What REG.RU does

REG.RU (Рег.ру), founded in 2006 and headquartered in Moscow, is Russia's largest accredited domain registrar with 3.1 million domains under management and operations spanning 740+ domain zones including .ru, .рф, .su, and international gTLDs. The company operates as a private Russian limited liability company (OOO «РЕГ.РУ») under founder and CEO Alexey Korolyuk, with a workforce of 501–1,000 employees, and is accredited by both ICANN (for international zones) and CCTLD (for Russian national zones). Beyond pure registration and renewal, REG.RU runs an auction and brokerage marketplace for premium and expiring domains, with over 186,000 auction listings.

The platform is built as a unified digital services stack: web hosting (shared, VIP, 1C-Bitrix-optimized, WordPress-optimized) bundled with DDoS protection and antivirus; a no-code Visual Website Builder (Конструктор сайтов) with CRM, product catalog, cart, payments, and booking modules; SSL certificates from free, GlobalSign, ТЦИ, and Wildcard issuers; and the Reg.cloud infrastructure platform offering virtual servers (VPS/VDS), managed Kubernetes (KaaS), managed PostgreSQL/MySQL (DBaaS), S3-compatible object storage, VMware private cloud, and bare metal dedicated servers. On top of these, the Рег.решения (Reg.solutions) line bundles products with expert assembly — turnkey sites from 8,399 RUB, online stores from 24,900 RUB, and packaged SMB solutions up to 80,399 RUB.

Monetization is predominantly subscription-based (annual domains, monthly hosting, annual SSL) supplemented by usage-based cloud billing, one-time setup fees for turnkey services, transaction commissions on domain brokerage, and affiliate/reseller revenue from integrated third-party services (Yandex Direct and Business, Kontur Diadoc/EDS, SberBusiness acquiring, YCLIENTS, 1C-Bitrix, GlobalSign, Online Patent). Distribution is hybrid: a self-serve platform at reg.ru and reg.cloud serves individual and SMB customers, while a phone and expert-consultation sales motion converts SMBs to bundled Reg.solutions packages. The company is exclusively Russian-market-focused with no disclosed international operations.

Name

REG.RU

Legal name

OOO «РЕГ.РУ»

Website

https://reg.ru

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

501–1,000 employees

Short description

REG.RU (Рег.ру) is Russia's largest accredited domain registrar with 3.1 million domains under management, offering domain registration, web hosting, SSL, a no-code site builder, and the Reg.cloud IaaS/PaaS platform, plus turnkey Рег.решения bundles for Russian SMBs.

Ownership category

akta.pro rank

Product category

Domain Registration and Web Hosting

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210), Web Search Portals and All Other Information Services (51929)

akta.pro primary industry

Generalist Marketplaces & Online Malls (BPAMAGAA)

Keywords

• Domain name registration
• Web hosting services
• Cloud infrastructure platform
• Website builder software
• SSL certificate services

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Domain Registration and Renewal: Annual rental model for domain names. Domains are registered for 1-10 years. Prices vary by zone (.ru/.рф from 169 RUB, .com from 1,792 RUB). Premium domains command significantly higher prices in the domain marketplace.
2. Web Hosting Services: Monthly and annual hosting plans for shared and VIP hosting, including DDoS protection, antivirus, automated CMS installation (WordPress, 1C-Bitrix). Renewal pricing at discounted rates.
3. SSL Certificates: Sale of SSL certificates including free SSL, GlobalSign certificates, Wildcard, and ТЦИ certificates. Annual subscription model.
4. Cloud Infrastructure (Reg.cloud): Pay-as-you-go and subscription billing for VPS/VDS servers, managed Kubernetes, databases, object storage, and bare metal servers.
5. Website Builder and Site Creation: Monthly subscription for site builder (from 590 RUB/month), plus one-time and subscription fees for full 'site under key' (turnkey website) creation services from 8,399 RUB.
6. Reg.reшения (Turnkey Solution Packages): Bundled service packages for small businesses: site + domain + hosting + email + SSL from 4,559 RUB; online store from 24,900 RUB; business launch package from 80,399 RUB.
7. Domain Brokerage and Auction: Premium domain sales in the marketplace with prices ranging from hundreds to millions of rubles. Commission from facilitating domain purchases and sales.
8. Integrated Partner Services: Reselling and integrating third-party services: Yandex Direct advertising, YCLIENTS online booking, Kontur Diadok electronic document management, Kontur electronic signature, SberBusiness acquiring, 1C-Bitrix licenses.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

