TSIA
- Company typePrivate
- Founded2009
- HeadquartersSan Diego, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
TSIA firmographics
Firmographics- Name
- TSIA
- Legal name
- Technology & Services Industry Association
- Website
- https://tsia.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Where TSIA is headquartered
LocationHeadquarters
- HQ city
- San Diego
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
TSIA business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Membership Fees: TSIA operates on a membership model where technology companies pay fees to access proprietary research, benchmarking data, frameworks, advisory services, and the TSIA Portal. Membership plans are tailored to organizational needs with various tiers available.
- Conference and Event Revenue: TSIA generates revenue through Technology & Services World conference registrations, sponsorships, and exhibitor booth spaces at their annual Las Vegas events.
- Premium Research and Advisory Services: Additional revenue from premium research content, virtual advisory sessions, and member-to-member inquiries beyond standard membership benefits.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise Membership - Full access to TSIA research, benchmarking, and advisory services for large technology organizations |
| Subscription | Annual | Individual Plan Membership - Access for individual professionals |
| Other | Multi-year contract | Conference Pass Options - Multiple pass types for Technology & Services World event |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
TSIA product offering
Product offeringCore offering
TSIA is a membership-based research and advisory organization that helps technology companies achieve profitable growth by providing proprietary benchmarking data, business frameworks, and expert advice. Its core deliverables include the TSIA Portal digital platform, the TSIA Intelligence AI assistant, the Performance Optimizer benchmarking tool, premium research reports, advisory engagements, and the annual Technology & Services World conference held in Las Vegas.
Product overview
TSIA (Technology & Services Industry Association) is a research and advisory organization that helps technology companies achieve profitable growth through proprietary data, business frameworks, and expert advice. The core product ecosystem includes the TSIA Portal as the central member platform, TSIA Intelligence (specialized AI for tech services research), and Performance Optimizer (industry benchmarking). Additional offerings span membership plans, community engagement via TSIA Discussions, content delivery through TSIA Webinars and TECHtonic podcast, conference events including TSIA World and Board Summit, recognition programs like STAR Awards, and structured research content formats including Research Journeys, Premium Research, and Free Research. TSIA's AI Economics framework provides research on AI's impact on technology services business models.
Differentiator
Problem solved
Functional benefit
Brands
- AI Economics: A research-based framework explaining how artificial intelligence is reshaping value creation, pricing models, service portfolios, and profitability in the technology industry.
- TECHtonic
- Technology & Services World
- TSIA Board Summit
- TSIA Intelligence
- Performance Optimizer
- TSIA Discussions
- STAR Awards
Products and services
- TSIA Membership Subscription-based membership program offering technology companies access to TSIA research, benchmarking data, frameworks, advisory services, and the TSIA Portal. Plans are tailored to organizational needs with Enterprise and Individual tiers.
- TSIA Portal
Quantifiable outcome
- Organizations can benchmark against industry peers to identify operational improvements and margin optimization opportunities
- +1 more outcomes
Companies that use TSIA
Customer profileNamed customers12 records
Segments5 records
Ideal customer profiles1 record
TSIA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature5 records
TSIA partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core.
- AlchemercoreOnline polling and questionnaire response platform used for TSIA benchmarking data collection. Part of TSIA's core benchmarking technology infrastructure.
- TableaucoreData visualization technology used in TSIA's Performance Optimizer benchmarking platform for presenting industry and peer group comparisons.
- AlteryxcoreETL (Extract, Transform, Load) technology used on TSIA's corporate network for processing benchmarking data.
- SalesforcecoreCustomer support services, lead management, and marketing cloud engagement. Used for Secure File System delivery of benchmarking materials and member communications.
- Auth0coreAuthentication and security processing for TSIA's digital platforms including the TSIA Portal.
- Microsoft AzurecoreSecurity, AI, and machine learning capabilities supporting TSIA's cloud infrastructure.
- VercelcoreDeveloper tools and cloud infrastructure, serving as TSIA's primary cloud service provider for website hosting.
