NAKIVO
NAKIVO Inc. is a privately held US software vendor (founded 2012, Sparks, NV) that sells NAKIVO Backup & Replication, a multi-hypervisor data protection platform for VMware, Hyper-V, Nutanix AHV, Proxmox VE, Microsoft 365, and physical/NAS workloads, serving 16,000+ SMB, enterprise, and MSP customers across 183 countries via subscription licensing and channel distribution.
- Company typePrivate
- Founded2012
- HeadquartersSparks, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What NAKIVO does
NAKIVO Inc. is a privately held US-based software vendor, founded in 2012 and headquartered in Sparks, Nevada, that develops and sells NAKIVO Backup & Replication — a multi-hypervisor, multi-workload data protection platform covering VMware vSphere, Microsoft Hyper-V, Nutanix AHV, Proxmox VE, Amazon EC2, Microsoft 365, physical Windows/Linux servers, NAS devices, and application databases (SQL, Exchange, Active Directory, Oracle). The platform is delivered as a virtual appliance, Windows/Linux installer, Amazon Machine Image, or pre-installed on NAS devices from Synology, QNAP, ASUSTOR, NETGEAR, Western Digital, and TrueNAS. Core technical capabilities include agentless VM backup with VMware CBT, instant VM recovery (Flash VM Boot), instant granular object/file recovery, forever-incremental backups, global deduplication (up to 10x storage reduction), real-time replication, site-recovery orchestration with one-click failover, screenshot-based verification, and ransomware protection via immutable and air-gapped storage with pre-recovery malware scanning through integrations with ClamAV, ESET, Microsoft Defender, and Sophos.
NAKIVO operates a hybrid go-to-market model combining direct enterprise field sales, a global reseller/VAR channel, a dedicated MSP partner program for BaaS/DRaaS delivery (multi-tenant, up to 100 isolated tenants per console), self-serve downloads via free trial and 1-year free edition, AWS Marketplace distribution, and OEM-style NAS appliance distribution. Pricing is tiered by subscription: Pro Essentials, Enterprise Essentials (per-socket annual), and Enterprise Plus, with per-workload options and annual auto-enrolled support and maintenance generating recurring revenue. The customer base spans 16,000+ organizations across approximately 183 countries, covering SMBs, mid-market IT services providers, and enterprises in verticals including banking, energy/utilities, education, media, research, and government, with named customers such as Silk Road Bank, Seoul City Gas, American Electric Technologies, eLogic, IEMN, and Stendahls. Leadership comprises CEO Bruce Talley and founders Nail Abdalla and Sergei Serdyuk, with no disclosed outside funding — the company appears bootstrapped or organically financed, reporting 25% year-over-year revenue growth in Q4 2025 and a 4.8 average customer rating across Gartner Peer Insights, Capterra, Spiceworks, Software Advice, and other review platforms.
NAKIVO firmographics
Firmographics- Name
- NAKIVO
- Legal name
- NAKIVO, Inc.
- Website
- https://nakivo.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- NAKIVO Inc. is a privately held US software vendor (founded 2012, Sparks, NV) that sells NAKIVO Backup & Replication, a multi-hypervisor data protection platform for VMware, Hyper-V, Nutanix AHV, Proxmox VE, Microsoft 365, and physical/NAS workloads, serving 16,000+ SMB, enterprise, and MSP customers across 183 countries via subscription licensing and channel distribution.
