YogaTribes

What YogaTribes does

YogaTribes Inc. is a Montreal-based, privately held Canadian corporation that operates a two-sided online marketplace connecting independent yoga teachers and studios with students seeking classes, workshops, teacher trainings, and events. Founded by Sophie Lymburner (firmographics cite 2014; company history cites 2017) and headquartered at 705 Saint-Catherine St W, Montréal, the platform supports discovery by city, style, level, and type across 100+ yoga modalities, with global teacher listings spanning Canada, the United States, Tunisia, Mexico, Greece, Portugal, the Dominican Republic, Colombia, and India. The core technology stack combines a booking and payment platform with integrated live streaming (YogaTribes LIVE, supporting up to 40 participants) and a Magic Link feature that monetizes class links distributed across external channels such as Zoom, YouTube, and Vimeo. Additional features include a Yoga Style Recommender quiz, teacher/studio profiles with newsfeeds, saved payment methods via PayPal, and face recognition for profile photo verification.

The company operates a freemium model for teachers and studios (no upfront cost, no monthly fee) and earns a 20% transaction commission on completed bookings — a rate the company describes as the lowest in the market, inclusive of credit card processing and streaming fees. Secondary revenue comes from Yoga Monde, a travel division launched around 2024 that sells all-inclusive international yoga retreat packages (e.g., $4,648 CAD per person for Tunisia, $2,695-$2,895 CAD per person for Riviera Maya), and from Corporate Yoga services targeting employee wellness. The business has raised only one disclosed funding round of approximately $385,244 in October 2015 and operates with a lean team of 11-50 employees, suggesting a bootstrapped or self-funded operating model with low capital intensity but also limited scale signals.

Name

YogaTribes

Legal name

YogaTribes Inc.

Website

https://yogatribes.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

YogaTribes is a Montreal-based online marketplace where independent yoga teachers and studios publish class schedules and accept bookings, taking a 20% commission on transactions. It also sells international yoga retreats via Yoga Monde and corporate wellness programs.

Ownership category

akta.pro rank

Product category

Yoga Class Marketplace

NAICS

Fitness and Recreational Sports Centers (71394), Software Publishers (5132), Broadcasting and Content Providers (516)

SIC

Services-Prepackaged Software (7372), Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Meditation Apps, Digital Courses & Online Communities (HSADAJAH)

akta.pro secondary industries

General Yoga Instruction (Hatha/Vinyasa/Flow) (HSADACAA), Yoga & Meditation Experiences (Studio Classes, Guided Meditation, Mindfulness) (THAJAHAA), Guided Meditation Instruction (1:1 & Group) (HSADAJAA), Yoga, Pilates & Mind-Body Movement Education (EDAAAHAC)

Keywords

• Yoga class marketplace
• Online booking platform
• Yoga retreat packages
• Live yoga streaming
• Wellness marketplace

Headquarters

HQ city

Montréal

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Transaction Commission (Teacher/Seller Side): YogaTribes acts as payment collection agent for third-party yoga teachers and studios. Teachers set their own class prices, and YogaTribes takes a 20% commission on all completed transactions. This commission includes credit card processing fees and streaming fees. Teachers must maintain a minimum balance of $10 to request payout, which is processed via PayPal within 48-72 hours of request approval.
2. Retreat Package Sales (Yoga Monde): YogaTribes operates a travel division (Yoga Monde) that organizes and sells all-inclusive yoga retreat packages internationally. Revenue comes from selling complete travel packages including flights, accommodation, meals, daily yoga sessions, and cultural activities. Examples: Tunisia retreat at $4,648/person (double occupancy), Riviera Maya at $2,695-$2,895/person.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels7 records

Core offering

YogaTribes operates a two-sided online marketplace that enables independent yoga teachers and studios to publish class schedules, accept bookings and payments, and stream live online classes, while allowing individual students to discover, book, and pay for yoga classes (in-person and online) by city, style, level, and type. The platform takes a 20% commission on each completed transaction and supplements the marketplace with all-inclusive international retreat packages (Yoga Monde) and a corporate wellness offering (Corporate Yoga).

Product overview

YogaTribes is a technology platform for discovering and booking yoga classes, connecting students with independent yoga teachers and studios. The platform operates as a two-sided marketplace featuring the core YogaTribes Platform for class discovery and booking, supplemented by integrated streaming capabilities (YogaTribes LIVE) for online classes and the Magic Link feature for monetized class sharing. The company also operates YogaTribes Retreats (branded as 'Yoga Monde') offering international yoga travel packages including Tunisia and Riviera Maya destinations. Additional offerings include Corporate Yoga services, a Yoga Style Recommender quiz tool, and specialized teacher and studio management features. Teachers provide various yoga styles including Hatha, Vinyasa, Kundalini, meditation, breathwork, and specialized offerings like Acro Yoga, with the platform supporting over 130 yoga styles.

