Alif Bank

Name

Alif Bank

Legal name

JSC Alif Bank (ҶСК «Алиф Бонк»)

Website

https://alif.tj

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Dushanbe

HQ country

Tajikistan

HQ region

Asia

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Installment/Loan Interest: Revenue from interest charged on installment purchases and loans through the Saloom card and other credit products
2. Card Fees and Commissions: Annual fees from Visa, Mastercard, and other card products; interchange fees from merchants
3. Transfer and Transaction Fees: Fees from international and domestic money transfers, currency exchange commissions
4. Alif Shop Marketplace Commission: Commission from merchants selling on the Alif Shop e-commerce platform
5. Corporate Banking Services: Fees from Alif Business services including account management, payroll solutions, and corporate cards

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels5 records

Core offering

Alif Bank is a full-service digital bank headquartered in Dushanbe, Tajikistan, providing mobile-first consumer and corporate banking services through the Alif Mobi app, Alif Business internet banking, and physical branches. Its core offerings revolve around installment financing via the Salom (Saloom) card, multi-currency Visa and Mastercard payment cards, domestic and international money transfers, in-app currency exchange, deposits, and merchant acquiring. The bank also operates Alif Shop, one of the largest B2C online marketplaces in Tajikistan where customers can purchase goods on installment.

Product overview

Alif Bank operates as a platform-plus-modules financial technology architecture, combining a universal bank with a fintech ecosystem. The core platform consists of Alif Mobi (mobile banking app, 1M+ installations), Alif Business (corporate banking platform), and Alif Online (internet bank). These are complemented by a portfolio of payment card products: Visa cards (Gold, Platinum, Infinite, Business tiers), Mastercard cards (Platinum), and the national Корти миллӣ for remittances from Russia. The installment product line is anchored by the Салом (Salom) card with softPOS capability, supported by Alif Shop (B2C marketplace, the largest in Tajikistan), and various financing modules for cars (leasing and loans), education, and general purchases. Cross-border services include Visa Direct Account for B2B/B2C transfers, Alipay/WeChat transfers to China, UnionPay cards for 180+ countries, and the Корти миллӣ for Russia remittances. The ecosystem is further extended by Alif Academy (programming education), Alif Pay (online acquiring), and cloud infrastructure hosting for Alif Mobi. The bank holds a full banking license (БМТ №0000114) and has trained over 2,000 programmers through its academy.

Differentiator

Problem solved

Functional benefit

Brands

• Salom Card: Installment card allowing customers to purchase goods and pay over time
• Alif Mobi
• Alif Shop
• Alif Business
• Alif Academy
• Alif Capital

Products and services

• Alif Mobi Mobile banking application serving as the primary digital channel for customers, offering account management, money transfers, currency exchange, card management, installment tracking, and cash withdrawals. Used by over 1 million customers in Tajikistan.
• Alif Business Corporate banking digital platform for businesses, providing B2B and B2C transfers, Visa Direct Account international payments, multi-currency accounts, card management, and salary project services for corporate clients.
• Alif Online (Internet Bank) Web-based internet banking platform (online.alif.tj) allowing customers to monitor and manage banking operations, make payments, and access account information.
• Salom Instalment Card (Салом / Saloom) Instalment payment card enabling customers to purchase goods immediately and repay in installments over a short period (up to 24 months). Includes a softPOS application that turns smartphones into merchant payment terminals for traders. Accepted at 3,000+ merchant partners in Tajikistan.
• Visa Cards (Gold, Platinum, Infinite, Business) Range of Visa-branded payment cards including Visa Gold, Visa Platinum, Visa Infinite, and Visa Business, offering domestic and international payments, cash withdrawals, money transfers, and premium travel and concierge benefits such as DragonPass lounge access, Garmin Pay, and Agoda/Avis discounts.
• Mastercard Cards Mastercard-branded payment cards including Mastercard Platinum, offering international payments, contactless payments via Google Pay, and cross-border money transfers via Mastercard Send.
• Korti Millī (National Card) National payment card enabling money transfers from Russia with zero commission, payments at all POS terminals without commission, and domestic transfers at favorable exchange rates.
• Alif Shop B2C online marketplace (alifshop.tj) and one of the largest online marketplaces in Tajikistan, enabling customers to purchase goods on installment. Also serves as an e-commerce platform for merchants.
• Deposits (Амонатҳо) Savings and deposit accounts in TJS and foreign currencies with competitive interest rates.
• Car Purchase Financing Auto loan and installment financing for car purchases with favorable terms including low commission rates.
• Leasing
• Education Financing
• Salary Project
• Visa Direct Account International B2B, B2C, and B2G transfer service via Visa network enabling direct cross-border payments without intermediaries. Available for transfers to UAE, Turkey, USA, Canada, India, South Korea, and Singapore.
• Money Transfers (Интиқолҳо) Domestic and international money transfer services including transfers to China via Alipay and WeChat Pay with 0% commission and to UnionPay cards in 180+ countries via the Alif app.
• Currency Exchange (Мубодилаи асъор) In-app currency exchange service allowing exchange of USD, EUR, RUB, and TJS at user-set rates within bank limits. Operates 24/7 with 0.1% commission.
• Securities Brokerage Brokerage and dealer services in the securities market with 3 operating licenses for securities trading and trust management.
• Alif Pay (Online Acquiring) Online acquiring platform enabling merchants to accept online payments via the National Card. Evolved into a comprehensive payment acceptance solution for e-commerce merchants.
• Virtual Visa Digital Card Virtual Visa card enabling online purchases and money transfers without a physical card.

