Treasure Island

What Treasure Island does

Treasure Island (TI) is an integrated hotel-casino resort at 3300 Las Vegas Boulevard South on the Las Vegas Strip, operating 2,884 guest rooms and suites across tiers from Deluxe Rooms through Penthouse Suites, 95,000 square feet of casino gaming (table games, slots, race and sportsbook), eight restaurants, nine bars and lounges, a tropical pool with cabanas, a full-service spa and salon, modern meeting and event facilities, and wedding chapels. The property is the permanent home of Mystère by Cirque du Soleil and an official venue of the F1 Las Vegas Grand Prix.

Revenue is generated across five core streams: gaming operations on a transaction-fee basis, hotel accommodations billed nightly at entry rates starting at $69 plus an optional resort fee, ticketed entertainment (Mystère plus scheduled headliners), food and beverage across eight outlets, and the Treasury Players Club loyalty program combined with casino marker credit programs. Pricing extends from $69 entry-level rooms to $750 wedding chapel packages and high-end suite categories, with MY TI membership tiers offering 5-10% additional member-only rates. Distribution is anchored on treasureisland.com direct bookings and toll-free phone reservations, augmented by third-party online travel agencies, travel trade partners, walk-in Strip traffic, and following the 2025 franchise agreement, Accor's global network of 5,600+ hotels and the ALL - Accor Live Limitless loyalty program.

Privately owned by billionaire Phil Ruffin through Ruffin Acquisition, LLC since the 2009 purchase from MGM Resorts International, Treasure Island is operated by Treasure Island, LLC and employs between 251 and 500 staff. The 2025 Accor franchise agreement makes the property Accor's first Las Vegas asset and its largest property worldwide, materially expanding international customer reach. Annual revenue is not publicly disclosed.

Name

Treasure Island

Legal name

Treasure Island, LLC

Website

https://treasureisland.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

251–500 employees

Short description

Treasure Island is a Las Vegas Strip hotel-casino resort offering 2,884 rooms, 95,000 sq. ft. of gaming, eight restaurants, and the permanent Mystère by Cirque du Soleil show, privately owned by Phil Ruffin and now franchised through Accor.

Ownership category

akta.pro rank

Product category

Hotel and Casino Resort

NAICS

Casino Hotels (721120), Casino Hotels (72112), Gambling Industries (7132)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011), Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Integrated Casino Resorts (Casino + Hotel/Entertainment) (MPAEAAAA)

akta.pro secondary industries

Integrated Casino Resorts (THAGAJAA), Destination Casino Hotels (THAGAJAC)

Keywords

• Hotel and casino
• Las Vegas resort
• Casino gaming
• Live entertainment
• Hospitality services

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D

Revenue model

1. Gaming Operations: Casino gaming revenue generated from 95,000 sq. ft. of gaming space featuring table games, slot machines, and sportsbook wagering. The casino is a primary revenue driver for the property.
2. Hotel Accommodations: Room revenue from 2,884 guest rooms and suites, with rates starting from $69 per night plus optional resort fee. Multiple room categories offered from Deluxe Rooms to Penthouse Suites.
3. Entertainment & Ticketing: Revenue from Mystère by Cirque du Soleil (permanent production show), Franky Perez & The All Nighters performances, and venue access for F1 Las Vegas Grand Prix events. Show tickets and VIP packages sold directly.
4. Food & Beverage: Restaurant and bar revenue from eight dining outlets including Phil's Steak House, Gilley's BBQ, The Coffee Shop, Pho Vietnamese, Pizzeria Francesco's, and multiple bars/lounges. In-room dining also available.
5. Loyalty Program & Casino Credit: Treasury Players Club drives repeat gaming visits through rewards, comps, and promotional offers. Casino marker (credit) programs for high-value gaming customers.
6. Franchise & Licensing Fees: Following the Accor franchise agreement, the property will generate licensing/franchise fee revenue streams through the Accor network, expanding revenue diversification beyond traditional gaming and hospitality.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

Treasure Island operates a 2,884-room hotel-casino resort on the Las Vegas Strip, offering 95,000 square feet of casino gaming (table games, slots, race and sportsbook), the permanent Mystère by Cirque du Soleil production, eight restaurants, nine bars and lounges, a full-service spa, tropical pool with cabanas, wedding chapels, and meeting/event facilities. Revenue is generated primarily from hotel room nights, casino gaming, food and beverage, live entertainment ticketing, and loyalty-program-driven repeat visitation.

Product overview

Treasure Island (TI) is a hotel-casino resort on the Las Vegas Strip offering 2,884 guest rooms and suites, 95,000 square feet of casino gaming, eight restaurants, nine bars and lounges, and the signature Mystère show by Cirque du Soleil. The property features a comprehensive loyalty program (Treasury Players Club), a race and sportsbook, spa and salon services, tropical pool with cabanas, meeting and event facilities, wedding chapels, and serves as an official venue for the F1 Las Vegas Grand Prix. The resort is privately owned by Phil Ruffin and entered into a franchise agreement with Accor (French hotel giant operating 5,600+ hotels worldwide) in 2025.

