Skai Blue Media

What Skai Blue Media does

Skai Blue Media is a full-service strategic communications and creative marketing agency founded in 2010 by Rakia Reynolds and headquartered in New York, with additional offices in Los Angeles and Philadelphia. The company delivers an integrated suite of services spanning public relations, crisis/urgent care communications, brand strategy, visual branding, content creation and digital storytelling, social media management, influencer engagement, experiential event production, speaking engagements, strategic marketing, talent relations, diversity/equity/belonging communication strategy, Web3 communications, and podcast development and production.

The agency's underlying offering is professional services delivered through a multicultural and multigenerational team, with no proprietary software platform or technology product disclosed. Core differentiators include Web3/blockchain communications expertise, specialized crisis communications capabilities, and DEI-focused brand storytelling. The tech stack is conventional agency tooling—social media platforms, content management, media outreach, and podcast production infrastructure—rather than any proprietary AI or data product.

Skai Blue Media generates revenue through project-based and retainer engagements with enterprise clients, Fortune 500 brands, celebrities, entrepreneurs, and non-profit organizations. Pricing is quote-based and not publicly disclosed. The go-to-market motion is sales-led, with founder and senior leadership personally cultivating relationships with major accounts. Client concentration is diversified across financial services (TIAA, Morgan Stanley), healthcare/pharmaceutical (Gilead), technology (IBM, Silicon Valley Bank, Airbnb, Dell), consumer/retail (Revlon), entertainment (Dany Garcia, Jill Scott, Marsai Martin), and non-profit sectors (Global Citizen, National Medical Fellowships, Black Star Film Festival). In July 2025, the company entered a shared-platform partnership with Actum, a global strategic consultancy, providing access to international offices and expanded client networks while preserving founder ownership and net profits.

Name

Skai Blue Media

Legal name

Skai Blue Media, Inc.

Website

https://skaibluemedia.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Skai Blue Media is a bootstrapped, founder-owned strategic communications and creative marketing agency serving Fortune 500 brands, celebrities, and non-profits across financial services, healthcare, technology, retail, and Web3 verticals from offices in New York, Los Angeles, and Philadelphia.

Ownership category

akta.pro rank

Product category

Marketing & Communications Services

NAICS

Public Relations Agencies (54182), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Media Relations & Press Office Services (BPAFADAF)

akta.pro secondary industries

Social Media & Community Management (BPAFAAAE), Brand Safety, Monitoring & Social Listening (MPAAAOAA)

Keywords

• Strategic communications
• Public relations
• Creative marketing
• Brand strategy
• Media relations

Headquarters

HQ city

Philadelphia

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Strategic Communications Services: Skai Blue Media generates revenue through providing comprehensive strategic communications, public relations, and creative marketing services to enterprise clients, Fortune 500 brands, celebrities, entrepreneurs, and non-profit organizations. Services are billed on a project or retainer basis, with engagements tailored to client needs including media relations, brand strategy, content creation, social media management, influencer engagement, event production, and Web3 communications.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Skai Blue Media is a full-service strategic communications and creative marketing agency that delivers public relations, brand strategy, content creation, social media management, influencer engagement, experiential event production, and Web3 communications. Services are delivered on a project or retainer basis to enterprise clients, Fortune 500 brands, celebrities, and non-profit organizations across entertainment, finance, fintech, retail, and emerging technology sectors. The agency operates from offices in New York, Los Angeles, and Philadelphia.

