AdColony
AdColony is a mobile video ad network providing an Android and iOS SDK for in-app advertising and monetization, primarily serving mobile game publishers and performance advertisers, recently divested by Digital Turbine to Affle.
- Company typePrivate
- Founded2008
- HeadquartersLos Angeles, United States
- Headcount501–1,000
- GTM typeB2B
- OfferingSoftware
What AdColony does
AdColony is a mobile video advertising network and SDK-based monetization platform founded in 2008 and headquartered in Los Angeles. The company built and distributed an SDK for Android and iOS that mobile app publishers — particularly mobile game developers — integrated to serve in-app video advertising inventory, with AdColony also functioning as a demand source within third-party mobile mediation platforms. It operated a two-sided B2B model: publishers monetized impressions through AdColony's SDK and mediation integrations, while brands and performance marketers reached mobile audiences via AdColony's network, supported by a Cost Per Converted User (CPCU) business model. AdColony was positioned among the top ad networks for mobile game monetization alongside AdMob, Unity Ads, AppLovin, ironSource, Chartboost, Facebook Audience Network, Vungle, and Tapjoy, and ranked among the key players in the global cross-platform and mobile advertising market.
From an ownership perspective, AdColony was held by Digital Turbine as a subsidiary. In June 2026, Digital Turbine divested selected AdColony assets — the AdColony SDK for Android and iOS, the underlying technology platform, existing in-app publisher and mediation integrations, and the AdColony brand and domain — to Affle MEA FZ LLC, a subsidiary of Affle, for $4.7 million via a slump sale on a cash basis. Affle stated the acquisition would expand its global consumer platform technology stack, strengthen its intellectual property portfolio, and support its CPCU business model. Following the transaction, AdColony's operating trajectory is tied to Affle's integration plans rather than to its prior standalone structure.
AdColony firmographics
Firmographics- Name
- AdColony
- Legal name
- AdColony
- Website
- https://adcolony.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Acquired
- Headcount range
- 501–1,000 employees
- Short description
- AdColony is a mobile video ad network providing an Android and iOS SDK for in-app advertising and monetization, primarily serving mobile game publishers and performance advertisers, recently divested by Digital Turbine to Affle.
- Ownership category
- akta.pro rank
AdColony industry classification
Industry- Product category
- Mobile Advertising Technology
- NAICS
- Advertising Agencies (54181), Media Representatives (541840)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Mobile & App Performance Marketing (UA, App Store Ads) (BPAFACAF)
- akta.pro secondary industries
- In-Game Advertising & AdTech (networks, mediation, measurement) (MPAFAJAH), Programmatic Display & Retargeting (DSP) (MPAAACAE), Offerwalls, Rewards & Performance Monetization (UA-linked payouts) (MPAFAJAI)
Keywords
Where AdColony is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Markets served
AdColony business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations
Revenue model
- Mobile Advertising & User Acquisition: AdColony generates revenue through mobile advertising, connecting advertisers looking to acquire users with mobile app publishers. The platform supports Cost Per Converted User (CPCU) business model, charging advertisers for user conversions and paying out publishers for ad impressions served through their apps.
- Ad Network Mediation: As a mediation platform, AdColony helps publishers optimize ad revenue by aggregating demand from multiple advertisers and ad networks, taking a share of the advertising revenue generated.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels2 records
AdColony product offering
Product offeringCore offering
AdColony operates a mobile in-app advertising network and monetization platform that distributes a proprietary SDK for Android and iOS, enabling mobile app publishers to integrate advertising inventory and advertisers to run user acquisition campaigns. The platform supports full-screen video ad experiences (Instant Play), integrates with mobile mediation platforms as a demand source, and operates a Cost Per Converted User (CPCU) performance advertising model.
Differentiator
Problem solved
Functional benefit
Products and services
- AdColony SDK Software development kit for Android and iOS that enables mobile app publishers to integrate in-app advertising inventory and monetization capabilities, and provides advertisers with access to mobile user acquisition inventory across a network of 82K+ SDK-integrated apps.
