Noonlight
Noonlight is an API-first emergency response platform that connects IoT devices, security systems, wearables, and consumer apps to TMA Five Diamond certified monitoring centers, serving 80+ B2B partners across commercial security, residential, personal safety, and health verticals with automated dispatch and video-verified false alarm filtering.
- Company typePrivate
- Founded2013
- HeadquartersSt Louis, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Noonlight does
Noonlight is an API-first emergency response platform founded in 2013 as SafeTrek and rebranded to Noonlight in 2018, headquartered in Austin, Texas, and operating across 6 countries (USA, Canada, Australia, New Zealand, Ireland, UK). The company connects IoT devices, security systems, wearables, consumer applications, and law enforcement technology to a network of 5 redundant UL-listed, TMA Five Diamond certified professional monitoring centers that verify emergencies and dispatch first responders with precise location and incident context. Noonlight processes billions of events and dispatches emergency services for tens of millions of alarms annually through two core API products — a Dispatch API for emergency routing and a Verify API for false alarm suppression via video, audio, and sensor review by certified agents.
The platform's technical architecture combines sensor-fusion anomaly detection (smartphone accelerometer, gyroscope, GPS, magnetometer data for crash detection; wearable sensors for fall detection), computer vision for video verification and fire detection, and continuous GPS-based location tracking. Product surface spans four solution verticals: Commercial Security (partners including TrueLook, Solink, Rhombus, DTiQ), Residential Security (Wyze, Starling Home Hub), Personal Safety (Tinder, Jiobit, Apple Watch, Amaryllo), and Health + Wellness (CareWatch). The Axon Taser integration and Ruvna 911 Connect extend the platform into law enforcement and K-12 education safety respectively. Noonlight holds TMA Five Diamond certification across all monitoring centers and operates an 80+ partner B2B integration ecosystem.
Noonlight monetizes through usage-based and subscription pricing for B2B API and professional monitoring services, complemented by a freemium consumer mobile app with premium subscription tiers. Revenue streams include API access fees, per-alarm monitoring charges, and enterprise monitoring contracts. The company has raised approximately $10.85M in disclosed funding from investors including New Enterprise Associates, Cultivation Capital, Maveron, Aspect Ventures, Service Provider Capital, Arch Grants, and a strategic investment from Match Group.
Noonlight firmographics
Firmographics- Name
- Noonlight
- Legal name
- Noonlight, Inc.
- Website
- https://noonlight.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Noonlight is an API-first emergency response platform that connects IoT devices, security systems, wearables, and consumer apps to TMA Five Diamond certified monitoring centers, serving 80+ B2B partners across commercial security, residential, personal safety, and health verticals with automated dispatch and video-verified false alarm filtering.
- Ownership category
- akta.pro rank
Noonlight industry classification
Industry- Product category
- Emergency Response Platform
- NAICS
- Security Systems Services (56162), Security Systems Services (except Locksmiths) (561621)
- SIC
- Services-Health Services (8000), Communications Services, Nec (4899)
- akta.pro primary industry
- Medical Alert / PERS Monitoring (Emergency Response) (BPAKAFAD)
- akta.pro secondary industries
- Commercial & Industrial Alarm Monitoring (BPAKAFAB), Residential Alarm Monitoring (Burglar/Intrusion) (BPAKAFAA), Guard Tour / Lone Worker / Duress & Panic Alarm Monitoring (BPAKAFAF), Fire Alarm Monitoring Services (HSAHAAAI), Fall Detection & Automatic Alert Monitoring Services (HSAHAHAC)
Keywords
Where Noonlight is headquartered
LocationHeadquarters
- HQ city
- St Louis
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Noonlight business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- B2B API and Platform Services: Noonlight provides its emergency response API to B2B partners including IoT device manufacturers (Jiobit, Wyze, Rhombus), commercial security providers (TrueLook, Solink, Rhombus), and platforms (Tinder). Partners integrate Noonlight's emergency response capabilities into their products and pay usage-based or subscription fees for API access, alarm verification, and professional monitoring services.
- Consumer App Subscriptions: Noonlight offers a freemium mobile app with premium subscription tiers for individual consumers. The freemium tier provides basic safety monitoring while premium tiers include enhanced features such as advanced location tracking, fall detection, and priority emergency response.
- Professional Monitoring Services: 24/7 professional monitoring center services for verified alarms, dispatching emergency responders when incidents are confirmed through video verification or sensor data analysis. Revenue generated through per-alarm or subscription-based monitoring fees paid by B2B partners and enterprise customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free tier with basic safety monitoring features |
| Subscription | Monthly | Premium consumer subscription |
| Usage-based | Pay-as-you-go | B2B API and Enterprise pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Noonlight product offering
Product offeringCore offering
Noonlight operates an API-first emergency response platform that connects IoT devices, security systems, wearables, and consumer applications to its 24/7 TMA Five Diamond certified professional monitoring centers. The platform offers two core APIs (Dispatch API for emergency response routing and Verify API for false-alarm filtering through video and sensor verification) along with a direct-to-consumer personal safety mobile app.
