Cask LLC

What Cask LLC does

Ondaro, operating under the legal entity Cask LLC in San Diego, California, is a pure-play ServiceNow Elite partner that delivers strategy, implementation, development, and managed services exclusively on the ServiceNow platform. The firm serves enterprise and public-sector clients across Federal Government, State and Local Government, Healthcare, Financial Services, and Manufacturing verticals, addressing pain points from compliance and legacy modernization to employee experience transformation and security operations. Its differentiated value proposition rests on exclusive ServiceNow focus rather than multi-vendor breadth, combined with a 'business-first' consulting philosophy and a direct enterprise field-sales motion activated through content-driven demand generation (Fortified Quarterly magazine, MasterClass programs, customer success stories).

The offering portfolio covers the full ServiceNow platform lifecycle: Ondaro Clear Path for platform maturity assessment and roadmap planning; Ondaro Essentials for expedited implementation; Ondaro Reserve for ongoing operational support and enhancement; a Transformation & Adoption Center of Excellence for organizations integrating ServiceNow as an operational backbone; and an Innovation Lab for AI, ERP modernization, and emerging product exploration. Module-level implementation spans ITSM, ITOM, ITAM (including HAM/SAM), HR Service Delivery, CRM, Strategic Portfolio Management, Risk & Security (SECOPS/IRM), and Application Development via App Engine, supplemented by Organizational Change Management and AI Readiness & Implementation services. The firm maintains an explicit partnership with ServiceNow at the Elite tier, with co-development, roadmap access, beta program participation, and joint go-to-market, and is publicly endorsed by ServiceNow's Group VP of Americas Global Partnerships & Channels.

Commercially, Ondaro generates revenue through professional services engagements (consulting, implementation, organizational change management, training via MasterClass programs) and through recurring managed services via Ondaro Reserve; pricing is quote-based and not publicly disclosed. All engagements begin with a consultation conversation rather than self-serve or transactional channels. Named customers include UCLA Health, Adient, Freedom Financial, Maricopa County, NJIT, 7-Eleven, Avalara, and McAfee, spanning healthcare, manufacturing, financial services, government, education, retail, and technology. The firm is a privately held LLC with no disclosed parent company, ownership, or funding structure, and operates with 101-250 employees primarily out of its San Diego headquarters.

Name

Cask LLC

Legal name

Ondaro LLC

Website

https://casknx.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

101–250 employees

Short description

Ondaro (Cask LLC) is a pure-play ServiceNow Elite partner that delivers consulting, implementation, and managed services exclusively on the ServiceNow platform for enterprise and public-sector clients across healthcare, financial services, manufacturing, and government verticals.

Ownership category

akta.pro rank

Product category

ServiceNow Implementation Consulting

NAICS

Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511), Management Consulting Services (54161)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Management Services (8741)

akta.pro primary industry

IT Asset Discovery, Inventory & CMDB Services (BPAEAOAE)

akta.pro secondary industry

Vendor & Contract Management (Software/Cloud) (BPAEAOAD)

Keywords

• ServiceNow consulting
• Platform implementation services
• IT service management
• Enterprise transformation consulting
• Managed services

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. ServiceNow Implementation Consulting: Professional services revenue from implementing ServiceNow solutions including ITSM, ITOM, ITAM, HRSD, CRM, SPM, and Security modules. Engagements include strategy, planning, organizational change management, and AI readiness.
2. Managed Services / Ongoing Support: Recurring revenue from Ondaro Reserve offering — ongoing support, enhancements, and optimization services to sustain ServiceNow investments.
3. Training & Education: Revenue from MasterClass programs including CMDB MasterClass, ITAM MasterClass, and Platform Owner MasterClass.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Cask LLC (operating as Ondaro) is a pure-play ServiceNow Elite partner delivering consulting, implementation, development, and managed services exclusively on the ServiceNow platform. The company helps enterprise and government clients plan, implement, optimize, and sustain ServiceNow deployments across modules including ITSM, ITOM, ITAM, HRSD, CRM, SPM, SecOps, IRM, and App Engine, with proprietary offerings such as Ondaro Clear Path, Ondaro Essentials, Ondaro Reserve, Transformation & Adoption COE, and Innovation Lab.

Product overview

Ondaro is a ServiceNow consulting and implementation firm offering a portfolio of service offerings centered around the ServiceNow platform. The core products include Ondaro Clear Path (strategic roadmap planning), Ondaro Essentials (rapid implementation), and Ondaro Reserve (ongoing operational support), along with a Transformation & Adoption Center of Excellence and an Innovation Lab for emerging technologies. Ondaro implements and optimizes the full suite of ServiceNow modules including ITSM, ITOM, ITAM, HRSD, CRM, Strategic Portfolio Management, Risk & Security/SECOPS/IRM, and App Engine custom development. The company operates as a pure-play ServiceNow Elite partner, helping organizations across industries including Federal Government, State and Local Government, Healthcare, Financial Services, and Manufacturing to realize value from the ServiceNow platform through strategy, implementation, and managed services.

