The NewsMarket

What The NewsMarket does

The NewsMarket is a private media distribution and PR technology business founded in 2000 that connects brands and communications teams with journalists, broadcasters and digital influencers. The platform distributes broadcast- and streaming-quality video, images, audio, live streams, press releases, logos, quotes and other copyright-free media assets to media outlets globally. Its paying customer base appears to be on the brand side, including PR agencies, in-house communication and marketing teams, global organizations, brands and start-ups, while the media side uses the platform to source verified content.

The core product, TheNewsMarket.com, combines a content management system with Brand Newsrooms, Media Library, Collections and targeted distribution. It supports specialized sections such as SportNewsMarket, GreenNewsMarket and News In French, plus an Advanced Distribution service that uses bespoke media lists, in-house media relations, editorial support and content production. The company also has a 2026 AI PR Tool for text-based PR distribution and content-management workflows, though the input does not disclose model architecture, proprietary training data or AI performance evidence.

Revenue is generated through subscription- and quote-based platform and distribution services sold to brands and organizations; public pricing is not disclosed. Go-to-market is primarily sales-led, with PR professionals supporting media targeting and client services, supplemented by self-serve platform access and social distribution. Scale signals include 351 hosted brands and named enterprise customers such as Lamborghini, Euro NCAP, ASICS EMEA, adidas, Kia and the International Olympic Committee, but revenue and customer-level concentration data are not disclosed.

Name

The NewsMarket

Legal name

TheNewsMarket

Website

https://thenewsmarket.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

51–100 employees

Short description

The NewsMarket is a PR and media-content distribution platform serving brands, PR teams and media professionals, providing brand newsrooms, multimedia asset hosting, targeted distribution, analytics and AI-assisted PR workflow tools for global news dissemination.

Ownership category

akta.pro rank

Product category

PR Distribution Platform

NAICS

Advertising, Public Relations, and Related Services (5418), Advertising Material Distribution Services (54187), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

SIC

Miscellaneous Publishing (2741)

akta.pro primary industry

Content Distribution & Syndication Services (BPAFAIAK)

akta.pro secondary industries

Consumer News & Digital Newsrooms (Web/App-First) (MPAJADAD), Syndication, Licensing & Content Partnerships (Columns, Features, Photos) (MPAJADAI), News & Public Affairs Syndication (MPABAMAF)

Keywords

• PR distribution platform
• Media content distribution
• Brand newsroom hosting
• Copyright-free media assets
• Journalist press release service

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Platform Subscription/Distribution Services: Revenue generated through subscription-based access to the platform for brands and organisations to distribute their news and content to media outlets, journalists, broadcasters and digital influencers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

The NewsMarket runs a next-generation digital distribution platform that enables brands and PR agencies to publish press releases, copyright-free images, videos, logos, quotes and live stream events and deliver them to journalists, broadcasters and digital influencers worldwide. It supplements the self-serve platform with bespoke Advanced Distribution services (in-house media relations, editorial support and content production) and an industry-leading AI PR Tool that automates PR content workflows.

Product overview

TheNewsMarket operates as a unified news distribution platform combining PR content management, targeted distribution, and media asset hosting. The core platform (TheNewsMarket.com) serves as the primary product, enabling brands to publish and distribute press releases and multimedia content to journalists globally. The offering includes specialized vertical sections (SportNewsMarket, GreenNewsMarket, News In French), content management modules (Brand Newsrooms, Media Library, Collections), and an AI PR Tool for enhanced workflow automation. The platform supports various content formats including text, images, videos, audio, and live streaming.

