unWired Broadband

What unWired Broadband does

unWired Broadband is a privately held California internet service provider (organized as unWired Broadband LLC) founded in 2003 by Peter Sorensen and headquartered in Fresno. The company delivers fixed wireless broadband — supplemented by a growing NextGen Fiber (FTTH) overlay — to residential and business customers in rural and underserved communities across 19+ counties spanning Central and Northern California, covering approximately 21,000 square miles through a network of more than 200 active towers. Speeds reach up to 1 Gbps on the NextGen network, with residential plans starting at $59.99/month including unlimited data and guaranteed speeds (75-100% of plan maximum). Business offerings include guaranteed-speed business internet with 24/7 monitoring of 7 KPIs every 2 minutes, static IP with Layer 2 Ethernet handoff, and a managed redundancy/failover product for SD-WAN and continuity use cases; the company also operates a carrier-neutral colocation data center in Fresno (20U half-rack and 40U full-rack options, NOVEC-1230 fire suppression, biometric access).

The company's go-to-market is hybrid: self-service online ordering at order.getunwired.com for residential customers, an inside sales team reachable at (844) 650-3278, commission-based door-to-door field sales representatives ($50-100 per residential install, $100-250 per business lead conversion), and dedicated enterprise sales for business and government accounts. Distribution channels include company blog content marketing, a $100/$50 gift card Refer-A-Friend program, Yelp/Google reviews, SEO targeting local rural queries, BBB accreditation, and event sponsorships (e.g., World Ag Expo). Revenue is generated through monthly recurring residential subscriptions, custom-priced business contracts, data center colocation, and referral program incentives.

Recent strategic activity (2024-2026) reflects aggressive geographic and product expansion: NextGen Fiber groundbreakings in Coalinga ($11M, 2024), Parlier (2024), Gustine (2025), and Wasco ($10M, 2025); fixed wireless launches in Isleton (with Tarana technology), Lost Hills (with The Wonderful Company and Kern County), and multiple Northern California cities; an affiliated expansion into Teller County, Colorado via Unwired Access; and the 2022 acquisition of Xobee Networks. The company has won Best Internet Service Provider and Best Customer Service in The Fresno Bee's Best of Central California for four consecutive years (2022-2025) and a 2025 Broadband Communities Magazine Gold award. Leadership includes Matthew Murphy (CEO), Peter Sorensen (Founder), Matt Firra (CFO), John Weigand (Chief Customer Officer), and Joe Choinski (VP, Head of Sales & Marketing), with no disclosed external institutional ownership.

Name

unWired Broadband

Legal name

unWired Broadband LLC

Website

https://www.getunwired.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

101–250 employees

Short description

unWired Broadband is a California-based fixed wireless and fiber-to-the-home internet service provider delivering high-speed broadband to residential and business customers across 21,000+ square miles of rural Central and Northern California via 200+ towers and multi-million-dollar NextGen Fiber buildouts.

Ownership category

akta.pro rank

Product category

Rural Broadband Internet Services

NAICS

Wired Telecommunications Carriers (517111), Wired and Wireless Telecommunications (except Satellite) (5171)

SIC

Telephone Communications (No Radiotelephone) (4813)

akta.pro primary industry

Residential/Broadband ISPs (Consumer Internet) (HDAIADAA)

akta.pro secondary industries

Rural & Universal Service Fixed Broadband Providers (HDAIABAJ), Fiber-to-the-Home (FTTH) Operators (HDAIACAB)

Keywords

• Rural broadband internet
• Fixed wireless services
• Fiber internet network
• Business connectivity solutions
• Data center colocation

Headquarters

HQ city

Fresno

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Technology or R&D, Personnel, Operations, Marketing or Sales

Revenue model

1. Residential Internet Service: Monthly subscription-based internet service for residential customers in rural California, offering unlimited data and guaranteed speeds at plans starting from $59.99
2. Business Internet Service: Business-grade internet connectivity with custom pricing based on speed requirements, reliability needs, and service level agreements. Includes redundancy solutions and static IP options
3. Data Center Colocation: Rack space rental (20U half rack and 40U full rack options) with power, cooling, security, and carrier-neutral connectivity in Fresno, CA facility
4. Referral Program: Customer referral program where existing customers earn $100 and referred friends receive $50 gift cards after installation

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

unWired Broadband delivers fixed wireless broadband internet and expanding fiber-to-the-home (NextGen Fiber) services to residential and business customers in rural and underserved communities across Central and Northern California. The company also offers business redundancy solutions, data center colocation, and SmartHome services across more than 21,000 square miles served by 200+ towers.