- Ownership category
- akta.pro rank
NAKIVO industry classification
Industry- Product category
- Backup and Recovery Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Backup & Restore Platforms (Cloud Backup) (HDABAIAB)
- akta.pro secondary industries
- Backup Appliances & Integrated Systems (HDABAEAE), Backup & DR Software Implementation & Managed Platforms (BPAEALAI), Continuity for SaaS & Cloud Apps (M365/Salesforce Backup) (HDABAIAK), Cyber Recovery & Ransomware-Resilient Backup Services (BPAEALAG)
Keywords
Where NAKIVO is headquartered
LocationHeadquarters
- HQ city
- Sparks
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
NAKIVO business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Software Licenses (Subscription and Perpetual): NAKIVO generates revenue primarily through software licensing with both subscription (per workload/month or per socket/month) and perpetual license options. Pricing tiers include Pro Essentials, Enterprise Essentials, and Enterprise Plus with escalating feature sets. The company also offers a Free Edition (1 year free, up to 10 workloads) and 15-day full-featured trials for customer acquisition.
- Support and Maintenance: Annual support and maintenance fees provide software updates, technical support, and access to new license keys. Support is auto-enrolled monthly or annually for all licensed capacity.
- MSP Partner Program (BaaS/DRaaS): MSPs deliver Backup-as-a-Service and Disaster-Recovery-as-a-Service using NAKIVO's multi-tenant platform, creating recurring revenue opportunities for partners while generating software licensing revenue for NAKIVO based on workload or socket counts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Pro Essentials - Core backup and recovery features |
| Subscription | Annual | Enterprise Essentials - Recommended tier with extended features |
| Subscription | Annual | Enterprise Plus - Full feature set |
| Freemium | Annual | Free Edition - 1 year free protection |
Go-to-market motion3 records
Distribution channels7 records
Marketing channels10 records
NAKIVO product offering
Product offeringCore offering
NAKIVO provides a unified, multi-hypervisor data protection platform (NAKIVO Backup & Replication) that delivers VM backup, replication, disaster recovery orchestration, and ransomware protection across VMware vSphere, Microsoft Hyper-V, Nutanix AHV, Proxmox VE, Amazon EC2, Microsoft 365, physical Windows/Linux servers, and NAS devices. The platform deploys as a virtual appliance, AMI, Windows/Linux installer, or pre-installed on NAS hardware, and includes multi-tenant capabilities for managed service providers delivering BaaS and DRaaS.
Product overview
NAKIVO offers NAKIVO Backup & Replication as a unified, all-in-one data protection platform available in three editions (Pro Essentials, Enterprise Essentials, and Enterprise Plus) plus specialized Free and MSP editions. The platform provides VM backup and replication for VMware vSphere, Hyper-V, Nutanix AHV, and Proxmox VE; physical server and workstation backup for Windows and Linux; cloud instance protection for Amazon EC2; SaaS backup for Microsoft 365; and NAS/file share backup. Enterprise editions add disaster recovery orchestration via Site Recovery, real-time replication, ransomware protection with immutable storage, and multi-tenant BaaS/DRaaS capabilities for MSPs. The product deploys as a virtual appliance, on Windows/Linux servers, as AWS AMI, or directly on NAS devices from ASUSTOR, Synology, QNAP, NETGEAR, Western Digital, and TrueNAS to create integrated backup appliances.
Differentiator
Problem solved
Functional benefit
Brands
- NAKIVO Backup & Replication: The company's flagship data protection software offering VM backup, replication, disaster recovery, ransomware protection, and multi-tenant management for MSPs.
- NAKIVO Virtual Appliance (VA)
- NAKIVO MSP Console
Products and services
- NAKIVO Backup & Replication NAKIVO's flagship data protection platform providing VM backup, replication, instant recovery, ransomware protection, and disaster recovery orchestration across VMware, Hyper-V, Nutanix AHV, Proxmox VE, Microsoft 365, Amazon EC2, physical servers, and NAS devices, for enterprises, SMBs, and MSPs.
- NAKIVO Free Edition Free edition of NAKIVO Backup & Replication offering 1 year of data protection for up to 10 workloads and 5 Microsoft 365 users, including instant recovery, real-time replication, and ransomware protection with immutable repositories. Limited to local folder or CIFS/NFS share backup targets with no multitenancy or DR orchestration.
