1C Bitrix
1C Bitrix (1С-Битрикс) is a Russia-domiciled private software company that develops Bitrix24 collaboration software, CMS, and e-commerce platforms serving 15M+ client companies across Russia and CIS via an 18,000+ certified partner network.
- Company typePrivate
- Founded2001
- HeadquartersAlexandria, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What 1C Bitrix does
1C Bitrix (1С-Битрикс) is a Russia-domiciled private software company that develops business communications, collaboration, and e-commerce platforms targeting primarily the Russia/CIS market. Founded in 2001 and operating as LLC 1C-Bitrix with offices in Moscow, Kaliningrad, and historically Kyiv, the company serves an install base of 15 million+ client companies and 375,000+ web projects globally. Its portfolio spans three core products: Bitrix24 (a cloud or on-premise collaboration suite combining CRM, tasks, AI, and site building), 1C-Bitrix: Site Management (a professional CMS with built-in site constructor and security tooling), and 1C-Bitrix24: Internet Store + CRM (a robotic e-commerce platform). A dedicated Enterprise tier addresses large corporations, government, and B2C/B2B e-commerce deployments.
The underlying technology is the PHP-based Bitrix Framework with MySQL and PostgreSQL compatibility, deployed either as cloud SaaS (Bitrix24) or on-premise box version with VMBitrix virtual machine support across multiple Linux distributions. Proprietary features include native bidirectional integration with 1C:Enterprise ERP/accounting systems (a key differentiator for the Russian market), Composite Site caching technology, the BitrixGPT proprietary AI assistant (now at version 5), and built-in FZ-54/FZ-152 compliance modules. The Bitrix Marketplace lists 5,000+ third-party solutions built on the Bitrix Framework REST API, with developers retaining 80% of revenue.
1C Bitrix monetizes through a hybrid model: one-time perpetual licenses for the box version (Site Management and Bitrix24 box) with optional annual renewal, recurring monthly/annual SaaS subscriptions for Bitrix24 cloud, a 20% marketplace commission on third-party module sales, and partner-driven implementation services that are 100%-retained by the 18,000+ certified partner network (which also earns up to 50% commission on license sales). Go-to-market combines product-led growth via self-serve cloud signups, a partner-led channel for enterprise and mid-market, marketplace distribution for extensions, and direct enterprise field sales. Revenue figures are not publicly disclosed.
1C Bitrix firmographics
Firmographics- Name
- 1C Bitrix
- Legal name
- LLC 1C-Bitrix (ООО «1С-Битрикс»)
- Website
- https://1c-bitrix.ru
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- 1C Bitrix (1С-Битрикс) is a Russia-domiciled private software company that develops Bitrix24 collaboration software, CMS, and e-commerce platforms serving 15M+ client companies across Russia and CIS via an 18,000+ certified partner network.
- Ownership category
- akta.pro rank
1C Bitrix industry classification
Industry- Product category
- Business Collaboration Software
- NAICS
- Software Publishers (51321)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)
- akta.pro secondary industry
- Managed File Transfer (MFT) & B2B Integration (EDI) (HDAEAIAE)
Keywords
Where 1C Bitrix is headquartered
LocationHeadquarters
- HQ city
- Alexandria
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
1C Bitrix business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Software Licenses (Box Version): One-time perpetual license sales for 1C-Битрикс: Управление сайтом (Website Management) and Bitrix24 box version. Different editions at varying price points. Licenses can be renewed annually for updates.
- Subscription (Cloud/SaaS): Monthly/annual subscription fees for Bitrix24 cloud version with tiered plans based on features and user counts. Includes hosting and automatic updates.
- Marketplace Commissions: 20% commission on sales of third-party paid modules through the 1C-Битрикс: Маркетплейс. Developers receive 80% of revenue monthly. Direct coupon-based sales also subject to 20% commission via mutual offset.
- Partner Implementation Services: Partners earn 100% of implementation fees for customizing and deploying Bitrix solutions. Partners also earn up to 50% commission on license sales they facilitate.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Bitrix24 cloud subscription with multiple user tiers |
| One time/ perpetual license | Annual | 1C-Битрикс: Управление сайтом one-time licenses |
| Transaction based/ take rate | Pay-as-you-go | Third-party marketplace modules at varying price points |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels7 records
1C Bitrix product offering
Product offeringCore offering
1C Bitrix develops and sells business management software centered on three core products: Bitrix24 (a cloud and on-premise business collaboration suite combining CRM, tasks, project management, communications, AI assistance, and site building), 1С-Битрикс: Управление сайтом (a professional CMS for creating, maintaining, and growing web projects), and 1С-Битрикс24: Интернет-магазин + CRM (a robotic ecommerce platform combining online retail with integrated CRM, warehouse management, and 54-FZ compliance). All products are built on the proprietary PHP-based Bitrix Framework and offer native bidirectional integration with 1С:Предприятие enterprise systems.