Differentiator

Problem solved

Functional benefit

Products and services

• Ondaro Clear Path A strategic consulting engagement that helps clients understand their current ServiceNow platform maturity and chart a clear roadmap for their platform journey.
• Ondaro Essentials Expedited implementation service designed to get clients up and running on ServiceNow quickly with expert guidance for rapid value delivery.
• Ondaro Reserve Ongoing operational support and enhancement services to help clients sustain, optimize, and maximize the value of their ServiceNow investment over time.
• Transformation & Adoption Center of Excellence A Center of Excellence offering that supports broader program-level use of the ServiceNow platform for organizations ready to integrate ServiceNow as their operational backbone.
• Innovation Lab A research and advisory service focused on exploring AI, ERP modernization, and emerging ServiceNow products to help clients understand implications for their organization and goals.
• IT Service Management (ITSM) Implementation Implementation and optimization of IT service management processes on the ServiceNow platform for enterprise IT teams.
• IT Operations Management (ITOM) Implementation Implementation of IT operations management capabilities including discovery, mapping, and monitoring on the ServiceNow platform.
• IT Asset Management (ITAM) Implementation Implementation of IT asset management solutions, including Hardware Asset Management (HAM) and Software Asset Management (SAM), on the ServiceNow platform.
• HR Service Delivery (HRSD) Implementation Implementation of human resources service delivery solutions on the ServiceNow platform for HR teams.
• Customer Relationship Management (CRM) Implementation Implementation of customer relationship management capabilities on the ServiceNow platform for customer experience teams.
• Strategic Portfolio Management (SPM) Implementation Implementation of strategic portfolio and project management solutions on the ServiceNow platform.
• Risk and Security (SECOPS/IRM) Implementation Implementation of security operations, risk management, and regulatory compliance solutions on the ServiceNow platform.
• Application Development (App Engine) Services Custom application development and modernization services on the ServiceNow platform using App Engine for organizations building on ServiceNow.
• Strategy and Planning Services Strategic consulting to help organizations plan their ServiceNow platform journey and digital transformation roadmap.
• Organizational Change Management Services to help organizations manage the people and process side of digital transformation initiatives alongside ServiceNow implementations.
• AI Readiness and Implementation Assessment and implementation services to prepare organizations for AI adoption within their ServiceNow environment.
• CMDB MasterClass Educational training program focused on CMDB best practices on the ServiceNow platform.
• ITAM MasterClass Educational training program focused on IT Asset Management on the ServiceNow platform.
• Platform Owner MasterClass Educational training program for ServiceNow platform owners covering platform governance and administration.

Quantifiable outcome

• Value realized quickly through platform implementation

Named customers8 records

Segments9 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• ServiceNowcoreStrategic or Co-development PartnerOndaro is a ServiceNow Elite partner — the highest partnership tier. They specialize exclusively in ServiceNow implementations across ITSM, ITOM, ITAM, HRSD, CRM, SPM, SecOps, IRM, and App Engine. The partnership includes co-development of solutions, access to ServiceNow's product roadmap and beta programs, and joint go-to-market activities. Jen Odess, Group Vice President of Americas Global Partnerships & Channels at ServiceNow, provides endorsement of the partnership.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Accenture: Accenture is a ServiceNow Elite partner and one of the largest global system integrators with deep ServiceNow delivery capability. It is a primary competitor for large enterprise transformations.
• KPMG: KPMG is a ServiceNow Elite partner combining advisory, risk, and implementation services. It overlaps with Ondaro in regulated industries including financial services and government.
• Capgemini: Capgemini is a ServiceNow Elite partner with global delivery scale and strong European presence. It frequently competes with Ondaro on multi-region, large-enterprise ServiceNow programs.
• Wipro: Wipro is a ServiceNow Elite partner with global delivery centers and broad enterprise IT services. It competes for managed services and large-scale implementation deals alongside pure-play partners.
• Infosys: Infosys is a ServiceNow Elite partner with a global delivery footprint and strong enterprise relationships. It is a broad incumbent that competes for large ServiceNow transformation mandates.
• Deloitte: Deloitte is a top-tier ServiceNow Global Elite partner with a broad systems integration and management consulting portfolio. It competes for large, multi-region ServiceNow deals alongside Ondaro at the enterprise end of the market.
• Cognizant: Cognizant is a ServiceNow Elite partner and acquired Thirdera, a major pure-play ServiceNow consultancy. It competes across the same enterprise verticals as Ondaro with significantly larger delivery capacity.

Direct peers

• Crossfuze: Crossfuze is a ServiceNow Elite partner specializing in ITSM, ITAM, CMDB, and HR Service Delivery implementations. Its productized methodology and pure-play focus are directly comparable to Ondaro's.
• Slalom: Slalom is a ServiceNow Elite partner and a leading mid-size IT consultancy with a strong pure-play ServiceNow practice. It is the closest direct comparable in terms of partnership tier, customer profile, and consulting-led delivery model.
• GlideFast Consulting: GlideFast is a ServiceNow Elite partner focused exclusively on ServiceNow consulting, implementation, and managed services. Its pure-play, mid-size posture closely mirrors Ondaro's go-to-market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

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Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cask LLC