MAS
MAS is a women-led, minority-founded bespoke experiential marketing agency headquartered in Brooklyn, NY. Since 2008, it has delivered integrated strategy, creative, interactive technology, and production services for enterprise brands including Google, YouTube, Dell/Alienware, Verizon, and PayPal.
- Company typePrivate
- Founded2008
- HeadquartersBrooklyn, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What MAS does
MAS (legally MAS Event + Design, LLC, d/b/a "More MAS") is a private, women-led, minority-founded experiential marketing agency headquartered in Brooklyn, NY. Founded in 2008 by Mia Choi, the firm operates as a bespoke creative and production partner for enterprise brands, delivering campaigns that integrate strategy, creative, interactive technology, design, content, and physical production. Its client roster includes Google, YouTube, Dell/Alienware, SoftBank, Verizon, PayPal, Southwest Airlines, Braze, and Google for Education, with notable engagements spanning the Google AI Pit Stop at Advertising Week NYC, the YouTube Shorts Drive-Thru at VidCon (184MM total views, 31,000 unique Shorts), and Dua Lipa and Olivia Rodrigo fan activations.
The agency's core offering is end-to-end campaign execution, supported by proprietary in-house capabilities including the Made by MAS fabrication studio for physical builds, custom-built web environments, NFC-enabled interactive installations, Snapchat AR lenses, Unreal Engine-based game development, and AI-infused experiences such as driving simulators and RunwayML-assisted video production. Services are organized across Strategy, Creative, Interactive Experiences, Design, Content Production, and Production disciplines, allowing the firm to take a brief from concept through "render to reality" without external fabrication dependency.
MAS operates a sales-led, relationship-based go-to-market model, acquiring enterprise clients through referrals, industry reputation, and case-study-led demand generation supported by the MOREMore blog, organic social, and earned media (e.g., Viewpoint TV, The Drum). Revenue is generated through project-based professional services engagements with bespoke, quote-based pricing; no modular product or self-serve channel exists. The firm maintains a global execution footprint from its single Brooklyn headquarters, has no disclosed external funding, and operates with a team of 51–100 employees.
MAS firmographics
Firmographics- Name
- MAS
- Legal name
- MAS Event + Design, LLC
- Website
- https://moremas.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- MAS is a women-led, minority-founded bespoke experiential marketing agency headquartered in Brooklyn, NY. Since 2008, it has delivered integrated strategy, creative, interactive technology, and production services for enterprise brands including Google, YouTube, Dell/Alienware, Verizon, and PayPal.
- Ownership category
- akta.pro rank
MAS industry classification
Industry- Product category
- Experiential Marketing Services
- akta.pro primary industry
- Brand Activations & Experiential Campaign Design (MPAAAGAA)
- akta.pro secondary industry
- Product Launches & Brand Activations (Experiential Marketing) (MPAGAHAD)
Keywords
Where MAS is headquartered
LocationHeadquarters
- HQ city
- Brooklyn
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
MAS business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Experiential Marketing & Event Production Services: Full-service agency providing strategy, creative, interactive, design, content, and production services for brand experiential campaigns. Revenue is generated through project-based professional services engagements with enterprise clients, typically for major brand activations, product launches, and events.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels7 records
MAS product offering
Product offeringCore offering
MAS is a bespoke experiential marketing agency delivering end-to-end services across strategy, creative, interactive, design, content, and production for enterprise brand activations. The agency creates bold physical and digital experiences—including product launches, immersive installations, virtual/hybrid events, fan experiences, and large-scale campaigns—for Fortune 500 brands. Its in-house fabrication studio, Made by MAS, enables render-to-reality execution of complex physical builds.
Product overview
MAS is a bespoke experiential marketing agency offering a comprehensive suite of services across strategy, creative, interactive, design, content, and production disciplines. The agency operates as a single integrated offering rather than a platform with modular products. Their in-house studio, Made by MAS, handles fabrication and sustainable execution of physical experiences. Services span from brand strategy and concept development to virtual experience design, custom web environments, game creation, and full-scale production including audio/video engineering and live event management.
