Raffles Hotels & Resorts
Raffles Hotels & Resorts is a 1887-founded Singapore luxury hotel brand, owned by Accor S.A., operating 25+ heritage, urban, and resort properties across five continents for ultra-high-net-worth travelers, with signature butler service, branded residences, and a new luxury lifestyle retail line.
- Company typePublic
- Founded1887
- HeadquartersParis, France
- Headcount5,001–10,000
- GTM typeB2C
- OfferingServices
What Raffles Hotels & Resorts does
Raffles Hotels & Resorts is a Singapore-founded luxury hotel brand established in 1887 and wholly owned by Accor S.A. (Euronext Paris: AC) since 2016, operating 25+ properties across Asia Pacific, Europe, the Middle East, the Indian Ocean, and North America. Its core product is luxury hotel accommodation delivered through a portfolio of heritage, urban, and resort properties, unified by a signature Raffles Butler Service, gastronomy offerings (including Michelin-starred restaurants), and partnerships such as Guerlain Spa. The brand is operated on Accor's centralized reservation and loyalty platform (ALL — Accor Live Limitless, covering 5,100+ hotels) rather than on a proprietary technology stack, with no public-facing API or developer platform.
Raffles' revenue is generated through multiple streams: hotel accommodations (transactional, dynamic pricing), food and beverage, spa and wellness, gift cards, and — more recently — branded residences (Bali, Mexico, Tokyo) and a direct-to-consumer luxury fashion and home goods line called 'The Butler Did It Collection,' sold through Printemps in New York and Paris and via an e-retail platform launching in 2026. The primary customer segments are ultra-high-net-worth individuals and luxury lifestyle consumers, with corporate and event clients as a secondary segment. Distribution is primarily direct digital booking on raffles.com and the Accor platform, supplemented by travel advisors through Accor TravelPros, with emerging physical retail distribution through the Printemps partnership.
Operationally, Raffles runs an asset-light hospitality model typical of luxury brand operators: most properties are managed or franchised rather than owned, with real estate development risk on new builds and residences borne by third-party partners such as Kajima Development (Bali), ONE Development Group (Mexico), and Accor's broader branded-residence program. Leadership is consolidated under CEO Omer Acar, who also heads sister brand Fairmont within Accor's Luxury & Lifestyle division, reflecting a shared services and cross-brand operating model under the Accor parent.
Raffles Hotels & Resorts firmographics
Firmographics- Name
- Raffles Hotels & Resorts
- Legal name
- Accor S.A.
- Website
- https://raffles.com
- Company type
- Public
- Founded year
- 1887
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Raffles Hotels & Resorts is a 1887-founded Singapore luxury hotel brand, owned by Accor S.A., operating 25+ heritage, urban, and resort properties across five continents for ultra-high-net-worth travelers, with signature butler service, branded residences, and a new luxury lifestyle retail line.
- Ownership category
- akta.pro rank
Raffles Hotels & Resorts industry classification
Industry- Product category
- Luxury Hotels & Resorts
- NAICS
- Hotels (except Casino Hotels) and Motels (72111)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Luxury Boutique & Lifestyle Resorts (THAGACAO)
- akta.pro secondary industries
- Beachfront & Island Luxury Resorts (THAGACAA), Resort Convention Hotels (THAGALAC)
Keywords
Where Raffles Hotels & Resorts is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices15 records
Markets served
Raffles Hotels & Resorts business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D
Revenue model
- Hotel Accommodations: Revenue from room bookings across all Raffles properties globally, including suites with butler service, luxury rooms, and villas at resort properties.
- Food and Beverage: Revenue from restaurants, bars, cafes, and dining experiences across properties, including Michelin-starred dining at Raffles London at The OWO with Chef Mauro Colagreco.
- Spa and Wellness Services: Revenue from spa treatments, wellness experiences, fitness facilities, and pool access at Raffles properties.
- Retail and Merchandise: Revenue from 'The Butler Did It Collection' luxury fashion and home goods line, available at Printemps and via e-commerce platform.