Differentiator

Problem solved

Functional benefit

Brands

• Yoga Monde: Travel division dedicated to yoga retreats offering all-inclusive experiences including Tunisia, Riviera Maya, Thailand, Spain, Italy, and France destinations
• Corporate Yoga
• YogaTribes LIVE
• MonYoga Studio

Products and services

• YogaTribes Platform Two-sided online marketplace enabling students to search and book yoga classes (in-person and online) by city, style, level, and type, while letting independent teachers and studios publish class schedules, manage bookings, and accept payments. Free to join; YogaTribes earns a 20% commission per completed transaction.
• YogaTribes LIVE Built-in live streaming solution letting yoga teachers broadcast live online classes directly through YogaTribes without third-party video tools. Supports up to 40 simultaneous participants with no password or time limit and is included at no extra cost beyond the standard commission.
• Yoga Monde (Yoga Retreats Division) Travel division of YogaTribes selling all-inclusive international yoga retreats that bundle flights, accommodation, meals, daily yoga practice, cultural excursions, and community activities. Destinations include Tunisia, Riviera Maya (Mexico), Thailand, Spain, Italy, and France.
• Tunisia Retreat Package (Mer et Désert) 10-day all-inclusive yoga retreat (October 7-17, 2026) priced at $4,648 CAD per person in double occupancy ($681 single supplement). Includes round-trip flights (Montreal–Tunis), 5-star and desert-camp accommodation, all meals except last-day dinner, 2 hours of daily yoga, thalassotherapy/hammam, cultural excursions, and airport transfers.
• Riviera Maya Retreat Package 7-night all-inclusive spa and yoga retreat in Akumal, Mexico (April 2-9, 2027). Priced at $2,695 CAD per person in double occupancy (rising to $2,895 CAD after February 22, 2027). Includes accommodation, daily yoga, and spa treatments, organized with Terre et Monde travel agency.
• Corporate Yoga B2B offering that brings yoga and mindfulness sessions to workplaces, sold directly to companies through the corporateyoga.yogatribes.com subdomain.

Quantifiable outcome

• Lowest commission rate on the market (20%)
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability2 records

Feature4 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Décathlon CommunityminorGTM or Marketing Partner · 1 January 2020Partnership with Décathlon Community (sports retailer) announced in 2020. Nature/outdoor yoga activities promoted through Décathlon's community network.
• TunisaircoreGTM or Marketing PartnerNational airline of Tunisia partnering with YogaTribes for the Tunisia yoga retreat program (Yoga Monde - Mer et Désert). Provides round-trip flights from Montreal to Tunis as part of the all-inclusive retreat package. Flight includes one checked bag, one carry-on, and a yoga mat.
• Terre et Monde (Travel Agency)coreChannel Partner/ Reseller/ DistributorQuebec-based travel agency (Terre et Monde) collaborates with YogaTribes on yoga retreat packages, particularly the Riviera Maya retreat. The agency handles travel arrangements while YogaTribes provides the yoga programming. Licensed travel agency.
• Office du Tourisme TunisienminorGTM or Marketing PartnerOfficial Tunisian tourism body (Tunisia - Source d'inspiration) is listed as a partner for the Tunisia yoga retreat program, helping promote the destination and travel experiences.
• Orchestre symphonique de Montréal (OSM)coreStrategic or Co-development PartnerMajor partnership with OSM for immersive yoga events combining live orchestral music with yoga practice. Events held at multiple venues including Centre Eaton, Place des Arts, and Espace OSM. Great Meditation events feature live music accompaniment (Luminescent). Long-running collaboration since at least 2018.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Mindbody: The dominant SaaS scheduling, payments, and marketplace platform for fitness and wellness studios globally, including yoga. Backed by Vista Equity, it offers studio management software that directly overlaps YogaTribes' studio-management features at far greater scale.
• ClassPass: Subscription-based fitness and wellness class marketplace that lets consumers book yoga, Pilates, and meditation classes at studios worldwide. Directly comparable discovery-and-booking motion for the same yoga-student buyer YogaTribes serves.
• Eventbrite: Large-scale ticketing and events marketplace that hosts many yoga workshops, teacher trainings, and retreats. Adjacent competitor for YogaTribes' event-listing and paid-retreat ticketing workflows.

Direct peers

• Glo: Online yoga, Pilates, and meditation platform with high-quality video classes from知名 teachers, offering both live and on-demand content. Direct competitor to YogaTribes' online yoga marketplace with mobile-native streaming, similar to YogaTribes LIVE.
• Alo Moves: Premium online yoga, fitness, and mindfulness video platform from Alo Yoga. Competes with YogaTribes for online yoga students with a content-library model plus celebrity teachers; larger brand and capital base.
• BookRetreats: Online marketplace specifically for booking yoga retreats, wellness retreats, and teacher trainings globally. Closest direct comparator to YogaTribes' Yoga Monde retreat division, offering similar all-inclusive retreat packages across multiple countries.
• Wanderlust: Yoga-focused events and retreat company organizing festivals, 108-monkey events, and destination retreats worldwide. Comparable to YogaTribes' Yoga Monde retreats and large public yoga events (e.g., OSM immersive yoga).
• Asana Rebel: Mobile-first yoga and fitness app combining HIIT with yoga flows. Competes for the same digital yoga consumer with native mobile streaming, the surface where YogaTribes is structurally weakest.

Emerging players

• Down Dog: Procedurally generated yoga, HIIT, and meditation app that competes for online yoga practitioners. Different in being app-first and algorithmic, but overlaps YogaTribes on the online-class delivery use case.

Others

• Acuity Scheduling (Square): Self-service scheduling and booking SaaS widely used by independent yoga teachers for class scheduling and payments. Competes with YogaTribes on the teacher-side scheduling tooling rather than marketplace discovery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/yogatribes
• YouTubeyoutube.com/c/YogaTribesMontr%C3%A9al
• Facebookfacebook.com/222385435516
• Instagraminstagram.com/yogatribes
• LinkedInlinkedin.com/company/yogatribes

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about YogaTribes