What RAB2B does

RAB2B (legally Rabinovici & Associates) is a privately held B2B marketing agency headquartered in Hollywood, Florida, founded in 1994 and led by second-generation CEO Boris Rabinovici. The firm provides integrated marketing services to enterprise technology and healthcare brands, with core offerings spanning strategy, brand, content marketing, demand and lead generation, digital design and web development, MarTech, data analytics, and AI services. Its enterprise client roster includes Microsoft, HP, Cisco, Boston Scientific, Baxter, Zebra Technologies, DFIN, Choice Hotels, Lumen, and LTIMindtree, with anchor relationships exceeding a decade (Zebra) and multi-year multi-workstream engagements (DFIN). A dedicated healthcare subsidiary, RAB2H, formalizes a regulated-industry marketing practice.

RAB2B's operating model combines 111+ in-house staff with a proprietary AI infrastructure built on ChatGPT Business and Custom GPTs, including AI Brand Compliance Checks (82% faster compliance), AI-assisted RFP response generation (75% faster), and a GenAI Governance framework layered on SOC2 standards. The agency is a HubSpot Solutions Partner with certifications across Marketing, Sales, Content, and Data Hubs, offering implementation services spanning CMS migration, CRM migration, marketing automation, ABM, AI optimization, and Generative Engine Optimization (GEO). Its broader technology stack integrates Salesforce, Marketo, Eloqua, Pardot, 6sense, Demandbase, Matomo, Acquia, and VWO to support complex enterprise MarTech environments.

RAB2B monetizes through custom professional-services engagements — project-based work, retainer arrangements, and ongoing partnerships — with annual billing cadences and a consultation-based sales motion. GTM is sales-led and enterprise-focused, supported by direct field sales, ABM programs, and structured HubSpot implementation engagement paths (Transform, Orchestrate, Optimize). The firm reports a 41% overall efficiency gain attributed to AI workflows — equivalent to 30 incremental hires at zero payroll cost — and was featured by OpenAI for Business for company-wide AI implementation. RAB2B operates with a distributed senior team across the U.S., Mexico, Argentina, and Poland, and holds MBE certification alongside rankings in the B2B Marketing U.S. Agencies Benchmarking Report.

Name

RAB2B

Legal name

Rabinovici & Associates

Website

https://rab2b.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

101–250 employees

Short description

RAB2B is a privately held B2B marketing agency serving enterprise technology and healthcare brands with integrated strategy, brand, content, MarTech, and AI-powered marketing services delivered through custom professional-services engagements.

Ownership category

akta.pro rank

Product category

B2B Marketing Agency Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

B2B/ABM Creative Agencies (MPAAAAAI)

akta.pro secondary industries

Technology & B2B PR (MPAAADAC), Technology & B2B PR (BPAFADAI)

Keywords

• B2B marketing services
• HubSpot implementation services
• Demand generation agency
• Account-based marketing
• Marketing technology consulting

Headquarters

HQ city

Hollywood

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Marketing Agency Services: Professional services revenue model providing integrated B2B marketing services including strategy, brand, demand generation, content marketing, MarTech, web development, data analytics, and AI services. Services are delivered through project-based engagements, retainer arrangements, and ongoing client partnerships.
2. HubSpot Implementation Services: HubSpot platform implementation and consulting services including CMS migration, CRM migration, CMS development, marketing automation, account-based marketing, and generative engine optimization. Delivered through engagement-based pricing with consulting engagements.
3. AI Transformation Services: AI strategy and implementation services including transformation roadmaps, AI-powered creative production, human-led content development, and HubSpot AI optimizations for B2B brands.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels10 records

Core offering

RAB2B is a full-service B2B marketing agency serving technology and healthcare brands. It delivers integrated marketing services across strategy, brand, demand generation, content marketing, creative, digital design and web development, data and analytics, MarTech, and AI. The agency also provides dedicated HubSpot implementation services including CMS and CRM migration, CMS development, marketing automation, account-based marketing, and generative engine optimization. All work is delivered by 111+ in-house staff using proprietary Custom GPT systems and AI-powered workflows.

Product overview

RAB2B is a B2B marketing agency for technology and healthcare brands offering a comprehensive suite of services. The core offerings include Strategy, Brand, Data & Analytics, Creative, Content Marketing, Digital Design & Web Development, Demand & Lead Generation, MarTech, and AI services. HubSpot Implementation Services represent a key practice area providing CMS Migration, CRM Migration, CMS Development, Marketing Automation, Account-Based Marketing, AI for Marketing, and Generative Engine Optimization (GEO). The agency has built proprietary AI systems including Custom GPT shared workflows, AI Governance Framework, and a custom GPT-powered knowledge base, all deployed company-wide for internal operations and client work. Services are delivered across two blog channels: 'Thinking Out Loud' for B2B marketing insights and 'Into the Deep AI' for AI thought leadership.

Differentiator

Problem solved

Functional benefit

Brands

• RAB2H: Healthcare marketing solutions brand focused on human-centric marketing for healthcare organizations.

