Actum
Actum is a global strategic consulting firm offering geopolitical, digital, political, and corporate advisory services to enterprise clients across technology, luxury, energy, and public affairs, operating from six offices in North America and EMEA.
- Company typePrivate
- Founded2021
- HeadquartersWest Hollywood, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Actum does
Actum is a global strategic consulting firm that provides geopolitical, digital, social media, political consulting, and corporate advisory services. The firm operates as a unified practice organized around three pillars — Strategy, Execution, and Outcomes — delivering advisory work in strategic communications, public affairs, reputation management, and leadership counsel. Actum serves enterprise clients across multiple sectors, including technology (Amazon, Dell), hospitality (Airbnb), AI, cryptocurrency, renewable energy, and luxury / lifestyle, and is self-ranked among the top 10 independently owned firms worldwide. Its client base is concentrated in North America and EMEA, with offices in New York, Washington D.C., Los Angeles, Sacramento, London, and Paris.
The firm's core product is high-touch advisory services delivered by senior practitioners, including co-founder Kirill Goncharenko and partners such as Charlotte Blechman (former Tom Ford CMO) and Rakia Reynolds (founder of Skai Blue Media). There is no proprietary technology platform, AI/ML capability, or software product disclosed in the available data; the offering is human-capital-intensive professional services. The business model is project- and retainer-based advisory work for enterprise and government-adjacent clients, with no publicly disclosed pricing structure. Actum has scaled through a hybrid roll-up strategy combining traditional acquisition (Elevate Public Affairs, July 2025) with a distinctive shared-platform partnership model that allows founder-led firms to retain client books, teams, and economics while accessing Actum's global infrastructure — a model the firm positions as an alternative to conventional agency M&A.
Actum firmographics
Firmographics- Name
- Actum
- Legal name
- Actum LLC
- Website
- https://actumllc.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Actum is a global strategic consulting firm offering geopolitical, digital, political, and corporate advisory services to enterprise clients across technology, luxury, energy, and public affairs, operating from six offices in North America and EMEA.
- Ownership category
- akta.pro rank
Actum industry classification
Industry- Product category
- Management Consulting
- NAICS
- Advertising, Public Relations, and Related Services (5418), Public Relations Agencies (54182), Advertising Agencies (541810)
- SIC
- Services-Management Consulting Services (8742), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Investor Relations (IR) & Capital Markets Communications (MPAAADAH)
Keywords
Where Actum is headquartered
LocationHeadquarters
- HQ city
- West Hollywood
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
Actum business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Actum product offering
Product offeringCore offering
Actum is a global strategic consulting firm providing advisory services organized around Strategy, Execution, and Outcomes. The firm offers geopolitical, digital, social media, political consulting, and corporate advisory services across sectors including technology, AI, cryptocurrency, renewable energy, and luxury/lifestyle, with offices in New York, Washington D.C., Los Angeles, Sacramento, London, and Paris.
Product overview
Actum is a global strategic consulting firm ranked among the top 10 independently owned firms worldwide. The company operates as a unified consulting practice offering advisory services organized around Strategy, Execution, and Outcomes. Actum has expanded its portfolio through strategic acquisitions (Elevate Public Affairs) and partnerships (Skai Blue Media), and has launched a dedicated luxury, fashion, and lifestyle consultancy practice. The firm serves diverse sectors including AI, cryptocurrency, renewable energy, and traditional industries, with offices across North America and Europe.
Differentiator
Problem solved
Functional benefit
Products and services
- Strategic Consulting Services Strategic consulting offering advisory work across strategy, communications, reputation management, and leadership counsel for enterprise clients globally. The firm is ranked among the top 10 independently owned firms worldwide.
- Luxury, Fashion & Lifestyle Consultancy Practice Dedicated consultancy practice offering high-impact advisory work across strategy, communications, reputation, and leadership counsel for luxury, fashion, and lifestyle brands globally.