Differentiator
Problem solved
Functional benefit
Products and services
- Strategy Services
Quantifiable outcome
- 184MM total views and 31,000 unique Shorts created during YouTube Shorts Drive-Thru VidCon activation
- +3 more outcomes
Companies that use MAS
Customer profileNamed customers11 records
Segments3 records
Ideal customer profiles3 records
MAS technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
MAS partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- MrBeastcoreMAS partnered with YouTube creator MrBeast to create the centerpiece of the YouTube Shorts Drive-Thru at VidCon — a jaw-droppingly large, fully functional 40-foot gumball machine where fans dropped a giant coin and received prizes including Feastables, cash rewards, or even an appearance from MrBeast himself. The activation drove 184MM total views and 31,000 unique Shorts.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
MAS competitors and assessment
Company assessmentDirect peers
- MKG: MKG is a NYC-based independent experiential marketing agency delivering brand activations, live events, and immersive experiences for enterprise clients. It is closely comparable to MAS in size, geography, boutique positioning, and Fortune 500 client mix.
- Sparks: Sparks is a global experiential marketing agency producing brand experiences, trade shows, and product launches for enterprise clients. It directly overlaps with MAS on product launches and tech-vertical experiential work.
- Momentum Worldwide: Momentum is a global experiential agency delivering brand experiences, sponsorships, and product launches for major brands including Microsoft, Meta, and Coca-Cola. It competes with MAS for enterprise experiential budgets at scale.
- GEL Inc. GEL is a boutique U.S. experiential agency producing events, product launches, and brand activations with in-house production capabilities. It is comparable to MAS in scale, bespoke service model, and tech-vertical client mix.
- Jack Morton Worldwide: Jack Morton is a global brand experience agency specializing in experiential marketing, events, and brand activations for major technology and consumer brands. It competes directly with MAS on enterprise experiential RFPs with a similar end-to-end service model.
- George P. Johnson Experience Marketing: GPJ is a long-standing global experiential marketing agency focused on product launches and brand activations, particularly for technology clients. It is a direct competitor to MAS on enterprise product launches.
Others
- Masergy (now part of The Opus Group): The Opus Group is a parent/marketing services collective with apparent operational overlap with MAS (shared contacts and ATS infrastructure). It is referenced as related to MAS rather than a direct competitor.
Broad incumbents
- Mosaic (Sodexo Live!): Mosaic is part of Sodexo Live! and operates as a large-scale experiential agency serving enterprise clients with brand activations, sponsorships, and event marketing. It competes with MAS on enterprise RFPs at a broader scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
MAS social profiles
Digital presenceMAS financial estimates
Financial estimateRevenue estimate
Valuation estimate
MAS leadership team
Management profileNumber of profiles
Profiles3 records
MAS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MAS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MAS
What does MAS do?
MAS is a bespoke experiential marketing agency delivering end-to-end services across strategy, creative, interactive, design, content, and production for enterprise brand activations. The agency creates bold physical and digital experiences—including product launches, immersive installations, virtual/hybrid events, fan experiences, and large-scale campaigns—for Fortune 500 brands. Its in-house fabrication studio, Made by MAS, enables render-to-reality execution of complex physical builds.
Is MAS a public or private company?
MAS is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MAS founded?
MAS was founded in 2008. It employs 51 to 100 people.
Where is MAS based?
MAS is headquartered in Brooklyn, United States, in the North America region.
How does MAS make money?
One revenue line is on record: experiential Marketing & Event Production Services.
Who are MAS's main competitors?
Direct peers on record are MKG, Sparks, Momentum Worldwide, GEL Inc., Jack Morton Worldwide and George P. Johnson Experience Marketing. Masergy (now part of The Opus Group) is listed as an others. Mosaic (Sodexo Live!) is listed as a broad incumbent.
Does MAS have an API?
No public API is recorded for MAS.
What industry is MAS in?
MAS's product category is Experiential Marketing Services. Its primary akta.pro industry code is MPAAAGAA, Brand Activations & Experiential Campaign Design, with a secondary code of MPAGAHAD, Product Launches & Brand Activations (Experiential Marketing).