Differentiator

Problem solved

Functional benefit

Brands

• Mystère by Cirque du Soleil: A permanent Cirque du Soleil production show performed at Treasure Island.
• Treasury Players Club
• MY TI

Products and services

• Hotel Rooms and Suites

Quantifiable outcome

• Accor franchise deal makes TI Las Vegas Accor's largest property worldwide
• +1 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and flagship.

• Fireworks by GruccicoreStrategic or Co-development Partner · 1 May 2026Fireworks by Grucci designed and is producing the eight consecutive Saturday fireworks shows beginning June 6 through July 25, 2026, celebrating America's 250th birthday. These synchronized eight-minute displays are launched from rooftops of major Strip and downtown resort venues, representing the largest summer fireworks show in the nation.
• Visit Las VegascoreGTM or Marketing Partner · 1 May 2026Visit Las Vegas partnered with Treasure Island and Fireworks by Grucci for the 'Pack for Vegas' summer campaign featuring weekly fireworks shows. This campaign is organized by the Las Vegas Convention and Visitors Authority as part of America's 250th birthday celebration.
• Las Vegas EventscoreGTM or Marketing Partner · 1 May 2026Las Vegas Events co-organized the summer fireworks show campaign with Treasure Island, Visit Las Vegas, and Fireworks by Grucci. The partnership represents Las Vegas's largest summer fireworks show in the nation, broadcast with synchronized music on local radio stations.
• Las Vegas Convention and Visitors Authority (LVCVA)coreGTM or Marketing Partner · 1 May 2026LVCVA organized the new summer campaign 'Pack for Vegas' featuring the fireworks shows at Strip resorts including Treasure Island. The campaign is designed to drive tourism to Las Vegas during summer months.
• AccorflagshipChannel Partner/ Reseller/ Distributor · 1 July 2025Accor, a France-based global hotel giant operating over 5,600 hotels worldwide, announced its first Las Vegas property through a franchise deal with Treasure Island owner Phil Ruffin. The property will become Accor's largest worldwide when it officially joins the network later in 2025. The franchise arrangement gives TI access to Accor's global distribution network, loyalty program (ALL - Accor Live Limitless), and international marketing channels. Accor currently generates only 5% of its revenue from the U.S. market, presenting significant expansion potential for both parties.
• Cirque du SoleilflagshipStrategic or Co-development PartnerTreasure Island is home to Mystère by Cirque du Soleil - the first permanent Cirque du Soleil production in Las Vegas. This long-running show is a signature entertainment offering that draws visitors to the property and differentiates TI from competing resorts.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Wynn Las Vegas: Luxury integrated casino resort on the Las Vegas Strip with hotel, casino, F&B, entertainment, and retail. Direct competitor for upper-mid to premium Strip visitors; Treasure Island's adjacent location makes it a same-trip alternative.
• MGM Grand Hotel & Casino: One of the largest Strip integrated resorts with thousands of rooms, extensive gaming, multiple restaurants, entertainment venues, and meetings. Comparable scale and product mix to Treasure Island.
• Resorts World Las Vegas: Newer large-scale Strip integrated casino resort with thousands of rooms, casino, F&B, and entertainment. Comparable integrated product mix and serves as a direct competitive threat given its newer asset base.
• Bellagio Las Vegas: Luxury Strip integrated casino resort with hotel, casino, F&B, and signature entertainment (Cirque du Soleil's 'O'). Comparable integrated resort model and same Las Vegas Strip competitive set as Treasure Island.
• Planet Hollywood Resort & Casino: Mid-market Strip integrated casino resort targeting a similar leisure/entertainment-driven visitor profile as Treasure Island, with comparable room count tier, gaming floor, and F&B outlets.
• Caesars Palace: Iconic Strip integrated casino resort with thousands of rooms, large casino, multiple restaurants, entertainment programming, and meetings space. Comparable integrated offering and Strip customer overlap with Treasure Island.
• Hard Rock Hotel & Casino Las Vegas (former Mirage site): Strip-adjacent integrated casino resort with hotel, gaming, F&B, and entertainment venues. Operates in the same Las Vegas visitor market with comparable integrated offering to Treasure Island.
• Paris Las Vegas: Mid-market Strip integrated casino resort operated by Caesars with hotel, casino, F&B, and entertainment. Direct competitor in the same Strip price tier and customer segment as Treasure Island.
• The Cosmopolitan of Las Vegas: Strip integrated resort with hotel, casino, dining, and nightlife targeting a similar modern leisure/entertainment visitor. Comparable in scale and customer overlap with Treasure Island.
• The Venetian Resort Las Vegas: Direct Strip competitor operating a large integrated casino resort with thousands of rooms, extensive gaming floor, F&B outlets, and meeting/event space. Highly comparable in scale, asset type, and customer mix to Treasure Island.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/TIvegas
• YouTubeyoutube.com/TIvegasTV
• Facebookfacebook.com/TIvegas
• Instagraminstagram.com/tivegas

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Treasure Island