-interest pricing, customizable monthly payment amounts, free monthly credit score monitoring, and no prepayment penalties.

Quantifiable outcome

• Average customer saves $14,484 in interest
• +3 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• Plaid Technologies, Inc.coreTechnology or IntegrationReach Financial has partnered with Plaid to gather customers' financial data from financial institutions. This integration is used for loan underwriting, account verification, and to access transaction data that helps assess borrower creditworthiness and cash flow.
• Mitek Systems, Inc.coreTechnology or IntegrationReach Financial has partnered with Mitek to collect customers' biometric data for the purpose of verifying identity during the loan application process. This enables secure identity verification and fraud prevention.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Prosper Marketplace: Online personal-loan platform originating fixed-rate unsecured loans for debt consolidation and credit card refinance. Direct DTC channel overlap and similar target credit profile to Reach.
• Rocket Loans: Quicken Loans-affiliated online personal loan product for debt consolidation and large purchases. Comparable DTC funnel, customization features, and target segment.
• Best Egg: Cross River Bank-issued personal loans marketed directly to consumers for debt consolidation and home improvement. Most structurally analogous peer — bank-partnership model, similar ticket sizes, and overlapping customer base.
• LendingClub: Online lender offering unsecured personal loans for debt consolidation and credit card refinancing via direct-to-consumer digital channel. Operates a bank-partnership model (LendingClub Bank) comparable in structure to Reach's FinWise Bank relationship.
• Upgrade: Fintech offering personal loans and credit cards with health-check credit score monitoring and rate-shopping tools similar to Reach's free monthly credit score feature. Overlapping digital-led growth motion and customer base.
• LightStream: Division of Truist Financial underwriting unsecured personal loans (typically $5K–$100K) marketed direct-to-consumer for debt consolidation and large purchases. Closest product analog to Reach in terms of loan size range and customer profile.
• Marcus by Goldman Sachs: Goldman Sachs' direct-to-consumer personal loan product historically focused on debt consolidation with no fees. Comparable target customer and use case; benefit of incumbent bank balance sheet vs. Reach's partner-bank model.
• Happy Money: Payoff-rebranded lender focused exclusively on credit card debt consolidation through a member rewards program. Niche-equivalent of Reach with analogous emotional product positioning ("outsmart debt").

Broad incumbents

• SoFi: Scaled consumer-finance super-app offering unsecured personal loans for debt consolidation alongside banking, investing, and mortgages. Directly comparable on debt-consolidation personal loan product; differs in scope and scale.

Emerging players

• Earnest: SoFi-owned lender offering personal loans with a customization angle and underwriting flexibility. Less of a debt-consolidation pure-play than Reach, but directly comparable on customizable-payment product features.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/reach

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about REACH