Product overview

Skai Blue Media is a full-service strategic communications and creative marketing agency offering an integrated suite of services. The agency's core offerings include Public Relations, Urgent Care Communications, Brand Strategy, Visual Branding, Content Creation and Digital Storytelling, Social Media Management, Influencer Engagement, Experiential Event Production, Speaking Engagements, Strategic Marketing, Talent Relations, Diversity/Equity/Belonging Communication Strategy, Web3 Communications, and Podcast Development & Production. These services work together as a unified 360-degree communications approach to heighten exposure and enrich clients' public relations stories across entertainment, finance, fintech, venture studios, direct-to-consumer, retail, non-profit, AI and Web3 sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Public Relations Strategic PR services focused on garnering media placement, managing client narratives, and building brand awareness through traditional and digital media channels for enterprise clients, brands, celebrities, and high-profile individuals.
• Urgent Care Communications Crisis communications services providing timely response to current events and last-minute media opportunities for clients needing rapid-response positioning.
• Brand Strategy Strategic brand development services that create clear marketing strategies revolving around company value propositions.
• Visual Branding (Name, Image, Likeness Consulting and Management) Visual brand identity services including photography, videography, and website design to create dynamic assets that speak to target audiences.
• Content Creation and Digital Storytelling Digital media content production including logistical planning, creative development, and content production to enhance PR and communications storytelling efforts.
• Social Media Management Social media strategy and content production services that help brands develop authentic, relevant, and engaging content to elevate messaging.
• Influencer Engagement Strategic partnership services that align clients with influencers who organically fit brand objectives to enhance brand profiles and recognition.
• Experiential Event Production Event conceptualization and production services that create engaging experiences to elevate brand awareness.
• Speaking Engagements Strategic placement services that pair clients with speaking opportunities to solidify their position as leading voices in their respective fields.
• Strategic Marketing Comprehensive marketing strategy development that informs initiatives across all products and services based on company value propositions.
• Talent Relations Talent booking and management services focusing on strategic outreach, booking and hosting opportunities that magnify client messages.
• Diversity, Equity, Belonging, & Mattering Communication Strategy DEI-focused communications strategy that shapes authentic, intentionally inclusive, and accessible messaging leveraging diverse team expertise.
• Web3 Communications Blockchain and cryptocurrency-focused communications services that onboard newcomers to Web3 with accessible language and educational approaches.
• Podcast Development & Production Full-service podcast production including experienced producers, editors, and audio engineers for launching new shows with strategic planning.

Named customers16 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• ActumcoreStrategic or Co-development Partner · 31 July 2025Rakia Reynolds, founder of Skai Blue Media, entered into a shared-platform partnership with Actum, a global strategic consultancy ranked among the top 10 independently owned firms worldwide. Under the partnership, Reynolds retains her full client portfolio, preserves the majority of her team, and maintains net profits while gaining access to Actum's global platform and offices in New York, Washington D.C., Los Angeles, Sacramento, London, and Paris. Reynolds takes on the role of Partner within the Actum network.
• BFF (Web3 Community Platform)minorGTM or Marketing PartnerSkai Blue Media partnered with BFF (an open-access Web3 community empowering women and non-binary people in crypto/Web3) to amplify their mission of Web3 inclusivity. The partnership involved collaboration on the Belonging and Mattering Council (BMC) and Web3 pledge initiative. Natasha Rothwell (Insecure actress) also joined this partnership to support BFF's mission.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• BerlinRosen: Mid-size New York-based strategic communications and PR agency with comparable full-service offerings, prominent celebrity and corporate client roster, and similar founder/leadership-driven culture.
• M Booth: Creative PR and brand communications agency known for consumer and entertainment work, with comparable integrated service model and Fortune 500 brand roster.
• 5W Public Relations: U.S.-headquartered, founder-led full-service PR agency of similar size and culture, competing head-to-head with Skai Blue Media for celebrity, consumer, and tech-brand mandates.
• Sunshine Sachs: Celebrity- and entertainment-focused PR firm with a high-profile individual client roster that closely mirrors Skai Blue Media's celebrity and high-profile personal-brand work.

Broad incumbents

• Edelman: The world's largest independent PR firm, offering strategic communications, brand marketing, and digital services to Fortune 500 brands across the same verticals as Skai Blue Media, but at vastly greater scale and global footprint.
• Weber Shandwick: Global PR and communications network (IPG) offering the same integrated corporate, consumer, and crisis communications services as Skai Blue Media, with a much larger global infrastructure.
• Golin: Global public relations agency (IPG) with a comparable integrated earned-media, content, influencer, and brand-strategy offering, frequently competing for the same Fortune 500 marketing budgets.
• FleishmanHillard: Large global PR and integrated marketing agency (Omnicom) providing strategic communications, public affairs, and brand storytelling — directly overlapping Skai Blue Media's core service lines at enterprise scale.

Emerging players

• Day One Agency: Boutique strategic communications and PR agency of similar size, also founder-led and targeting consumer, tech, and entertainment brands with integrated earned-media, social, and influencer services.
• Lionsgate PR (The Lions Group): Mid-size lifestyle and entertainment-focused PR agency, comparable in size and structure to Skai Blue Media, with overlapping celebrity, brand, and multicultural communications clientele.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/skaibluemedia
• YouTubeyoutube.com/channel/UC8Kv27ZSufmDqu0kSMLFHiA
• Facebookfacebook.com/skaibluemedia
• LinkedInlinkedin.com/company/skai-blue-media
• Instagraminstagram.com/skaibluemedia/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Skai Blue Media