Differentiator

Problem solved

Functional benefit

Brands

• SportNewsMarket: Sport-focused news, features and copyright-free media assets from sport institutions, sponsors and retailers
• GreenNewsMarket
• News In French

Products and services

• TheNewsMarket.com Platform A next-generation digital PR distribution platform enabling brands and PR agencies to publish press releases, copyright-free images, videos, logos, quotes and live stream events to global media, journalists, and influencers.
• SportNewsMarket A specialized sports-focused sub-platform featuring news, features and copyright-free media assets from sport institutions, sponsors and retailers.
• GreenNewsMarket An environment and sustainability-focused sub-platform covering green initiatives and sustainable development topics.
• News In French French-language localized news content section for French-speaking media and audiences.
• Brand Newsrooms Bespoke content hubs for brands to host press releases, multimedia assets, and branded content accessible to media and journalists.
• Advanced Distribution Service A targeted distribution service that uses dedicated PR professionals to build bespoke media lists, run in-house media relations, provide editorial support and deliver content production for clients seeking direct journalist outreach in specific business verticals.

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature4 records

Partnerships

One partnership is on record.

• Richard Sambrook / Cardiff University / DMA MediaminorOthersRichard Sambrook, Professor and Director of the Centre for Journalism at Cardiff University and Chairman at DMA Media, has provided an endorsement/testimonial for TheNewsMarket platform, describing it as a cutting-edge news distribution platform based on decades of experience with journalists.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Cision: Cision is the largest global PR distribution, media intelligence, and communications software company (owner of PR Newswire and Brandwatch). It is a broad incumbent offering press release distribution alongside monitoring and analytics, directly competing with TheNewsMarket's core distribution service at much larger scale.
• Notified: Notified (the Intrado-owned platform encompassing Business Wire and GlobeNewswire) is a broad incumbent in PR distribution, IR communications, and media monitoring. It directly overlaps with TheNewsMarket's enterprise distribution and brand newsroom offerings at significantly larger scale.
• Meltwater: Meltwater is a global media intelligence and PR software platform offering media monitoring, social listening, and influencer analytics. While more monitoring-focused than TheNewsMarket, it competes for the same enterprise PR/comms budget with adjacent distribution and journalist-engagement features.

Direct peers

• PR Newswire: PR Newswire (part of Cision) is a leading global press release distribution service connecting brands with journalists, media outlets, and online platforms. It is a direct peer to TheNewsMarket's core distribution offering, with comparable workflow but greater scale and wire-network reach.
• Newswire: Newswire is a press release distribution and media outreach platform serving SMBs and agencies with wire-style distribution and SEO-optimized placements. It is a direct peer competing for the same lower-tier brand distribution customers that TheNewsMarket serves via its self-serve platform.
• GlobeNewswire: GlobeNewswire (owned by Notified/Intrado) is a press release distribution and disclosure network serving brands, agencies, and IR teams globally. It is a direct peer offering wire distribution, multimedia hosting, and journalist targeting similar to TheNewsMarket's core product.
• Business Wire: Business Wire (owned by Notified/Intrado) is a major press release distribution and regulatory disclosure service targeting enterprise brands and IR teams. It competes head-to-head with TheNewsMarket in the enterprise and corporate communications segment, with comparable multimedia asset distribution features.
• ePresspack: ePresspack is a digital PR and press release distribution platform serving brands and agencies with multimedia newsrooms and journalist outreach. It is a direct peer to TheNewsMarket, with overlapping brand newsroom and distribution functionality; TheNewsMarket's data even references epresspack as a partner/integration.

Emerging players

• Prowly: Prowly is a PR platform offering online newsrooms, press release distribution, and journalist CRM for brands and agencies. It is an emerging SaaS player with overlapping brand newsroom and distribution functionality, often targeting the same mid-market and SMB customers as TheNewsMarket.
• Muck Rack: Muck Rack is a PR software platform providing journalist database access, press release distribution, and media monitoring for PR professionals. It is an emerging player offering PR workflow tools that partially overlap with TheNewsMarket's distribution and journalist targeting capabilities.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/thenewsmarket
• Facebookfacebook.com/thenewsmarket
• LinkedInlinkedin.com/company/the-newsmarket

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds4 records

Investors12 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The NewsMarket