Product overview
Noonlight is a B2B emergency response platform offering APIs (Dispatch API, Verify API) that integrate into partners' smart home, security, health, and lifestyle products, plus a direct-to-consumer personal safety app. The platform connects devices, apps, and wearables to certified monitoring agents who verify emergencies and dispatch first responders with accurate location and context. The product architecture combines a developer-facing API layer (Dispatch API for emergency routing, Verify API for false alarm filtering) with professional monitoring services, serving Commercial Security, Residential Security, Personal Safety, and Health + Wellness market verticals. Partners include Wyze, TrueLook, Solink, Jiobit, Tinder, and others who embed Noonlight's monitoring and dispatch capabilities into their own products.
Differentiator
Problem solved
Functional benefit
Products and services
- Dispatch API REST API enabling partners to integrate fast, reliable emergency response and 911 dispatch into their products and services, with automatic sharing of GPS location and user data with first responders.
- Verify API API that decreases false alarms and delivers 24/7 peace of mind through real-time threat verification by trained agents, with video review, talk-down capability, and automated dispatch decisions based on verified emergencies.
- Noonlight App (Consumer) Personal safety mobile app enabling users to manually trigger alarms, automatically detect emergencies via connected device sensors, and receive 24/7 professional monitoring dispatch. Features include Safety Button, Timeline, Safety Network, Automatic Crash Response, and Apple Watch integration.
- Professional Monitoring Service 24/7 monitoring service with trained, certified operators who verify alarms via text/call, dispatch emergency services with accurate location data, and provide comfort to users until help arrives, operating through five redundant UL-listed, TMA Five Diamond certified monitoring center partners.
Quantifiable outcome
- Reduction in false alarm dispatches through video verification integration
- +1 more outcomes
Companies that use Noonlight
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
Noonlight technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
AI capability9 records
Feature6 records
Noonlight partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered flagship and core.
- AxonflagshipNoonlight's partnership with Axon (creator of Taser devices) enables automatic emergency dispatch when a Taser is fired or activated. When an officer deploys a Taser, the device automatically triggers Noonlight's emergency response system, which shares the officer's GPS location and incident data with 911 dispatchers, ensuring rapid backup response even in situations where officers cannot manually call for help.
- DTiQcoreDTiQ provides video verification services integrated with Noonlight's monitoring platform, enabling monitoring center operators to visually verify alarm events before dispatching emergency responders. This partnership addresses the false alarm problem by ensuring that only verified emergencies result in emergency dispatch.
- RuvnacoreRuvna is a school emergency response platform that partners with Noonlight to provide K-12 schools with integrated emergency notification, response coordination, and 911 communication capabilities. When a school safety incident occurs, Ruvna's platform connects directly to Noonlight's emergency dispatch infrastructure for rapid first responder coordination.
- TrueLookcoreTrueLook provides commercial video surveillance cameras integrated with Noonlight's professional monitoring services. When a TrueLook camera detects suspicious activity, Noonlight's monitoring center can access the live video feed to visually verify the alarm before dispatching law enforcement, reducing false alarm incidents.
- SolinkcoreSolink's video alarm verification platform integrates with Noonlight's monitoring centers, enabling security operators to review camera footage during alarm events. This integration helps reduce false alarm rates for commercial customers and ensures that emergency responders are dispatched only for verified emergencies.
- JiobitcoreJiobit manufactures wearable location tracking devices for children and vulnerable individuals. Jiobit's devices integrate with Noonlight's 911 emergency response API, enabling parents and caregivers to instantly connect their tracked individual to emergency services with precise GPS location data through the Noonlight platform.
- RhombuscoreRhombus provides commercial security camera systems for businesses and organizations. Their cameras integrate with Noonlight's monitoring platform, enabling automated emergency dispatch when security events are detected, with video verification capabilities for monitoring center operators.
- TinderflagshipTinder, the popular dating platform, integrated Noonlight's emergency response capabilities to enhance user safety. Tinder users can connect their account to Noonlight, enabling them to quickly summon emergency assistance during dates or unsafe situations with automatic location sharing to 911 dispatchers.
- CareWatchcoreCareWatch provides fall detection devices for seniors and at-risk individuals. Their wearable fall detection devices integrate with Noonlight's emergency response platform, automatically connecting users who experience falls to Noonlight's monitoring center for immediate emergency dispatch if needed.