- Branded Residences: Revenue from branded residential properties including Raffles Residences Bali, Raffles Estera East Cape Resort & Residences Mexico, and Raffles Tokyo (opening 2028).
- Gift Cards: Digital and physical gift cards available for purchase on raffles.com, allowing recipients to experience Raffles properties worldwide.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Luxury hotel accommodations with butler service |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Raffles Hotels & Resorts product offering
Product offeringCore offering
Raffles Hotels & Resorts operates a global portfolio of luxury hotels and resorts under Accor, providing upscale accommodations with signature butler service, fine dining, spa and wellness, branded residences, and event venues across more than 25 properties in Asia Pacific, Europe, the Middle East, the Indian Ocean, and North America. The brand has expanded beyond traditional hotel stays into branded residential real estate (Raffles Residences) and a luxury fashion and home goods retail line (The Butler Did It Collection).
Product overview
Raffles Hotels & Resorts is a luxury hotel brand under Accor comprising a global portfolio of 25+ properties across Asia Pacific, Europe, Middle East, Indian Ocean, and North America. The brand operates as a unified collection of heritage properties, contemporary urban addresses, and secluded resorts, unified by signature Raffles Butler service, culinary excellence, and wellness offerings. The core product is hotel accommodations supplemented by branded residences, spa and wellness experiences (including Guerlain Spa partnerships), gastronomy destinations featuring Michelin-starred and celebrity chef restaurants, event and wedding venues, and loyalty program integration with Accor's ALL platform. Recent diversification includes The Butler Did It Collection, a luxury fashion and home goods line, and Raffles Residences branded residential developments. Properties span key markets including Singapore (the brand's birthplace since 1887), London, Paris, Dubai, Boston, Bali, and upcoming locations in Tokyo (2028), Bali Residences (2026), and Mexico's Los Cabos (2029).
Differentiator
Problem solved
Functional benefit
Brands
- The Butler Did It Collection: A luxury lifestyle product line featuring fashion items and home goods developed in collaboration with premium brands Globe-Trotter, Frette, and Christofle.
- Raf's with Raffles
Products and services
- Luxury Hotel Accommodations Suite and room accommodations with signature Raffles Butler Service across a global portfolio of historic heritage properties, urban addresses, and resort destinations in Asia Pacific, Europe, the Middle East, the Indian Ocean, and North America. Includes luxury rooms, suites, and villas at resort properties such as Raffles Singapore, Raffles London at The OWO, Le Royal Monceau - Raffles Paris, Raffles Boston, Raffles Dubai, and Raffles Bali.
- Raffles Residences Branded ultra-luxury residential properties developed in partnership with real estate developers, offering Raffles-managed luxury homes. Includes Raffles Residences Bali (28 homes launching Q2 2026) and Raffles Estera East Cape Resort & Residences in Mexico's Los Cabos (46 residences, opening 2029), with three to five-bedroom homes starting from 502 sqm.
- Raffles Spa & Wellness Wellbeing sanctuaries featuring tailor-made treatments, state-of-the-art fitness facilities, and partnerships with expert practitioners and world-class wellness brands such as Guerlain. Offered across select properties including the Guerlain Spa at Raffles Boston (with 20m indoor pool) and Raffles London at The OWO.
- Raffles Gastronomy Culinary experiences including Michelin-starred restaurants, chef's tables, signature bars, and destination dining. Includes restaurants by renowned chefs such as Mauro Colagreco at Raffles London at The OWO and Amaru at Raffles Boston by Chef George Mendes, as well as the Long Bar and Raffles Patisserie at Raffles Dubai.
- Raffles Celebrations & Events Wedding venues, ballroom facilities, meeting spaces, and event planning services for celebrations, corporate events, and conferences. Includes bespoke wedding packages, dedicated event specialists, and venues such as the Raffles Ballroom (with panoramic views at Raffles Boston) and the Swarovski crystal-adorned Raffles Ballroom at Raffles Dubai.