Quantifiable outcome
- Selected assets acquired for $4.7 million, expanding Affle's global consumer platform technology stack and strengthening IP portfolio
Companies that use AdColony
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
AdColony technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
AdColony partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- AfflecoreAffle MEA FZ LLC, a subsidiary of Affle, acquired selected AdColony assets from Digital Turbine for $4.7 million through a slump sale. The transaction included AdColony SDK for Android and iOS, technology platform, integrations with in-app publishers and mediation platforms, and the AdColony brand name and domain. Affle stated the acquisition would expand its global consumer platform technology stack, strengthen its intellectual property portfolio, and support its Cost Per Converted User business model.
Scale indicators3 records
Recent moves5 records
Expansion highlights3 records
AdColony competitors and assessment
Company assessmentDirect peers
- Tapjoy: Mobile rewarded advertising and offerwall-based monetization platform for app publishers. Comparable to AdColony in SDK-driven monetization of mobile gaming apps with performance-oriented ad formats.
- Unity Ads: Unity's in-app advertising and monetization network focused on mobile game developers. Directly competes with AdColony for mobile game publisher inventory and advertiser demand, with a comparable SDK-based distribution model.
- Liftoff: Mobile ad tech and UA platform providing programmatic ad buying and mediation for app marketers. Comparable to AdColony across UA, in-app bidding, and performance-based ad buying.
- Vungle: Mobile video ad network and in-app monetization platform serving app developers and advertisers. Closely comparable to AdColony's video-first, full-screen ad formats and SDK-based distribution.
- Chartboost: Mobile game ad network and programmatic mediation platform (now part of InMobi). Direct peer to AdColony in mobile game UA, in-app bidding, and SDK-mediated monetization.
- AppLovin: Mobile ad tech platform providing UA, monetization, and mediation for app developers. Closely comparable to AdColony across in-app ads, mediation, and game-focused monetization, with a stronger integrated AXON bidding stack.
- ironSource: Mobile ad mediation, UA, and app monetization platform. Direct peer to AdColony in app monetization SDKs and offerwall-style formats, now part of Unity.
Broad incumbents
- Google AdMob: Google's mobile ad network and mediation platform for app publishers. Direct comparable to AdColony in mobile in-app advertising, mediation, and UA, but operates at vastly larger scale inside Google's broader ads stack.
- Meta Audience Network: Meta's in-app mobile ad network extending Facebook/Instagram demand to third-party apps. Overlaps with AdColony on in-app inventory monetization and advertiser demand aggregation at platform scale.
Others
- Digital Turbine: Former parent company of AdColony, operating the broader DT Ads, DT Launchpad, and DT Ignite mobile growth platforms. Relevant as the strategic acquirer/seller that divested AdColony assets to Affle.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
AdColony social profiles
Digital presenceAdColony financial estimates
Financial estimateRevenue estimate
Valuation estimate
AdColony leadership team
Management profileNumber of profiles
Profiles5 records
AdColony funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AdColony M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AdColony
What does AdColony do?
AdColony operates a mobile in-app advertising network and monetization platform that distributes a proprietary SDK for Android and iOS, enabling mobile app publishers to integrate advertising inventory and advertisers to run user acquisition campaigns. The platform supports full-screen video ad experiences (Instant Play), integrates with mobile mediation platforms as a demand source, and operates a Cost Per Converted User (CPCU) performance advertising model.
Is AdColony a public or private company?
AdColony is a private company. It is classified as corporate owned and is currently acquired.
When was AdColony founded?
AdColony was founded in 2008. It employs 501 to 1,000 people.
Where is AdColony based?
AdColony is headquartered in Los Angeles, United States, in the North America region.
How does AdColony make money?
Two revenue lines are on record. Mobile Advertising & User Acquisition is the primary driver. The others are ad Network Mediation.
Who are AdColony's main competitors?
Direct peers on record are Tapjoy, Unity Ads, Liftoff, Vungle, Chartboost, AppLovin and ironSource. Broad incumbents are Google AdMob and Meta Audience Network. Digital Turbine is listed as an others.
Does AdColony have an API?
No public API is recorded for AdColony.
What industry is AdColony in?
AdColony's product category is Mobile Advertising Technology. Its primary akta.pro industry code is BPAFACAF, Mobile & App Performance Marketing (UA, App Store Ads), with a secondary code of MPAFAJAH, In-Game Advertising & AdTech (networks, mediation, measurement). Its NAICS code is 54181 and its SIC code is 7310.