- CventcoreEvent management and registration system for Technology & Services World conferences.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
TSIA competitors and assessment
Company assessmentEmerging players
- ASUG (ASUG is now part of SAP) / SAPinsider: SAPinsider is a research and member community for organizations running SAP, offering research, benchmarking, and events focused on SAP customers and partners. It is a vertical-specific membership/research peer to TSIA's association model for technology services organizations.
- ITIC (Information Technology Intelligence Consulting): ITIC is a research and consulting firm that publishes survey-based research on enterprise IT topics, including reliability, security, and vendor performance. Its survey-based benchmarking approach is a partial analogue to TSIA's Performance Optimizer benchmarking.
Broad incumbents
- TechTarget (now Informa TechTarget): TechTarget operates B2B technology media and research properties serving enterprise technology buyers and vendors, including research, events, and intent data. It overlaps with TSIA in research, vendor marketing services, and event-based revenue for the technology industry.
- Gartner: Gartner is the largest technology research and advisory firm, serving CIOs and enterprise technology leaders with research, benchmarking, and advisory services. It overlaps with TSIA in research, benchmarking, and conference offerings but at significantly greater scale and broader coverage.
Direct peers
- International Data Corporation (IDC): IDC is a major provider of market intelligence, advisory services, and events for the IT, telecommunications, and consumer technology markets. It is highly comparable to TSIA in benchmarking, advisory, and research-association activities for technology vendors.
- CompTIA (Computing Technology Industry Association): CompTIA is a membership-based trade association for the global IT industry providing research, certification, and advocacy. It is a strong structural parallel to TSIA as a vendor-serving technology trade association with research and community offerings.
- Forrester Research: Forrester is a global research and advisory firm publishing syndicated research, conducting benchmarking, and running events for technology and business leaders. Its portfolio and go-to-market model closely mirror TSIA's research, benchmarking, and event monetization approach.
- Aberdeen Group: Aberdeen Group provides technology research and benchmarking, including peer benchmarking and best-practice studies for B2B technology markets. Its benchmarking and research subscription model is directly comparable to TSIA's Performance Optimizer and member research access.
- Nucleus Research: Nucleus Research produces technology ROI research and case studies for enterprise software buyers. Its benchmarking and ROI-focused research overlaps with TSIA's benchmarking and outcome-based pricing agenda for enterprise technology vendors.
- Constellation Research: Constellation Research is an advisory and research firm focused on disruptive technologies and business model transformation, including AI. It overlaps with TSIA on advisory, research, and events for enterprise technology buyers and sellers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
TSIA social profiles
Digital presenceTSIA compliance and trust
Trust signalCompliance3 records
TSIA financial estimates
Financial estimateRevenue estimate
Valuation estimate
TSIA leadership team
Management profileNumber of profiles
Profiles8 records
TSIA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TSIA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TSIA
What does TSIA do?
TSIA is a membership-based research and advisory organization that helps technology companies achieve profitable growth by providing proprietary benchmarking data, business frameworks, and expert advice. Its core deliverables include the TSIA Portal digital platform, the TSIA Intelligence AI assistant, the Performance Optimizer benchmarking tool, premium research reports, advisory engagements, and the annual Technology & Services World conference held in Las Vegas.
Is TSIA a public or private company?
TSIA is a private company. It is classified as management employee owned and is currently operating.
When was TSIA founded?
TSIA was founded in 2009. It employs 101 to 250 people.
Where is TSIA based?
TSIA is headquartered in San Diego, United States, in the North America region.
How does TSIA make money?
Three revenue lines are on record. Membership Fees are the primary driver. The others are conference and Event Revenue and premium Research and Advisory Services.
Who are TSIA's main competitors?
Emerging players on record are ASUG (ASUG is now part of SAP) / SAPinsider and ITIC (Information Technology Intelligence Consulting). Broad incumbents are TechTarget (now Informa TechTarget) and Gartner. Direct peers are International Data Corporation (IDC), CompTIA (Computing Technology Industry Association), Forrester Research, Aberdeen Group, Nucleus Research and Constellation Research.
Does TSIA have an API?
No public API is recorded for TSIA.