- The Butler Did It Collection Luxury fashion and lifestyle product line featuring ready-to-wear, accessories, home goods, pajamas, and cashmere knitwear. Developed in collaboration with heritage brands Globe-Trotter (luggage), Christofle (silversmith/tableware), and Frette (linens), and styled by Jessica Diehl. Available exclusively at Printemps in New York and Paris, and via the dedicated e-retail platform launching fall 2026.
- Raffles Gift Cards Digital and physical gift cards available for purchase on raffles.com, providing recipients with access to Raffles experiences worldwide, redeemable for stays, dining, and spa treatments across participating properties.
- Raf's with Raffles Culinary Residencies Exclusive limited-time dining residencies timed to fashion weeks in Paris, Boston, and London, featuring bespoke menus developed with host hotel culinary teams. Curated in partnership with Raf's Restaurant (Jennifer and Nicole Vitagliano), with a four-hands collaboration with Michelin three-star Chef Mauro Colagreco at Raffles London at The OWO.
Companies that use Raffles Hotels & Resorts
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Raffles Hotels & Resorts technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Raffles Hotels & Resorts partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered flagship and core.
- Globe-TrotterflagshipHeritage luggage brand collaborated with Raffles on 'The Butler Did It Collection,' featuring travel-inspired luxury fashion and accessories in a limited-edition line.
- FretteflagshipLuxury linen and home goods brand partnered with Raffles on the lifestyle collection, contributing premium bedding and home textiles to the line.
- ChristofleflagshipPrestigious French silversmith collaborated with Raffles on the lifestyle collection, providing heritage-inspired tableware and home accessories.
- Jessica Diehl (Stylist)coreStyled the 'The Butler Did It Collection,' bringing editorial expertise to the luxury fashion and home goods line.
- Kajima DevelopmentcoreJapanese development company partnered with Accor to launch Raffles Residences Bali, an exclusive development of 28 ultra-luxury homes on a 5.3-hectare private estate.
- PT Jimbaran GreenhillcoreLocal development partner for Raffles Residences Bali, contributing local expertise and development capabilities.
- PT Jimbaran HijaucoreLocal development partner involved in the Raffles Residences Bali project on Jimbaran estate.
- ONE Development GroupcoreDevelopment partner for Raffles Estera East Cape Resort & Residences in Mexico's Los Cabos region, featuring 80 rooms and 46 branded residences.
- Olson KundigcoreAward-winning design firm serving as architect for Raffles Estera East Cape Resort & Residences in Mexico.
- Accor S.A.flagshipRaffles Hotels & Resorts is a luxury brand owned and operated by Accor S.A., a French hospitality group with over 5,100 hotels globally.
- Mauro ColagrecoflagshipMichelin three-star chef hosting a four-hands collaboration at Raffles London at The OWO during London Fashion Week 2026.
- Stonehill TaylorcoreAward-winning hospitality design firm created all rooms, suites, and most public spaces at Raffles Boston, infusing elegant residential atmosphere inspired by Boston's Emerald Necklace.
- GuerlaincoreLuxury French beauty brand operating the Guerlain Spa at Raffles Boston and Raffles London at The OWO.
- PrintempscoreFrench luxury department store serving as exclusive retail partner for 'The Butler Did It Collection' at New York and Paris locations.
Scale indicators5 records
Recent moves10 records
Expansion highlights7 records
Raffles Hotels & Resorts competitors and assessment
Company assessmentBroad incumbents
- Park Hyatt: Hyatt's luxury flagship tier with a smaller, design-focused footprint of urban and resort hotels in iconic locations, overlapping Raffles' positioning in the upper tier of luxury hospitality.
- St. Regis Hotels & Resorts: Marriott's luxury heritage brand with iconic butler service (a direct service-level competitor to Raffles Butler Service), global city and resort footprint, and branded residences — part of a broader luxury portfolio under Marriott.
- The Ritz-Carlton: Operates as Marriott's flagship luxury tier with a globally larger portfolio (100+ hotels), branded residences, and signature club-level service. Comparable luxury positioning though substantially larger and more distributed than Raffles.
