ClearSale

What ClearSale does

ClearSale is an AI-powered e-commerce fraud prevention platform founded in 2001 and headquartered in Miami, with deep operational roots in Brazil. The company combines machine learning–based transaction screening with what it describes as the world's largest fraud analyst team (1,500+ specialists) to deliver its core product, Complete Decision with Chargeback Guarantee, which approves more legitimate orders while guaranteeing chargeback protection on approved transactions. The technology stack analyzes structured transaction data (order details, device, geolocation, behavioral signals) using ML anomaly detection and predictive scoring, with flagged transactions routed to human reviewers; the platform advertises 99%+ approval rates, 99% SLA accuracy, and up to 95% reductions in fraud losses. The product portfolio extends beyond core decisioning to include ChargebackOps (dispute management), Brand Protection/Threat Intelligence (ThreatX), the AI Agents Portal for machine-readable commerce, and — post-Serasa Experian combination — biometric facial verification, document verification, PIX fraud prevention, device risk, and threat intelligence modules.

ClearSale serves a hybrid SMB-through-enterprise customer base (100,000+ merchants globally) across verticals including electronics, fashion/apparel, travel/airlines, automotive parts, sporting goods, home/garden, and luxury goods. Named enterprise customers include SSENSE, ASUS, Motorola, Samsonite, Victoria's Secret, AutoZone, Office Depot, Azul, and Dafiti. The revenue model combines usage-based pricing for SMB and mid-market (Growth plans starting at $250/month, no upfront fees, fast onboarding) with custom enterprise contracts for merchants processing 50,000+ orders per month, featuring dedicated analyst teams, custom decision rules, priority SLAs, and multi-year terms. Distribution is multi-channel: direct field sales for enterprise, inside sales for mid-market, self-serve API/plugins for SMB, and a five-tier partner program (Payments, Agency, Platform, Technology, Alliance) extending reach through 18+ native e-commerce platform integrations including Shopify, Magento, WooCommerce, BigCommerce, VTEX, and Salesforce Commerce Cloud.

In October 2024, Experian announced the acquisition of ClearSale for $350 million, followed by a December 2024 business combination in which ClearSale S.A. merged into Serasa S.A. ClearSale now operates as a subsidiary of Experian within its identity and fraud segment, with B3 delisting completed following shareholder approval in January 2025. The combined entity integrates ClearSale's digital fraud prevention expertise with Serasa Experian's credit bureau and identity assets, while ClearSale retains its international brand presence outside Brazil (where it operates as ClearSale powered by Serasa Experian). Certifications include SOC 2 Type II, PCI DSS, GDPR, and CCPA compliance.

Name

ClearSale

Legal name

ClearSale LLC

Website

https://clear.sale

Company type

Public

Founded year

2001

Operating status

Acquired

Headcount range

1,001–5,000 employees

Short description

ClearSale is an AI-powered e-commerce fraud prevention platform that combines machine learning with 1,500+ human fraud analysts to deliver chargeback-guaranteed approvals for 100,000+ merchants across 160+ countries. Now an Experian subsidiary following a $350M acquisition.

Ownership category

akta.pro rank

Product category

E-commerce Fraud Prevention

NAICS

Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)

SIC

Finance Services (6199)

akta.pro primary industry

Fraud Prevention, Risk & Chargeback Management (CRAFALAE)

akta.pro secondary industries

Payments Fraud & Chargeback Prevention (HDADALAE), Payment Abuse & Promo/Refund Abuse Prevention (FSAMALAI)

Keywords

• Ecommerce fraud prevention
• Chargeback protection
• AI fraud detection
• Transaction risk analysis
• Identity verification

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Transaction-Based Fraud Prevention: Usage-based pricing where merchants pay based on monthly transaction volume, risk profile, and business needs. No upfront fees with fast onboarding included. Growth plans start at $250/month.
2. Enterprise Custom Solutions: Custom pricing for merchants processing 50,000+ orders/month, including dedicated fraud analyst teams, custom decision rules, priority SLA guarantees, and volume-based discounts.
3. Chargeback Protection Guarantee: Merchants are protected against chargeback costs on approved orders, with ClearSale covering fraudulent chargeback costs.

Pricing tiers

Go-to-market motion4 records

Distribution channels8 records

Marketing channels8 records

Core offering

ClearSale provides AI-powered ecommerce fraud prevention that combines machine learning transaction analysis with human expert review by 1,500+ specialized fraud analysts. Approved transactions are protected by a chargeback guarantee, and the platform offers localized fraud intelligence across 160+ countries with usage-based pricing starting at $250/month.