REG.RU is Russia's largest accredited domain registrar, providing domain registration and management across 740+ zones (including .ru, .рф, .su, .com, and 700+ international gTLDs) alongside a full suite of complementary web services: shared and VIP web hosting, a no-code visual website builder, SSL certificates, VPS/VDS servers, and a cloud infrastructure platform (Reg.cloud) with managed Kubernetes, managed PostgreSQL/MySQL databases, S3 object storage, VMware private cloud, and bare metal servers. The company also sells bundled turnkey Reg.решения packages combining these products with expert services (site creation, SEO, email setup, business launch) targeted at Russian small businesses.

Product overview

REG.RU is a Russian domain registrar and full-stack web services platform offering a comprehensive portfolio of interconnected products. At its core, the platform provides domain registration and management (740+ zones including .ru, .рф, .su, .com) alongside complementary hosting services (shared hosting with VIP tiers, WordPress, 1C-Bitrix hosting). The Website Builder (Конструктор сайтов) enables no-code site creation with templates, catalogs, payments, and SEO. The Reg.Cloud platform delivers cloud infrastructure including VPS/VDS servers, dedicated bare metal servers, managed databases (PostgreSQL/MySQL), Kubernetes clusters (KaaS), private VMware cloud, and S3 object storage. SSL certificate offerings include free, GlobalSign, and ТЦИ certificates. All core products are sold individually but are also bundled into Reg.Solutions packages — turnkey service packages (site creation, email setup, SEO, promotion, cybersecurity, marketplace analytics) assembled by REG.RU experts for specific small business use cases. Integration partners (YCLIENTS, Яндекс Директ/Бизнес, Контур Диадок/ЭП, СберБизнес эквайринг) are available as add-on services within Reg.Solutions. The company serves approximately 3.1 million domains as Russia's largest domain registrar.

Differentiator

Problem solved

Functional benefit

Brands

• Рег.облако: Cloud platform offering dedicated servers, cloud servers, managed databases (PostgreSQL, MySQL), Kubernetes clusters, VMware private cloud, and S3 object storage services
• Рег.решения
• Конструктор сайтов Рег.ру
• Магазин доменов
• Аукцион доменов