Quantifiable outcome

• 2.2M+ customers served in Tajikistan
• +4 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Feature7 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• VisacoreTechnology or IntegrationStrategic partnership for payment cards (Visa, Visa Gold, Visa Platinum, Visa Infinite, Visa Business), international transfers via Visa Direct Account, Google Pay integration, and Garmin Pay implementation
• MastercardcoreTechnology or IntegrationPartnership for Mastercard cards (including Platinum), international transfers, and payment acceptance
• GooglecoreTechnology or IntegrationGoogle Pay integration for Visa and Mastercard cards, Google Partner certification for digital advertising capabilities
• Alipay and WeChat PaycoreTechnology or IntegrationIntegration enabling money transfers to China via Alipay and WeChat with 0% commission
• DragonPassminorGTM or Marketing PartnerPartnership for airport lounge access (DragonPass) for Visa Platinum and Infinite cardholders
• AgodaminorGTM or Marketing PartnerTravel partnership offering discounts on hotel bookings for cardholders
• AvisminorGTM or Marketing PartnerCar rental partnership offering discounts up to 35% for cardholders
• Alif AcademyminorOthersInternal training initiative that has prepared over 2,000 programmers for local and international companies

Scale indicators11 records

Recent moves8 records

Expansion highlights6 records

Others

• Korti Milli (National Payment System): Tajikistan's national card/transfer rail, which Alif both rides and competes with via its Korti Milli issuance and Russia corridor product.

Direct peers

• Kaspi.kz: Kazakhstan's dominant super-app combining payments, marketplace, and consumer finance. Closest analog to Alif's bank-plus-marketplace-plus-installment model and the benchmark for what a Central Asian digital financial ecosystem can scale to.
• Uzum: Uzbekistan-based fintech super-app with marketplace, BNPL, and banking services. Direct regional competitor pursuing the same bank-plus-marketplace-plus-credit formula in a neighboring Central Asian market.
• Humocard: Tajik installment card product analogous to Alif's Saloom, targeting the same mass-market BNPL use case domestically.

Broad incumbents

• Halyk Bank: Kazakhstan's largest universal bank with a growing digital and installment offering. Comparable as a large incumbent Central Asian bank expanding digital and consumer credit products.
• Tinkoff (T-Bank): Russia's leading digital-only bank with strong installment card and super-app DNA. Highly relevant as a model for digital-first banking and CIS corridor remittances, though Russian-market focused.
• Garanti BBVA: Turkish universal bank with a large installment-card and digital banking franchise. Comparable on installment credit economics and emerging-market digital banking playbook.

Regional players

• Eskhata Bank: One of Tajikistan's other major commercial banks. Direct domestic competitor for deposits, cards, and corporate banking within the same regulatory environment.
• Spitamen Bank: Tajikistan-domiciled commercial bank offering retail and corporate banking. Competes with Alif in cards, transfers, and SMB banking inside Tajikistan.

Emerging players

• Wise: Global cross-border payments specialist expanding into CIS corridors. Comparable for Alif's international transfer and FX value proposition, especially for Tajik diaspora flows.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xt.me/alifbank
• YouTubeyoutube.com/@alifbank
• Facebookfacebook.com/alifbank.tj
• LinkedInlinkedin.com/company/alif-capital?originalSubdomain=tj
• Instagraminstagram.com/alifbank.tj
• TikToktiktok.com/@alifbank.tj

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alif Bank