- NAKIVO MSP Solution Multi-tenant edition of NAKIVO Backup & Replication designed for managed service providers to deliver BaaS and DRaaS, supporting up to 100 isolated tenants from a single web-based MSP Console with per-workload pricing, self-service portals for end customers, and MSP Direct Connect for VPN-free access.
Quantifiable outcome
- Backup speed improved 3X vs. previous solutions
- +13 more outcomes
Companies that use NAKIVO
Customer profileNamed customers11 records
Segments5 records
Ideal customer profiles3 records
NAKIVO technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration21 records
Feature15 records
NAKIVO partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered regional and core.
- CyberLion Ltd.regionalCyberLion Ltd., a cybersecurity distributor based in Israel, announced distribution agreements with NAKIVO to offer enterprise-grade data protection solutions across the Israel region through its partner ecosystem and technical support.
- SynologycoreNAKIVO Backup & Replication is certified and optimized for Synology NAS devices, allowing customers to create high-performance backup appliances combining NAKIVO software with Synology hardware. Supports full list of Synology models including DS, RS, and FS series.
- QNAPcoreNAKIVO integrates with QNAP NAS devices enabling direct backup to NAS disks with high performance. Supports QNAP QTS, QuTS Hero, and QuTScloud platforms across extensive hardware compatibility list.
- ASUSTORcoreASUSTOR NAS devices support NAKIVO Backup & Replication installation for creating cost-efficient backup appliances with deduplication and disaster recovery capabilities.
- NETGEARcoreNAKIVO certified for NETGEAR ReadyNAS devices enabling NAS-based backup appliance deployment with comprehensive data protection features.
- Amazon Web Services (AWS)coreNAKIVO provides pre-configured Amazon Machine Image (AMI) for deploying Backup & Replication in AWS. Supports all AWS regions and instance types. Also supports backup to Amazon S3 and EC2 instance protection.
- Microsoft AzurecoreNAKIVO supports backup to Azure Blob Storage as a backup target for offsite and cloud-based data protection.
- VMwarecoreNAKIVO is a VMware Technology Alliance Partner and Gold Award winner. Full support for VMware vSphere, ESXi, vCenter, and VMware Cloud Director. Agentless VM backup with VMware CBT support.
- MicrosoftcoreNAKIVO provides deep integration with Microsoft environments including Hyper-V, Microsoft 365 (Exchange, Teams, SharePoint, OneDrive), SQL Server, Active Directory, and Windows servers/workstations.
- NutanixcoreNAKIVO is Nutanix Ready certified for AHV hypervisor support, providing backup and recovery for Nutanix HCI environments.
- ProxmoxcoreNAKIVO provides agentless backup support for Proxmox VE virtual environments including v11.2 support for Proxmox VE 9.0 and 9.1.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
NAKIVO competitors and assessment
Company assessmentDirect peers
- Arcserve: Arcserve provides unified data protection across virtual, physical, and cloud environments, with a similar SMB-to-enterprise focus as NAKIVO. Both compete on ransomware protection, disaster recovery orchestration, and multi-platform coverage.
- Acronis: Acronis provides backup combined with cybersecurity (anti-ransomware, endpoint protection), closely mirroring NAKIVO's positioning around VM backup plus ransomware protection. Targets similar SMB and MSP segments with subscription pricing and per-workload licensing.
- Veeam Software: Veeam is the leading VM-focused backup and recovery platform, directly competing with NAKIVO on VMware, Hyper-V, Nutanix AHV, and increasingly Proxmox support. Both target SMB and enterprise with subscription licensing and similar feature sets around instant recovery, replication, and ransomware protection.
- Rubrik: Rubrik offers cloud-native data protection and ransomware recovery for virtualized and SaaS workloads, overlapping directly with NAKIVO's VMware, Hyper-V, Nutanix AHV, and Microsoft 365 coverage. Differentiates on zero-trust security architecture and is increasingly competitive in mid-market and enterprise.