Scale indicators3 records
Recent moves7 records
Expansion highlights6 records
Noonlight competitors and assessment
Company assessmentDirect peers
- RapidSOS: RapidSOS is the most direct competitor: an API platform that connects smart devices (phones, cars, wearables) directly to 911 dispatch centers and first responders, sharing real-time location and incident data. Same API-first architecture, same target customers (public safety, device manufacturers), and overlapping partner ecosystem.
- Rescu: Rescu is an emergency dispatch service that allows users to send help via app without verbal communication. Directly comparable to Noonlight's consumer personal safety app—same core value proposition (one-tap emergency dispatch without 911 call)—though narrower in scope (consumer-only, no B2B API platform).
- Silent Beacon: Silent Beacon is a personal safety device and app that enables users to alert emergency contacts and 911 with the press of a button, sharing location data. Comparable to Noonlight's consumer panic button functionality and target user (individuals seeking personal safety tools).
Broad incumbents
- ADT: ADT is the largest incumbent security monitoring company in North America, offering professionally monitored intrusion, fire, and medical alert services to residential and commercial customers. Overlaps with Noonlight in alarm monitoring and emergency dispatch but owns the customer relationship end-to-end rather than embedding via API.
- Vivint Smart Home: Vivint provides professionally monitored smart home security systems with integrated intrusion detection, video surveillance, and emergency response. Comparable in residential alarm monitoring and dispatch, but operates its own branded hardware and monitoring infrastructure rather than via embedded APIs.
- SimpliSafe: SimpliSafe is a DIY home security provider with professional monitoring services for intrusion, fire, and environmental alerts. Directly competes in residential alarm monitoring with Wyze-integrated Noonlight, but owns the hardware stack and consumer brand.
- Ring (Amazon): Ring Alarm and Ring monitoring services offer professionally monitored home security with video verification capabilities. As part of Amazon, Ring has structural advantages in device ecosystem and could in-source monitoring that currently routes through APIs like Noonlight's.
Emerging players
- LifeStation: LifeStation is a Personal Emergency Response System (PERS) provider offering monitored medical alert services with fall detection. Directly comparable to Noonlight's CareWatch fall detection integration and consumer safety offerings, focused specifically on seniors and at-risk individuals.
- Medical Guardian: Medical Guardian is a leading PERS / medical alert company offering monitored fall detection and emergency response for seniors. Comparable to Noonlight's Health + Wellness vertical and CareWatch fall detection integration, with deeper focus on senior care consumers.
- Bay Alarm Medical: Bay Alarm Medical provides monitored PERS devices including fall detection pendants and in-home medical alert systems. Comparable in emergency response for vulnerable populations; competes for the same caregiver/care recipient use cases as Noonlight's CareWatch integration.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks2 records
Key highlights7 records
Customer concentration
Noonlight social profiles
Digital presenceNoonlight compliance and trust
Trust signalCompliance2 records
Noonlight financial estimates
Financial estimateRevenue estimate
Valuation estimate
Noonlight leadership team
Management profileNumber of profiles
Profiles4 records
Noonlight funding detail
Funding detailFunding overview
Funding rounds5 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Noonlight M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Noonlight
What does Noonlight do?
Noonlight operates an API-first emergency response platform that connects IoT devices, security systems, wearables, and consumer applications to its 24/7 TMA Five Diamond certified professional monitoring centers. The platform offers two core APIs (Dispatch API for emergency response routing and Verify API for false-alarm filtering through video and sensor verification) along with a direct-to-consumer personal safety mobile app.
Is Noonlight a public or private company?
Noonlight is a private company. It is classified as venture growth investor backed and is currently operating.
When was Noonlight founded?
Noonlight was founded in 2013. It employs 11 to 50 people.
Where is Noonlight based?
Noonlight is headquartered in St Louis, United States, in the North America region.
How does Noonlight make money?
Three revenue lines are on record. B2B API and Platform Services are the primary driver. The others are consumer App Subscriptions and professional Monitoring Services.
Who are Noonlight's main competitors?
Direct peers on record are RapidSOS, Rescu and Silent Beacon. Broad incumbents are ADT, Vivint Smart Home, SimpliSafe and Ring (Amazon). Emerging players are LifeStation, Medical Guardian and Bay Alarm Medical.
Does Noonlight have an API?
Yes. Noonlight offers APIs for emergency dispatch and professional monitoring. The Dispatch API enables integration of fast, reliable emergency response capabilities. The Verify API decreases false alarms and delivers 24/7 peace of mind through real-time threat verification. Documentation available at docs.noonlight.com with v2.0 API version. Developer documentation is at docs.noonlight.com.
What industry is Noonlight in?
Noonlight's product category is Emergency Response Platform. Its primary akta.pro industry code is BPAKAFAD, Medical Alert / PERS Monitoring (Emergency Response), with a secondary code of BPAKAFAB, Commercial & Industrial Alarm Monitoring. Its NAICS code is 56162 and its SIC code is 8000.