Direct peers
- Belmond: LVMH-owned luxury hotel brand with heritage properties (e.g., Venice Simplon-Orient-Express, Copacabana Palace) and a comparable emphasis on storied destinations, intimate scale, and lifestyle-driven hospitality.
- Aman Resorts: Ultra-luxury boutique resort brand with an even more intimate property scale, emphasizing serene destinations, branded residences (Aman Residences), and aspirational lifestyle positioning similar to Raffles'.
- Rosewood Hotels & Resorts: Competes head-to-head in heritage luxury urban hotels and resorts, with a strong residential brand extension (Rosewood Residences) and a design-forward identity that overlaps Raffles' lifestyle-led positioning.
- Four Seasons Hotels and Resorts: Direct luxury competitor with a comparable mix of heritage city hotels and resort properties, signature personalized service (including a dedicated concierge/butler culture), and a strong branded residences program.
- Bulgari Hotels & Resorts: Luxury hotel brand rooted in a heritage fashion/lifestyle house (Bulgari/LVMH), combining branded residences, dining, and spa. Highly comparable to Raffles given its overlapping brand-extension strategy into lifestyle and residences.
- Mandarin Oriental Hotel Group: Operates a similarly small global portfolio of ultra-luxury hotels in iconic city and resort locations, with comparable butler-style service, Michelin dining, and spa-led wellness positioning targeting UHNWI guests.
- The Peninsula Hotels: Heritage luxury hotel group with flagship city properties, ultra-luxury service standards, and a long-standing reputation among HNW travelers — a directly comparable competitor in Raffles' core gateway markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Raffles Hotels & Resorts social profiles
Digital presenceRaffles Hotels & Resorts financial estimates
Financial estimateRevenue estimate
Valuation estimate
Raffles Hotels & Resorts leadership team
Management profileNumber of profiles
Profiles1 record
Raffles Hotels & Resorts subsidiaries and ownership
Company hierarchySubsidiaries24 records
Raffles Hotels & Resorts funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Raffles Hotels & Resorts M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Raffles Hotels & Resorts
What does Raffles Hotels & Resorts do?
Raffles Hotels & Resorts operates a global portfolio of luxury hotels and resorts under Accor, providing upscale accommodations with signature butler service, fine dining, spa and wellness, branded residences, and event venues across more than 25 properties in Asia Pacific, Europe, the Middle East, the Indian Ocean, and North America. The brand has expanded beyond traditional hotel stays into branded residential real estate (Raffles Residences) and a luxury fashion and home goods retail line (The Butler Did It Collection).
Is Raffles Hotels & Resorts a public or private company?
Raffles Hotels & Resorts is a public company. It is classified as corporate owned and is currently operating.
When was Raffles Hotels & Resorts founded?
Raffles Hotels & Resorts was founded in 1887. It employs 5,001 to 10,000 people.
Where is Raffles Hotels & Resorts based?
Raffles Hotels & Resorts is headquartered in Paris, France, in the Europe region.
How does Raffles Hotels & Resorts make money?
Six revenue lines are on record. Hotel Accommodations are the primary driver. The others are food and Beverage, spa and Wellness Services, retail and Merchandise, branded Residences and gift Cards.
Who are Raffles Hotels & Resorts's main competitors?
Broad incumbents on record are Park Hyatt, St. Regis Hotels & Resorts and The Ritz-Carlton. Direct peers are Belmond, Aman Resorts, Rosewood Hotels & Resorts, Four Seasons Hotels and Resorts, Bulgari Hotels & Resorts, Mandarin Oriental Hotel Group and The Peninsula Hotels.
Does Raffles Hotels & Resorts have an API?
No public API is recorded for Raffles Hotels & Resorts.
What industry is Raffles Hotels & Resorts in?
Raffles Hotels & Resorts's product category is Luxury Hotels & Resorts. Its primary akta.pro industry code is THAGACAO, Luxury Boutique & Lifestyle Resorts, with a secondary code of THAGACAA, Beachfront & Island Luxury Resorts. Its NAICS code is 72111 and its SIC code is 7000.