Product overview
1C Bitrix is a Russian software company offering a multi-product platform for business website management, CRM, eCommerce, and enterprise collaboration. The core portfolio consists of three main products: (1) Битрикс24 (Bitrix24) — a cloud/on-premise business suite combining CRM, tasks, collaboration, AI (BitrixGPT), and site building; (2) 1С-Битрикс: Управление сайтом (Site Management) — a professional CMS for web project development with built-in site constructor, marketing, and security tools; and (3) 1С-Битрикс24: Интернет-магазин + CRM — a robotic eCommerce platform merging online retail with CRM. These are complemented by the 1С-Битрикс: Маркетплейс (Marketplace) with 5,000+ third-party solutions, the 1С-Битрикс: Enterprise tier for large organizations, the VMBitrix virtual machine for on-premise deployments, and the 1С-Битрикс.Кассы online cash register module for FZ-54 compliance. All products share the Bitrix Framework development architecture. The company reports 375,000+ web projects, 18,000+ partners, 15 million+ client companies, and 25+ years on the market.
Differentiator
Problem solved
Functional benefit
Brands
- Bitrix24: Comprehensive business collaboration platform including CRM, tasks, projects, messaging, and site builder
- 1C-Bitrix: Site Management (Управление сайтом)
- 1C-Bitrix24: Internet Store + CRM
- 1C-Bitrix: Enterprise
Products and services
- Битрикс24 (Bitrix24) A comprehensive suite of five key business tools — CRM, Tasks, Collaboration, AI (BitrixGPT), and Sites — available as cloud SaaS or on-premise box version. Covers sales automation, project management, internal communications, website building, and AI assistance for SMBs, mid-market, and enterprise customers.
- 1С-Битрикс: Управление сайтом (1C-Bitrix: Site Management) Professional CMS for creating, maintaining, and growing web projects. Includes built-in site constructor with 35 templates and 200+ blocks, marketing tools, SEO features, security protections, and high-performance loading technologies. Sold as one-time perpetual license with optional annual renewal for updates.
- 1С-Битрикс24: Интернет-магазин + CRM (1C-Bitrix24: Online Store + CRM) Robotic eCommerce platform combining online store functionality with integrated CRM. Features include CRM integration, marketing tools, analytics, landing page builder, warehouse inventory management, barcode scanning, and 54-FZ compliance for online cash registers.
- 1С-Битрикс: Enterprise Products and solutions for large businesses, corporations, and government entities. Includes Intranet/Digital Workplace, Ecommerce B2C/B2B, and CRM systems tailored for enterprise scale, sold through dedicated enterprise field sales and large system integrator partners.
- 1С-Битрикс: Маркетплейс (Marketplace) Third-party solutions marketplace for 1C-Bitrix products with 5,000+ solutions across categories including ready-made ecommerce stores (197+), websites (436+), online store modules (568+), customer support tools (148+), marketing tools (255+), integrations (263+), developer tools (713+), and Bitrix24 apps (333+). Bitrix retains 20% commission on paid module sales; developers receive 80%.
Quantifiable outcome
- CRM #1 in Russia based on market research
- +3 more outcomes
Companies that use 1C Bitrix
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles4 records
1C Bitrix technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability5 records
Feature7 records
1C Bitrix partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- 1C (1С:Предприятие)coreStrategic integration partnership providing bidirectional data synchronization between Bitrix products and 1C enterprise/accounting systems. Enables real-time catalog synchronization, order processing, inventory updates, and customer notifications. Critical differentiation for Russian market ecommerce and enterprise customers.
- Bitrix24 Partner Networkcore18,000+ certified partner companies including web studios, CRM implementers, system integrators, and business consultants. Partners develop, customize, and implement Bitrix solutions. Partner categories include: CRM implementers, web studios, large system integrators, business consultants, and advertising agencies.
- MTS (МТС)minorLarge Russian telecom company among enterprise clients served by Bitrix partners. Example of major enterprise implementation relationship.
- Euroset (Евросеть)minorMajor Russian retail chain among enterprise clients served by Bitrix partners. Example of major enterprise implementation relationship.
- Rotort (Ротер)minorEnterprise client example from 1C integration case studies, demonstrating ecommerce implementation capabilities for large retailers.
- Gloria JeansminorMajor Russian fashion retailer as reference customer for 1C integration and high-volume ecommerce implementation.
- Marketplace Developerscore5,000+ third-party developers creating solutions for the Bitrix marketplace ecosystem. Developers sell solutions via marketplace (20% commission) or through direct coupon sales. Requires technology partnership registration and certification process.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
1C Bitrix competitors and assessment
Company assessmentBroad incumbents
- HubSpot: Global SaaS leader in marketing, sales, and customer service hubs; competes with Bitrix24 for the same SMB and mid-market collaboration/CRM demand worldwide and is the natural Western benchmark for freemium-led CRM growth.