Product overview

unWired Broadband is a regional internet service provider offering a suite of connectivity solutions centered on fixed wireless technology with expanding fiber-to-the-home (NextGen Fiber) capabilities. The core product portfolio consists of Fixed Wireless Internet and NextGen Fiber for both residential and business customers, supplemented by Business Redundancy services for failover connectivity and a Data Center for colocation. The company serves rural and underserved communities across 21,000+ square miles in Central and Northern California through over 200 towers. Recent expansions include SmartHome services and fiber network deployments in communities like Coalinga, Gustine, and Wasco.

Differentiator

Problem solved

Functional benefit

Brands

• NextGen Fiber: Fiber optic internet service network offered by unWired Broadband, currently being deployed in communities including Coalinga, Parlier, Gustine, and Wasco.

Products and services

• Fixed Wireless Internet Primary fixed wireless broadband internet service delivering high-speed connectivity (up to 1000 Mbps via NextGen network) with unlimited data, guaranteed speeds, and 99.99% average uptime to rural and underserved areas in Central and Northern California.
• NextGen Fiber Fiber-to-the-home (FTTH) network infrastructure delivering ultra-fast broadband connectivity. Multi-million dollar deployments in California communities including Coalinga, Gustine, Wasco, and Parlier.
• Business Internet Business-grade fixed wireless internet service featuring guaranteed speeds (75-100% of plan speeds), unlimited data, static IP with Layer 2 ethernet handoff, low latency for VoIP and remote connections, and 24/7 connection monitoring.
• Residential Internet Fixed wireless internet service designed for rural areas underserved by cable providers. Plans starting at $59.99 with unlimited data, guaranteed speeds, low latency for gaming, and business-class reliability for remote work and streaming.

Quantifiable outcome

• 99.99% average network uptime for business customers
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• The Wonderful CompanycoreStrategic or Co-development Partner · 17 March 2026unWired Broadband partnered with The Wonderful Company for the Lost Hills, CA high-speed internet expansion project. The partnership involved deploying a telecommunications tower with fixed wireless technology offering speeds up to 1 Gig, expanding connectivity for underserved agricultural communities.
• Kern County Board of SupervisorscoreStrategic or Co-development Partner · 17 March 2026Collaboration with Kern County Board of Supervisors to deploy telecommunications infrastructure in Lost Hills, CA. The project aimed to bridge the digital divide in Kern County's underserved communities.
• TaranacoreTechnology or Integration · 4 December 2024unWired Broadband deployed state-of-the-art fixed wireless technology from Tarana for the new tower in Isleton, CA. Tarana's wireless technology enables high-speed internet delivery in challenging rural environments.

Scale indicators6 records

Recent moves24 records

Expansion highlights7 records

Direct peers

• Rise Broadband: Largest fixed wireless ISP in the U.S., serving rural and suburban markets across 16 states with similar business/residential broadband offerings — closely comparable business model and customer segments.
• Nextlink Internet: Texas-based rural-focused fixed wireless and fiber broadband provider serving residential and business customers in underserved communities — directly comparable rural broadband thesis and hybrid wireless/fiber model.
• Etheric Networks: Fixed wireless internet provider serving the San Francisco Bay Area and parts of Central California with business and residential broadband — directly comparable technology, customer base, and rural/underserved focus as unWired.

Regional players

• Sonic: California-based fiber and fixed wireless ISP serving primarily the San Francisco Bay Area — comparable technology stack and California regional focus, though concentrated in urban vs. unWired's rural base.

Broad incumbents

• AT&T: National incumbent telecommunications carrier with fixed wireless (AT&T Internet Air) and fiber offerings across California — a broad incumbent competing in both rural and adjacent urban markets.
• Frontier Communications: National wireline/fiber ISP with significant rural and small-market California presence pursuing aggressive fiber expansion — competes in overlapping rural California geographies and offers comparable broadband products at larger scale.
• Consolidated Communications: Regional fiber and broadband provider with rural/small-market footprint across multiple states — comparable rural broadband customer profile and ongoing fiber buildout strategy.

Emerging players

• Viasat: Satellite broadband provider serving rural U.S. households — an alternative connectivity option competing for the same underserved rural customer segment as unWired's fixed wireless service.
• Starlink (SpaceX): LEO satellite broadband service from SpaceX targeting rural and underserved customers globally — directly competes for unWired's residential rural customer base with improving speeds and falling terminal prices.
• Hughes Network Systems: Satellite broadband provider (EchoStar subsidiary) serving rural residential and small business customers — competing for the same underserved rural market segment that unWired targets with fixed wireless.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/unwiredbroadband
• LinkedInlinkedin.com/company/unwired-broadband
• Xx.com/GoUnwired

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about unWired Broadband