Companies that use Actum
Customer profileNamed customers3 records
Ideal customer profiles1 record
Actum technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Actum partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Skai Blue Media (SBM)coreRakia Reynolds, founder of Skai Blue Media (SBM), entered into a shared-platform partnership with Actum. Reynolds stepped into the role of Partner at Actum, retaining her full client portfolio, preserving the majority of her team, and maintaining net profits while gaining access to Actum's global platform and offices in New York, Washington D.C., Los Angeles, Sacramento, London, and Paris. This is framed as a blueprint for modern firm scaling that moves away from traditional acquisition models.
- Elevate Public AffairscoreActum announced the acquisition of California-based communications firm Elevate Public Affairs, which is female-owned and known for strategic campaigns in media, public affairs, and community engagement. The deal aimed to enhance Actum's leadership and service offerings in California's diverse sectors, including AI, cryptocurrency, and renewable energy.
Scale indicators1 record
Recent moves6 records
Expansion highlights6 records
Actum competitors and assessment
Company assessmentDirect peers
- Edelman: World's largest independent PR and communications firm. Directly comparable as a global, independently owned strategic communications consultancy serving Fortune 500 clients across sectors Actum targets.
- FleishmanHillard: Global public relations and communications consultancy serving multinationals. Comparable in scope to Actum's transatlantic delivery model across corporate reputation and public affairs.
- Brunswick Group: Strategic communications advisory firm focused on corporate advisory, critical issues, and stakeholder communications. Directly comparable in providing high-touch, senior-led counsel to large enterprises.
- Weber Shandwick: Global communications and public affairs consultancy with a comparable mix of corporate advisory, public affairs, and brand work. Overlaps directly with Actum's strategy and reputation management offerings.
- BCW (Burson Cohn & Wolfe): Global communications agency offering strategic communications, public affairs, and corporate advisory. Closely aligned with Actum's combined communications-plus-corporate-advisory positioning.
- Teneo: Global strategic advisory to CEOs and senior executives, with strong communications advisory. Comparable as a senior-led, partner-driven advisory firm serving Fortune 500 leadership on strategy and reputation.
- SKDK: Public affairs and strategic communications firm known for political and corporate communications work. Closely comparable to Actum's public affairs and political consulting capabilities.
- FTI Consulting (Strategic Communications): Publicly traded advisory firm with a sizable Strategic Communications segment serving corporate, public affairs, and transformation clients. Overlaps with Actum's corporate advisory and reputation practice.
- Hill+Knowlton: Global public relations and integrated communications agency with strong public affairs capabilities. Comparable to Actum in combining communications, policy, and corporate advisory services.
Broad incumbents
- R/GA: Global digital and advertising agency whose communications, brand strategy, and innovation work overlap with Actum's digital/social media consulting and corporate advisory offerings to enterprise clients.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Actum social profiles
Digital presenceActum financial estimates
Financial estimateRevenue estimate
Valuation estimate
Actum leadership team
Management profileNumber of profiles
Profiles3 records
Actum subsidiaries and ownership
Company hierarchySubsidiaries1 record
Actum funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Actum M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Actum
What does Actum do?
Actum is a global strategic consulting firm providing advisory services organized around Strategy, Execution, and Outcomes. The firm offers geopolitical, digital, social media, political consulting, and corporate advisory services across sectors including technology, AI, cryptocurrency, renewable energy, and luxury/lifestyle, with offices in New York, Washington D.C., Los Angeles, Sacramento, London, and Paris.
Is Actum a public or private company?
Actum is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Actum founded?
Actum was founded in 2021. It employs 51 to 100 people.
Where is Actum based?
Actum is headquartered in West Hollywood, United States, in the North America region.
Who are Actum's main competitors?
Direct peers on record are Edelman, FleishmanHillard, Brunswick Group, Weber Shandwick, BCW (Burson Cohn & Wolfe), Teneo, SKDK, FTI Consulting (Strategic Communications) and Hill+Knowlton. R/GA is listed as a broad incumbent.
Does Actum have an API?
No public API is recorded for Actum.
What industry is Actum in?
Actum's product category is Management Consulting. Its primary akta.pro industry code is MPAAADAH, Investor Relations (IR) & Capital Markets Communications. Its NAICS code is 5418 and its SIC code is 8742.