- Altaro (Hornetsecurity): Altaro (now part of Hornetsecurity) is a direct competitor to NAKIVO in the VM backup space, particularly focused on SMB and MSP customers with Hyper-V and VMware support. Competes on similar per-socket pricing and ease-of-use positioning.
- MSP360: MSP360 (formerly CloudBerry Lab) is a direct competitor targeting managed service providers with backup software for virtual, physical, and cloud workloads. Closely comparable to NAKIVO's MSP/BaaS/DRaaS positioning and per-workload pricing model.
- Exagrid (StorageCraft): Exagrid offers backup appliances with deduplication for SMB and mid-market customers — closely comparable to NAKIVO's NAS-based backup appliance approach. Both emphasize integrated hardware/software simplicity and cost efficiency versus enterprise incumbents.
Broad incumbents
- Cohesity: Cohesity is a broad data management platform spanning backup, file/object services, and data security. Its DataProtect offering competes with NAKIVO at the enterprise end of the market, offering more functionality but at higher complexity and price points.
- Commvault: Commvault is an enterprise incumbent in backup and recovery with broad workload support including virtual, physical, cloud, and SaaS — overlapping with NAKIVO's coverage. Typically competes in larger enterprise accounts with deeper compliance and governance features.
Emerging players
- Druva: Druva delivers SaaS-native data protection for endpoints, cloud workloads, and SaaS applications. Overlaps with NAKIVO on Microsoft 365 backup and cloud workload protection, but lacks NAKIVO's on-prem hypervisor depth.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
NAKIVO social profiles
Digital presenceNAKIVO financial estimates
Financial estimateRevenue estimate
Valuation estimate
NAKIVO leadership team
Management profileNumber of profiles
Profiles4 records
NAKIVO funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NAKIVO M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NAKIVO
What does NAKIVO do?
NAKIVO provides a unified, multi-hypervisor data protection platform (NAKIVO Backup & Replication) that delivers VM backup, replication, disaster recovery orchestration, and ransomware protection across VMware vSphere, Microsoft Hyper-V, Nutanix AHV, Proxmox VE, Amazon EC2, Microsoft 365, physical Windows/Linux servers, and NAS devices. The platform deploys as a virtual appliance, AMI, Windows/Linux installer, or pre-installed on NAS hardware, and includes multi-tenant capabilities for managed service providers delivering BaaS and DRaaS.
Is NAKIVO a public or private company?
NAKIVO is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was NAKIVO founded?
NAKIVO was founded in 2012. It employs 101 to 250 people.
Where is NAKIVO based?
NAKIVO is headquartered in Sparks, United States, in the North America region.
How does NAKIVO make money?
Three revenue lines are on record. Software Licenses (Subscription and Perpetual) is the primary driver. The others are support and Maintenance and MSP Partner Program (BaaS/DRaaS).
Who are NAKIVO's main competitors?
Direct peers on record are Arcserve, Acronis, Veeam Software, Rubrik, Altaro (Hornetsecurity), MSP360 and Exagrid (StorageCraft). Broad incumbents are Cohesity and Commvault. Druva is listed as an emerging player.
Does NAKIVO have an API?
Yes. NAKIVO provides an HTTP API for integration purposes. The API is available as part of the Enterprise Plus edition (HTTP API Integration Kit). The API enables developers to build custom integrations and automate workflows with NAKIVO Backup & Replication. Documentation is available at the Help Center API Reference Guide. Developer documentation is at helpcenter.nakivo.com/api-reference/Content/API-Reference-Overview.htm.
What industry is NAKIVO in?
NAKIVO's product category is Backup and Recovery Software. Its primary akta.pro industry code is HDABAIAB, Backup & Restore Platforms (Cloud Backup), with a secondary code of HDABAEAE, Backup Appliances & Integrated Systems. Its NAICS code is 5182 and its SIC code is 7372.