- Salesforce: World's largest enterprise CRM and platform vendor; competes with 1C-Bitrix: Enterprise CRM at the top of the Russian enterprise and government market, and increasingly for cross-border accounts.
- Automattic (WordPress): WordPress.com / WooCommerce provider operates the world's largest CMS and a leading SMB ecommerce platform; a broad incumbent alternative to 1C-Bitrix: Site Management and Internet Store + CRM for English-speaking and CIS-reselling markets.
- Microsoft (Dynamics 365 / Teams): Dynamics 365 CRM/ERP and Microsoft 365 collaboration stack compete with both Bitrix24 (CRM, intranet, enterprise collaboration) and Site Management (enterprise CMS); Microsoft is the dominant global incumbent shaping the upper ceiling of the market Bitrix targets.
Direct peers
- Pipedrive: Sales-focused CRM with Estonian roots serving SMB sales teams worldwide; directly comparable to Bitrix24's CRM/Sales functionality in target customer, pricing tier, and product scope, and historically the leading Western CRM challenger in CIS markets.
- Creatio (formerly Terrasoft): Low-code CRM and business process management platform with strong presence in Russia/CIS and global Fortune 500 customers; directly competes with Bitrix24's enterprise CRM and digital workplace offerings and shares the same 1C ecosystem integrations.
- amoCRM: Russia-focused SaaS CRM product competing head-to-head with Bitrix24 for SMB and mid-market sales automation in CIS; offers very similar sales-pipeline, task, and communication features and serves as Bitrix's closest direct rival in domestic customer engagement.
Regional players
- InSales: Russian SaaS platform for launching and managing online stores with built-in CRM, payments, and 1C integration; a region-specific peer to 1C-Bitrix's Internet Store + CRM product for the same SMB ecommerce segment.
- UMI: Russian CMS and ecommerce platform targetted at SMB web projects; historically one of Bitrix Site Management's most direct domestic competitors and serves the same 1C-franchise partner channel for ready-made websites.
- Tilda Publishing: Russian-founded no-code website builder aimed at SMB landing pages and corporate sites; directly overlaps with Bitrix Site Management's built-in site constructor and 200+ block templates for the same Russian/CIS SMB audience.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
1C Bitrix social profiles
Digital presence1C Bitrix financial estimates
Financial estimateRevenue estimate
Valuation estimate
1C Bitrix leadership team
Management profileNumber of profiles
1C Bitrix funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
1C Bitrix M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 1C Bitrix
What does 1C Bitrix do?
1C Bitrix develops and sells business management software centered on three core products: Bitrix24 (a cloud and on-premise business collaboration suite combining CRM, tasks, project management, communications, AI assistance, and site building), 1С-Битрикс: Управление сайтом (a professional CMS for creating, maintaining, and growing web projects), and 1С-Битрикс24: Интернет-магазин + CRM (a robotic ecommerce platform combining online retail with integrated CRM, warehouse management, and 54-FZ compliance). All products are built on the proprietary PHP-based Bitrix Framework and offer native bidirectional integration with 1С:Предприятие enterprise systems.
Is 1C Bitrix a public or private company?
1C Bitrix is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was 1C Bitrix founded?
1C Bitrix was founded in 2001. It employs 11 to 50 people.
Where is 1C Bitrix based?
1C Bitrix is headquartered in Alexandria, United States, in the North America region.
How does 1C Bitrix make money?
Four revenue lines are on record. Software Licenses (Box Version) is the primary driver. The others are subscription (Cloud/SaaS), marketplace Commissions and partner Implementation Services.
Who are 1C Bitrix's main competitors?
Broad incumbents on record are HubSpot, Salesforce, Automattic (WordPress) and Microsoft (Dynamics 365 / Teams). Direct peers are Pipedrive, Creatio (formerly Terrasoft) and amoCRM. Regional players are InSales, UMI and Tilda Publishing.
Does 1C Bitrix have an API?
Yes. 1C Bitrix provides a REST API framework (Bitrix Framework) for developing integrations and customizations. The platform supports webhook-based integrations and the Bitrix24 REST API for CRM, tasks, business processes, and other modules. Documentation is available at dev.1c-bitrix.ru/docs/ covering API Framework and REST API capabilities. Third-party solutions in the Marketplace can integrate via REST. Online courses are available for developers covering Bitrix Framework development, REST API, and Marketplace module creation. Developer documentation is at dev.1c-bitrix.ru/docs.
What industry is 1C Bitrix in?
1C Bitrix's product category is Business Collaboration Software. Its primary akta.pro industry code is HDAAAGAJ, B2B SaaS & Enterprise Personalization (CRM, Sales, Support), with a secondary code of HDAEAIAE, Managed File Transfer (MFT) & B2B Integration (EDI). Its NAICS code is 51321 and its SIC code is 7372.