Products and services

• Domain Registration & Management (Регистрация доменов) Registration, renewal, and transfer of domain names in 740+ zones including Russian national (.ru, .рф, .su) and international (.com, .net, .org, .shop, .tech, .online) zones. Available to individuals, individual entrepreneurs, and legal entities for 1-10 year registration periods, priced annually. First-year pricing from 169 RUB for .ru/.рф and from 1,792 RUB for .com, with renewal at standard rates.
• Domain Auction (Освобождающиеся домены / Аукцион доменов) Auction service for expiring .ru, .su, and .рф domains where users place bids before the domain is released for open registration. The maximum bid decreases over time on the deletion day, and listings exceed 180,000 domains across multiple pages. Operated as a sub-brand of REG.RU's domain business.
• Domain Shop / Marketplace (Магазин доменов) Online marketplace where customers can purchase already-registered domains with history, organized by category with discounts and premium domain listings. Operated as a sub-brand of REG.RU, with premium domain prices ranging from hundreds to millions of rubles.
• Domain Broker Service (Доменный брокер) Broker service in which REG.RU handles negotiations with current domain owners on behalf of customers who wish to purchase an already-registered domain name. Available to individual and business customers seeking specific domain names unavailable through direct registration.
• Web Hosting (Хостинг) Shared and VIP web hosting plans for websites and web applications, including DDoS protection, antivirus, automated CMS installation (WordPress, 1C-Bitrix), and backup copies. Targeted at SMBs, individual site owners, and high-load web projects. Sold on monthly and annual subscription cycles with renewal at discounted rates.
• Corporate Email on Domain (Почта на домене) Corporate email hosting on a custom domain without per-user or per-mailbox pricing, integrated with REG.RU hosting services. Targeted at SMBs and individual entrepreneurs needing professional email on their own domain.
• Website Builder (Конструктор сайтов Рег.ру) No-code visual drag-and-drop website builder with industry-specific templates, built-in CRM, product catalog with shopping cart and payment acceptance, booking module, email notifications, map card, reviews integration, basic SEO tools, DDoS protection, and SSL certificate included. Priced from 590 RUB/month on subscription. Targeted at SMBs, individual entrepreneurs, and freelancers without programming or design skills.
• SSL Certificates (SSL-сертификаты) SSL/TLS certificates for securing websites, including free certificates, GlobalSign certificates, ТЦИ (Russian Technical Center of the Internet) certificates, and Wildcard certificates. Sold on annual subscription with free SSL included as part of hosting and website builder plans. Targeted at all website owners needing HTTPS encryption.
• VPS/VDS Servers (VPS/VDS серверы) Virtual private servers with multiple configuration options including high-frequency VPS, managed VPS, and cloud VPS for different workload requirements. Priced on a pay-as-you-go or subscription basis. Targeted at developers, IT teams, and high-traffic web projects requiring dedicated compute resources.
• Reg.cloud Infrastructure Platform (Рег.облако) Cloud infrastructure platform (reg.cloud) providing bare metal dedicated servers, virtual cloud servers, managed Kubernetes clusters (KaaS), managed PostgreSQL and MySQL database clusters (DBaaS) with replication, isolated private VMware cloud environments, and S3-compatible object storage. Priced on usage-based pay-as-you-go billing. The platform is included in the Russian domestic software registry (Entry No. 23682 dated 29.08.2024), making it suitable for Russian enterprises subject to domestic software substitution requirements. Targeted at IT teams, developers, and enterprises requiring scalable cloud infrastructure.
• Reg.решения (Reg.Solutions Bundled Packages) Bundled turnkey service packages combining REG.RU products (domain, hosting, SSL, email, website builder) with expert assembly and setup services for specific small business needs. Packages include Turnkey Website (Сайт под ключ) from 8,399 RUB, Turnkey Online Store (Интернет-магазин под ключ) from 24,900 RUB, Quick Launch Bundle (4,559 RUB), High-Load Site Package (60,999 RUB), Site Security (10,099 RUB), Turnkey Email (4,095 RUB), Online Maps + Business Registration (1,599 RUB), Business Promotion (9,569 RUB), Business Start Package (80,399 RUB), Brand Packaging (5,444 RUB), Niche & Product Analytics (1,490 RUB), Recruiting (6,599 RUB), and Personal Brand Development (8,229 RUB). Free expert consultation included to help customers select the right package. Targeted at Russian small businesses without in-house technical expertise.