Product overview

ClearSale is an AI-powered ecommerce fraud prevention platform and part of Experian. The platform operates on a modular architecture centered on the Complete Decision with Chargeback Guarantee core product, which combines AI-powered transaction analysis with human expert review to deliver 99%+ approval rates with guaranteed chargeback protection. The portfolio includes specialized add-on modules: ChargebackOps for end-to-end dispute management, Brand Protection for online threat monitoring, and the AI Agents Portal for machine-readable commerce integration. Under the Serasa Experian umbrella, the offering extends to PIX fraud prevention (Antifraude PIX), identity verification (Biometria Facial, Verificação de Documentos, Background Check), risk scoring (Score e Variáveis, Perfil Laranja), device risk analysis (Risco de Dispositivo), and threat intelligence (Inteligência de Ameaças, Proteção de Marca).

Differentiator

Problem solved

Functional benefit

Brands

• ChargebackOps: Chargeback management platform that handles disputes end-to-end on behalf of merchants.
• ThreatX
• AI Agents Portal
• Complete Decision with Chargeback Guarantee

Products and services

• Complete Decision with Chargeback Guarantee Full fraud prevention platform that combines AI transaction screening with human expert review; approved orders are guaranteed against chargebacks, delivering 99%+ approval rates for ecommerce merchants.
• ChargebackOps End-to-end chargeback management platform that handles disputes on behalf of merchants, recovering revenue and reducing operational burden.
• Brand Protection Threat intelligence and online monitoring service that protects brands from phishing, data leaks, and other cyber threats targeting customers.
• AI Agents Portal Portal that exposes machine-readable commerce capabilities so AI agents and automated systems can interact with ClearSale's fraud prevention programmatically.
• Antifraude PIX PIX fraud prevention solution with real-time transaction risk analysis, custom rule engine, and transfer scoring for Brazilian instant payments.
• Valida Cartão Credit card fraud validation service that identifies fraud risk behind each online credit card transaction to enable secure approvals.
• Biometria Facial Facial biometric identity verification with behavior insights and device alerts for secure onboarding.
• Verificação de Documentos Document verification solution that simplifies onboarding and reduces document capture needs by up to 80% while providing validation.
• Score e Variáveis Risk scoring solution that combines technology, analytical intelligence, and behavioral data to deliver precise models for each fraud type.
• Inteligência de Ameaças (CTI) Cyber Threat Intelligence service that tracks data leaks and exposed credentials, anticipates attacks, and strengthens digital defense.

Quantifiable outcome

• Up to 95% reduction in fraud and chargebacks
• +7 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration19 records

AI capability3 records

Feature7 records

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Riskified: Riskified is a leading e-commerce fraud prevention platform that, like ClearSale, offers chargeback guarantees on approved orders and serves enterprise merchants with AI-powered fraud detection. Both companies compete directly for global e-commerce merchants seeking outcome-based fraud protection.
• Forter: Forter provides AI-driven e-commerce fraud prevention with a Decision-as-a-Service model. Both Forter and ClearSale serve enterprise merchants with automated approval decisions and compete for similar enterprise retail and digital commerce customers.
• Signifyd: Signifyd offers commerce protection with a chargeback guarantee for online retailers. Like ClearSale, Signifyd combines machine learning with financial guarantee outcomes, directly competing for enterprise e-commerce fraud prevention contracts.
• Sift: Sift provides an AI-powered digital trust and safety platform covering payment fraud, account abuse, and content abuse. Sift competes with ClearSale in the e-commerce fraud detection layer, though Sift focuses more on detection versus ClearSale's guarantee model.
• Kount (Equifax): Kount, an Equifax company, provides AI-driven fraud prevention for digital commerce and payments. Both ClearSale and Kount are now part of major data/credit bureaus (Experian and Equifax respectively), creating parallel offerings within large data organizations.
• Ravelin: Ravelin offers fraud, account takeover, and payment protection for online merchants using machine learning. It competes with ClearSale for mid-market and enterprise e-commerce merchants, particularly in EMEA markets.
• Accertify: Accertify, an American Express company, provides enterprise fraud prevention, chargeback management, and risk intelligence for e-commerce and travel merchants. Like ClearSale, Accertify targets high-volume enterprise customers with comprehensive fraud management solutions.

Broad incumbents

• Stripe Radar: Stripe Radar is the fraud prevention layer built into Stripe's payment processing platform. While integrated natively into Stripe payments, Radar competes with ClearSale for merchants seeking AI-native fraud detection without standalone vendor relationships.
• Visa CyberSource: CyberSource, a Visa solution, offers payment management and fraud detection for global merchants. As part of Visa's network, CyberSource competes with ClearSale in enterprise e-commerce fraud prevention with the advantage of card-network-level data.

Emerging players

• SEON: SEON provides digital fraud prevention using digital footprinting and behavioral analytics. It serves as an emerging alternative to ClearSale for SMB and mid-market e-commerce merchants, particularly in Europe, with a focus on identity and account fraud.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ClearsaleUS
• YouTubeyoutube.com/channel/UCEvXHbpeJDGXtluy5vnhm1A
• Facebookfacebook.com/ClearSale
• LinkedInlinkedin.com/company/202691
• Instagraminstagram.com/clearsaleus

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries4 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ClearSale