Homa
- Company typePrivate
- Founded2024
- HeadquartersAustin, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
Homa firmographics
Firmographics- Name
- Homa
- Legal name
- Homa AI, Inc.
- Website
- https://tryhoma.com
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Homa industry classification
Industry- Product category
- Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (5312)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Buyer Representation Services (BPAJAAAJ)
Keywords
Where Homa is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Homa business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Transaction Fee (1% at Closing): Homa charges a 1% fee on the home purchase price, paid only at closing. This replaces the traditional 3% buyer agent commission. When sellers offer buyer-side commission, Homa uses it to cover its fee and credits the remainder back to the buyer.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Homa (Free) - Self-Guided Tools |
| Transaction based/ take rate | Pay-as-you-go | Homa Broker Services - Full-Service Transaction |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Homa product offering
Product offeringCore offering
Homa provides an AI-powered home buying platform that combines self-service AI tools (property search, analysis, offer strategy) with full-service licensed brokerage representation. The company charges a 1% transaction fee at closing and returns up to 2% of the purchase price (typically the buyer-side commission) back to buyers, replacing the traditional 3% buyer agent commission. The platform is available to individual home buyers in Florida and Texas through a web and mobile app, with on-demand showing services, AI-guided offer drafting, and licensed broker negotiation support.
Product overview
Homa is an AI-powered home buying platform that operates on a two-tier model combining self-service tools with full-service brokerage support. The core offering consists of Homa (Free), a self-guided platform providing AI-powered property search, analysis, and offer strategy tools; and Homa Broker Services (Homa Pro), a licensed brokerage tier where Homa Realty, Inc. provides transaction broker representation and rebates most of the buyer's agent commission (up to 2%) back to the buyer at closing. The platform also includes expert human support including Showing Specialists, Licensed Brokers, and Closing Coordinators to guide buyers through the entire process from search to close.
Differentiator
Problem solved
Functional benefit
Products and services
- Homa (Free) Self-guided home buying experience providing AI-powered tools, market data, and insights to help buyers analyze homes, calculate offer prices, and manage their home search independently. No brokerage relationship is created under this tier.
- Homa Broker Services (Homa Pro) Full-service experience where Homa Realty, Inc. acts as transaction broker, helping with offer submission, negotiation, and closing. Rebates buyer agent commission less a 1% service fee, subject to lender and state law restrictions. Includes licensed broker review, negotiation, and closing coordination.
Quantifiable outcome
- Buyers save approximately $10,500 on average ($10,560 average credit back) compared to traditional 3% agent commission on comparable homes
- +2 more outcomes
Companies that use Homa
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
Homa technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability7 records
Feature5 records
Homa partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Homa Realty, Inc.coreLicensed subsidiary brokerage entity providing transaction broker services for Homa's home buying platform. Operates under Chapter 475 Florida Statutes in Florida, handling buyer representation, offer drafting, negotiation, and closing coordination.
- Partner BrokeragesminorIn certain transactions, Homa may refer customers to partner brokerages that serve as the transaction broker or buyer's broker of record. These partners perform brokerage duties, draft agreements, and comply with state licensing laws. Homa may receive referral fees from such partners.
- Third-Party Service ProvidersminorReferrals to independent mortgage lenders, title companies, closing agents, inspectors, and other real estate service providers. Homa and/or affiliates may receive compensation from these partners per RESPA. Includes companies like Showami (showing services) and Clerk (transaction coordination).
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
Homa competitors and assessment
Company assessmentBroad incumbents
- Compass: Compass is a large tech-enabled residential brokerage investing heavily in agent productivity tools and digital consumer search; it competes for the same digitally inclined buyer agent segment that Homa targets, while operating at national scale and a far broader service portfolio.
- Opendoor: Opendoor is a large iBuyer and digital real estate platform that has expanded into brokerage, financing, and title, addressing consumers end-to-end. While primarily direct-cash buyer model, it is a broader incumbent adjacent to Homa's consumer home buying services.
- eXp Realty: eXp Realty is a cloud-based, agent-centric brokerage with a national footprint and commission-based revenue model that overlaps with Homa's licensed brokerage activity. It is a broader incumbent with a different agent compensation structure but competes for buyer-agent mindshare.
- Zillow: Zillow is the dominant online real estate marketplace and offers Premier Agent connections and Zillow Home Loans that overlap with Homa's buyer-facing services. Homa's CEO is a former Zillow Senior Director, underscoring the deep category overlap even though Zillow is a much larger platform player.
Emerging players
- Tomo: Tomo is a proptech home buying platform offering agent services along with cash offers and rate buydowns, addressing the same digitally native home buyer that Homa targets. It is an emerging, earlier-scale player focused on differentiated buyer tools.
- UpNest: UpNest is a real estate marketplace that connects consumers with competing buyer and seller agents to surface fee rebates and competitive offers — an adjacent, emerging model that overlaps with Homa's online-driven consumer matching and rebate delivery.
- Orchard: Orchard is a proptech company offering a digitally managed home buying experience including agent services, cash offers, and trade-in support for buyers. It overlaps with Homa's AI-guided buyer journey while also extending into seller services.
Direct peers
- Redfin: Redfin is a tech-enabled residential brokerage that combines a digital consumer platform with employed agents and offers reduced buyer-side fees, making it the closest direct comparable to Homa's AI-driven, low-fee buyer representation model.
- Flyhomes: Flyhomes is a technology-driven home buying platform that combines cash offers and AI-assisted agent support with low-cost buyer representation, putting it in direct competition with Homa's hybrid AI-plus-broker model in the consumer home buying segment.
- Prevu: Prevu is a buyer-side rebate brokerage that credits a portion of the buy-side commission back to the homebuyer at closing, mirroring Homa's 1% fee / ~2% rebate structure directly. It is a direct head-to-head competitor in the same rebate-oriented buyer representation niche.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Homa social profiles
Digital presenceHoma financial estimates
Financial estimateRevenue estimate
Valuation estimate
Homa leadership team
Management profileNumber of profiles
Profiles2 records
Homa subsidiaries and ownership
Company hierarchySubsidiaries1 record
Homa funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Homa M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Homa
What does Homa do?
Homa provides an AI-powered home buying platform that combines self-service AI tools (property search, analysis, offer strategy) with full-service licensed brokerage representation. The company charges a 1% transaction fee at closing and returns up to 2% of the purchase price (typically the buyer-side commission) back to buyers, replacing the traditional 3% buyer agent commission. The platform is available to individual home buyers in Florida and Texas through a web and mobile app, with on-demand showing services, AI-guided offer drafting, and licensed broker negotiation support.
Is Homa a public or private company?
Homa is a private company. It is classified as venture growth investor backed and is currently operating.
When was Homa founded?
Homa was founded in 2024. It employs 1 to 10 people.
Where is Homa based?
Homa is headquartered in Austin, United States, in the North America region.
How does Homa make money?
One revenue line is on record: transaction Fee (1% at Closing).
Who are Homa's main competitors?
Broad incumbents on record are Compass, Opendoor, eXp Realty and Zillow. Emerging players are Tomo, UpNest and Orchard. Direct peers are Redfin, Flyhomes and Prevu.
Does Homa have an API?
No public API is recorded for Homa.
What industry is Homa in?
Homa's product category is Real Estate Brokerage. Its primary akta.pro industry code is BPAJAAAJ, Buyer Representation Services. Its NAICS code is 5312 and its SIC code is 6531.