Quantifiable outcome

• 3.1 million domains under management, making REG.RU the largest registrar in Russia
• +1 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Yandex (Яндекс)coreGTM or Marketing PartnerIntegration of Yandex Direct (advertising), Yandex Business (Yandex Бизнес) for map listings and advertising credits (6,000 RUB promotional credit included with site builder), and Yandex Maps for location-based business listings. REG.RU promotes Yandex advertising tools as integrated marketing services.
• Kontur (Контур)coreTechnology or IntegrationIntegrated services include Kontur Diadok (Контур Диадок) for electronic document management and electronic digital signature (EDS) services. Kontur Diadok is featured prominently in REG.RU's product catalog for business digital transformation.
• SberBusiness (СберБизнес)minorGTM or Marketing PartnerSberBusiness trading acquiring (торговый эквайринг) integrated as a payment acceptance solution for online stores created on REG.RU's platform. Also jointly offers 'business registration' service (Регистрация своего дела со СберБизнесом).
• 1C-BitrixcoreTechnology or IntegrationSpecialized hosting plans for 1C-Bitrix CMS (Хостинг для 1C-Битрикс), Bitrix24 integration, and sale of 1C-Bitrix licenses through REG.RU's platform. VIP hosting tariffs optimized for Bitrix performance.
• GlobalSigncoreChannel Partner/ Reseller/ DistributorReseller of GlobalSign SSL certificates on REG.RU's platform. GlobalSign is listed alongside free SSL and ТЦИ certificates as available SSL options for customers.
• ICANNcoreOthersInternational Corporation for Assigned Names and Numbers (ICANN) is the global internet domain name registry governing body. REG.RU operates as an accredited registrar under ICANN's framework.
• CCTLD (coordination center for .ru, .рф domains)coreOthersCCTLD (.cctld.ru) is the coordinating center for Russian national domain zones (.ru, .рф). REG.RU is an accredited registrar operating within the CCTLD registry framework.
• Russian Ministry of Digital Development (Минцифры)coreOthersReg.cloud cloud platform is included in the Russian register of domestic software (Реестр российского ПО, entry №23682 dated 29.08.2024) maintained by the Ministry of Digital Development.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Namecheap: Namecheap is a global domain registrar and hosting provider known for competitive domain pricing and value-added services. As a direct peer in domain registration and hosting, it competes with REG.RU in the international domain zone business (.com, .net, etc.) for Russian customers seeking global registrars.
• Beget: Beget is a Russian hosting and domain registrar serving SMBs and individual developers with shared hosting, VPS, and domain registration. It directly competes with REG.RU across hosting tiers and domain zones, targeting the same Russian SMB self-serve customer base.
• Selectel: Selectel is one of Russia's largest independent cloud infrastructure providers, offering VPS, dedicated servers, managed databases, and colocation. It competes with Reg.Cloud across the full IaaS stack and is the primary Russian alternative for enterprise-grade cloud workloads.
• SpaceWeb: SpaceWeb is a Russian hosting provider offering shared hosting, VPS, dedicated servers, and domain registration. It competes directly with REG.RU's hosting and domain portfolio for Russian SMB customers.
• FirstVDS: FirstVDS is a Russian VPS/dedicated server provider with strong domain registration offerings. It directly competes with Reg.Cloud's VPS and bare metal offerings, and overlaps on domain registration for the same Russian SMB and developer segments.
• Hoster.ru: Hoster.ru is a Russian hosting and domain registrar providing shared hosting, VPS, and domain registration. It competes with REG.RU in the SMB hosting and domain market with similar pricing models and Russian-language support.
• Timeweb: Timeweb is a Russian cloud hosting and domain registrar offering VPS, dedicated servers, shared hosting, and domain registration. It competes head-to-head with REG.RU's hosting and cloud product lines for Russian SMB and developer customers.

Broad incumbents

• GoDaddy: GoDaddy is the world's largest domain registrar and a major hosting provider offering domains, hosting, website builder, and digital marketing tools. As the global category leader, it provides the benchmark business model REG.RU emulates in the Russian market, though it is restricted from full operation in Russia.
• Yandex Cloud: Yandex Cloud is the cloud infrastructure arm of Yandex, offering compute, storage, Kubernetes, and AI services. As a broad incumbent with massive brand recognition and deep resources, it competes with Reg.Cloud for enterprise and developer workloads in Russia and represents an indirect channel partner for REG.RU via Yandex Direct/Business integrations.

Emerging players

• Cloudflare: Cloudflare is a global web infrastructure and security company that has expanded into domain registration at wholesale pricing, plus DNS, CDN, and DDoS protection — areas overlapping with REG.RU's hosting and security offerings. Its at-cost domain pricing disrupts the registrar economics REG.RU relies on.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/regru
• Facebookfacebook.com/reg.ru
• LinkedInlinkedin.com/company/reg-ru

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about REG.RU