Products and services

• Strategy Services B2B marketing strategy development including customer-first messaging narratives, communication asset creation, and messaging frameworks for technology and healthcare brands.
• Brand Services Brand identity, positioning refresh, messaging frameworks, visual assets, and brand guidelines for transforming organizational brand presence for B2B brands.
• Data & Analytics Services Data-driven marketing campaigns with GDPR-compliant analytics implementation using Matomo and GA4, and channel optimization for B2B clients.
• Creative Services Creative direction, virtual events, visual content creation, and brand design systems for scalable creative production for B2B clients.
• Content Marketing Immersive storytelling, interactive content experiences, copy creation, and content strategy for complex B2B products and technical subject matter.
• Digital Design & Web Development Website design, interactive microsites, 3D rendering, and digital experiences including e-commerce and product visualization for B2B brands.
• Demand & Lead Generation Account-based targeting, multi-channel campaigns, content syndication, programmatic advertising, and demand generation programs for B2B brands.
• MarTech Services Marketing technology architecture, CRM implementation, marketing automation, personalization, ABM platforms, RevOps solutions, and MarTech audits for B2B organizations.
• AI Services AI strategy, implementation, generative engine optimization, AI-powered creative production, and AI transformation roadmaps for B2B brands.
• HubSpot CMS Migration Migration services moving websites from WordPress, Drupal, or legacy CMS to HubSpot Content Hub, enabling marketing teams to manage pages without developer support.
• HubSpot CRM Migration CRM consolidation and migration services to HubSpot, consolidating sales and marketing data into one source of truth with clean data and traceable attribution.
• HubSpot CMS Development Custom template and module development for HubSpot Content Hub, building the foundation for scalable marketing infrastructure.
• HubSpot Marketing Automation Nurture sequences, lead scoring, lifecycle stages, and sales handoff configuration tied directly to pipeline measurement on HubSpot.
• HubSpot Account-Based Marketing Account-first workflows identifying targets, reading intent signals, and personalizing to full buying groups, with pipeline traced back to account level on HubSpot.
• Generative Engine Optimization (GEO) Content structuring for AI citation in ChatGPT, Perplexity, and similar tools, including AI visibility baseline, content architecture, schema implementation, and authority strategy.
• HubSpot Implementation Services HubSpot platform implementation and consulting services including CMS migration, CRM migration, CMS development, marketing automation, account-based marketing, AI for Marketing, and generative engine optimization, delivered under RAB2B's HubSpot Solutions Partner status.
• AI Transformation Roadmap Audit of roles, vendors, and tools to uncover friction and build a clear roadmap for applying AI where it creates real leverage for B2B marketing organizations.
• AI Governance Framework Proprietary GenAI Governance framework on top of IT security foundation including encryption and SOC2 standards to prevent model training leaks, verify asset ownership, and contain data for AI deployments.
• RAB2H Healthcare Marketing Solutions Healthcare-focused sub-brand of RAB2B providing human-centric marketing solutions built to advance healthcare organizations with clarity, creativity, and measurable outcomes.

Quantifiable outcome

• 68% increase in web conversions
• +12 more outcomes

Named customers20 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration25 records

AI capability10 records

Feature8 records

Partnerships

One partnership is on record.

• HubSpotcoreTechnology or IntegrationRAB2B is a HubSpot Solutions Partner providing implementation services across Marketing Hub, Sales Hub, Content Hub, and Data Hub. The partnership includes HubSpot Certifications in Inbound Marketing, Email Marketing, Salesforce Integration, Social Media, Digital Marketing, Content Marketing, and SEO. Agency provides CMS migration, CRM migration, CMS development, marketing automation, ABM, and generative engine optimization services built on HubSpot platform.

Scale indicators22 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• SmartBug Media: HubSpot Elite Solutions Partner offering full-service inbound marketing, branding, demand generation, and HubSpot implementation for B2B organizations — directly overlaps RAB2B's core services and partner ecosystem positioning.
• IMPACT: B2B digital marketing agency specializing in HubSpot implementation, sales enablement, content strategy, and website design — comparable in service mix, partner status, and mid-market to enterprise client focus.
• Walker Sands: Integrated B2B marketing agency offering PR, demand generation, content marketing, and MarTech services to technology and healthcare clients — directly comparable in vertical focus and full-service model.
• Velocity Partners: B2B marketing agency focused exclusively on technology and software companies, offering ABM, content, and demand generation services — comparable in B2B tech specialization and enterprise client orientation.
• TopRank Marketing: B2B content marketing and SEO agency serving enterprise technology brands with integrated content, SEO, and AI-driven demand generation services — overlaps RAB2B on content marketing and ABM capabilities.
• Idea Grove: B2B PR and marketing agency combining public relations, content marketing, and demand generation for technology and industrial clients — comparable in PR-led B2B marketing model and tech vertical focus.
• Bluetext: B2B digital marketing agency providing branding, website design, content marketing, and demand generation for technology and government clients — overlaps RAB2B on full-service B2B tech marketing capabilities.
• Tilt Metrics: HubSpot Solutions Partner focused on B2B SaaS marketing with HubSpot implementation, ABM, and demand generation services — comparable in partner model and B2B SaaS vertical focus.

Broad incumbents

• Accenture Song: Global experience and marketing services arm of Accenture, providing end-to-end creative, digital, and marketing transformation at enterprise scale — broad incumbent that overlaps RAB2B's full-service B2B marketing capabilities but operates at vastly larger scale and budget.
• Deloitte Digital: Global digital consultancy within Deloitte offering creative, MarTech, content, and AI-powered marketing transformation for enterprise clients — broader incumbent that competes for the same enterprise marketing transformation mandates as RAB2B.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/rab2b-agency
• Instagraminstagram.com/rab2b_agency
• Xx.com/rab2b_agency
• Facebookfacebook.com/RAB2BAgency

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RAB2B